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Tag: Yash Pariani

  • Indian Gaming League (IGL) in partnership with Bingo! Nachos announces Gameon Cup 2023

    Indian Gaming League (IGL) in partnership with Bingo! Nachos announces Gameon Cup 2023

    Mumbai: Indian Gaming League, one of India’s leading organizations in the gaming sector, in collaboration with ITC Bingo! Nachos, has launched Gameon Cup 2023, an exciting gaming tournament set to captivate the nation’s gaming community. This gaming extravaganza will feature a range of popular titles, including BGMI, Free Fire Max, New State, Call of Duty Mobile, and comes with an impressive prize pool of 11 lakhs (approximately $13,000).

    In the last two years, esports has gained immense popularity in India. A burgeoning youth population, tech-savviness, and increasing internet accessibility have contributed to the growth of esports. Bingo!, a fun and youth-oriented brand, has always been at the forefront of promoting gaming and esports events and campaigns while providing a seamless snacking experience to its young target audience. Through Bingo Nachos! Gameon Cup, the brand aims to foster a sense of camaraderie with a dynamic and enthusiastic gaming community, reinforcing Bingo’s commitment to fun and shared experiences.

    The tournament will span over 60 days and will kick off with an open format starting on 9th November providing both amateur players and teams an opportunity to display their gaming prowess and compete at a professional level. Winners from the initial stage will earn the privilege of participating in the invitational section, where they will go head-to-head with some of the top professional gamers in the country. The tournament aims to showcase not only fierce competition among players but also offers significant opportunities for recognition and advancement within the gaming fraternity.

    ITC Foods,  VP & head of marketing, Snacks, Noodles, and Pasta Suresh Chand said, “We are thrilled to launch the Bingo! Nachos Gameon Cup in association with IGL. This initiative will provide a platform for all e-gaming enthusiasts to showcase their skills while having a fun-filled experience with Bingo! Nachos. As a brand with a young TG, our partnership with IGL seamlessly aligns with our brand’s ethos, and we eagerly await the exciting gameplay it will bring.”

    IGL Indian Gaming CEO Yash Pariani shared his thoughts on the upcoming tournament, saying, “We are delighted to partner with ITC Bingo! Nachos for this thrilling event. It is an extraordinary opportunity for amateur gamers to showcase their talents on a national stage and elevate their gaming journey. This tournament aims to unite gaming enthusiasts from all corners of the country, where participants can anticipate an unparalleled gaming experience, featuring top-notch production values and exhilarating gameplay.”

    IGL Indian Gaming Chief Business Officer Nidhish Jain said, “The ITC Bingo! Nachos and IGL Indian Gaming partnership is more than just business; it is a statement of brand relevance in the modern digital age, an embrace of youthful passion, and an investment in the unity and excitement that gaming brings. Considering India is a largely youth-centric country, and gaming is expected to grow exponentially over the next few years, this partnership highlights the importance of this medium for brands to connect with the dynamic, vibrant, youth-centric community for mutual growth.”

  • Indian Digital BrandFest 2023: Are Virtual Reality & User Experiences Driving The Future Of Genz Customers

    Indian Digital BrandFest 2023: Are Virtual Reality & User Experiences Driving The Future Of Genz Customers

    Mumbai: The 3rd edition of Indian Digital BrandFest 2023 kicked off and had brands, advertisers, and tech platforms discuss all these trends and more. The summit looked at the latest trends driving the change in consumer behaviour and how it has impacted the industry’s growth.

    Whether it was a boom in influencer marketing or the popularity of short-video platforms, brands did not hesitate to jump onto the digital bandwagon to up their marketing game. So Indian television.com is taking this opportunity to bring a host of industry experts together under one roof to discuss all these new trends shaping the future.

    The panellists for this session were Indian Gaming League CEO & co-founder Yash Pariani, Starbucks director – marketing, category- loyalty & digital Deepa Krishnan, Tyroo chief revenue officer Akshay Mathur, Amazon mini TV director & business head Aruna Darayanani. The session chair for this panel was Good Ants Media founder & CEO Parul Menghani.

    Menghani kicked off the session by saying some key points to be highlighted around the gaming & VR industry. She then turned towards the panellists by asking about the current ecosystem around the industry and what changes they see

    Beginning with Pariani, he said, “One of the biggest factors of why virtual reality hasn’t been adopted by a lot of the users is the price tag, the portability, logistics and of course the quality of the games that are currently on it.”

    Krishnan replied by saying, “I think the two things that Starbucks has done globally, one is used virtual reality and Web 3.0 overall to create better experiences and you could go on to personalize it and also creating NFTS which consumers can then use as part of the loyalty program.”

    Mathur shared something on attention span by which he said, “This is a generation which has extremely limited time spans or attention spans. Within 3 seconds you do your communication or you’re out of it.”

    Darayanani had said something differently about the industry, “These are some early thinking days I would say, for the content industry to really look at it and I’m hopeful we’ll be able to crack that formula to move forward.”

    Meghnani concluded the session and thanked the panellists for sharing their insights and making the conversations pretty lively. 

  • #MediaMinds2 | IGL founder-CEO Yash Pariani talks about evolving e-sports ecosphere in India

    #MediaMinds2 | IGL founder-CEO Yash Pariani talks about evolving e-sports ecosphere in India

    NEW DELHI: Covid2019 turned out to be a rather interesting and better time for the e-sports ecosystem, leading to large jumps in user numbers as well as tournament viewership and Yash Pariani’s Indian Gaming League was one of the beneficiaries there. 

    In the third episode of Media Minds 2, Pariani sits down to talk about how the lockdown led to a rise in the popularity of e-sports and catalysed the way for its further growth, going ahead. 

    Speaking about the same, Pariani shares, “Casual games will definitely see higher traction compared to your expert first-person shootouts or your strategy games; that has got the highest number of traction during the lockdown. Ludo will be number one, second will probably be PubG and followed by Call of Duty. I would say these three games, based on our platforms and statistics have seen the largest growth as well.”

    On his future plans for IGL, Pariani quips, “Eventually, our goal is to have multiple best teams with our roster but for that, we wanted to first identify all the players. So, within the nearby future, we want to ensure that we have multiple tournaments occurring where we are able to give casual gamers a chance to actually prove their worth and climb our leaderboards. Based on that, we will be able to help identify who are the consistent players that are performing better than others and then establish and help those players and curate an international future for them as well, as a career option so that they can take part and represent India in future tournaments.” 

    Watch the complete episode here: