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Tag: Yash Raj Films

  • Tata Play Binge celebrates six ways the ‘King of Romance’

    Tata Play Binge celebrates six ways the ‘King of Romance’

    Mumbai: Yash Chopra, the name that defined an era of romance in Bollywood, left an enduring legacy through Yash Raj Films. Also known as the ‘King of Romance’, he altered the landscape of Indian cinema as his production house, Yash Raj Films, became synonymous with heart touching romantic films. He held the unparalleled ability to weave emotions that resonate across generations, gracing Bollywood with an everlasting heritage of love and enchantment. Yash Chopra, with his unparalleled vision, brought love, passion, and timeless storytelling to the silver screen, creating a rich tapestry of films that continue to touch our souls. Tata Play Binge humbly pays tribute to the maestro on his death anniversary by curating his biggest hits on the platform. Here’s a look at iconic elements from the legend’s films that helped him deliver countless imperishable love stories and forever transformed romance as a genre.

    Dilwale Dulhania Le Jayenge – Amazon Prime Video

    Dilwale Dulhania Le Jayenge, often lovingly abbreviated as DDLJ, stands as a timeless masterpiece in the world of Indian cinema, bearing the indelible mark of its maestro, Yash Chopra. This epic tale of two star-crossed lovers, played by Shah Rukh Khan and Kajol, not only etched itself into the hearts of millions but also found its place in the annals of history by winning numerous awards. From Filmfare Awards to National Film Awards, DDLJ was showered with accolades, and even more importantly, it was showered with love. Yash Chopra’s directorial brilliance, paired with the iconic performances and the timeless music, has rendered this film a beacon of romance that continues to run in Indian theaters till date.

    Deewar – ZEE5

    Deewar, a cult classic that epitomizes the ‘angry young man’ persona of Amitabh Bachchan and established him as the superstar of Bollywood. Directed by Yash Chopra, this film is a gripping tale of two brothers on opposite sides of the law. Yash Chopra’s masterful direction, coupled with Amitabh Bachchan’s powerful performance and the unforgettable ‘Mere Paas Maa Hai’ line, made ‘Deewar’ an enduring symbol of the ‘angry young man’ era. The film’s gripping narrative, complex characters, and its exploration of socio-economic divides continue to resonate with audiences, reaffirming its status as an unparalleled cinematic gem in Indian cinema’s crown.

    Waqt – Disney+ Hotstar

    Yash Chopra’s Waqt is a family drama that explores the importance of time and relationships. Starring an ensemble cast including Sunil Dutt, Shashi Kapoor, and Amitabh Bachchan, the film is a true classic. Watch Waqt to witness a heartwarming family saga that stands as a testament to Yash Chopra’s artistry and innovation, solidifying its place as one of the most cherished and endearing classics in Indian cinema history.

    Veer Zaara – Apple TV+

    Veer-Zaara, another gem in Yash Chopra’s crown, starring Shah Rukh Khan and Preity Zinta. It’s a cross-border love story that beautifully portrays the power of love that knows no boundaries. Known for its celebrated music by iconic Lata Mangeshwar, the film was one of the biggest romantic blockbusters of its time. You can stream Veer-Zaara on Apple TV+ and experience the magic of Yash Chopra’s storytelling.

    Wondering how to get the subscription of these OTT apps? We have Tata Play Binge for you. Viewers can avail the entire package of 22+ apps (Disney+ Hotstar, Apple TV+, ZEE5, SonyLIV, Hallmark Movies Now, MX Player, Lionsgate Play, Aha, VROTT, Sun NXT, ReelDrama, Chaupal, Namma Flix, Planet Marathi, manoramaMAX, Koode, Tarang Plus, Hungama Play, Eros Now, ShemarooMe, Curiosity Stream, Voot Kids, EPIC ON, Travelxp, DocuBay, and ShortsTV) and Games under one subscription, in one app, without having to subscribe or remember the password of every app. Sounds amazing? It is amazing!!

  • Yash Raj Films to enter streaming biz with YRF Entertainment: Reports

    Yash Raj Films to enter streaming biz with YRF Entertainment: Reports

    Mumbai: Film studio Yash Raj Films (YRF) is planning to enter the OTT space with the launch of its own streaming platform called YRF Entertainment, according to a report by PTI. The service will be helmed by YRF chairman and managing director Aditya Chopra and the firm has earmarked Rs 500 crore as an investment for the business venture.

