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Tag: Yash Raj Films

  • Yash Raj Films partners Twitter to drive innovation

    Yash Raj Films partners Twitter to drive innovation

    MUMBAI: In a move to reach an audience always on the move, Yash Raj Films has teamed up with Twitter India to help reach every Indian film fan with a mobile phone.

     

    Via its Twitter handle @YRF, the film production house will send selective tweets (driven by #YRFBuzz) as SMS to users, who subscribe to the service by giving a missed call to 0-75054-75054. This feature works on any phone, any network and is a completely free of charge, for online as well as offline users.

     

    Yash Raj Films vice president – digital Anand Gurnani said, “We are on the cusp of widespread growth across mobile, web and social media. This syndicated mobility program will aim to reach mobile-friendly audiences and analyze consumption patterns and trends across web and mobile. Moreover, the move is aligned to the company’s ‘mobile-first’ approach.”

     

    Twitter India head of TV and entertainment partnerships Pratiksha Rao added, “In India, Twitter is focused on reaching every person with a mobile phone and this product is in service of that goal. We are excited about Yash Raj Films taking the initiative to make it even more accessible for fans of their movies and content to stay in touch with the latest buzz at one of India’s biggest movie production houses.”

     

    Yash Raj Films is the first production house to activate this kind of service in the entertainment vertical in India.

  • Yash Raj Films ties-up with triva game QuizUp

    Yash Raj Films ties-up with triva game QuizUp

    MUMBAI: In a move targeted to engage its younger audiences, Yash Raj Films (YRF) has tied-up with the world’s largest trivia game – QuizUp.

     

    QuizUp is a real-time trivia game in which one user competes against another over an interest led topic. Boasting of 34 million plus users worldwide, the app also allows users to challenge friends and strangers to trivia battles across 600 plus odd topics.

     

    With this tie-up, the movies section will feature the ‘Yash Raj Films – Films Forever’ topic with hundreds of unique trivia-led questions.

     

    YRF is the first Indian production house to be featured on this app.

     

    Yash Raj Films vice president – digital Anand Gurnani said, “This association will not only enable a trivia driven gaming delight to our fan base, but will also steer them to know more and engage with their favourite movie studio, YRF.”

     

    QuizUp CEO Thor Fridriksson added, “We are delighted to be partnering with the one and only Yash Raj Films in offering this unique topic to our users and film fans. QuizUp has been on a mission to connect users globally through common interests, and we are sure that film fanatics would love this topic.”

     

    Film enthusiasts can now find and challenge friends or other users on QuizUp by connecting through Facebook, or by signing up through email. 

  • Doodle Collection inks licensing deal with Yash Raj Films

    Doodle Collection inks licensing deal with Yash Raj Films

    MUMBAI: Doodle Collection has inked a licensing deal with Yash Raj Films Licensing to launch a limited edition range of diaries inspired from some of the studio’s films.

     

    Doodle Collection’s limited edition range of YRF diaries celebrate cinema and Bollywood in its most colourful, creative and quirky form. The diaries are inspired by YRF movies across genres – from the classic KabhiKabhie to the modern and spunky Band Baaja Baaraat. The typographic designs are inspired from Rocket Singh Salesman of the Year and Chak De! India.

     

    The highlight of the collection is the diary inspired by the cult hit DilwaleDulhania Le Jayenge.

    The diaries are available on the Doodle Collection website and at stationery retailers like Landmark and Crossword along with online portals like Flipkart, Amazon and Fashionara.

  • Yash Raj Films inks deal with BSkyB for movies on-demand

    Yash Raj Films inks deal with BSkyB for movies on-demand

    MUMBAI: In a move to cater to international audiences, Yash Raj Films (YRF) has partnered with BSkyB to provide its movies on the Sky Store for audiences in the UK & Ireland.

     

    About 30 YRF films have been made live on Sky Store and users can watch them digitally directly on demand. The charges appear on the monthly bill, making for an easy transactional process. FilmKaravan has enabled this distribution.

     

    The United Kingdom & Ireland have been one of the top five preferred territories worldwide for the banner with almost 1.5 million Bollywood fans constantly seeking to watch blockbuster titles.

     

    Yash Raj Films vice president – digital Anand Gurnani said, “Consumers today want to watch their favourite content at the time they want to watch it and on a platform they prefer the most. It is important to understand their choices and enable reach via reducing friction to access our content. Our movies are easily accessible now digitally via Sky, thus tapping into a hybrid platform accessible directly on TV. Making our films available through the Sky Store platform was a natural extension to our digital distribution efforts. It’s imperative that we be where our consumers are.”

