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Tag: Yash

  • Macroman launches their new athleisure collection with Yash

    Macroman launches their new athleisure collection with Yash

    Mumbai: Macroman has teamed up with the Indian film actor Yash for the launch of their new Macroman Athleisure collection. The collaboration, which debuted on 13 September has already taken the internet by storm, resonating with audiences nationwide.

    Known for his exceptional talent and massive fan following, Yash’s presence in the campaign has been a game-changer. The campaign video, featuring the actor in the stylish Macroman Athleisure line, quickly went viral across social media platforms. To further amplify the campaign, Yash took to his official Instagram handle to personally share the video. His endorsement, coupled with the brand’s strong online presence, built the connection between Yash and his fans, highlighting Macroman as a premium athleisure brand.

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Yash (@thenameisyash)

    Commenting on the collaboration, Rupa and Company Ltd director Vikash Agarwal said, “We are thrilled to have Yash for this campaign as part of our new athleisure collection. His immense popularity and larger-than-life persona, perfectly embody the spirit of our brand and its philosophy of ‘Live Like a Macroman.’ We truly believe this collaboration will inspire a new generation of fashion-forward individuals to lead a healthy and active lifestyle.”

    Macroman offers a wide range of stylish and functional innerwear, athleisure, and outerwear for men. Yash’s nationwide appeal and influence, combined with the brand’s innovative designs and quality craftsmanship, have created a powerful partnership that will connect with audiences across India.

  • IMAX’s ‘KGF: Chapter 2’ poster has a rugged Rocky in fierce look

    IMAX’s ‘KGF: Chapter 2’ poster has a rugged Rocky in fierce look

    Mumbai: IMAX has released an exclusive poster for the most awaited sequel of Kannada period action thriller “KGF: Chapter 2.” The special edition poster features a determined Rocky, the film’s protagonist, with an even fiercer look with weapons in both hands with chaos and goons in the background. 

    The Prashanth Neel directorial will be released across IMAX screens in Kannada, Telugu, and Hindi, on 14 April.

     Produced by Vijay Kiragandur under Hombale Films, “KGF: Chapter 2” is a fictional story based on the happenings in the blood-soaked land of Kolar Gold Fields in Karnataka. 

    IMAX VP of international development and distribution Christopher Tillman said IMAX is known for offering audiences a larger-than-life experience and it is only apt for them to release an action-packed film like “KGF: Chapter 2.” “We are sure that the IMAX experience will offer audiences an opportunity to live and be a part of this captivating film. India is home to strong and diverse storytelling and talent and the release of KGF: Chapter 2 is in line with our commitment to present the most visually stunning and emotionally compelling stories in IMAX,” he added.

    Hombale Films partner and co-founder Chaluve Gowda is also delighted on releasing this action film in IMAX. He said, “We are elated and proud to announce that KGF: Chapter 2 is going to be the first Kannada film to be showcased on IMAX.”

    Speaking on their partnership with IMAX, he added, “This partnership is in line with our vision to offer entertainment with the best available technology to our fans. The response of the fans has been incredible and the excitement levels have reached fever pitch.”

    Gowda shared that Hombale films have also tried to expand their distribution network and this augurs well for them as they are confident that this movie will be a historic one. “Our pursuit for excellence has resulted in films that have been critically acclaimed while enjoying great commercial success.  Our association with IMAX is in line with our thoughts and we hope that with this association we are able to bring a world-class offering for our fans worldwide. We will continue to work closely with the team at IMAX to strengthen our partnership in the years to come,” he concluded.  

  • ZEEL’s South GECs acquire rights to ‘KGF Chapter 2’

    ZEEL’s South GECs acquire rights to ‘KGF Chapter 2’

    Mumbai: Zee Entertainment Enterprises Ltd (ZEEL), south cluster channels including ZEE Kannada, ZEE Tamil, ZEE Telugu and ZEE Keralam have secured the rights for “KGF Chapter 2“. The film will premiere on TV after its theatrical release in the respective regional languages.

    Directed by Prashanth Neel, produced by Hombale Films and starring Yash, the first part of the film surpassed the Rs 100 crore mark in terms of worldwide box office collections within a week of its release. The film has become the highest-grossing Kannada language entertainer to ever hit the screens.

    “We are thrilled to bring the most anticipated movie in the country to every screen in the South through the TV acquisition rights of KGF Chapter 2 in all four southern languages. This is yet another firm step we have taken as a brand to keep our promise to the audience and provide the best of entertainment in the comfort and safety of their homes. With this association, we are glad to present our viewers with quality content that is larger-than-life and appeals to diverse audiences across the world and enhances our connection with them,” said ZEEL, cluster head – South, Siju Prabhakaran.

    “ZEE Keralam proudly acquires the satellite rights of KGF 2. KGF Chapter 1 has a cult following in Kerala and we are excited to bring to our loyal viewers this mega entertainer,” said ZEE Keralam, business head, Santosh J Nair.

    “We are pleased to announce that we have associated with ZEE’s South Cluster for the satellite rights of our magnum opus KGF Chapter2, for the southern languages. With our partnership with ZEE’s South cluster of channels, we are confident to expand our reach to a wider audience,” said Hombale Films producer, Vijay Kirangandur.

    “With KGF Chapter 2, we have tried to enhance the spirit and scale of KGF legacy to provide the best cinematic experience for our fans. We hope to create and witness a greater euphoria with our grand release. And we are confident that KGF Chapter 2 will be showered with the same love and affection and will script a new benchmark in the film industry,” Kirangandur added.

    “KGF 2 holds a very special place in my heart. My director Prashant Neel, producer Vijay Kirgandur and I have a vision that has been very different and approachable and we are grateful that the audiences believe in the work we believe in. The love and support from the audiences have been immense and I am glad that the film from the region I hail from has managed to bring oneness amongst our audiences pan India. I am elated to associate with ZEE’s South cluster of channels that have been entertaining Indian audiences since its inception. I would like to extend my gratitude to ZEE and wish them the best. I hope we continue to have successful associations for our future projects,” said actor Yash.

    “KGF Chapter 2” teaser garnered 208 million views digitally, including trending at the top spot on Twitter and YouTube. The film also features Sanjay Dutt, Srinidhi Shetty, and Raveena Tandon as lead characters.