Tag: Yash Raj Films

  • Y-Films’s ‘Sex Chat with Pappu & Papa’ to enlighten young minds

    Y-Films’s ‘Sex Chat with Pappu & Papa’ to enlighten young minds

    MUMBAI: Why is it so tough to talk about sex in a country which is home of texts and temples such as the Kamasutra and Khajuraho? Children are not imbibed with appropriately curated or delivered sex knowledge in schools. Sex is still a taboo topic in India. Forget that, rather than providing an answer to the ‘curious minds’, most parents clam up when having to talk to kids about the ‘birds & the bees’. The bigger question that arrives here is: Why not satisfy them when in doubt rather than misinforming them or leading them to wrong sources of information.

    Yash Raj Films’ youth arm Y-Films is here to deliver information across different themes related to sex / sexuality with its new web-series titled Sex Chat with Pappu & Papa. Divided into 5 parts of less than 10 minutes each, the fictional series will deal with everything from masturbation and periods to condoms, pregnancy and homosexuality. Each episode will deal with a new theme. “These are a few topics which are often kept in a closet and are never really discussed. Curiosities of children in today’s time are answered by Google. Research clearly shows that sex talk with parents is directly and clearly linked to safer sexual behaviour. They have incorrect perceptions about everything related to sex”, says Y-Films head Ashish Patil.

    Sex Chat with Pappu & Papa is slated to launch by mid-July and will follow YFilms’s existing format with new episodes every Tuesday.

    Patil further adds, “Through this series, we want to converse basic fundamentals of sexuality to everyone but in a clean, honest style with a lot of humour. It is a unique show of its kind in India and probably the world, certainly a show with a lot of heart.”

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    Targeted at everyone from kids to adults, the series is a story of the Watsa family featuring a curious 7-year-old boy, Punit Watsa (Kabir Sajid) nicknamed Pappu who shoots the most outrageous questions to his Papa, Anand (Anand Tiwari). The father attempts to answer them to the best of his ability initially with a lot of awkwardness and eventually with a lot of fun, simple anecdotes. 

    All this while his own father – the very traditional, conservative and possibly khadoos Pitaji played by Sachin Pilgaonkar- keeps questioning his actions. While his wife, the much pregnant, Shireen enacted by Sanjeeda Shaikh and mother, Usha Watsa aka Mataji played by Alka Amin get torn between this mad conflict and help Pappu & Papa find peace, balance and, of course, add a lot of their own masti to it.

    The series also features Abish Matthew, Ali Fazal, Faisal Khan, Gaurav Pandey, Saba Azad, Sharib Hashmi, Shreya Dhanwanthary, Urvashi Rautela, Dr. Piya Ballani Thakkar, etc., playing different characters.

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    The show is directed by Ashish Patil while Nikhil Taneja is the associate producer of the series. Written by Devang Kakkad and Gopal Datt, the series has been shot by Adil Afsar, while the catchy music has been given by Superbia.. The promo with its fun element has already garnered 126,357 views within three days of its launch and is created by Taxi Films.

    Y-Films has heavily researched and ratified the concept of this series by some of the foremost medical experts, top hormonal, gynaecological doctors of the country.

    The series is not targeting any specific category of brands to get on board as sponsors. “I think everyone should invest money in this. We are not focusing only on sex related brands. Anyone from Basmati rice to a car brand can hop on in as sponsors”, voices Patil.

    Apart from promoting it on Facebook, Twitter, YouTube and its official page, the series is also available to be picked up by schools for free. “I think this show should be aired in all the schools for better understanding. I will give it for free if any school is keen to do so. We hope it creates some genuine social impact, not just locally but globally”, adds Patil.

    Cheers to Patil and his team for providing sex education to impressionable minds, something that schools should have actually be doing!

  • Sultan: The game now available on Google Play

    Sultan: The game now available on Google Play

    MUMBAI: High-Quality Visual effects, Sleek controls, action-centric game play, exclusive combat experience all this and more in Sultan: The Game. Developed by 99Games in collaboration with Yash Raj Films (YRF), Sultan: The Game will be available on Google Play today and will shortly be available on other stores.

    “The release of Sultan: The Game has further cemented our relationship with Yash Raj Films. We’ve attempted to do something different this time with Sultan: The Game. We’ve opened up pre-registrations for the game and have seen a tremendous response so far,” said Rohith Bhat, CEO, 99Games. “Sultan: The Game by itself will not disappoint consumers and will put their nimble fingers to test” he added.

    Manan Mehta, Vice-President of Marketing and Merchandise at Yash Raj Films, said, “At YRF, we are very particular when it comes to our partnerships and firmly believe that film-themed games are not just another avenue to market our film. We treat games as a massive opportunity to engage with cinemagoers as well as widen our audience base. In 99Games, we found a strategic partner who understands this ideology and can bring to table their expertise. Sultan: The Game is one of the best developed film-themed games to have come out and will allow the audience to step into the shoes of the titular character.”

