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Tag: Yamaha

  • Motivator to tap Rs 100 crore business through Chennai operations

    Motivator to tap Rs 100 crore business through Chennai operations

    MUMBAI: GroupM agency Motivator has extended its services in the Southern market by launching its operations in Chennai. The expansion into the Chennai market is expected to add business of over Rs 100 crores for Motivator and is an integral part of the growth plans for the agency. Christopher Paul will lead the new Chennai team and will report to Zahid Shaikh, who was recently appointed as the Head of Operations – Motivator South.

    Chennai is the fifth city in Motivator’s network in India in addition to Delhi, Mumbai, Bangalore and Thrissur. With the aim of solving business and marketing challenges, the agency further plans to set up a Data, Science and Tech lab in the city that will focus on building frameworks for data applications.

    Speaking on the announcement, Motivator MD Rabe Iyer said, “As part of our expansion plans, we are looking at diversifying our client portfolio in the Southern market. The launch of our Chennai operations is a significant step in that regard. Besides, we look at Chennai as our Data & Tech lab destination given our existing partnerships and engagement with highly evolved start ups there. While Bangalore will be the central hub for Insights and Product development, Chennai will host the labs for Data Science and emerging technology.”

    The Chennai operations will service Motivator’s existing client base in the city, including brands like Yamaha and FundsIndia. In addition to these, the agency will look at bringing on board other local accounts and potential businesses with the objective of strengthening the client base in the new market.

  • Brands share excitement behind partnership with season 6 of ‘Game of Thrones’

    Brands share excitement behind partnership with season 6 of ‘Game of Thrones’

    MUMBAI: Game of Thrones season 6 has managed to lure viewers and attract advertisers alike with a roster of big brands associating with it. Star World Premiere HD has roped in e-commerce giant Amazon as presenting sponsors, Maruti Suzuki Baleno is a driven by sponsor and London Dairy and Ola Micro are powered by sponsors. Additionally other brands that have come on board are Housing.com, Matrix and Motorola as partners and Essilor, Yamaha, Himalaya and Sunny Lite as associate sponsors. Expedia, Skore and P&G OralCare are some other sponsors that the channel has roped in.

    It is safe to say that the demographic tuning into the on-screen adaptation of George R.R. Martin’s spectacular creation may just be close to the total population on the planet! Inspiring new hordes of fans of the fantasy genre each year, Game of Thrones is now a household name right across the globe, attracting critics, literary geniuses, lovers of edge-of-the seat thrills and just like that the commoner who enjoys a truly well-made and well-narrated show.

    Here is what brands have to say:

    London Dairy head of marketing Shweta Shrivastava said, “Season 6 has been filled with potpourri of emotions and the series stays true to its intriguing twists and turns. Of course, Jon Snow was not going to wake up in the first episode as the teasers indicated, but the short sequence on Sansa, Theon and Brienne brought some sense of relief to a series where audience heartbreak has been the only constant. However, the true form of Melis and retrumped all else in terms of shock value. A character that shows absolutely no self-doubt throughout the series is finally showing fine cracks. What I await to see is what Bran brings to this convoluted series of events. We are proud to partner with Star World Premiere HD in helping get this much awaited series to India and look forward to unravel the series even as our consumers unravel the sheer indulgence of London Dairy ice creams this summer.”

    Expedia marketing head Manmeet Ahluwalia voiced, “Once in a while a show comes along that transports you to another world and makes you believe in the magic of television again. Game of Thrones is one such show. It strikes the perfect balance between brooding medieval angst and wonderful fantasy story telling. It sticks loyal to the books and doesn’t “dumb things down” for a wider audience. My favorite character across all seasons is Arya Stark, Tyrion Lannister and Daenerys Targaryen because of their strong personality. I loved the first season; it brilliantly established the universe of George R.R. Martin’s source material. The most memorable scene for me is when Jon Snow gifts Arya ‘Needle’- the sword with a teaching- ‘Stick them with a pointy end.’ I am eagerly waiting to see if Jon snow will be joining Daenerys Targaryen. Though, it’s quite predictable that Jon Snow will join the Khaleesi and prove the prophecy right.”

    Skore Condoms marketing head Vishal Vyas added, “My favourite season on the show so far is Season 1 because the introduction of the all main characters was very interestingly done. Moreover, Ned Stark’s beheading was extremely unexpected and that invited a very different twist on the show. I am hooked to Season 6 since the story seems to now start unraveling and I would love to see Tyrion Lannister rule the seven kingdoms. He is also my favorite character on the show because he is funny and probably the smartest guy in the series.”

    Procter & Gamble Oral Care assistant brand manager Abhijit Aswath shared, “I am an ardent Game of Thrones fan. I feel every season is packed with qualities that define great story telling – building some key characters, shifting the balance of power and rise and fall of power houses. Season 4 is probably my favorite season of the series since it is extremely action packed with 3 key characters – Jon Snow, Daenerys, Tyrion all pushed to the Wall; literally for Jon Snow and figuratively for Khaleesi & the little man, and how each of them use their best wits, skills and political acumen to come out strong. After Mahabharata, Game of Thrones probably is one such story which has all the complexity and drama you need in a grand tale -tussle of the truth/what’s right/wrong, magic and politics. After Season 5, the stage was set for the story to go to the next level and Season 6 lives up to this expectation so far. My fan theory is that next, Daenerys and the dragons will discover a land of wealth, wit and great science capable of defeating the Dead Men by giving them Moksha – a land called Industeros.”

