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Tag: Yash Raj Films

  • Online VOD platform The Viral Fever gains one million subscribers

    Online VOD platform The Viral Fever gains one million subscribers

    MUMBAI: The recent past has seen a large number of video on demand (VOD) mushrooming in the country, with each of them trying to differentiate itself from the other with unique content. Youth entertainment network The Viral Fever (TVF), which is one of these platforms, scored a recent milestone. The platform has gained one million subscribers on its online network. 

     

    Speaking to Indiantelevision.com, The Viral Fever founder and CEO Arunabh Kumar says that it is a very special achievement for the online network because India is globally known as the least subscriber savvy country. “No matter how much content you produce, audiences and viewers generally do not have the tendency to subscribe,” he says.

     

    When quizzed about the reason for success, Kumar says, “Besides great content, we were also able to evolve with our content and stay relevant. Our attitude is to stay new.”

     

    Kumar says the number holds significance as usually it is established names such as Sony, T-Series and Yash Raj Films who have 5,000 to 10,000 videos that gain million plus subscribers, but TVF as a small network has just 126 videos for now.

     

    Close to 30 videos of the network have gone viral so far. Sharing an interesting insight, Kumar says, “One of TVF’s shows titled Rowdies, (which is a spoof on the popular MTV Roadies show) received more than a million views sometime back, but it took 36 months before the network saw one million subscribers latching onto the online network.”

     

    The network currently has close to two to three million unique visitors lapping up its content every month. “Additionally three to five million also come on board who visit our site regularly and are not subscribers,” he adds.

     

    Going forward, the company is looking at strengthening their non-fiction property, Recycle Bin. “I wish that TVF’s Live Shows reach the magic figure of one million too. I would also want one million to register on TVF InBox, which showcases films,” Kumar says.

     

    The company’s next target is to get at least five to 10 million viewers every month.

     

    The Viral Fever’s subsidiary network TVF 1 is looking at breaking even and making a profit this year. Currently the company operates out of the profits from its parent company The Viral Fever Media Labs.

  • MSM Motion Pictures & Yash Raj Films come together for ‘Piku’

    MSM Motion Pictures & Yash Raj Films come together for ‘Piku’

    MUMBAI: MSM Motion Pictures has partnered with Yash Raj Films for the worldwide theatrical distribution of their upcoming comedy drama – Piku.

     

    Directed by Shoojit Sircar, the move further strengthens the 20 year association of YRF and MSM. The duo ensures that YRF’s distribution network takes Piku to not just domestic and diaspora audiences but also non-traditional markets globally.

     

    A quirky take on father daughter relationship, the film brings Amitabh Bachchan, Deepika Padukone and Irrfan Khan together for the first time. The film is also Paduokone’s first stand alone title role and has been co-produced by MSM Motion Pictures along with Saraswati Creations and Rising Sun Films.

  • ‘Dum Laga Ke Haisha’….Missing audience

    ‘Dum Laga Ke Haisha’….Missing audience

    MUMBAI: Dum Laga Ke Haisha is very unlike a Yash Raj Films product. It gives you nothing of that finesse most of their films boast of. What’s more, Bhumi Pednekar, who makes her debut with this film, is not the kind who can become a heartthrob of young men. She is not the traditional slim, stylish, chiffon clad actress Yash Raj women are identified with. Also, unlike most of their films, this one is about a traditional middleclass family based in a small town Haridwar of mid 1990s.

    Ayushmann Khurrana, the only son of Sanjay Mishra, looks after the family tape recording shop but is a zero when it comes to studies and is deficient in English. He is a huge Kumar Sanu fan. He is shy and terrified of his dominating father. His father has decided it is time to get him married and the match is found in Bhumi, a fat chubby girl who loves to dance and never wears clothes that match. However, she is better qualified and ready to become a teacher.

    The marriage is performed notwithstanding Khurrana’s reluctance. The first night draws a blank and Bhumi starts working on attracting Khurrana towards her. Her first stop is a lingerie shop. Let alone loving her, Khurrana is even ashamed of the fact that she is his wife. But Bhumi is determined and not the kind to take taunts and insults as she gives it back to Khurrana’s aunt and also ends up slapping Khurrana when she hears him insult her behind her back. Bhumi has had enough and is ready to return to her parents.