    The OTT service will host a library of more than 78 films produced by YRF including hits like “Dilwale Dulhania Le Jayenge,” “Ek Tha Tiger,” “Chak De India,” “Rab Ne Bana Di Jodi,” “Kabhi Alvida Naa Kehena,” “Fanaa,” and many more. Chopra has also been developing original content for the platform over the last two years.

    In October, it was revealed that the studio had signed a deal with Amazon Prime Video for the digital release of four titles including “Bunty Aur Babli 2,” “Prithviraj,” “Shamshera,” and “Jayeshbhai Jordaar.” Reports indicate that the plans to launch its own streaming service will not affect licensing deals with other OTT players.

    YRF Entertainment will compete with existing OTT players including Disney+ Hotstar, Amazon Prime Video, Netflix, Zee5, SonyLIV, and Voot. According to Ormax Media, an estimated 110 million are accessing paid content online. YRF Entertainment will join the burgeoning Indian OTT ecosystem which already has 40+ players.

  • Yash Raj Films offers to sponsor vaccines for 30,000 FWICE workers

    Yash Raj Films offers to sponsor vaccines for 30,000 FWICE workers

    NEW DELHI: As the Covid2019 crisis worsens, Yash Raj Films (YRF) has offered to sponsor vaccines for all members of the Federation of Western India Cine Employees (FWICE) through its charitable arm, the Yash Raj Foundation. According to a letter the YRF wrote to the president of FWICE, the foundation has already petitioned Maharashtra chief minister Uddhav Thackeray to help it procure vaccines to inoculate the 30,000-odd members of the cine workers’ body.

    The foundation, named after legendary director Yash Chopra, has assured that the cost of the vaccines and all related expenses will be borne by it.

    “We have sent a request to the honourable chief minister of Maharashtra to allocate and allow us to purchase Covid2019 vaccines for 30,000 registered workers, who are members of the film industry’s federation in Mumbai at the earliest. The Yash Chopra Foundation will bear all other costs too associated with vaccinating the workers such as raising awareness, transportation of workers and setting up of all the required infrastructure for the immunisation programme,” wrote YRF in its letter to FWICE.

    The request comes amid a record rise in Covid cases in Mumbai. Given the surging caseloads across Maharashtra, the Shiv Sena-led ruling dispensation had imposed a statewide halt on film production activities.

    YRF further said that during these dire times, there is an urgent need to restart filming in the state so that thousands of workers have a steady stream of income to support their families.

    Following this letter from YRF, FWICE has also penned a missive to CM Thackeray, urging the government to provide 60,000 doses of the Covid2019 vaccines for 30,000 members of the film industry’s federation, according to a report by India Today. In the letter, which has been signed by all the designation holders of FWICE, it is mentioned that once vaccination is complete, members can resume their work without any fear.

  • Brooke Bond’s new campaign features differently abled teens

    Brooke Bond’s new campaign features differently abled teens

    MUMBAI: The ignorant often refer to people with special needs as ‘paagal’ or ‘mad’. Y-Films, the youth films wing of Yash Raj Films has launched the second single of India’s first ‘Isspeshal Band’, the Brooke Bond Red Label 6-Pack Band 2.0 titled, ‘Dil Toh Paagal Hai’.

    The song flips that on its head by telling people that if not discriminating between people or listening to your heart is at times considered crazy, then we all need to celebrate that madness. Because the heart, after all, is crazy. The band is an exciting new music collective of six differently abled teens with special needs but incredible music skills and passion. Conceived and produced by Ashish Patil, the project is curated by Shameer Tandon. The new version is a collaboration with ace singer-composer-song writer-rockstar Vishal Dadlani.

    The iconic track from Yash Chopra’s cult classic film featuring Shahrukh Khan, Madhuri Dixit and Akshay Kumar has been recreated by Shameer with additional lyrics by Kumaar. The new music video directed by Adil Shaikh features around 100 students, teachers, counsellors, therapists and staff of The Gateway School of Mumbai, a special needs school celebrating life and accepting each and everyone as they are.

    Hindustan Unilever general manager for Brooke Bond Red Label Shiva Krishnamurthy says, “It is wonderful to get Brooke Bond Red Label 6 Pack Band 2.0 into the next gear with an iconic chartbuster song like DTPH. The celebratory spirit of this song resonates with the way Brooke Bond Red Label approaches its purpose of urging people to break barriers, shed their prejudices and make the world a more welcoming place.”