    To be a Sultan, all you need to do is download the game on Google Play here: http://bit.ly/prsultan

  • Sultan: The game now available on Google Play

    Sultan: The game now available on Google Play

    MUMBAI: High-Quality Visual effects, Sleek controls, action-centric game play, exclusive combat experience all this and more in Sultan: The Game. Developed by 99Games in collaboration with Yash Raj Films (YRF), Sultan: The Game will be available on Google Play today and will shortly be available on other stores.

    “The release of Sultan: The Game has further cemented our relationship with Yash Raj Films. We’ve attempted to do something different this time with Sultan: The Game. We’ve opened up pre-registrations for the game and have seen a tremendous response so far,” said Rohith Bhat, CEO, 99Games. “Sultan: The Game by itself will not disappoint consumers and will put their nimble fingers to test” he added.

    Manan Mehta, Vice-President of Marketing and Merchandise at Yash Raj Films, said, “At YRF, we are very particular when it comes to our partnerships and firmly believe that film-themed games are not just another avenue to market our film. We treat games as a massive opportunity to engage with cinemagoers as well as widen our audience base. In 99Games, we found a strategic partner who understands this ideology and can bring to table their expertise. Sultan: The Game is one of the best developed film-themed games to have come out and will allow the audience to step into the shoes of the titular character.”

    To be a Sultan, all you need to do is download the game on Google Play here: http://bit.ly/prsultan

  • YRF launches in-house VFX studio; Pankaj Khandpur named creative director

    YRF launches in-house VFX studio; Pankaj Khandpur named creative director

    MUMBAI: YRF Studios has launched its independent visual effects (VFX) division called yFX.

    yFX has roped in Pankaj Khandpur as creative director. Khandpur was previously with VFX company Tata Elxsi – Visual Computing Labs as creative director.

    The first film under the yFX division will be Yash Raj Films’ Salman Khan – Anushka Sharma starrer Sultan.

    YRF Studios vice president and Yash Raj Films finance and business affairs Akshaye Widhani said, “The Indian film industry is pushing the envelope with every film and visual effects will play a bigger part than ever before in Indian cinema. Like Hollywood films, Indian films too will become an event by itself, which means more effects and larger than life imagery. This state of the art facility will be housed in YRF Studios making YRF a fully integrated studio in every sense of the word.”

    Khandpur added, “With yFX, the Indian visual effects industry finally comes of age! Visual effects will now be treated on par with all the other critical departments in filmmaking, contributing to the process from day one: from the ideation of the script itself, all the way through to final world-class execution, thanks to our experienced, skilled and passionate team of designers, supervisors and artists.

  • YRF launches in-house VFX studio; Pankaj Khandpur named creative director

    YRF launches in-house VFX studio; Pankaj Khandpur named creative director

    MUMBAI: YRF Studios has launched its independent visual effects (VFX) division called yFX.

    yFX has roped in Pankaj Khandpur as creative director. Khandpur was previously with VFX company Tata Elxsi – Visual Computing Labs as creative director.

    The first film under the yFX division will be Yash Raj Films’ Salman Khan – Anushka Sharma starrer Sultan.

    YRF Studios vice president and Yash Raj Films finance and business affairs Akshaye Widhani said, “The Indian film industry is pushing the envelope with every film and visual effects will play a bigger part than ever before in Indian cinema. Like Hollywood films, Indian films too will become an event by itself, which means more effects and larger than life imagery. This state of the art facility will be housed in YRF Studios making YRF a fully integrated studio in every sense of the word.”

    Khandpur added, “With yFX, the Indian visual effects industry finally comes of age! Visual effects will now be treated on par with all the other critical departments in filmmaking, contributing to the process from day one: from the ideation of the script itself, all the way through to final world-class execution, thanks to our experienced, skilled and passionate team of designers, supervisors and artists.

  • Yash Raj Films partners 99Games for ‘Fan’ game

    Yash Raj Films partners 99Games for ‘Fan’ game

    MUMBAI: After partnering for the Dhoom: 3 The Game, Yash Raj Films and 99Games have joined hands once again to launch a game of the film Fan starring Shah Rukh Khan.

    Fan: The Game revolves around the journey of an ardent fan and the challenges he encounters to meet the superstar he idolises. It’s a game about connections. Fans can connect with Khan at his residence Mannat, in a film studio, in a cinema hall or simply at a mall and prove that they are his Sabse Bada Fans!

    Yash Raj Films vice president of marketing and merchandise Manan Mehta said, “We take our job of entertaining our audience very seriously. Whether it’s a cinema screen or the mobile screen, the audience engagement matrix is our big priority. With 99Games and in particular with Rohith, we have realised that we have a common approach to business – audience centric. And as a natural progression of any good relationship, we are very thrilled to launch our product Fan: The Game in partnership with them. We believe that the gamers will really enjoy the gameplay that boasts of multiple levels and offers the opportunity to collect exciting gratifications.”

    “After the phenomenal success of Dhoom: 3 The Game, with incredible player reviews and feedback from over 20 million downloads, we are excited to work yet again with Yash Raj Films to build a stellar mobile game for YRF’s Shah Rukh Khan starrer, Fan. The game will have avenues for players to connect with the superstar and a chance to come face-to-face with their idol in real life. As more and more consumers will be on the lookout for great local content, we will continue to push our boundaries to create high quality entertaining games. Working closely with YRF will be part of that strategy,” said 99Games CEO Rohith Bhat.