    Producer: Manish Sharma

    Director: Sharat Kataria

    Cast: Ayushmann Khurrana, Bhumi Pednekar, Sanjay Mishra

    The dual continues as both miss no opportunity to make each other conscious of their problems. There is a scene where she plays the tape with a song to provoke Khurrana and he on his part comes out of bathroom with soap all over him to play another song to give it back to her. This turns out to be a medley of old songs. And there are times when Khurrana finds it tough to balance his scooter with Bhumi on the pillion.

    The story may not find identification with today’s audience initially but its simplicity may finally touch them. The director makes sure he keeps it as simple and maintains its old-fashioned native flavour. However, one thing that stands out as an eyesore is Khurrana’s dressing; there is nothing native about it as his costumes are dandy. Anu Malik stages a comeback and with him come some sensible lyrics and soulful tunes in ‘Moh moh ke dhage….’ As Kumar Sanu gives other two songs, ‘Dard karaara…’and ‘Tu’ the ‘90s feeling. The dialogue has subtle humour. The film is 111 minutes long and becomes more lively post interval.

    Khurrana is good in a subdued role. Bhumi is impressive. Sanjay Mishra, as usual, stands out. The rest are good as supporting cast.

    Though watchable, Dum Laga Ke Haisha has not been given due publicity and has opened poorly with very little chance of catching up.

     

    ‘Ab Tak Chhappan 2’.. Ab tak enough!

    Ab Tak Chhappan 2 as the title suggests is a sequel to Ab Tak Chhappan, released 11 years back to the day (27 February, 2004). This also suggests that the sequel has come too late as the theme of specialist police shooters, called encounter specialists, has passed its expiry date and is no more relevant. Also, so many bullets have been fired since by all and sundry (good as well as bad) that a gun-toting cop is no longer exciting.

    Nana Patekar is encounter specialist Sadhu Agashe, is facing court cases for unsanctioned killings of criminals. He is happy whiling away his time fishing, making meals for his teenaged son and playing marbles in his native village somewhere in Goa. The criminals have resurfaced and there is chaos in the city of Mumbai. The ex-commissioner, Mohan Agashe, is summoned by CM Dilip Prabhavalkar and HM Vikram Gokhale, during whose tenure as police chief the encounter specialist team was formed and underworld reined in.

    Agashe suggests Nana be brought back even as two other senior cops, Ashutosh Rana and Govind Namdeo, disagree with the idea. For his part, Nana too is reluctant despite an offer to withdraw all litigation against him. However, his son convinces him finally to go back since he is a cop and not a fisherman.

    Producers: Raju Chadha

    Director: Aejaz Gulab

    Cast: Nana Pateka, Gul Panag, Mohan Agashe, Govind Namdev, Raj Zutshi, Vikram Gokhale, Ashutosh Rana

    So Nana is back heading the force with a very resistant Rana as an enemy within. It is business as usual as Nana goes on a shooting spree, killing a goon first and then telling the viewers about the deceased. They are just dummies. But, the joke is about the two dons who rule over Mumbai underworld; one is a suave, computer-wiz Raj Zutshi, holed up somewhere abroad because he is scared of his rival, a nondescript actor, who may just pass off as a street side gunda, least of all a big time don!

    As has been reported often, these specialists also work on behest of dons and that happens in this story too as it did in the earlier version 11 years back. Nothing is new. Nana’s wife was shot dead in part one, this time his son falls to the villains’ bullets. That is the final push he needs.

    However, there is an effort to salvage the already sunk plot; this is not just another cop story, there is a twist though a very predictable one from reel one. There is a greedy politician pulling strings.

    Ab Tak Chhappan 2 is built on a wrong premise: just about everything about it is misconceived. The script is run of the mill and the direction is copy book; nothing original or inspirational. Camera angles are corny. Thankfully, there are no songs and the background score is okay. Despite a tolerable 105-minute duration, the film gives the feeling of being lengthy; some crisp editing could have brought it down to maybe 90 minutes.

    Dialogue is very tacky. There is no scope for performances and Nana sticks to being Nana. So do Rana and Namdeo, who stick to their routine. Gul Panag, whose character is forced in, is a misfit and miscast. Prabhavalkar has little to make an impact. The only actor who makes his presence felt is Gokhale.

    Ab Tak Chhappan 2 has had a miserable opening and may find it hard to last the week.

