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Tag: Yash Chandiramani

  • Full throttle for Admatazz as it drives Kelvinn’s digital mandate

    Full throttle for Admatazz as it drives Kelvinn’s digital mandate

    MUMBAI: Vrooming into the fast lane of success, Mumbai-based strategy-led agency Admatazz has won the coveted end-to-end digital marketing mandate for Kelvinn, the global autocare brand under the Elvi Group umbrella. The account win, following a tightly contested multi-agency pitch, puts Admatazz firmly in the driver’s seat to steer Kelvinn’s ambitious digital growth worldwide.

    Under the mandate, Admatazz will handle social media management, influencer marketing, performance marketing, and campaign execution, ensuring a unified brand presence across platforms.

    Speaking on the account win, Admatazz founder and chief strategist Yash Chandiramani said, “Over the past eight years, Admatazz has built deep expertise in automotive and autocare marketing. We’ll apply that experience, grounded in audience insights and data-driven media planning, to help Kelvinn achieve its growth goals.”

    Admatazz DGM national retail marketing, Subodh Nair said “A cohesive digital strategy is essential to reach today’s autocare consumers. Partnering with an agency that understands our category and modern marketing gives us the clarity and focus we need to strengthen Kelvinn’s presence worldwide.”

    With Admatazz’s knack for combining clear business thinking with bold creative execution, the partnership promises to shift gears for Kelvinn fuelling brand visibility, deeper audience engagement, and global market expansion.

  • Hundo Pizza partners with Admatazz for their latest campaign

    Hundo Pizza partners with Admatazz for their latest campaign

    Mumbai: Hundo Pizza has launched a hyperlocal marketing campaign for the launch of its fifth store. The new store that recently opened in Malad, Mumbai, aims at creating buzz using localized and personalised touch of that area.

    To create awareness of this launch, Hundo partnered with Admatazz to create a quirky and memorable hyperlocal campaign. Admatazz built this campaign using Hundo Pizza’s existing fun tone of voice and gave it a local spin. The campaign focuses on fun references to the area of Malad, some potshots at the competition, office culture of the area and even some ads in Gujarati (which is a local language of the locality), with the Hundo style of communication.

    This campaign will be promoted on digital platforms, social media, paid media as well on offline mediums like flyers.

    Speaking on the new campaign for Hundo Pizza, Admatazz founder & chief strategist Yash Chandiramani commented, “The idea behind this activity was to create buzz in the fun and quirky manner that connects with the core TG of the brand. We gave this entire activity a local touch by using references of the preferred language of Malad locality and places nearby.”

    Kabir Moorjani from Hundo Pizza said, “As we enter the Malad area, one of the most active suburbs of Mumbai, known for its food offerings, with our new outlet, we wanted to create a buzz in the neighborhood. With this hyperlocal activity, we are looking to connect to the youngsters who are always on the go and want to grab a quick bite. We have loved the artwork created by Admatazz and the entire approach given to the campaign.”

  • BGauss launches a new digital campaign

    BGauss launches a new digital campaign

    Mumbai: BGauss Electric Scooters, Electric Vehicle (EV) category has launched its latest digital film on the launch of BGauss RUV 350. BGauss has introduced a new category of two-wheeler EVs – RUV and the film’s core message is to highlight its features.

    The entire campaign has been conceptualized and executed by Admatazz, a Mumbai-based digital agency that uses creative, media, and technology to solve marketing problems. Admatazz has worked in sync with the team at BGauss, understood the requirement and coined the term RUV, which stands for Rider-UV. The brand aims to create an entirely new category in the EV two-wheeler sector with this launch.

    The BGauss RUV 350 is the latest electric scooter from the manufacturer, and it comes with a unique design and a bunch of features. It comes in 3 variants: 350i EX, 350 EX and the 350 Max. The RUV 350 comes at a price starting from Rs 1,09,999 (ex-showroom).

    The film also emphasises on the outstanding features of the scooter like the 16-inch big alloy wheels, a full metal body, an in-wheel hyperdrive motor etc., while also focusing on the fact that it’s an entirely new category in the sector. The film has been directed by ace ad film director Srikanth Kandala.

    Priyanka Kabra from BGauss said, “The BGauss RUV 350 represents our continued commitment to redefining urban transportation. Admatazz has once again captured the essence of our brand with this campaign, highlighting the unique features of our new category of EVs. We are thrilled with the collaboration and the excitement it’s generating on digital media.”

    Speaking on the new campaign Admatazz founder and chief strategist Yash Chandiramani said, “The latest work for BGauss is one of the most exciting campaigns we have executed in recent times. Apart from being a new category in bikes, the RUV 350 is a unique urban transportation option. The intention was to capture the essence in the film while highlighting its distinct features and telling a story that would connect with today’s commuters. We are pleased with the outcome and its impact.”

  • Admatazz makes new appointments and promotions in digital strategy team

    Admatazz makes new appointments and promotions in digital strategy team

    Mumbai: Admatazz, a Mumbai-based digital agency that uses creative, media, and technology to solve marketing problems, has strengthened its digital strategy team. The agency has appointed Janvi Kothari and Zahadali Tinwala to senior positions along with elevating Yashvi Shah to senior account strategist.

