ITV

Tag: Yamaha

  • DDB Mudra bags media and creative account for Yamaha’s Ray

    MUMBAI: The DDB Mudra Group has been awarded the creative and media mandate for Yamaha‘s soon to be launch scooter Ray.

    Ray will hit the road in mid-2012, marking Yamaha Motors‘ entry in the scooter industry in India.

    Sources close to the development revealed that the agency has received an informal confirmation on the matter and the official signing will take place over the next couple of days. The agency‘s Delhi office will be handling for the account.

    The motorcycle brands of Yamaha are handled by JWT ADK Fortune which is a joint venture between JWT and Japanese agency ADK.

    Earlier, at Auto Expo 2012, Yamaha Motor had unveiled its plan to launch a scooter prototype in India called Ray to be targeted at young Indian girls. With the launch of the scooter model later this year Yamaha will now be present across all growing 2-wheeler segments.

  • MEC wins Harman’s media duties for India

    MEC wins Harman’s media duties for India

     
    MUMBAI: GroupM‘s MEC has been awarded the India media duties of audio and infotainment solutions provider, Harman International.


    The Stamford, Connecticut-headquartered company, whose brands include Harman Kardon, JBL, AKG and Infinity, recently awarded its creative duties to Law & Kenneth, and roped in AR Rahman as the brand ambassador for JBL “Hear the truth’ campaign.


    MEC MD T Gangadhar said, “We are proud to be associated with HARMAN International, a legendary name in the world of sound. As HARMAN International, India’s Agency of Record, our mandate is to create communication solutions across platforms. We look forward to creating exciting engagement between HARMAN brands and audiophiles.”
     
     
    The US audio systems maker is also expected to establish its first manufacturing facility in India soon. The company supplies audio products for cars made by BMW, Audi, Volkswagen, Daimler, Toyota, Fiat SpA and Ferrari.
     
     
    Harman competes with Bose, Yamaha, Panasonic Corp, Sony Corp and Denso Corp, and is looking for aggressive growth in India.