     

  • Vivek Oberoi associates with ‘Children Across Borders’ in the US

    Vivek Oberoi associates with ‘Children Across Borders’ in the US

    NEW DELHI: Actor Vivek Oberoi is currently in the United States to raise funds for an initiative called ‘Children Across Borders.’

     

    He is working towards raising funds for the international social organisation. The charity events were organised in St Petersburg, Florida and Temp.

     

    Oberoi is currently in the United States with his wife Priyanka and son Vivaan Veer, meeting a commitment only after completing his film with Yash Raj Films.

     

    When contacted said Vivek, “I am currently in the US enjoying some quality time with Priyanka and my son Veer. Before I get into the next schedule of my film, I wanted to take my family for a much needed vacation. Importantly, I am here to be part of a social initiative called Children Across Borders dedicated to enhancing the educational and cultural enlightenment of children across the globe.”

  • Yash Raj Films to premiere ‘Mardaani’ in Poland

    Yash Raj Films to premiere ‘Mardaani’ in Poland

    MUMBAI: Yash Raj Films will be the first Indian studio to have a Red Carpet premiere of Mardaani in Poland. The premier will be graced by the movie’s lead actress Rani Mukerji.

     

    The premiere event will take place on 28 January, 2015 at the art house cinema Kino Cinema Muranow in Warsaw. Mukerji will be joined by the film’s Polish DoP Artur Zurawski at the premiere.

     

    The film will release in Poland on 30 January, 2015 with Polish subtitles.

     

    Directed by Pradeep Sarkar and produced by Aditya Chopra, the film released worldwide on 22 August, 2014.

     

  • Poster of ‘Detective Byomkesh Bakshy!’ launched in Kolkata

    Poster of ‘Detective Byomkesh Bakshy!’ launched in Kolkata

    KOLKATA: Director Dibakar Banerjee along with his lead actor, Sushant Singh Rajput, released the first look poster of the upcoming film Detective Byomkesh Bakshy! at the Great Eastern Hotel in Kolkata (now The Lalit Great Eastern Hotel).

     

    The film Detective Byomkesh Bakshy! is set in the back drop of World War 2 and it captures the Calcutta (now Kolkata) of that time. The motion poster was also released as a fitting tribute to a World War II air-raid in the war-torn history of Kolkata.

     

    Detective Byomkesh Bakshy! is an upcoming Hindi crime thriller film directed by Dibakar Banerjee and produced by Aditya Chopra in association with Yash Raj Films and Dibakar Banerjee Productions. The film is based on the detective character Byomkesh Bakshi created by the Bengali writer Sharadindu Bandyopadhyay and the film is titled ‘Detective Byomkesh Bakshy’ to make it more contemporary. The film stars Sushant Singh Rajput, Anand Tiwari and Swastika Mukherjee in principal roles. The film is scheduled for release on 10 April 2015.

     

    Dibakar Banerjee told the media, “In late 1942 and early 1943, Calcutta was the last frontier of the British Empire, holding out against the Japanese invasion of Asia. As Japanese bombs were falling on Calcutta dockyard, around The Great Eastern Hotel, history was being created and Calcutta stepped on to the world stage. It’s right here that Byomkesh’s first adventure catapulted him from anonymity to dangerous fame. I can’t imagine a more fitting place to launch the first look of Detective Byomkesh Bakshy! than this hotel and right on this day in 1942, this would have been full of chaos and mayhem as bombs fell around it seventy years ago!”

     

    Shooting for the film began in early 2014, and ended in May 2014.  A part of the movie has been shot in Kolkata and Mumbai. Some scenes were shot in an abandoned mill in Mumbai’s Byculla region.

     

    “Shooting locations of the film in Kolkata was finalized in February 2012. Shooting did take place in Lalbazar, Presidency University, Coffee House and Bow Barracks. The cast was shooting for the film in Agarpara in January 2014,” said a cast member.

     

    Dibakar Banerjee has paid attention to every detail and he further said that every aspect of his film brings back the bygone era.

     

    “The planes seen on the poster of the film are the exact replica of the real Japanese planes which were used during the bombing in 1943. The planes at that time looked very different from the way the planes look today. Japan had done an aerial bombing attack on Calcutta and this is the central theme of the film,” he concluded.

  • ‘Shuddh Desi Romance’ website wins honour at the Asian CEF Awards

    ‘Shuddh Desi Romance’ website wins honour at the Asian CEF Awards

    MUMBAI: Everymedia Technologies has been awarded the “most admired audience engagement website” by the Asian CEF Awards for excellence in web and app along with the integrated marketing awards. The company won the award for the movie website, www.shuddhdesiromance.com, which they had created for Yash Raj Films’ ‘Shuddh Desi Romance.’

     

    The Asian CEF Awards ceremony, along with the integrated marketing communications forum, was held on 6 December 2014, at Taj Lands End, Mumbai.

     

    Everymedia Technologies chief technology officer Parag Bhansali said, “It is always an honour to be recognised for your work and this is certainly a proud moment for the entire team. The website did noticeably well in bringing in more audience even in the age of social media. We’re thankful that YRF entrusted their faith in us and hope to continue doing quality work in the future.”

     

     Yash Raj Films vice president digital Anand Gurnani added, “Connecting with the audiences on the digital space has many hurdles of its own, especially when everybody depends on social media these days. Cracking a concept led website for a movie like ‘Shuddh Desi Romance’ was even tougher. We are glad that our efforts in getting the right strategy for the website and audiences at large paid off.” 

  • ‘Khoobsurat’….. Not really!

    ‘Khoobsurat’….. Not really!

    MUMBAI: Khoobsurat borrows its basic plot from the 1980 Hrishikesh Mukherjee film of the same name. Hrishikesh Mukherjee films were known for their simplicity and yet they appealed to all classes. His film was about a middleclass joint family where the matriarch of the house, Dina Pathak, runs her household with an iron fist and total domination. In the latest Khubsoorat, writer-director Shashanka Ghosh decides to give the simple Mukherjee film a ‘royal touch’ and massacres it royally.

     

    Sonam Kapoor is a physiotherapist working with the Indian Premiere League helping the likes of Dhoni and Shehwag and some alien entity called Kapoor who is so much in pain, he refuses to go out to bat until this physiotherapist gives his leg an almost fatal jerk! Something that could have handicapped someone else has cured Mr Kapoor! He is fit enough to go out and hit the last winning six. One thought, each IPL team had its own physio, here, the ‘poor’ IPL has only one for all the teams.

     

    Her credentials having been established and her reputation having travelled far and wide, she is invited to be an in-house physio to some ex-royal in Rajasthan. This ex-royal, Aamir Raza Hussain, has been wheelchair-bound since his accident ten years ago. He has so far dismissed about 40 physios trying to cure him. The fact is he doesn’t want to be cured. He holds himself responsible for the death of his 20-year-old-son, who died in a sports car crash that he had gifted him.

     

    Sonam enters the house and falls in love with the palace, its opulence and the luxury of the room assigned to her. This is just the beginning as more falling in love is yet to happen; which is, falling in love with the prince, Fawad Afzal Khan. Towards this end, her mother, Kirron Kher, encourages her every day on their regular Skype chats; this film may have turned Mukherjee’s idea of Khoobsurat from middle-class to royal while, at the same time, trying to make it contemporary.

     

    Sonam’s idea of physiotherapy for the reluctant royal is to take him around his gardens in a whirlwind wheelchair ride. The queen, Ratna Pathak, disapproves of her from day one and keeps making faces day after day. The prince Fawad keeps hovering around her despite being a very busy businessman. Earlier, it is established that he is engaged to be married to another royal, Aditi Rao Hydari.

     

    While Aamir Raza is getting cured merely by wheeling at jet speed around his palace and Pathak keeps making same faces of disapproval for Sonam, Fawad, and Sonam keep getting attracted to each other until they graduate to their first kiss.

     

    Comparing this film in any way to Mukherjee’s Khoobsurat is a sacrilege. The film and its makers have no sense of script, little sense of direction, and none for music. To sum it up, they have scant sense of filmmaking. The dialogue is pedestrian. Being a love story, the musical score needed to be strong but turns out to be poor and just one song, Naina…, is hummable. Editing is poor.

