MUMBAI: Gunday made the most of its combination of two young heroes with growing popularity, its music and Valentine’s Day release date to take a bumper Friday at the box office with a figure of 16.12 crore. Being a solo release also helped. The box office levelled out on Saturday with 12.63, rising again on Sunday to 15.18. The first weekend tally of 43.93 already qualifies the film as another hit for Yash Raj Films.
Hasee Toh Phasee with a weekend of 15.75 crore remained steady on the lower side during the week to collect 25.35 in its first week.
Of the three other releases, Babloo Happy Hai, Ya Rab and Heartless, only the last one managed to reach near one crore mark.
Jai Ho added 3.7 crore in its third week taking its three week total to 104.9 crore.
Yaariyan, coming to the end of its run, added 30 lakh in the fifth week to take its five week tally to 32.95 crore.
Dedh Ishqiya has added 30 lakh in its fifth week to take its five week tally to 26.25 crore.
MUMBAI: Gunday is a story based in 1970s and 80s. And, in keeping with the era, the story is also what was called mass masala in those days. What is new about it? Well, after seeing a lineup of films with Delhi background, this has Kolkata as the backdrop.
Ranveer Singh and Arjun Kapoor are two orphaned refugee kids from Bangladesh who join the tide of other refuges and enter a refugee camp in Bengal. Wanting to cash in on their innocence, an officer and a tout decide to use them as conduits to transport guns outside the camp. When the officer gets the urge for a woman and finds none in the camp, he decides to use one of the two boys. This leads to the boys committing their first crime as the officer is shot dead. They make their escape on a goods train carrying coal and come to Kolkata.
While doing odd jobs, they dream big, which of course, is not easy to achieve unless one gets into illegal dealings. They see the use of coal all around and think of the wagon train they travelled in and decide to steal from wagons and sell coal at half the market price. It is the 1980s now and the lads have grown up and graduated to stealing entire trainloads of coal instead of just a few kilos, in the process killing the earlier don and his whole gang. With that materialises the car and the home they dreamt of all along. The boys are more than blood brothers, so inseparable that they even share the same bed!
Producer: Aditya Chopra.
Director: Ali Abbas Zafar.
Cast: Priyanka Chopra, Ranveer Singh, Arjun Kapoor, Irrfan Khan, Saurabh Shukla. (Darshan Gurjar and Jayesh
V Kardak as young Ranveer
and Arjun.)
The two soon start other businesses and even have a logo designed for their ventures: BB (for Bala and Bikram, the screen names). While they have been busy building an empire and establishing themselves as the most feared dons of Kolkata, the police chief is busy collecting a horde of files on their crimes. As the duo looks unstoppable, the chief hands over the case to one cop who can stop them – Irrfan Khan. But they remain unperturbed as even with so many files, the police had no proof or witnesses so far. Irrfan takes on the onus to collect proof against them. He starts his job by planting a mole around them.
The duo has financed a night club and gets the privilege of inaugurating the club. There they set their eyes on Priyanka Chopra, the club’s star performer. Both fall in love with her instantly. Two men in love with same woman, just the situation that is enough to put their friendship to the test. Circumstances are created whereby not only the friendship is broken but now the friends for life are ready to kill each other. The enmity starts with a no-holds-barred fistfight and later leads to the use of guns.
As the film gets into the latter parts post interval, things become predictable. The surprises don’t surprise the viewer.
With few characters to carry it, the film is too lengthy at 153 minutes. It could have been shorter. With a loose script, the direction is copybook, offering no sparks of genius. Kolkata locations are exploited well. The film’s music works to its advantage with three songs having popular appeal in Asalaam- e-ishqum…, Jashn- e- ishq…… and Tune maari entriyaan and has helped the film get a better opening. The lead actors, Ranveer and Arjun are not really known for histrionics but having nothing negative against their names so far, they draw the young crowd. However, they needed a younger girl to fall in love with rather than Priyanka whom one would consider in the senior league. Irrfan and Saurabh Shukla are good as usual.
