MUMBAI: TV9 Network hosted the third edition of its flagship ‘What India Thinks Today Summit’ on 28 and 29 March 2025 at the iconic Bharat Mandapam. With the theme ‘India in the New World Order’, the two-day summit carved out a dynamic global platform for thought leaders, ministers, cultural icons, and business visionaries to chart India’s path in an evolving geopolitical landscape.
Prime minister Narendra Modi headlined the event with a powerful keynote address, calling the summit a vital forum shaping the nation’s future. “The ideas exchanged here will define India’s future,” he stated, adding, “What TV9 thinks today, other channels will follow.”
The event began with an impactful session featuring Union minister Nitin Gadkari, who made a headline-grabbing announcement, “A big decision on toll within a week, public concerns will be addressed soon.”
Actors Vijay Deverakonda and Yami Gautam brought cinematic flair to the stage, offering personal insights into fame and success. Meanwhile, actors Amit Sadh and Jim Sarbh stirred excitement with a preview of their upcoming thriller, Pune Highway.
A moving moment came when 28 winners of News9’s Indian Tigers and Tigresses India’s largest youth football talent hunt were felicitated and posed for a group photo with the prime minister himself.
TV9 Network MD & CEO of Barun Das, reflected on the global vision,“We at TV9 Network have initiated our engagement last year in the News9 Global Summit at Stuttgart, Germany, which will be bigger and better in October, later this year. We also have two more geographies on our radar, the UAE and the USA for News9 Global Summit. These are initiatives that precede TV9 Network’s Global expansion under the guidance of our chairman, Rameshwar Rao.”
The second day adopted a dual-track format, diving into national issues and the global economic landscape. Union ministers including Piyush Goyal, Ashwini Vaishnaw, G. Kishan Reddy, and Chirag Paswan shared insights on governance and policy. chief ministers Rekha Gupta, Bhagwant Mann, Mohan Yadav, Himanta Biswa Sarma, and Pushkar Singh Dhami addressed challenges such as secularism, welfare policies, and the Uniform Civil Code.
The summit also brought out a spectrum of political perspectives from figures like Smriti Irani, Randeep Surjewala, Imran Pratapgarhi, and RSS’s Sunil Ambekar. Healthcare was in sharp focus, with Navneet Saluja of Haleon (Sensodyne) dissecting India’s approach to public health, and Vedanta’s Anil Agarwal delivering a keynote on global business readiness.
On the international front, former UNGA President Abdulla Shahid spoke about the Global south’s rise, while cultural voice Pandit Dhirendra Shastri addressed the event as a ‘Hindu Crusader’.
Economic deliberations gained momentum with a virtual address from chief economic advisor V. Anantha Nageswaran, followed by in-depth panels on AI, e-mobility, infrastructure, sustainability, and education. Eminent voices like K.T. Mahhe (Sreenidhi University), Abhishek Singh (IndiaAI), Hisashi Takeuchi (Maruti Suzuki), Rajesh Nambiar (NASSCOM), and Nilesh Shah (Kotak AMC) enriched the conversation.
Backed by marquee sponsors including Sensodyne, Sreenidhi University, HP Lubricants, Tata Motors, and Government partners from Uttarakhand, Arunachal Pradesh, and Madhya Pradesh, the summit was a showcase of collaboration and vision.
With sessions now available on News9’s Youtube channel and News9 Plus, this landmark summit continues to ripple across conversations, shaping how India is perceived—and how it positions itself—in the global order.
Mumbai: BIG FM successfully concludes the third season of ‘Main Bhi Finance Minister’, a campaign focused on inspiring women to be their own Finance Minister. Hosted by renowned RJ – RJ Rani, famous for her afternoon show ‘Aap Jaisi Rani’, the month-long program was sponsored by the leading stock market learning institute – Avadhut Sathe Trading Academy. The campaign served as a dynamic platform dedicated to bridging financial disparities and promoting gender equality. Adding an entertaining twist, BIG FM roped in the famous rapper AGSY for an enthralling anthem for this initiative.