    Janvi Kothari comes on board as a senior account strategist holding six years of experience. Before joining Admatazz, Janvi was associated with Schbang, where she was a Senior Solutions strategist. In her current role at Admatazz, she will work with automobile, education, and jewellery brands. Zahadali Tinwala joins bringing in 6 years of digital and marketing experience. He has worked with brands like BGauss Electric, JBCN Education, ICICI Bank, and more.

    The agency has promoted Yashvi Shah to Senior Account Strategist. Yashvi who was earlier a Senior Social Media Manager started her career with Admatazz and has been associated since 2022. She has been leading BFSI digital marketing at Admatazz and was the lead on the recent viral TATA AIA wedding campaign. Yashvi is one of the youngest team leads at Admatazz.

    Speaking on this, Admatazz founder and chief strategist Yash Chandiramani said, “This step comes in sync with our near future goals as a company. As we work toward building a stronger team to solve larger marketing problems for our clients it is essential for us to strengthen our account strategy team. With these new appointments and elevations, we are all set to create processes and solutions that complement our creative team’s skills.”

  • Boss Appliances hands over its social media and SEO duties to Admatazz

    Boss Appliances hands over its social media and SEO duties to Admatazz

    Mumbai: Admatazz, a Mumbai-based digital agency that uses creative, media, and technology to solve marketing problems, has bagged the integrated social media and SEO marketing mandate of Boss Appliances. Boss Appliances has partnered with Admatazz to strengthen its presence in the digital space.

    As part of the mandate, Admatazz will handle the creative communications of the brand across social media platforms like Facebook, Instagram, and LinkedIn to elevate social presence along with boosting organic traffic.

    Boss Appliances is one of the leading manufacturers of home appliances and pioneers in launching the hand blender, which was first launched by them in 1985. They are known for incorporating innovation into the industry and hold a strong brand legacy spanning over four decades.

    Speaking on the account win, Admatazz founder and chief strategist Yash Chandiramani said, “We are glad to add Boss Appliances to our roster. As we grow as a company, we look to partner with brands who believe in our methods and approach, and we are glad Boss Appliances entrusted their digital presence duties to us. Our key aim is to strengthen the brand’s digital presence by curating interesting content that can be made in this category and increasing the brand’s reach and audience engagement.”

    Boss Appliances director of marketing Vidhi Gala added, “As a brand that has been present for over four decades, we have always moved forward with the times, and as we see the digital and social media space grow rapidly and consumers become more active, we realise the need to strengthen our online presence. With Admatazz, we are glad to find like-minded agency partners who are enthusiastic and excited to build our brand as we do. We look forward to our association with them.”

  • Admatazz bags the integrated marketing mandate for Anupam Stationery

    Admatazz bags the integrated marketing mandate for Anupam Stationery

    Mumbai: Admatazz, a Mumbai-based digital agency that uses creative, technology and media has won the integrated marketing mandate for the brand Anupam Stationery. Anupam Stationery is a prominent and established name in the paper stationery industry, recognised for its evergreen craftsmanship and commitment to quality.

    The brand, incorporated in 1973, holds a rich legacy over more than 5 decades, and till date has continued to be the preferred choice for those looking for reliable and innovative stationery products.

    As part of the mandate, the agency will amplify the brand’s presence and drive customer engagement across various social media channels along with using new age technology like Gen AI.

    Speaking on the account win, Admatazz founder and chief strategist Yash Chandiramani said, “We are honored to be entrusted to enhance the digital and social presence for Anupam Stationery. The brand has a remarkable legacy, and we are excited to bring forth innovative campaigns that capture the essence of the brand and its commitment to quality writing experiences.”

    Anupam Stationery director Vinod Manilal Gala added, “In today’s time we need a partner who can help us connect to the younger audience in a language they understand and value. We found the right synergies with Admatazz as they are known to work with the millennial and Gen Z audiences. We look forward to our association with them and aim to nurture a long and fruitful relationship.”

  • BGauss’s latest campaign takes over BEST buses across Mumbai

    BGauss’s latest campaign takes over BEST buses across Mumbai

    Mumbai: BGauss Electric Scooters, along with their agency Admatazz has launched the next phase of its creative and innovative campaign. Their latest creative and innovative work graces Mumbai’s BEST buses by transforming routine BEST bus rides into an engaging visual experience. After receiving a successful response in the first part of the campaign, where the brand took over the lifeline of Mumbai’s transportation, the Mumbai local trains, they have now extended their campaign and transformed routine BEST bus rides with captivating visuals.

    The campaign adorns BEST buses with visuals showcasing passengers seemingly gliding on BGauss scooters. This campaign aims to turn the heads of the public and show them an alternative and a whimsical escape to riding a swift, eco-friendly ride that’s just a BGauss away.

    “At BGauss, we are committed to pushing the boundaries of marketing. The positive response to our local train campaign has fueled our determination, inspiring us to expand our reach to the Mumbai local buses and magnifying our connection with the city’s heartbeat” said BGauss Electric Scooters brand director Priyanka Kabra.

    “Crafting this campaign was not just strategic, but a whole lot of fun. The power of hyperlocal marketing is profound, and while Mumbai has proven to be a phenomenal playground for us, we are eager to infuse that same energy into diverse markets” commented Admatazz founder & chief strategist Yash Chandiramani.

    The activity will be on till the end of the year.