    Mindshare India President of client leadership Amin Lakhani adds, “The new song in the journey of 6 Pack is a fabulous take on the iconic Dil Toh Pagal Hai. In its new avatar it delivers a telling story of how society labels people with special needs as abnormal and questions that If living in the moment or living life without inhibitions is Pagalpan then so be it – because that’s the way to live. A brilliant rendition of a song that is a legend, now delivers a call for acceptance and non-judgement and there s no one better than a Vishal Dadlani – an absolute energy powerhouse who could do such an astounding job at this song. I’m sure this song will melt hearts and make people have a relook at their own considerations of special needs people.”

    Y-Films head Ashish Patil mentions, “The special needs community has always been all heart. And the heart doesn’t differentiate between caste, colour, gender, ability or disability. That’s one thing we all need to learn to truly make this world a more ‘isspeshal’ place. We are honoured and thrilled beyond bits to present this thumping new version of Yashji’s cult classic to spread this important message.”

    According to World Health Organisation’s estimates, 20 per cent of the world requires some form of medical intervention for a mental health issue. But 80 per cent cases go unreported due to the stigma attached. This entire campaign hopes to build greater awareness, understanding and acceptance about mental health and disability and, of course, create some kickass music along the way, that will hopefully drive everyone’s dil paagal!

  • TVF’s ‘ideas man’ Tarun Tripathi joins OML

    TVF’s ‘ideas man’ Tarun Tripathi joins OML

    MUMBAI: Tarun Tripathi, the brand awareness and brand solution head of The Viral Fever (TVF), the digital entertainment channel for the younger generation which seldom watches television, has joined Only Much louder (OML). 

    For the young, TVF had created a web series called Permanent Roommates, touted as the second most-viewed long-form web series. TVF had also released its second original series, TVF Pitchers, about engineers at different companies who quit to launch their startups.

    Tripathi, who states in his profile that he is in the business of ideas, has come on board OML as the chief strategy officer from 1 September, 2017.

    Tripathi joined TVF in January 2016, where he was leading branded content and marketing. Tripathi also worked for HUL’s ‘phd’ as a business head for 19 months. He was responsible for digital media buying, planning and strategy.

    Tripathi, the founder of a startup called Collectivity, a consultancy focussed on the intersection of technology, content, and the bottom of the pyramid, also worked with Myspace as the director – marketing and content (India) for 17 months. 

    Starting his career as an assistant consultant for KPMG Mauritius, he moved to Trikaya Grey in Mauritius where he wrote copies for two years and then headed Yash Raj Films’ marketing department for around six years before moving to Myspace.

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  • Films’ miscalculated releases & no face or value

    Films’ miscalculated releases & no face or value

    Four films releasing in one week, all lacking in face value with no star who can pull the audience and worst of all, the wrong period to release, bang on the day the Ganesh Festival started.

    Ganesh festival has never been the right time to release a film and expect people to flock to cinema halls. This festival which was celebrated as a public event in Maharashtra mainly with some influence till Surat in Gujarat, and Baroda and Indore both having considerable Maharashtrian population being erstwhile Maratha states and, a part of Karnataka.

    Now, the festivities are almost pan India and catching up. Entire Maharashtra celebrates this festival and, now, the celebrations have spread equally across entire Gujarat, MP, Karnataka and heading towards other parts of India.

    To add to the miscalculated release, the Ram Rahim court ruling made matters worse as it just about ruled out people in the two states of Haryana and Punjab as well as the parts of Delhi venturing out to watch a movie.
    Considering the quantum of punishment to the accused baba, there is little hope of moviegoers stepping out in the affected areas. Then, there are flood situations in parts of East to contend with.

    Here is the gory picture:

    *A Gentleman, an unlikely title which failed to convey anything what the film was about, backfired. If you don’t have enough imagination to name your film, why go ahead and make one at all? Don’t know who uses this word gentleman anymore!

    The film opened badly and remained almost stagnant on day two, Saturday. The film showed a marginal increase on Sunday to end its opening weekend with Rs 113 million.

    *Babumoshai Bandookbaaz, an odd title for an all-India audience, again shows lack of imagination. The film goes haywire within minutes after its start. It starts with the Vividh Bharati signature tune playing and Kishore Kumar songs on the air but, soon, shifts to the mobile phone era! Nobody ages in this film and you don’t know where it is all happening.