Throughout the campaign, a wide range of engaging activities and thought-provoking discussions took place, fostering a dynamic and interactive environment. The campaign featured a stellar lineup of celebrities such as Alia Bhatt, Yami Gautam, Adah Sharma, Saiyami Kher, Sharvari Wagh, Mahi Gil, Palak Mucchal, Mannara Chopra and Krishna Shroff. Finance specialists like Pooja Bhinde, a Certified Financial Planner and Dr. Priyanka Singh from the Ministry of Finance, also offered invaluable investment advice and tips. Furthermore, the campaign featured a series of impactful sessions that offered a mix of different perspectives and advice on how to manage their finances. Sessions like ‘Men Supporting Women’ provided valuable insights from finance experts.
A ‘BIG Female Jock Round Table Conference’ was also conducted which brought together leading voices like RJ Rani, RJ Nisha, RJ Rashi & RJ Pamela, sharing their views on life and finance for women. Participants had the opportunity to share their personal stories and be a part of spontaneous discussions. The campaign reached its culmination with the compelling stories of five real women making significant strides in the investment space. These narratives were expertly presented by Avadhut Sathe as part of the ‘5 Stories of Laxmi’ series. As a part of the initiative, the radio network also released a special anthem for ‘Main Bhi Finance Minister’ with Rapper Agsy & RJ Rani in both video and audio format.
Sharing his thoughts, Sunil Kumaran, COO, BIG FM, remarked, “We are immensely proud to witness the overwhelming response and support from women across the nation. This engagement reflects the proactive steps women are taking to strengthen the economy collectively. Through ‘Main Bhi Finance Minister,’ our primary objective was to educate and address gender disparities. As we conclude the campaign, the collective participation of both genders in educating women has propelled us towards the crucial goal of bridging the gender gap. I extend my heartfelt thanks to our sponsor and everyone else who shared their expertise and contributed towards our goal of empowering women.”
As part of the campaign, financial training workshop for women was also hosted by Avadhut Sathe alongside the engaging BIG RJs – RJ Neetu, RJ Bhawna and RJ Pamela who provided attendees with a platform to ask questions and gain valuable insights on financial literacy. The workshop marked a transformative experience, attracting over hundreds of participants from across India. With a significant turnout both online and offline at the Avadhut Sathe Trading Academy located in Mulund, the event demonstrated widespread engagement and enthusiasm. Audio bytes capturing the essence of this event were broadcast across all shows, ensuring that the impact of the workshop resonated far beyond its immediate audience.
Mumbai: Uttar Pradesh-based Aisshpra Gems & Jewels has rolled out a new advertising campaign titled “Main Pratha Bhi Hoon, Main Pragati Bhi,” representing the progressive Indian woman of today. The brand roped in Bollywood actor Yami Gautam Dhar as its new brand ambassador. The campaign is being launched across social media and with outdoor campaigns.
The campaign showcases Yami in an elegant look where she is adorned with Aisshpra’s iconic polki necklace sets from its ‘Nazakat’ collection and diamond sets in ‘Enchante’ collection.
On the one hand, the actress represents the progressive Indian woman who is well educated, broad-minded, and independent; on the other hand, she is rooted in her culture and proud of her traditions.
The partnership aims to promote the idea that a modern yet traditional woman is the future. A woman who is connected to her roots and culture, along with being educated, outgoing, and progressive, has the capability to change the world for the better. Yami will be seen in all the promotional collaterals of “Main Pratha Bhi Hoon, Main Pragati Bhi” till next year.
Speaking about her association with the brand, Gautam said, “When I heard the concept of “Main Pragati Bhi hoon, Main Pratha Bhi,” I was instantly convinced that I wanted to be a part of this initiative. A very simple campaign with a powerful tagline is going to inspire and empower a lot of women in our country. I am delighted to be associated with the initiative of Aisshpra.”
Sharing the thought behind the campaign, Aisshpra Gems & Jewels director Vaibhav Saraf said, “We believe that it is our duty to empower our community in whatever way it is possible, and therefore we try to incorporate a social message or call for action in all our initiatives. This ad campaign was very unique as when we were ideating, we wanted to create something that empowered the women around us but did not have a preachy sound, and that’s how “Main Pragati Bhi hoon, Main Pratha Bhi” was conceived. We were lucky that we could cast Yami Gautam Dhar for the same, as we knew that she would be able to effortlessly play this role for us in this campaign.”
Mumbai: Good Vibes, a Purplle-owned skincare brand, has announced Yami Gautam as its brand ambassador. The Bollywood actor will feature in the brand’s first full-scale campaign introducing Good Vibes and its signature Rosehip range.