Gunday has had a good opening all over (Delhi, NCR and UP affected a bit earlier in the day due to rains). With solo release as an advantage and its two young heroes, the film has everything working for it at the box office.
MUMBAI: Dentsu Aegis Network’s Carat Fresh Entertainment, India’s leading agency that specializes in branded entertainment, has facilitated yet another successful association between one of the most awaited Bollywood movies of 2014, “Gunday” by Yash Raj Films and Bewakoof.com, India’s most creative and quirky youth brand as official fashion partner. Carat Fresh Entertainment has done successful integration for brands like Ultratech, Rupa, Jealous 21, Indigo Nation, Siyaram, Nimbuzz, Olympus etc and is a leading player in this field.
“We are increasing our base of Licensing to work with exciting and young companies like Bewakoof.com from Yash Raj Films stated”, Rohit Sobti , VP – Licensing & Merchandising
Visit the following link to check the Bewakoof.com Merchandize:
Says Prabhkiran Singh, Cofounder – Bewakoof.com, “Associating with bollywood movies for merchandising is a branding exercise for Bewakoof.com<http://Bewakoof.com>. We are happy the way Carat Fresh Entertainment chalked out this unique integration by associating our brand with one of the prestigious studios – Yash Raj Films and their upcoming much awaited movie – “Gunday”. We have worked with almost all the production houses of Bollywood and have been the Exclusive merchandise partner for 6-7 Blockbusters movies so far. Apart from the merchandising partner that the movies get, they also get an opportunity to promote their movie through the massive following that Bewakoof.com<http://Bewakoof.com> has among youth in the country, which includes the 12.5 Lac Followers on Facebook and 4 Million Monthly Visits on www.bewakoof.com<http://www.bewakoof.com>”
Founded by IIT Bombay Alumni, Bewakoof.com is India’s most creative and quirky youth brand with a team of creative professionals have managed to bring forth an exciting range for “Gunday”. Inspired by the mood of the film which defines the characters “Bikram and Bala” as most loved, most celebrated, most reckless, most fearless and most powerful GUNDAY! Bewakoof.com will launch a trendy and stylish range of “Gunday collection” which consists of T Shirt Collection, hoodies, boxers etc.. This range will be only available at Bewakoof.com website at Rs 449 /-.
Commenting on the association Sidharth Ghosh – Vice President, Carat Fresh Integrated said, “Post successful brand integrations for other major studios, this is yet another feather in our cap. Carat Fresh Integrated is a thought leader and I am pleased to witness the confidence of our clients. We at Carat Fresh Integrated believe in seamless brand integrations and hence our process for identifying the right content is quite extensive. ”
The Dentsu Aegis Network India group comprises of Carat Fresh Integrated (Experiential marketing, Ruaral Marketing, PR), Vizeum, Posterscope (the global OOH sector leader), Brandscope, Hyperspace (Retail), Carat (the world’s largest independent media communications specialist), PSI (Airports), Doosra (Creative), Isobar (the global communications agency with digital at its heart) and iProspectCommunicate2 (the global leader in search and performance marketing) amongst others.
After the success of Shuddh Desi Romance, Yash Raj Films will keep the trend of romance going in 2014 too with Kill Dill, Gunday among many others.
The film starring Ayushmann, Sonam, Rishi Kapoor has been titled Bewakoofian. It is based on a slice-of-life Delhi comedy where a strong and passionate love of two youngsters is opposed by a bureaucrat father.
YRF’s yet another romantic film will see a fresh pair of Aditya Roy Kapur and Parineeti Chopra romancing on screen. This film has been titled Daawat – E – Ishq.
While both the films have been written by Habib Faisal, Bewakoofian is directed by Nupur Asthana and is set to release on 14 March 2014. The latter Daawat-E-Ishq will be directed by Habib and is set to release on 9 May 2014.
Mumbai: Yash Raj Films (YRF) in association with Karol Bagh Saree House (KBSH), unveils the logo of – Diva'ni, where fashion romances Bollywood. The purple coloured logo completely defines the essence of glamour and charisma associated with the brand.