    Yash Raj Films’ Fan is slated to release on 15 April.

  • Yash Raj Films partners 99Games for ‘Fan’ game

    Yash Raj Films partners 99Games for ‘Fan’ game

    MUMBAI: After partnering for the Dhoom: 3 The Game, Yash Raj Films and 99Games have joined hands once again to launch a game of the film Fan starring Shah Rukh Khan.

    Fan: The Game revolves around the journey of an ardent fan and the challenges he encounters to meet the superstar he idolises. It’s a game about connections. Fans can connect with Khan at his residence Mannat, in a film studio, in a cinema hall or simply at a mall and prove that they are his Sabse Bada Fans!

    Yash Raj Films vice president of marketing and merchandise Manan Mehta said, “We take our job of entertaining our audience very seriously. Whether it’s a cinema screen or the mobile screen, the audience engagement matrix is our big priority. With 99Games and in particular with Rohith, we have realised that we have a common approach to business – audience centric. And as a natural progression of any good relationship, we are very thrilled to launch our product Fan: The Game in partnership with them. We believe that the gamers will really enjoy the gameplay that boasts of multiple levels and offers the opportunity to collect exciting gratifications.”

    “After the phenomenal success of Dhoom: 3 The Game, with incredible player reviews and feedback from over 20 million downloads, we are excited to work yet again with Yash Raj Films to build a stellar mobile game for YRF’s Shah Rukh Khan starrer, Fan. The game will have avenues for players to connect with the superstar and a chance to come face-to-face with their idol in real life. As more and more consumers will be on the lookout for great local content, we will continue to push our boundaries to create high quality entertaining games. Working closely with YRF will be part of that strategy,” said 99Games CEO Rohith Bhat.

    Yash Raj Films’ Fan is slated to release on 15 April.

  • Channel V vice president – programming Lavanya Anand resigns

    Channel V vice president – programming Lavanya Anand resigns

    MUMBAI: Channel V vice president – programming Lavanya Anand has put in her papers at the company.

     

    Anand served as the content head of Star India’s music channel Channel V from December 2012. In this role, her primary responsibility was to create and manage content on the channel – both fiction and non-fiction – across genres. She was also involved in the strategic running of the channel.

     

    With more than 15 years of experience in the Indian broadcast entertainment industry, Anand has been a part of over 75 shows in different media companies like UTV, Yash Raj Films and Zee Entertainment amongst others with a particular focus on content creation.

     

    Sources confirmed to Indiantelevision.com that the new hire for the designation is currently under process by the channel.

  • ‘Piku,’ ‘Dum Laga Ke Haisha,’ ‘Mardaani’ screened at Indian Film Festival Japan

    ‘Piku,’ ‘Dum Laga Ke Haisha,’ ‘Mardaani’ screened at Indian Film Festival Japan

    MUMBAI: Yash Raj Films’ productions Mardaani and Dum Laga Ke Haisha along with MSM Motion Pictures’ Piku, which is co-produced by Saraswati Entertainment and Rising Sun Films and distributed by YRF are being showcased at the Indian Film Festival Japan.

     

    The festival is being held from 9 – 23 October, 2015.

     

    This year, the Indian Film Festival Japan festival opened with a screening of Piku on 9 October. The film starring Amitabh Bachchan, Irrfan Khan and Deepika Padukone, has already been screened at Indian Film Festivals in Russia and Australia.

     

    Dum Laga Ke Haisha director Sharat Katariya attended the screening of his film at the festival in Japan on 10 October.

     

    YRF’s Mardaani starring Rani Mukerji will be screened later this week.

     

    YRF vice president of international operations Avtar Panesar said, “It has always been our endeavour at YRF to take Indian cinema to the widest possible audience. It’s heart-warming to see native audiences connect with our films through festivals, which eventually lead to commercial releases. Japan is a very vibrant market and we hope to build on the earlier successes we have had with Jab Tak Hai Jaan andEk Tha Tiger.”

  • ‘Piku’ & ‘Dum Laga Ke Haisha’ win at Indian Film Fest in Russia

    ‘Piku’ & ‘Dum Laga Ke Haisha’ win at Indian Film Fest in Russia

    MUMBAI: Yash Raj Films’ production Dum Laga Ke Haisha as well the Amitabh Bachchan and Deepika Padukone starrerPiku, which was distributed by YRF, won accolades at the recently concluded Indian Film Festival in Russia (IFFR).

     

    The festival saw Dum Laga Ke Haisha’s lead actor Ayushmann Khurrana, with industry personalities Ronnie Lahiri and Sheel Kumar in attendance along with IFFR president and festival director Sarfaraz Alam and Indian Council For Cultural Relations director, Indian Embassy Ashish Sharma.

     

    Khurrana won the best actor award for Dum Laga Ke Haisha, whereas Piku was awarded the best film (Ronnie Lahiri) and best director (Shoojit Sircar) at the festival, which took place at Formula Kino Horizont.