    A total bankruptcy of ideas, the film managed to cross the Rs 10 million on the opening day, nothing changed on day two and day three as the film collected Rs 35 million for its opening weekend.

    *The fact that the company with a sound background and pedigree, Yash Raj Films should release its all new star cast, Qaidi Band, during the Ganpati Festival, showed a lack of acumen. The film had nothing going for it anyways so why this hasty release? The fact that the film carried the dreams of many newcomers, it deserved a better exploitation.

    The film hovered around Rs 3-million figure over its first weekend and can be called the worst failure from Yash Raj Films who, when they make such economical films, are known to cash in from various sources while also creating a library.

    *Sniff is poor as collections remained poor at about Rs 4 million for the first weekend.

    *Bareilly Ki Barfi falls short of its target as the poor opening took its toll and the film showed only a marginal improvement over its first weekend even as the collections started diminishing as the new week began. The film ended its first week with Rs 165 million.

    *Partition: 1947 (Hindi-Dubbed) meets with a disastrous outcome managing to collect just about Rs 7 million in its opening week.

    *Toilet Ek Prem Katha adds a handsome Rs 266 million in its second week taking its two-week tally to Rs 1.2 billion.

    *Mubarakan collected Rs 11 million in its fourth week taking its four-week total to Rs 564 million.

  • Yash Raj partner YuppFlix offers Sultan, Fan & Befikre TVoD & SVoD

    MUMBAI: World’s largest OTT player for south-Indian content, YuppTV, has announced its partnership with one of the leading Indian production houses, Yash Raj Films (YRF).

    As part of the association, YuppTV will now host popular Hindi movies produced by Yash Raj Films on its movie-on-demand service, YuppFlix. These titles include the latest and popular offerings by Yash Raj Films, such as Sultan, Fan, Befikre, Dhoom:3, among others, that will be available in TVOD model within India and in SVoD/TVoD models outside India.

    Uday Reddy, Founder & CEO of YuppTV, said, “We are glad to offer our users a stimulating assortment of latest movies made under their banner. At YuppTV, we are driven with the vision to extend the most captivating entertainment solutions to our expat community of users and view this association as another step in the same direction. I am affirmative that our global audiences will enjoy the latest offering at YuppTV and we will continue to bring more awaited movies on YuppFlix.”

    Commenting on the association, Anand Gurnani, Vice President – Digital, Yash Raj Films, said, “We are glad to expand the digital reach of YRF’s bouquet of movies across global markets. We are affirmative that users across different countries will be happy to watch and enjoy their favourite YRF titles online on YuppFlix.”

    YuppTV users across the globe can now enjoy the latest collection of movies through its movie-on-demand service, YuppFlix. In addition to the fascinating bouquet of movies from Yash Raj Films, YuppTV is further committed to updating its movie catalogue on a weekly basis. With such an envious collection of popular movies, global users can easily access these movies on all YuppTV platforms, including the website and Android and iOS apps and via internet-enabled devices.

  • No value for money

    No value for money

    While the demonetisation affected film collections to an extent, the dropping temperatures are also affecting box office, especially in the North India, not to speak of poor quality of films made with no concern for content.

    *Befikre did raise some expectations within the exhibitor community as well as the audience. Coming as it does after a prolonged dull period and a lineup of poor films, the combination of Yash Raj Films, Aditya Chopra’s direction after eight year gap and Ranveer Singh’s growing popularity meant value for money, scarce as it may be nowadays.

    The film did not quite meet up with the expectations as it met with mixed reactions the first Friday first show onwards. The film lacked a clear concept as the whole length of the titles were attributed to couples kissing, not sparing even the toddlers from the act. The rest turned out to be a misplaced idea of the life of today’s youth; being in Paris can’t be an excuse for going berserk with youth in a relationship.

    However, what helps the film is its controlled budget and the release period enjoying both, a solo release status as well as an additional holiday today (Eid E Milad). The film had fair number of footfalls on Friday early shows but showed a declining trend thereafter as the first day figure barley managed to cross double figure of Rs 10 crore. Saturday added over a crore compared to Friday figures while the Sunday sustained well as the film closed its opening weekend with Rs 34.35 crore..

    *Kahaani 2, a poor attempt to use the title and the face of Vidya Balan from the successful franchise, Kahaani, backfires as the sequel turns the very character of Vidya topsy-turvy. The rest of the content also lacks coherence.

