Mumbai: Amidst the thrilling action of the ongoing country’s action-packed cricket league, sports brand PUMA India has released an entertaining campaign with partner Delhi Capitals’ star players – Rishabh Pant, Ishant Sharma and Yash Dhull – to engage with the team’s strong fanbase.
PUMA’s campaign film for Delhi Capitals – called Delhi, Save the fight for the game – encourages fans to bring their aggressive spirit to the game with #DelhiSaveTheFight. Delhi’s characteristic aggression is often viewed critically but as a brand, PUMA believes that the capital’s shared passion will positively uplift the game.
Commenting on the occasion, cricketer Yash Dhull said, “This cricket season is pure sports entertainment and PUMA has a unique ability to engage with fans. PUMA’s films made for Delhi Capitals this year do a hilarious take on the city’s innate nature to be headstrong. I am from Delhi and well-versed with our love for aggression. So, teaming up with Rishabh Pant and Ishant Sharma, and shooting for this film with routine Delhi scenarios was lot of fun and laughter. Having said that, the film’s message is strong, and saving and bringing this aggression to the game is the right spirit.”
Commenting on the campaign, PUMA India head of marketing Shreya Sachdev said, “To celebrate our partnership with Delhi Capitals, we wanted to pay homage to the never-back-down spirit of the city. We are confident that this campaign will strike a chord with the team’s fanbase, as we continue to strengthen our commitment towards spreading the excitement of cricket culture in the country.”
PUMA is the official kit partner of Delhi Capitals and has signed a multi-year deal with the team’s parent companies JSW and GMR, furthering its footprint in the cricketing landscape. As a kit partner, PUMA’s logo is present on the leading arm of the jersey of both the men’s and women’s teams of Delhi Capitals. Inspired by the pulse of the country’s capital, the jersey incorporates the route map of the Delhi Metro Rail – the iconic representation of the city’s enterprising spirit. The players’ kit comprises athleisure, training wear, accessories and travel gear.
PUMA’s association with Royal Challengers Bengaluru has proven to be a big success in the league.
PUMA has been actively contributing to the rise of sports culture in the country by associating with 250-plus athletes across cricket, boxing, football, and para sports. The brand boasts a star-studded lineup of brand ambassadors featuring batting icon Virat Kohli, champion sprinter Usain Bolt, football stars Neymar Jr and Sunil Chhetri, celebrated boxer MC Mary Kom, and cricketers Harmanpreet Kaur and Mohammed Shami.