     

    Sonam plays the lead in this, her home production. She is a let-down acting-wise, looks-wise and dressing-wise. The makeup makes her look much older. Her clumsy, loud character seems to have been built around My Fair Lady; she is uncouth, which she blames on being half Punjabi from her mother’s side! Fawad, otherwise, known to be a very natural and endearing actor from what one sees of him on TV, is wasted; he is made to carry just one-and-a-half expressions throughout the film. Fawad’s greatest asset, his smile, is at a premium here. Ratna’s casting, in a role her mother played in the 1980 original, is supposed to be the casting coup, but backfires with poor etching of her character. Aamir Raza is turned into caricatures.

     

    Producers: Rhea Kapoor, Anil Kapoor, Sidharth Roy Kapoor

    Director: Shashanka Ghosh.

    Cast: Sonam Kapoor, Fawad Afzal Khan, Ratna Pathak, Aamir Raza Hussain.

     

    ‘Daawat-e-Ishq’: No thanks…

     

    Yash Raj Films have been trying new subjects for some time now. With Daawat-e-Ishq, they try to bring back a Muslim background love story. But, this is a love story with an angle of dowry and getting back at dowry seekers. It also tries to juxtapose two prominent Muslim cultures, those of Hyderabad and Lucknow.

     

    Parineeti Chopra is a shoe shop sales girl in Hyderabad even as she continues to study for she is a topper who wants to specialise in shoe designing. Her father, Anupam Kher, is a clerk in the high court two years short of retirement. He is honest and hence, of limited means.

     

    It is time to look for a suitor for Parineeti. The problem for Anupam and Parineeti is that, her qualification does not count for anything to the boys’ families. The amount of dowry is what matters to them. This leads to a chain of rejections for her. Kher has a limit of 15 lakh but the gap is too much between what he can manage and what the boys’ parents demand. Since dowry is a bad word, one boy’s parents ask Kher to ‘help’ their son go to the US for further studies; all he needs is 80 lakh for that purpose.

     

    Parineeti is an aggressive girl and keeps throwing out such parents. She decides that marriage is not for her and, instead, embarks on a mission to trap such families who demand dowries and have them sent to jail. Kher takes some convincing but finally agrees to the plan. Doing this in their native Hyderabad would be too risky so their choice falls on Lucknow.

     

    The father daughter duo go for a total makeover, pose as millionaires from Dubai and check in at a five star Lucknow hotel. Next, they shortlist grooms from a marriage website and invite them for a meeting. A camera has been placed to record the proceedings of all such interviews. One of them happens to be Aditya Roy Kapur. He runs the city’s famous restaurant known for its kebabs, biryani etc with century old recipes inherited from his forefathers.

     

    Kapur is a simple hearted only son of his parents, popular with his customers as well as all around the city. For wedding, his parents’ wish list would cost Kher a cool 40 lakh. Parineeti agrees to the proposal and decides the nikaah would take place in two days’ time. However, Kapur wants three days to meet and know Parineeti better. After all her idea is to marry and then file a complaint with the police and demand a huge sum to settle the matter.

     

    The plan works, Kher and Parineetti walk off with a huge loot for Parineeti to pursue her dream of studying designing in the US. But, what she did not on count has happened. She has fallen in love with Kapur in those three days.

     

    The problem with this film is that it takes over half an hour to come to the real story before it sets up the background for Parineeti’s plan of taking on a dowry seeker. And when it happens, there are no twists and turns and lacks in drama of any sort. The approach to direction and storytelling is lacklustre. There are no highlights. The film has a catchy musical score with a blend of old world charm. Dialogue is routine. There is little about performances that stays with a viewer. Parineeti is her usual self. Kapur is over the top, loud being his idea of projecting simplicity. Kher is okay.

     

    Daawat-e-Ishq is a routine fare below expectations.

    Producer: Aditya Chopra.

    Director: Habib Faisal.

    Cast: Parineeti Chopra, Aditya Roy Kapur, Anupam Kher.

  • Reliance MediaWorks completes another collaboration with YRF with ‘Gunday’

    Reliance MediaWorks completes another collaboration with YRF with ‘Gunday’

    MUMBAI: Reliance MediaWorks today announced its successful collaboration with Yash Raj Films for their recently released blockbuster Gunday. The media and techno-creative solutions provider was behind the recreation of the fiery 70’s of Kolkata – in all its glory and has crafted more than 500 VFX shots for the film.

     

    The train chase sequence is one of the most complex and difficult sequences in the film. This sequence alone has 160 VFX shots. The RMW team took extreme close-ups, close-ups of wheels braking, squealing etc. to make the effects look real. This sequence is a crucial one, setting the tone for the film with its thugs, stark landscape and acts of heroism.