As a brand ambassador, Gautam will accelerate the brand’s mission to deliver ingredient-led skincare to women across the country. “In the recent past, she has emerged as a strong influence for embracing her natural self and has inspired women to explore their natural beauty. This has strong synergy with the brand’s belief of using natural beauty ingredients while staying away from harmful chemical ingredients,” said the brand in a statement.
In keeping with the same spirit, Good Vibes and Yami join hands to launch the first-ever brand campaign #GlowKaMissingPiece. The campaign will be a series of two films and multiple shorties with 200+ influencers amplifying the campaign across social and digital channels. The film sees Gautam imagining, in a fun playful manner, how marriage would feel if critical elements at different ceremonies were missing.
“My perception of beauty has always been to be your natural self in what makes you comfortable, and it feels great to work with a brand that echoes the same values,” said Gautam. “Good Vibes is truly a brand that demonstrates the purity of nature in its products and has over time become a confidante for all my beauty needs.”
Good Vibes offers an array of skincare and haircare solutions, including, face wash, serum, facemask, shampoo, shower gel, and facial oils, all inspired by nature’s goodness. “The brand was born out of the consumers’ need for accessible, ingredient-led natural skincare products,” stated Purplle.com chief business officer Nippun Aneja. “Yami, with her charm, confidence, and authenticity, exuberates beauty for all. With her strong connect with the Indian audience, we envision Good Vibes reaching every household across the country.
“As we kick-start our first campaign, #GlowKaMissingPiece, we will continue to create magic with Yami, inspiring women to be their best selves,” Aneja added.
“In a cluttered beauty space of sameness, with #GlowKaMissingPiece we found the right balance for a light hearted story told through Yami Gautam. A striking visual that also communicates the larger product benefit of a healthy natural glow,” said Ideas Farm director – brand services Priyanka Dey.
NEW DELHI: After facing severe backlash from every section of society, Hindustan Unilever rebranded its flagship brand ‘Fair & Lovely’ to ‘Glow & Lovely’. The company also renamed its male product line-up from ‘Fair & Handsome’ to ‘Glow & Handsome’. The decision to switch to a new name was prompted by the Black Lives Matter movement in the US.
The brand was launched in India in 1978, and since then it has been touted as a skin-lightening cream. Through its extensive advertising campaigns, HUL promoted the virtues of having a fair skin tone. It claimed ‘Fair & Lovely’ makes people several shades lighter in four to six weeks. Prominent in their product messaging was how deep-skinned women face more challenges as compared to the lighter-toned members of their sex, be it in the workplace or finding a suitable match for marriage.
When HUL announced the makeover of its most popular cosmetic, one of the first questions that rose was, whether this move alone can see HUL becoming a socially responsible advertiser, and change the brand’s perception of promoting colourism in a country obsessed with fair skin?
After the rebranding, HUL launched a new ad campaign featuring Yami Gautam in September. For the first time, the commercial did not show a dusky girl transforming into a fair fairer tone in a few weeks of using ‘Glow & Lovely’. However, the new packaging and logo is pretty much identical to the pre-makeover product. Many questioned HUL’s decision to feature a fair-skinned model like Gautam as its brand ambassador.
Chastened by this fresh furore, the company then released a new campaign called ‘Mere Glow ko Na Roko’ conceptualised by advertising agency Lowe Lintas. The ad features popular hip hop and rap artist Dee MC who narrates her journey of overcoming obstacles and urges other women to not let anything stop them from pursuing their dreams. Through the inspiring lyrics of #GlowkonaRoko, Dee MC equates ‘glow’ with her identity, which comes from her work, her determination, and self-assurance.
Hindustan Unilever executive director – Beauty and Personal Care (BPC) Priya Nair shares, “With the introduction of Glow & Lovely, we are very excited about this new chapter in the brand’s journey that celebrates every woman’s ‘glow’. The narrative #IChooseMyGlow and Glow Ko Na Roko campaign uphold the principle and our belief that no correlation should be made between skin tone and a person’s achievement, potential, beauty or worth and that a woman’s identity should be defined by her.”
While the brand was forced to take a step back to make it more inclusive, it is now trying to shed its old image. Is it a step in right direction by HUL?
