ITV

Tag: Yang Communications

  • Tradus.com launches TVC to deliver wholesale prices at your doorstep

    MUMBAI: Yang Communications has created the new ad campaign for Tradus.com.

    The theme of the campaign is “Wholesale prices at your doorstep” and highlights Tradus.com as the place to shop for quality products at wholesale prices.

    The campaign consists of three films that portray various characters getting wholesale prices from the comfort of their homes. The films use humour to describe the “hassles” of going to a typical wholesale market.

    The first film shows a young girl who ventures out with great hope to find deals in the wholesale markets. The film goes on to show what the “typical” Indian woman shopper encounters. The harassment is not shown but implied. Her despair is heightened and the brand provides the solution. The film ends with the promise of wholesale prices within the comfort of your home.

    The second film shows a biker following the footsteps of the First film, the focus then shifts to a young couple on their way to clinch some deals at the wholesale market. They are riding on a Harley Davidson. They reach the market and then disaster strikes in the form of a stolen Harley. Happiness turns to gloom and finally a search for the missing bike which has now been deflowered. The brand once again provides the solution. The film ends with the promise of wholesale prices within the comfort of your home.

    The third film focuses on a ‘nerdy‘ guy and his experience in the wholesale market. Whilst shopping he experiences some unease and ends to relieve himself. During this process he experiences some unintended consequences and is cursed to live with the spiked hair for a while. This is the moment when the brand provides the promise of wholesale prices within the comfort of your home.

  • Yang Communications bags India TV’s creative mandate

    Yang Communications bags India TV’s creative mandate

    MUMBAI: India TV has awarded its creative mandate to Saints & Warriors‘ agency Yang Communications.

    The Hindi news channel had called for a pitch that lasted a couple of rounds with the participating agencies demonstrating their knowledge of the space.

    Yang managing partner Sanjay Sharma said, “We are very excited about the prospect of partnering India TV in the hyper competitive space of Hindi news. This brand has been the fastest growing and the most consistent one among all other news channels. During the pitch process, we were able to demonstrate some innovative communication solutions which resonated with the client.”

    Yang creative director Anil Verma added, “The creative challenge is of creating and preserving a rightful stature for a leader.”

    India TV MD and CEO Ritu Dhawan said, “We are confident of having found a right partner in Yang while we further consolidate & cement India TV‘s leadership position in the minds of advertisers & viewers alike and ready ourselves for bigger stakes in the broadcast media space.”

  • Yang Communications is Red FM’s creative AoR

    MUMBAI: Yang Communications, the agency from the house of Saints and Warriors, has won the creative duties of Red FM.

    The agency was selected after a multi-agency pitch that involved participation from agencies like Lowe Lintas, DDB Mudra, Law & Kenneth and Scarecrow Communications apart from Yang Saints & Warriors.

    Yang communications managing Partner Sanjay Sharma said, “Radio is a relatively neglected medium compared to TV and Print in this country but in our opinion it has the maximum potential. Since the way of the world has become multitasking radio can easily find itself as part of the consumer consumption and this will continue to be the challenge for brands in this space to be the preferred one. It‘s a big strategic and creative challenge to take this brand to the next level and all of us at Yang are looking forward to it. We predict very good times ahead for this partnership.”