Tag: Yashovardhan Agarwal

  • Sintex rolls up sleeves to honour plumbers, gives credit where pipes are due

    Sintex rolls up sleeves to honour plumbers, gives credit where pipes are due

    MUMBAI: Ever had a blocked drain or a leaky tap at 3 am? Yeah, thought so. Imagine dealing with that horror daily. Enter plumbers—the unsung avengers of our watery nightmares. Thankfully, Sintex has finally decided it’s time to roll out the red carpet (or at least digital hoardings) for these heroes. About time, isn’t it?

    From 11 March (Plumbers’ Day) until World Water Day on 22 March 2025, Sintex is running a unique campaign, charmingly called ‘Sintex Nalkaar’, to spotlight plumbers, those invisible magicians behind your running showers and flushing toilets.

    The campaign, splashed across high-traffic areas in Chhattisgarh and Punjab, features digital hoardings proudly displaying plumbers’ faces. It’s like the Hollywood Walk of Fame—but with spanners and pipes instead of stars. Sintex clearly believes in going big or going home, giving these essential craftsmen the public kudos they deserve.

    Sintex isn’t stopping at digital fanfare. The company is hosting special plumber meet-and-greet events, honouring plumbers who ace their tasks using the innovative ‘Plumber Pride App’. Not your typical plumber party—no leaky faucets here, just hearty appreciation, networking, and new earning opportunities.

    These events also showcase Sintex’s latest products, including the economical Sintex Smart Water Tank and the premium Sintex Pure+. Who knew plumbing could be both prestigious and profitable? Clearly, Sintex is plumbing the depths of creativity to inspire more to join the trade.

    “At Sintex, we deeply value and respect our longstanding relationship with the plumbing community,” says Welspun BAPL MD and Sintex director, Yashovardhan Agarwal. “Plumbers are the silent heroes of water infrastructure, ensuring every home and business receives an uninterrupted supply of water—one of life’s most essential resources. Through this community initiative, we aim to honour and amplify the voices of a profession that is often overlooked yet serves as the backbone of our industry. This campaign aligns with our commitment to building a water-positive infrastructure building a thriving community of plumbers—an integral part of the Sintex family.”

    Plumbers don’t just fix leaks—they’re eco-warriors in disguise. These experts save thousands of gallons of water annually by spotting leaks, installing efficient fixtures, and preventing water contamination. They’re educators, repair specialists, and infrastructure whisperers, all wrapped into one invaluable package.

    Next time your pipes rebel, remember—plumbers aren’t just fixing your water issues; they’re saving the world, one drip at a time.

     

  • JioHotstar shatters streaming records with ICC Champions Trophy 2025

    JioHotstar shatters streaming records with ICC Champions Trophy 2025

    MUMBAI: The ICC Men’s Champions Trophy 2025 tournament  wasn’t just battle for the top honours—it was a digital juggernaut. With a staggering 540+ crore total views and a cumulative watch time nearing 11,000 crore minutes, JioHotstar cemented its status as India’s go-to streaming platform for high-octane sports action.

    India’s historic victory over New Zealand in the final drove an eye-watering 124.2 crore views, while peak concurrency hit an all-time high of 6.12 crores. If digital cricket fever wasn’t real before, it certainly is now.

    JioHotstar didn’t just stream a tournament—it revolutionised the viewing experience. For the first time, an ICC event was streamed live across 16 feeds in nine languages, including English, Hindi, Marathi, Haryanvi, Bengali, Bhojpuri, Tamil, Telugu, and Kannada.

    Innovations like four multi-cam feeds, an Indian sign language stream, audio descriptive commentary, and the intuitive Maxview vertical feed ensured accessibility like never before. Whether on a big screen or a mobile device, fans experienced cricket like never before—anytime, anywhere.

    JioHotstar’s massive reach didn’t stop at just views. The India vs Australia match drove the platform’s highest-ever single-day new subscriptions, proving that more people than ever are ditching cable and going digital for their sports fix. With over 80 per cent penetration in wifi-enabled CTV households and Hindi-speaking regions leading the charge, JioHotstar’s influence is undeniable.

    JioStar CEO – digital Kiran Mani highlighted this milestone, stating, “The overwhelming response to the ICC Men’s Champions Trophy 2025 marks a leap toward the billion-screen opportunity, where seamless access and immersive engagement are now the expectation, not the exception. This moment is a testament to our commitment to making high-quality experiences accessible to all and transforming digital consumption in India.”

    JioStar CEO – sports Sanjog Gupta echoed this sentiment, “The Indian team’s campaign in the ICC Men’s Champions Trophy 2025 was more than just a victory—it was a demonstration of Cricket’s influence on the collective consciousness and culture of the country. With peak concurrency of 6.12 crores for the final, JioHotstar became the digital heartbeat of this celebration, amplifying the power of shared experiences.”

    The sports streamer’s  record-breaking tournament success was powered by a stellar lineup of sponsors, including Dream11, Pernod Ricard India, Beam Suntory, Kohler, Birla Opus, Vodafone Idea, ICICI Direct, LIC Housing Finance Limited, Eicher Motors, and Indira IVF. With brands eager to ride the digital sports wave, JioHotstar is proving to be an unmissable advertising platform.

    JioHotstar’s record-smashing ICC Men’s Champions Trophy 2025 viewership underscores its vision of unlocking Infinite Possibilities. From casual fans to die-hard cricket enthusiasts, the platform has united India through seamless, category-defining sports experiences on an unprecedented scale.

    And if this is just the beginning, imagine what’s coming next.