Tonic Worldwide national strategy director Anjali Malthankar feels, as long as it continues to carry the past, it will have to fight the present. "The brand seems reluctant to part ways with its cash cow branding. With DeeMC I think it has taken a baby step of associating with the popular sentiment. While the format of rap and hip-hop might appease the consumer, the brand has too many cynics to attend to. It needs to go beyond song and dance. And consciously stay away from any cues of ‘fairness’ benefit promise".
Zirca digital solutions CEO and director Neena Dasgupta opines that HUL has taken the right direction. She says, "We as a society are accepting the fact that the hallmark of beauty is not fairness but in healthy and glowing skin. Establishing this proposition in consumers' minds will be a tall task for the brand especially when the actual product has not changed. Unless that is established, it will always be perceived as old wine in a new bottle. The new ad with a new face seems to be a good move, and I hope that somehow, they are able to steer away from the conversations from fair skin to glowing skin.”
However, whether or not ‘Glow’ should be the replacement for ‘Fair’ as the new functional claim, could of course be debated. "That being said, the brand stays the same at the purpose level. It continues to be about 'inspiring women to create their own identity' as the new ad with Deepa reflects. Therefore, the more important emotional dimension of the brand remains unchanged – which is just the right thing to do,” adds Tidal7 co-founder and chief strategy officer Venkat Malik.
American multinational giant Johnson & Johnson also discontinued selling its skin-lightening products range globally. Clean & Clear will no longer be sold in India, and Neutrogena will not be available in Asian and Middle Eastern Markets.
But the market for cosmetics that claim to lighten and brighten is far from fizzling out. According to a recently published report, "India Fairness Cream & Bleach Market Overview, 2018-2023", the women's fairness cream category is anticipated to achieve market revenues of more than Rs 5,000 crore by the year 2023.
‘Fair and Lovely’ has been a very popular product not only in the urban market but in rural areas as well. But the outcry against its blatant colourism by the woke crowd and the Black Lives Matter protests led HUL to rebrand its fairness product after 48 years. Going forwards, what hurdles are in store for ‘Glow & Lovely’ in updating its positioning?
Malthankar, feels that the brand being a leader, has a larger responsibility in correcting decades of damage done by the category to the young girls’ perception of themselves. “The brand must understand that the vulnerable, impressionable, insecure girls seeking colour change due to toxic social pressure are not the only audience and recognize that the non-consumers too are a big audience for this category today. The whole world is watching. Not just the brand, but the category is under minute scrutiny as it is on the wrong side of the times we are living in.”
As per the global market report, ‘Fair & Lovely’ instituted a campaign with a series of ads that were centered around “the fairer girl gets the guy” theme. The ads ran from December 2001 to March 2003, but after widespread outrage, the company discontinued the ads in March 2003. To revive its image, HUL launched Fair & Lovely Foundation to encourage economic empowerment of women across India.
A number of Bollywood stars – Padmini Kolhapuri, Juhi Chawla, to Yami Gautam – have been ‘Fair & Lovely’ brand ambassadors, which only boosted the brand’s popularity over the decades.
BC Web Wise founder and MD Chaaya Baradhwaaj feels if the brand continues to use fair skin as an endorser then they have not really decided to make a transition. “I would assume that the fair-skin model is temporary, and they need more to make the transition. Otherwise, it will not do the job of correcting the discrimination aspect. If a fair skin model on one side and a dark skin on the other side are going to be there, it will only mean that there is no real transition being done, and the band is playing it safe.”
WATConsult regional head – creative strategy (North) Surbhi Arora also feels that along with this major rebrand, many more steps will have to be taken if their audience and consumers are to be fully convinced that their product is more than just about fairness. “Deepa Unnikrishnan or Dee MC represents the direction in which the brand intends to go, but she will also be put in contrast to Yami Gautam, their current brand ambassador.”
It will be interesting to see if the brand has any plans to bring them both together and how organic that will be. Also, it is pertinent that they streamline all their communication. It is essential for ‘Glow & Lovely’ to establish a voice of its own very soon.
This Independence Day, Zee Thirai and Zee Tamil present a marathon of blockbuster hits to mark the 73rd year of Indian Independence. In line with their shared mission to entertain their viewers, the channels have curated a compelling set of movies for viewers to raise their spirits and enjoy the day with their families at home. This Independence Day, reaffirm and celebrate your love for the nation with Zee Thirai and Zee Tamil.