Ms. Sanya Dhir, Brand Director, KBSH says, "The colour we have chosen for Diva'ni is purple. Purple symbolizes feminineness, aspiration, inspiration, mystery, magic, fantasy and royalty – all attributes that are at the core of our brand."
"Mr Rohit Sobti, Vice President – Licensing & Merchandising, YRF says, "The bindi is the epitome of womanhood in our culture and encapsulates the respect that Yash Chopra had for his divas. It is only befitting that this be chosen for the logo identity of Diva'ni, a brand dedicated to the Indian woman and a humble tribute to the legend and his ethos."
The graphic D is encased in a circle, which represents a bindi, signifying Indian-ness &our heritage. Also, the white colour of the bindi denotes purity, innocence and virtuosity of every Indian woman. The circle also subliminally suggests the feeling of being the cynosure of all eyes – something each Diva'ni woman will definitely relate to and identify with.
MUMBAI: DAR Motion Pictures has announced that their upcoming film “D-Day” would be distributed internationally by Yash Raj Films.
DAR Motion Pictures has long-term creative and business partnerships with Anurag Kashyap Films and phantom. Having previously made India‘s first stereoscopic film Haunted 3D, we have progressed to be a proud part of the cannes film festival‘s award winning film ‘The Lunchbox‘ directed by Ritesh Batra , as well as ‘Ugly‘ directed by Kashyap. Having teamed up with some of the best in the business and distributing some landmark films like ‘The Dark Knight Rises‘ and ‘Fast and Furious 6‘ through its distribution network, DAR continues to strive towards content driven cinema. This time they have chosen to team up with Yash Raj Films to distribute their latest and much awaited production D-Day overseas.
D-Day releases in theatres worldwide on 19 July 2013. It is directed by Nikhil Advani.
Operation Goldman Begins… the skilled team of four is getting ready to take on India‘s most wanted!
Commenting on the collaboration DAR Media director Vivek Rangachari says, “We are extremely excited about the collaboration between DAR and Yash Raj for this film. D-Day is probably one of the most daring films made recently in Indian cinema. We hope that the additional efforts from Yash Raj overseas will only augment the success of the film.”
DAR head of distribution Murli Chattwani, at says, “D-Day is a film worth a collaborative effort between DAR and Yash Raj Films. It is a film that every Indian must watch and we hope to receive a tremendous response from the audiences worldwide for this film.”
YRF international operations VP Avtar Panesar says, “We at YRF have tremendous respect for DAR Media and their endeavours to produce content that truly stands out and we feel that D-Day is yet another step in that direction. We are delighted to be entrusted with this project and are confident of its appeal to all sections of the audiences.”
NEW DELHI: Yash Raj Films is entering into a foreign collaboration to make a film that is a screen adaptation of a 2012 novel about an actress who has always been considered among the most beautiful in the world.
Producer Uday Chopra and Grace of Monaco writer Arash Amel have come together to produce a screen adaptation of the novel "Seducing Ingrid Bergman".
YRF Entertainment has picked up the Chris Greenhalgh novel which dramatises the real-life affair between legendary Swedish actress Ingrid Bergman and war photographer Robert Capa.
Amel and Chopra worked together on Olivier Dahan directedGrace of Monaco, a film being released later this year by The Weinstein Company.
Chopra – who has already made a mark in films like ‘Mohabbatein‘ and ‘Mere Yaar ki shaadi hai‘ – said, "I believe that Amel, who also wrote ‘Grace of Monaco‘, is the perfect writer to bring this story to life and I am very excited to have YRF Entertainment bring it to the world."
The script is nearing completion and other details will soon be revealed as and when the director and cast are locked. YRF Entertainment‘s head of development & production Jonathan Reiman will be the executive producer.
MUMBAI: With the nationwide release of Chhota Bheem & The Throne of Bali popular animation character Chhota Bheem will be seen taking on real life stars from Bombay Talkies and Shootout at Wadala this Friday, 3 May. To be released in three languages – Hindi, Tamil and Telugu and in over five hundred theatres, this will be one of the largest ever-theatrical releases of an Indian animation film.
