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Tag: Yash Vardhan

  • Driving Ad-Vantage, Adcounty and Auto Group shift gears in Asia

    Driving Ad-Vantage, Adcounty and Auto Group shift gears in Asia

    MUMBAI: It’s not every day that adtech and the auto world go full throttle together but this partnership is clearly built for speed. Adcounty Media has teamed up with The Automobile Group in a high-octane alliance aimed at turbocharging automotive advertising across Southeast Asia and the Middle East.

    Targeting high-growth markets like Indonesia, the Philippines, and the UAE, the duo is set to bring a digital pitstop to brands chasing performance-first strategies. Armed with AI-assisted precision and a keen understanding of local market dynamics, they’re not just selling ads they’re rewriting the playbook for how car brands reach revved-up digital consumers.

    “This partnership underscores our commitment to delivering hyper-targeted, brand-safe, and performance-driven solutions specifically designed for the modern automotive consumer,” said Adcounty Media co-founder & chief revenue officer Delphin Varghese.

    The Automobile Group co-founder Yash Vardhan added, “Our vision with The Automobile Group is to build Asia’s most powerful auto-centric performance network. The partnership with AdCounty is a strategic step toward expanding our footprint in Southeast Asia, especially in Indonesia and the Philippines markets with immense potential.”

    “We’re thrilled to collaborate with Adcounty, whose expertise and reach will be instrumental in scaling our delivery capabilities in new markets. Together, we aim to redefine how automotive brands connect with their audiences in this region,” said The Automobile Group co-founder, Shwetank Pandit.

    The blueprint? A blend of AdCounty’s programmatic prowess DSPs, contextual targeting, and real-time optimisation with The Automobile Group’s deep-rooted auto domain know-how. Together, they plan to dominate dashboards in high-intent markets where digital media spend is shifting into the fast lane.

    From luxury-obsessed Gulf buyers to EV-curious Southeast Asians, the collaboration promises campaigns that speak the local lingo, respect brand safety lanes, and keep performance metrics in pole position. And as more brands drift toward platforms like Meta, Tiktok and CTV to fuel test drives and showroom visits, this partnership might just be the engine that powers the next era of automotive marketing.

    If digital disruption had a fast car, this duo would be behind the wheel.

  • Performance marketing agency The Automobile group set up as 2025 dawns

    Performance marketing agency The Automobile group set up as 2025 dawns

    MUMBAI: When you are itching to leave your mark on the world, the best way to do so is to turn entrepreneur. Give to the winds your fears, and take the plunge. With resolution as your motto, go ahead and do it.

    And, what if you fail? Well, you get up and begin again! It’s not how many times you fall, but how many times you get up that makes you a success.

    At least, that’s what Shwetank Pandit and Yash Vardhan believe in and they have fulfilled that  belief by setting up a digital agency called The Automobile group.

    Its  focus: transform how automobile brands connect with their audiences. By partnering with leading auto aggregator platforms and leveraging targeted digital campaigns, the agency says it will  help auto companies to  drive visibility, engagement, and measurable results.

    “It’s a New Year. It’s a new era in automobile advertising,” said Yash on Linkedin.

    “Both Yash and I have been friends for 10 years or more. The agency is built on the foundation of that friendship that combines trust, passion, and innovation to create an AI-driven platform that delivers results,” added Shwetank.

    Both said that The Automobile group is “a first-of-its-kind performance network designed to revolutionise how automobile brands connect with buyers. In an industry where precision and impact are everything, we’re here to help brands accelerate their reach and drive measurable outcomes.”

    Their entrepreneurial initiative is based on such a solid idea and need that the duo found their initial investors within a month and they already have their first round money in their bank account. 

    The two have divided their co-founder responsibilities amongst  themselves: while Shwetank is charge of delivery, Yash has taken on the responsibility of the business.

    Shwentak has close to 18 year of learnings in the digital world having worked for Tangence Solutions, Tyroo, Cardekho, Kinesiz Media, and Convertup Media either in mobile advertising or on ad networks or in media sales and planning.

    Yash too has got his hands dirty in digital media with stints in Digifish3, SilverPush, Convival Cords, ConvertUp Media, Moca Technology and click2commission over his eight year career.

    Their well-rounded exposure to the RoI driven world of performance marketing is what gave them the confidence to cobble together their start up.

    Making a solid pitch to potential clients both Yash and Shwetank said: “As you (CMOs, digital marketing  heads and media agencies) gear up to make 2025 a breakthrough year for your brand, The Automobile group is your partner in driving growth. Whether you’re launching a new model, boosting brand awareness, or optimising digital campaigns, we’re here to turn your vision into reality.”

    Will the automobile marketers help turn Shwetank and Yash’s vision into reality?