     

    Sky Store director Nicola Bamford added, “Sky Store offers the complete service – straight to your TV, across your devices and you get the DVD in the post too. We are delighted with the early success our hybrid proposition has seen with Bollywood movies from Yash Raj Films. This partnership with Yash Raj Films enabled by FilmKaravan has further strengthened Sky’s presence amongst South Asian audiences in the UK and based on the fantastic initial response, we look forward to bringing in many more films from Bollywood studios.”

     

    FilmKaravan managing director Sanjay Bachani said, “Yash Raj Films understand the content game and strategy exceptionally well. The pioneers of Indian cinema are yet again at the forefront of engaging viewers in a preferred territory via the cable and satellite’s digital platform eco system. Sky Store is a great innovation by Sky and we are thrilled to facilitate this phenomenon of bridging the gap between fans and their favourite films.”

  • Yash Raj Films to release ‘Dum Laga Ke Haisha’ in UAE

    Yash Raj Films to release ‘Dum Laga Ke Haisha’ in UAE

    MUMBAI: Even as the Ayushmann Khurrana and Bhumi Pednekar starrer Dum Laga Ke Haisha celebrates 50 days on the big screen, Yash Raj Films is all set to release the movie in the UAE.

     

    The movie, produced by Maneesh Sharma and directed by Sharat Katariya, will release in the UAE on 23 April.

     

    Khurrana and debutant Pednekar (previously part of YRF’s casting division) star in the movie, which revolves around the life of an odd small town couple – loser Prem and his oversized wife Sandhya.

     

  • Sunny Leone fails to grab eyeballs at box office

    Sunny Leone fails to grab eyeballs at box office

    MUMBAI: It is sex over sermon and Sunny Leone scores over legendary actors Paresh Rawal, Naseeruddin Shah and Annu Kapoor as her first double role film, Ek Paheli Leela, scores over talent packed Dharam Sankat Mein.

     

    Not that Ek Paheli Leela is great shakes. It remained on the lower side on Friday and failed to add to its opening day figures on Saturday. The film ended its first weekend with figures of Rs 11.2 crore mainly on the strength of its performance at single screens.

     

    Dharam Sankat Mein lacked in the pre-release promotion and suffered on this count. The film had a poor opening despite stalwarts like Rawal, Shah and Malik in the cast. The comparison to Rawal’s trendsetting OMG: Oh My God was inevitable and Dharam Sanakat Mein fell short by miles besides the fact that quite a few films on the similar theme have followed OMG. The film gets a poor opening and barely manages to cross the Rs 1 crore-mark on its opening day and hardly improves on Saturday. The film has had a weekend of Rs 5.1 crore.

     

    Barefoot To Goa stays out of contention as far as box office is concerned. Such group funded idealistic films need a commercial approach.

     

    Detective Byomkesh Bakshi, another small film after Dum Laga Ke Haisha from Yash Raj Films, remains average. An indulgent film based on the WW2 era Bengali fictional character, the film falls prey to its mediocre content. It manages to collect Rs 19.97 crore for the first week. The film has added Rs 3.27 for its second weekend to take its two week tally to Rs 23.14 crore.

     

    Barkhaa is a lost cause. The film fails to cross Rs 1 crore mark even after two weeks.

     

    Dum Laga Ke Haisha has collected Rs 35 lakh in its sixth week to take its six week tally to Rs 30.32 crore.

     

    NH10 added Rs 30 lakh in its fourth week to take its four-week total to Rs 30.5 crore.

     

    Far from the days when English films released in India eons after their premiere release in the West, that too at one Metro at a time, Fast & Furious 7, released at multiple screens across India and opened to a bumper response.

     

    The fact that the brand equity had been built over the years helped as did the ensemble star cast. The film collected better than many Hindi super star films in its first week with figures of about Rs 70 crore.

     

    Vidhu Vinod Chopra’s foray into Hollywood cinema with Broken Horses, a rehash of his 1989 Hindi film Parinda, comes a cropper. The film has gone almost unnoticed in Indian cinemas.

  • ‘Detective Byomkesh Bakshy!’ collects Rs 14.06 crore in opening weekend

    ‘Detective Byomkesh Bakshy!’ collects Rs 14.06 crore in opening weekend

    MUMBAI: Yash Raj Films usually has a good experience with its small budget films and the studio’s one such film, Dum Laga Ke Haisha, has already established itself as a mini hit. These films also create a valuable repertoire for the studio. 

     

    However, its latest, Detective Byomkesh Bakshy! is not quite living up to expectations. The film did not make much of the Friday despite being a holiday. The collections remained stagnant on Saturday but showed some improvement on Sunday to close its opening weekend with a figure of Rs 14.06 crore.

     

    Barkhaa rates as a total loss film barely managing to touch the Rs 1 crore mark in its first week.

     

    Delhiwali Zaalim Girlfriend adds Rs 40 lakh in its second week to take its two week tally to Rs 4.1 crore.

     

    Hunterrr collects Rs 2.9 crore in its second week to take its two week total to Rs 9.75 crore.