‘Uri: The Surgical Strike’ is a 2019 Hindi language military action film written and directed in his debut by Aditya Dhar and produced by Ronnie Screwvala. The film features Vicky Kaushal in the leading role along with Yami Gautam, Paresh Rawal and Kriti Kulhari in pivotal roles. This movie is a dramatized retelling of the retaliation to the Uri attacks that took place in 2016 undertaken by the Indian army against the Pakistani forces. Ranked among one of India’s highest grossing films, it was well received by both critical and popular quarters.
The Sivakarthikeyan, Sathyaraj and Aishwarya Rajesh starrer, ‘Kanaa’ is a sports drama, written and directed in his debuy by Arunraja Kamaraj. Kanaa is the story of Kowsi (Aishwarya Rajesh) and Murugesan (Sathyaraj) and their journey towards the Indian women’s cricket team, a shared dream for the father and daughter. The story reveals how Kowsi does the nation proud as she not only becomes a part of the playing 11 for the T-20 World Cup but ultimately takes the team to victory.
‘Mersal’ is a 2017 Tamil action blockbuster directed and co-written by veteran Atlee and is the 100th production of Thendandal Studio Limited. The movie stars ‘Ilayathalapathy’ Vijay in three roles, alongside the very popular Kajal Aggarwal, Samantha Ruth Prabhu and Nithya Menen. Revolving around two estranged twin brothers (Vijay), a magician (Vettri) and a reputed doctor (Maaran), this is a story of them avenging the murder of their parents (Vijay; Nithya Menen). It is an action-packed story full of unexpected twists and turns, while also shedding light on some important social issues.
Veteran superstar Mammootty starrer ‘Madhuraraja’ is a 2019 Malayalam action film directed by Vysakh and written by Udayakrishna. The film also features senior actor Nedumudi Venu, Anusree, Jagapathi Babu and Siddique among others in pivotal roles. An out and out entertainer with socio-political overtones, this movie is marked with the dedicated and praise-worthy performance of Mammootty. This is a story of Madhuraraja, who has taken it upon himself to save Pambinthuruth from Nadeshan, a liquor baron who has made this town the headquarters of his multiple criminal activities.
‘Shivalinga’ is a 2017 Tamil horror comedy film directed by P.Vasu, starring Raghava Lawrence, Ritika Singh and the stalwart of comedy- Vadivelu – in lead roles. This is a remake of Vasu's earlier 2016 Kannada film, also named Shivalinga. This is the story of a cop investigating the death of a Muslim man, as he finds out that his wife is herself possessed by the ghost of the same young man.
‘Dhilluku Dhuddu 2’ is a 2019 Indian Tamil horror comedy film written and directed by Rambhala. The film features comedian Santhanam and Shritha Sivadas in lead roles along with Rajendran and Urvashi in supportive roles. This is the story of Viji (Santhanam), an auto driver, who’s antics has been the bane of his neighbours. In a ploy to get rid of him, his neighbour hatches a plan to get him to fall in love with his colleague Maya, who he finds to have an eerie aura around her and a mysterious family background.
‘Jaada’ is a 2019 Tamil language movie in the sports-horror genre. The film features Kathir and Roshini Prakash in the lead roles and Kishore and Yogi Babu in supporting roles. This is the story of Jaada (Kathir), a fearless and talented football player well on his way to playing professionally. However, contrary to his coach’s wishes, he has other plans – to avenge the death of his childhood football hero Sethu (Kishore), who died in a ‘Violent 7s’ football game. Zee Tamil will be airing the World Television Premier of Jaada on 15th August.
Kennedy Club is a 2019 Tamil language sports film written and directed by Suseenthiran. Produced by D. N. Thaisaravanan under the banner of Nallusamy Pictures, the film features Sasikumar, Bharathiraja and Meenakshi Govindarajan in lead roles. This is a story of a women’s Kabaddi team, whose coach Savarimuthu (Bharathiraja), an ex-soldier, falls sick, to be replaced by his former student Muruganandham (Sasikumar).
‘Dabangg 3’, the third of the Dabangg franchise movies, is directed by the dancing sensation, Prabhu Deva. The movie stars superstar Salman Khan, Sonakshi Sinha and Arbaaz Khan in lead roles. This is the story of Chulbul Pandey (Salman Khan), the Assistant Superintendent of Police (ASP), who is faced yet again, with his nemesis Balli Singh, whose activities have wreaked havoc in the lives of the people. Zee Tamil will be airing the World Television Premier of Dabangg 3 on 15th August.