    With an opening weekend of Rs 15.8 crore, the film adds only a little more in the remaining four days to end its first week with a total of Rs 23.8 crore. The film stands to lose at the box office.

    *Dear Zindagi will be a losing proposal for its India theatrical distributor. The combined following of the rising star Alia Bhatt and the veteran star Shah Rukh Khan fails to work as the theme of the film as well as the pretentious approach don’t go down well with the audience.

    The film adds Rs 14.1 crore in its second week to take its two week total to about Rs 58.3 crore.

  • No value for money

    No value for money

    While the demonetisation affected film collections to an extent, the dropping temperatures are also affecting box office, especially in the North India, not to speak of poor quality of films made with no concern for content.

    *Befikre did raise some expectations within the exhibitor community as well as the audience. Coming as it does after a prolonged dull period and a lineup of poor films, the combination of Yash Raj Films, Aditya Chopra’s direction after eight year gap and Ranveer Singh’s growing popularity meant value for money, scarce as it may be nowadays.

    The film did not quite meet up with the expectations as it met with mixed reactions the first Friday first show onwards. The film lacked a clear concept as the whole length of the titles were attributed to couples kissing, not sparing even the toddlers from the act. The rest turned out to be a misplaced idea of the life of today’s youth; being in Paris can’t be an excuse for going berserk with youth in a relationship.

    However, what helps the film is its controlled budget and the release period enjoying both, a solo release status as well as an additional holiday today (Eid E Milad). The film had fair number of footfalls on Friday early shows but showed a declining trend thereafter as the first day figure barley managed to cross double figure of Rs 10 crore. Saturday added over a crore compared to Friday figures while the Sunday sustained well as the film closed its opening weekend with Rs 34.35 crore..

    *Kahaani 2, a poor attempt to use the title and the face of Vidya Balan from the successful franchise, Kahaani, backfires as the sequel turns the very character of Vidya topsy-turvy. The rest of the content also lacks coherence.

    With an opening weekend of Rs 15.8 crore, the film adds only a little more in the remaining four days to end its first week with a total of Rs 23.8 crore. The film stands to lose at the box office.

    *Dear Zindagi will be a losing proposal for its India theatrical distributor. The combined following of the rising star Alia Bhatt and the veteran star Shah Rukh Khan fails to work as the theme of the film as well as the pretentious approach don’t go down well with the audience.

    The film adds Rs 14.1 crore in its second week to take its two week total to about Rs 58.3 crore.

  • YouTube contemplates YRF, Shemaroo, Sony, Zee & studio tie-ups

    YouTube contemplates YRF, Shemaroo, Sony, Zee & studio tie-ups

    MUMBAI: With competition in the OTT space getting tougher every passing day, the players have to ensure that they boast an edge over the rest. In a move to compete with its rivals – Netflix and Amazon Prime, Alphabet’s YouTube is in talks with some of India’s biggest production houses and broadcasters.

    Yash Raj Films, Shemaroo, Sony, Zee, etc are some of the big banners the streaming service is considering to partner with. It also plans to possess exclusive content for its Indian viewers from a large number of south Indian studios.

    Though, the deals could be different in nature. YouTube APAC regional director Ajay Vidyasagar in an interview with Hindustan Times has stated that some of the deals may bundle the content for YouTube first followed by TV while, some can tweak it for YouTube.

    YouTube is facing serious competition from rivals — Netflix and Amazon Prime not just in India but also in America. Globally, YouTube added 400 hours of content every minute to its platform last year. With Amazon signing a deal with Dharma Productions for exclusive content, with few more to be added soon, YouTube has competition knocking at its door. Even Netflix is closing in deals with studios like Phantom Films apart from its original production.

    Though, Vidyasagar is not letting the players affect his brand. He believes that Netflix is a high-value, low-volume business with limited reach. It creates content in one place and makes it globally available globally.

    But, YouTube claims to have found its way in having large volume and diverse content catering to local needs. According to Vidyasagar, it is expanding to become a local player in every country. Even in small towns, YouTube is the default native video platform that everyone chooses.

    Even after Star India taking away its famous talk show, Koffee with Karan which airs on Star World, off YouTube, Vidyasagar asserted that they have an extraordinary volume and in a few quarters time, they might look at the traffic.

    YouTube will also look more at exclusive content. In India, it will keep the business free, dependent on ad revenue. Even after having a Netflix-like subscription model in some countries, YouTube does not plan to do the same in India at least in the next few months.