     

    Another difficult sequence is the blast in the mines, where the entire hill had to be created through VFX. The Reliance MediaWorks team worked in tandem with the film’s unit and the VFX work progressed simultaneously with the shoot, so the turnaround time was less, efficiency was higher and the consistency in the integration of the VFX was greater.

     

    Ali Abbas Zafar, Director, Gunday said, “Gunday involved the creation of a rustic old world charm set in the bustling city of Kolkata. It thus involved immense creative visualization. It was a good experience working with the VFX team at Reliance MediaWorks.“

     

    Aashish Singh, VP –Production, YRF said, “This project involved complex VFX and creative craftsmanship with a short delivery period. We chose Reliance MediaWorks because it could handle those complexities and still deliver exceptional control and quality.”

     

    Mr. Venkatesh Roddam, CEO Reliance MediaWorks said “At Reliance MediaWorks, we strive constantly to raise the bar and endeavor to provide a realistic experience to the audience.”

     

    Naveen Paul, Creative Head, Reliance MediaWorks said, “The scope of work for Gunday involved the creation of a whole era and provided an opportunity for us to showcase our diverse skills. Working closely with Ali Abbas Zafar ensured delivery of exactly what the Yash Raj Films team was looking for.”

  • Bewakoofiyaan: The title says it all

    Bewakoofiyaan: The title says it all

    MUMBAI: Bewakoofiyaan is another Yash Raj Films production, after Gunday, that invests in newer, younger stars. As the stars in these films grow in stature and following, so does the shelf value of these films. Since such films are made with a tight control on the budget and are backed by the same marketing machine that the company’s major films get, YRF is usually safe with the ventures even if a certain film does not make it at the box office.

    Bewakoofiyaan is a romantic comedy in that Ayushmann Khurrana and Sonam Kapoor love each other. When Khurrana is promoted to the post of senior executive at the airline where he works, he celebrates by acquiring a car to replace his bike. Sonam’s talent lies in finance and she works for a bank. They have been dating for two years and now that Khurrana has been promoted, it is time to take him to her father, Rishi Kapoor.

    Rishi is a freshly retired IAS officer whose grouse is that he never got a decent posting in his career. He has his own set ideas about what kind of man his daughter should marry and has made a dossier of suitors for her of guys who have minimum income of 25 crore!  The first hurdle Khurrana faces is that he earns about 10% less than Sonam and that makes him totally not suitable according to Rishi. After that, everything about Khurrana is a negative as far as Rishi is concerned. However, since Sonam is determined to marry Khurrana, Rishi sets terms and a timeframe for him to prove himself suitable to be his son in law.

    Producer: Aditya Chopra.

    Director: Nupur Asthana.

    Cast: Rishi Kapoor, Aushmann Khurana, Sonam Kapoor.

     

    Every day is a test now for Khurrana. Tutored by Sonam on how to deal with Rishi, he lets Rishi have his way, even letting him win in a game of squash. That is when the worst happens. Khurrana’s airline sacks 1200 employees and he is one of them. The logic behind sacking a just promoted executive is that, in his salary, the company can afford three freshers! Confident that he will land another job in matter of time, Khurrana survives on his credit card for a while until he reaches his three lakh credit limit which, as luck would have it, happens when he has asked Rishi out for lunch.

    Khurrana now depends on Sonam for his house rent, car installment, fuel, pocket money and everything else. Yet, no job is forthcoming. Those which are coming are not to his liking. There is bound to be pressure on the relationship. While he is scoring brownie points with Rishi, somewhere along the way, his romance is on test.

    The problem with Bewakoofiyaan is that, it is not a romance in the making which, since centuries, is exciting to watch. The script has too many contradictions, more so in Rishi’s character.  The music, which is a must in any Indian film but essential in a romantic film, is a total let down with the lyrics making no sense. Dialogue is uninspiring. Again, something that a romantic film needs is solid chemistry between its lead characters and here there is none of that between Sonam and Khurrana. Both fall short in performances as well. The one who gets around comfortably is Rishi, but then, he is a veteran.

    While the film sags throughout, it becomes a little watchable only during last 20 minutes or so. Even this long weekend will not help Bewakoofiyan much at the box office.