Don’t forget to catch some exciting movies on Zee Thirai and Zee Tamil this 15th August. Schedule below:
Zee Thirai
Uri: The Surgical Strike – 7:00 pm-10:00 am
Kanaa – 10:00 am – 1:00 pm
Mersal – 1:oo pm – 4:30 pm
Madhuraraja – 4:30 pm – 7:30 pm
Shivalinga – 7:30 pm – 11:0 pm
Zee Tamil
Dhilluku Dhuddu 2 – 8:00 am – 10:00 am
WTP: Jaada – 10:30 am – 1:00 pm
Kennedy Club – 1:30 pm – 3:30 pm
WTP – Dabangg 3 – 4:00 pm – 7:00 pm
Sit back with your family and enjoy some of your favourite movies only on Zee Thirai and Zee Tamil on 15th August 2020.
NEW DELHI: Hindustan Unilever’s Fair & Lovely, one of the most popular fairness creams in India, has rebranded the name as ‘Glow & Lovely’ after facing criticism from people for perpetuating racial discrimination over the years. The brand was launched in India in 1978 and since then its promoting fairness tone through its product.
For a country like India which is obsessed with fair skin, HUL’s advertising strategy for Fair & Lovely has always been about getting a fair tone. The brand in its advertising has shown how women who are dark finds problem in getting jobs or a suitable match for marriage.
In fact, in 2007, HUL had to withdraw an advertisement which showed a dark-skinned woman, who was looking for a job and a boyfriend, suddenly becoming the talk of the town after she started using Fair & Lovely.
Padmini Kolhapuri, Juhi Chawla, Yami Gautam and a number of Bollywood stars have been the brand ambassadors of Fair & Lovely which only triggered the popularity of the brand.
Also, the product in its advertisements have claimed it makes people several shades lighter in four to six weeks.
One of its most popular ads was when Genelia d’Souza was featured in an advertisement and showcased that she gets confidence with fairness by applying Fair & Lovely and gets selected for commentary alongside Srikant for a cricket match.
According to a report, HUL research says that 90 percent of Indian women want to use whiteners because it is aspirational, like losing weight. A fair skin is like education, regarded as a social and economic step up.
A glance through some of the popular ads by HUL for Fair & Lovely
Also, as soon as the company announced the new name, the meme fest began on Twitter.
NexBrand’s Brand Vision Summit 2020, powered by Kamdhenu, was held on February 20 in Mumbai. The fifth edition of the event saw top names from India’s corporate and entertainment sectors being felicitated for their work through the year.
This year, Brand Vision Summit had Anurag Thakur, MOS – Finance& Corporate Affairs, Government of India, as the chief guest. He spoke on how the recipients that night were the engines that will ride India’s to the next phase of global prominence. Lok Sabha MP Dr Arvind Kumar Sharma was also present as the Guest of Honour.
Over the past five years, NexBrand’s Brand Vision Summit has honoured India’s top achievers across Corporate, Healthcare, Philanthropy, Education and Entertainment. Past honorees include stellar personalities such as Niranjan Hiranandani, Sonam Kapoor, Sonakshi Sinha, Ayushmann Khurrana, Vidya Balan, Amit Burman, Kiran Mazumdar – Shaw amongst many other renowned names.
Chandrika Maheshwari, Founder – Brand Vision and Jt. Managing Director – NexBrands, said: “The Summit is the culmination of a dream to see India’s top inspirations on the stage of Brand Vision Summit. Each winner tonight has left an indelible ink on India’s growth and path to the future. It is our honor to recognize their work and use the stage to propel the voices farther across the world”
Saurav Dasgupta, Co-Founder- Brand Vision and Jt. Managing Director – NexBrands, said: “We have been using our unique and time-tested 3i model, that evaluates the impact people and businesses make on societies and economies. Each recipient of the title “The Extraordinaire” has not just excelled on these parameters, but also gone above and beyond what the society expects of them. They’re inspirations to an entire generation, and we are so honored they chose to spend time with us tonight"
Brand Vision’s 3i model evaluates brands on the basis of Impact, Innovation and Imagery, to understand the holistic effect they have on Indian eco-system. It avoids the pitfalls of the regular jury-based models that often fall prey to human biases and errors.