     

    NH 10 maintains reasonably good collections in its third week in absence of any watchable opposition. The film collects Rs 3.15 crore in its third week to take its three week total to Rs 30.2 crore.

     

    Dum Laga Ke Haisha has become a mini hit; the film has added Rs 1.9 crore in its fifth week to take its total to Rs 29.97 crore. The sixth weekend took it past the Rs 30 crore mark by adding Rs 17 lakh for three days.

     

    On the other hand, Dirty Politics has added approximately Rs 5 lakh in its second week to take its two week total to Rs 6.11 crore.

  • Amitabh, Deepika and Irrfan launch the trailer of ‘Piku’

    Amitabh, Deepika and Irrfan launch the trailer of ‘Piku’

    MUMBAI: The team of Vicky Donor is back with Piku, a quirky slice-of-life film, that takes audiences on a roller coaster ride of a crazy father-daughter relationship essayed by Amitabh Bachchan and Deepika Padukone, along with Irrfan Khan, in a pivotal author backed role. 

     

    The three superstars launched the trailer of the movie on 25 March at a suburban multiplex in Mumbai, amidst a packed house that comprised not just media personnel, but also their parents, in yet another marketing innovation by team Piku. 

     

    One of the most awaited films of 2015, Piku is a family comedy drama. The trailer was every bit a glimpse into the unconventional and quirky story, all told in signature Shoojit Sircar style.

     

    Sircar said, “Piku is a story that will warm your heart and make you smile! We have the best of the talent coming together for a refreshing tale of a father-daughter relationship. I am privileged to direct Bachchan along with Deepika and Irrfan. They are three powerhouse performers and it doesn’t get better than this for me.” 

     

    The movie also marks coming together of Sircar, Ronnie Lahiri and Juhi Chaturvedi, the team behind Vicky Donor. Produced by MSM Motion Pictures, Saraswati Entertainment and Rising Sun Films, the film releases on 8 May and will be distributed worldwide by Yash Raj Films.

  • YRF & Games2Win launch ‘Detective Byomkesh Bakshy’ mobile game

    YRF & Games2Win launch ‘Detective Byomkesh Bakshy’ mobile game

    MUMBAI: Games2win has launched the mobile game for Detective Byomkesh Bakshy along with Yash Raj Films Licensing, the licensing division of Yash Raj Films.

     

    The movie is produced by YRF along with Dibakar Banerjee Productions and stars Sushant Singh Rajput.

     

    The engaging game, currently available on the Google Play Store, is India’s first movie-based hidden objects game. Hidden Objects, as a category, is very popular worldwide amongst users of all age groups. Games2win has merged a popular game engine and a movie character to create the iconic Detective Byomkesh Bakshy.

     

    Games2win CEO and co-founder Alok Kejriwal said, “We are delighted to have made a fantastic game inspired by the legendary IP of Byomkesh Bakshy. The game play of being a detective and solving almost real life criminal cases is the magical proposition of this game. It’s amazing that the hidden objects mechanic of the game and the detective theme of the movie are perfectly synced!” 

     

    “Detective Byomkesh Bakshy is a very intelligent and entertaining film and we are happy to say that the game has turned out excellently. We hope fans of Detective Byomkesh Bakshy experience and enjoy the thrill of their favourite character while playing this game,” added Yash Raj Films vice president – licencing and merchandising Rohit Sobti.

     

  • ‘Happy New Year’ reaches Gulf & Latin American audience via iTunes

    ‘Happy New Year’ reaches Gulf & Latin American audience via iTunes

    MUMBAI: After reaching out to millions of fans across the globe, Red Chillies Entertainments’ (RCE) film Happy New Year (HNY) has added another feather to its cap. The film has got the widest release ever on iTunes, which is a first for any Indian film. Directed by Farah Khan, HNY has become the first Bollywood film to premiere in iTunes Gulf region and in 16 Latin American countries.

     

    RCE chief revenue officer Gaurav Verma said, “Technology has always helped in overcoming barriers, sometimes they are economical and sometime language. Riding on the reach of iTunes, we have been able to cater to audience in over 100 countries with regional subtitles who can now consume our movies on a swipe at their convenience. Theatrically, we reach out to 50-55 countries for a big film and digital platforms help us in expanding our reach as was the case with our earlier initiative Direct-To-Fan, which made the film available to a global audience.” 

     

    An action-packed musical heist, HNY was worldwide distributed by Yash Raj Films and stars Deepika Padukone, Shah Rukh Khan, Abhishek Bachchan, Boman Irani, Sonu Sood and Vivaan Shah. HNY was released in India on 24 October, 2014 and has been released theatrically, on D2F and on home video in many traditional and non-traditional markets since then. HNY also got the biggest release in China on their New Year weekend recently and will be available in German from 20 March on home video as well.