"Children as an audience are more loyal. We are quite certain that Chhota Bheem & The Throne of Bali will emerge top release of the week and over time give one of the best box office returns," stated co producer Samir Jain.
Allu Arvind‘s Geetha Film Distributors and Yash Raj Films will distribute the film in South and rest of India respectively. This is the second Chhota Bheem film to be released. The previous film, Chhota Bheem and the Curse of Damyaan was released in May 2012 and drew a collection of Rs 49.2 million, which is the highest ever collection for an Indian animation film.
"Being our first release, the film was exhibited as a morning show in most theatres. But this time round the distribution, marketing and promotions are on a scale," added Jain.
"This movie is based on the Bali islands and is an out-an-out adventure ride for kids with thrill, action, suspense and loads of fun. We did far-reaching research in Bali and ended up doing most recordings in Bali with its natural surroundings and have captured the sights and sounds. Shaan has sung the title song for the film," director Rajiv Chilaka commented.
MUMBAI: Marking yet another milestone in its illustrious journey, Yash Raj Films (YRF), has become the first Indian production house to have a million fans on Facebook.
As a celebration of this achievement, the banner‘s Facebook page cover photo is a collage of the the hits it has produced featuring almost every star it has worked with in the recent past.
The banner enjoys a strong digital presence and regularly engages the audiences with interesting and interactive content. Yash Raj Films digital team constantly strives to entertain the audiences, just like their films. Their Facebook page has the fastest growing fan base with an addition of more than 3000 likes every day.
Yash Raj Films‘ page reflects a new theme every month. The current theme is, ‘YRF Dance Dhamaka‘ which showcases all the dance tracks from all YRF films. The production house regularly holds contests and updates their digital properties with latest and exclusive news.
Last year, YRF churned out one of the biggest hits in of 2012 Ek tha Tiger with Salman Khan and Katrina Kaif in the lead. This year too, it has a couple of much looked forward to releases like Arjun Kapoor starrer Aurangzeb and Amir Khan and Abhishek Bachchan starrer Dhoom:3.
Started in 1970 by one of the most respected and accomplished film makers from India Yash Chopra, the banner has given Indian and global cinema goers some timeless cinematic pieces like Silsila, Trishul, Dilwale Dulhaniya Le Jaayegne, the Dhoom franchise and Chak De! India.
YRF has been known to keep up with times and often produce movies much ahead of the times, a legacy that has been passed on passed its founder the Late Yash Chopra. Its success on the digital/social media forum is another example of how the production house understands its audiences and puts in the effort to be where they are.
MUMBAI: Japan is a territory that doesn‘t have a presence of Indian cinema till now however this might soon change what with the Yash Raj Films making a breakthrough through its tie- up with Japan‘s oldest major movie studio Nikkatsu Corporation.
The Japanese studio has released the Salman Khan and Katrina Kaif historic blockbuster, Ek Tha Tiger, directed by Kabir Khan on 7 March with a grand premiere in Tokyo.
The premiere will be followed by the release of Yash Chopra‘s Jab Tak Hai Jaan that stars Shahrukh Khan, Katrina Kaif and Anushka Sharma later this summer.
A press conference was held yesterday in Osaka which was attended by Ek Tha Tiger director Kabir Khan, YRF Overseas head Avtar Panesar, and YRF Production head Aashish Singh.
The conference was hosted by the Consul General of India Vikas Swarup (also the well-known writer of Q&A – a book which went on to be made in to Slumdog Millionaire) and attended by 30 representatives of leading media outlets, including TV crews from MBS and KTV.
The Consul General along with Kabir Khan and the esteemed guests of honour, touched upon the vibrant Indian film Industry and its emergence as a major export from India and how the arrival of Indian Films is extremely thrilling for the Japanese people and the 26,000 Indians that live there. Kabir Khan spoke about how the film was made, the stars and the locations used in the film and his desire to shoot in Japan in the near furture.
Nikkatsu EVP international ops Akifumi Sugihara spoke about his company‘s commitment to Bollywood and his faith in YRF‘s content.