Anurag Thakur, MOS – Finance& Corporate Affairs, said: “I applaud NexBrands for your efforts to recognize and honour deserving leaders from across India and congratulate each one of you on your exceptional achievements and excellence. Our incredible country is also a BRAND. Intent, Intensity and Integrity are the three elements that define our Governments vision for a Global India…A BRAND – “NEW INDIA”.
Sunil Agarwal, Whole Time Director, Kamdhenu Group, said: “Platforms like these empower the honorees to take their work wider and deeper and inspire many to keep doing better. Kamdhenu Group is built by amazing people who have put in a lot of hard work to make the group reach envious heights and hence, we understand how much sweat and play it takes for a brand or a personality to be recognized at such a dais.
Brand Vision Summit’s grand red carpet saw stars walk down on it, including Bhumi Pednekar, Yami Gautam, Sunny Leone, Aditya Roy Kapur, Guru Randhawa, Vivek Oberoi, Rakul Preet Singh and many more.
MUMBAI: Groupe SEB India, ropes in Yami Gautam as a brand ambassador for their popular home brands, Maharaja Whiteline. Yami Gautam, who has starred in blockbuster movies like Uri, Vicky Donor among others is a versatile, energetic actress who has proved her mettle in regular and offbeat cinema alike. She will be the face of the new communication campaign that will be launched around the festive season 5 October, 2019.
Groupe SEB India is the Indian arm of Groupe SEB, a France-based global leader in small equipment segment. In 2014, the Groupe SEB acquired Maharaja Whiteline a leader in small domestic appliances in India. A World leader in both cookware and small electrical appliances and has been delighting consumers in 120 countries. The conglomerate, Groupe SEB is a leader in cookware, mixer grinder and small equipment in the market.
Excited to be the new face for the brands, Yami Gautam said, “I’m excited to be associated with Maharaja Whiteline, a brand that’s dedicated to bringing back familiar, much-loved flavours in the Indian kitchen. I miss my mom’s cooking when I’m travelling on shoots and I can instantly remember the special flavour of her food, so I’m looking forward to working with a brand who understands the nostalgia associated with food. ”
Commenting on the development, Group SEB CEO Kapil Agarwal said, “We are very happy to associate with Yami Gautam, who is in perfect resonance with Maharaja Whiteline, which is leading brand in mixer grinder segment. Our Brand values of being contemporary, energetic and innovative match her Spunk, elegance and grit perfectly. I am sure this association will prove to be mutually valuable and satisfying”.
Maharaja is consumer centric and the concepts and innovations are based and focused upon customer needs. Maharaja Whiteline specializes in innovative, small appliances for the kitchen, home and garment care. Their product range includes Mixer Grinder, Food processor, Hand Blender, Juice extractor, Induction Cook Top, Multi cooker, Steam irons etc. It leads in the category of mixer grinder, juicer mixer grinders and room heaters. Groupe SEB expertise, in-house R&D and design, power the brands to add to the product range, which is regularly up-graded in tune with the changing consumer preferences and requirements.
Zee Telugu is set to take its viewers on a memorable journey this Independence Day, filled with courage and bravery. One such instance of bravery was the ‘surgical strikes’ conducted in 2016 by the Indian army, against militant launch pads in Pakistan-occupied-Kashmir (POK). This story is depicted in the movie ‘Uri: The Surgical Strike’ starring Vicky Kaushal and Yami Gautam. To celebrate our honorary Indian Army on the day of national independence, ‘Uri: The Surgical Strike’ will premiere in Telugu on television on the-first-time-ever on 15th August at 3:00 PM only on Zee Telugu and Zee Telugu HD.
Aditya Dhar, a debutant directed this film based on the sensational surgical strike of 2016. To begin with, the film has been divided into chapters which ultimately lead to the surgical strikes. Major Vihaan Singh Shergill played by Vicky Kaushal, is a valiant army man who aces in strategic operations. However, when his mother’s Alzheimer’s start progressing rapidly, he bids goodbye to his border surveillance and requests for a transfer to an army base in the Capital so that he can spend some time with his mother. When National Security advisor, played by Paresh Rawal, proposes for a surgical strike in POK, Vihaan comes back to the border and leads the mission.
The movie is produced by Ronnie Screwvala, while the music scored by Shaswat Sachdev adds intensity, especially when it comes to the action scenes in the film. The sound is powerfully composed to be a character by itself in ‘Uri: The Surgical Strike’.