  • Brands share excitement behind partnership with season 6 of ‘Game of Thrones’

    Brands share excitement behind partnership with season 6 of ‘Game of Thrones’

    MUMBAI: Game of Thrones season 6 has managed to lure viewers and attract advertisers alike with a roster of big brands associating with it. Star World Premiere HD has roped in e-commerce giant Amazon as presenting sponsors, Maruti Suzuki Baleno is a driven by sponsor and London Dairy and Ola Micro are powered by sponsors. Additionally other brands that have come on board are Housing.com, Matrix and Motorola as partners and Essilor, Yamaha, Himalaya and Sunny Lite as associate sponsors. Expedia, Skore and P&G OralCare are some other sponsors that the channel has roped in.

    It is safe to say that the demographic tuning into the on-screen adaptation of George R.R. Martin’s spectacular creation may just be close to the total population on the planet! Inspiring new hordes of fans of the fantasy genre each year, Game of Thrones is now a household name right across the globe, attracting critics, literary geniuses, lovers of edge-of-the seat thrills and just like that the commoner who enjoys a truly well-made and well-narrated show.

    Here is what brands have to say:

    London Dairy head of marketing Shweta Shrivastava said, “Season 6 has been filled with potpourri of emotions and the series stays true to its intriguing twists and turns. Of course, Jon Snow was not going to wake up in the first episode as the teasers indicated, but the short sequence on Sansa, Theon and Brienne brought some sense of relief to a series where audience heartbreak has been the only constant. However, the true form of Melis and retrumped all else in terms of shock value. A character that shows absolutely no self-doubt throughout the series is finally showing fine cracks. What I await to see is what Bran brings to this convoluted series of events. We are proud to partner with Star World Premiere HD in helping get this much awaited series to India and look forward to unravel the series even as our consumers unravel the sheer indulgence of London Dairy ice creams this summer.”

    Expedia marketing head Manmeet Ahluwalia voiced, “Once in a while a show comes along that transports you to another world and makes you believe in the magic of television again. Game of Thrones is one such show. It strikes the perfect balance between brooding medieval angst and wonderful fantasy story telling. It sticks loyal to the books and doesn’t “dumb things down” for a wider audience. My favorite character across all seasons is Arya Stark, Tyrion Lannister and Daenerys Targaryen because of their strong personality. I loved the first season; it brilliantly established the universe of George R.R. Martin’s source material. The most memorable scene for me is when Jon Snow gifts Arya ‘Needle’- the sword with a teaching- ‘Stick them with a pointy end.’ I am eagerly waiting to see if Jon snow will be joining Daenerys Targaryen. Though, it’s quite predictable that Jon Snow will join the Khaleesi and prove the prophecy right.”

    Skore Condoms marketing head Vishal Vyas added, “My favourite season on the show so far is Season 1 because the introduction of the all main characters was very interestingly done. Moreover, Ned Stark’s beheading was extremely unexpected and that invited a very different twist on the show. I am hooked to Season 6 since the story seems to now start unraveling and I would love to see Tyrion Lannister rule the seven kingdoms. He is also my favorite character on the show because he is funny and probably the smartest guy in the series.”

    Procter & Gamble Oral Care assistant brand manager Abhijit Aswath shared, “I am an ardent Game of Thrones fan. I feel every season is packed with qualities that define great story telling – building some key characters, shifting the balance of power and rise and fall of power houses. Season 4 is probably my favorite season of the series since it is extremely action packed with 3 key characters – Jon Snow, Daenerys, Tyrion all pushed to the Wall; literally for Jon Snow and figuratively for Khaleesi & the little man, and how each of them use their best wits, skills and political acumen to come out strong. After Mahabharata, Game of Thrones probably is one such story which has all the complexity and drama you need in a grand tale -tussle of the truth/what’s right/wrong, magic and politics. After Season 5, the stage was set for the story to go to the next level and Season 6 lives up to this expectation so far. My fan theory is that next, Daenerys and the dragons will discover a land of wealth, wit and great science capable of defeating the Dead Men by giving them Moksha – a land called Industeros.”

  • In and Around PALM Expo 2016

    In and Around PALM Expo 2016

    MUMBAI: The PALM Expo has consistently evolved in tandem with the dynamic growth and expansion ofthe pro sound and light market, and as always, the expo will present limitless opportunities for business, brand building, distribution and promotion of technology. 

    PALM Expo is India’s premier B2B exhibition for stage sound & light, DJ gear, AV install and music production. Summer is already on a roll and temperatures are set to soar even higher at the expothis year, courtesy the spurt in brands present on the floor.

    In 2015, the expo covered a total of 21,000 sqmand boasted of 25,000+ visitors– an indication of the growth of the pro-audio market in India, which has over the years emerged as a key region in the global pro-audio scene.The 2015 edition of the expo saw 40 new exhibitors, and this year the expo is scaling a new highwith the latest products on display from 35 first time exhibitors at the show, in addition to the “PALM Expo loyalists” down the years.

    This will be a great show for product buyersas more than 500 major pro audio brands display an endless slew of pro-audio products and turnkey solutions that include high-end professional speakers, line arrays, amplifiers, woofers & subs, mixers, consoles, patch panels, cables, connectors, mics, headphones, extended racks, stage lighting, lasers, smoke & fog machines and more.
    Brands present on the floor include names like, Bose, Yamaha, Martin, Antelope Audio, Adam Hall, TW Audio, Jona LED, Harman, Sennheiser, QSC, Behringer, Genelec, Avid, Meyer Sound, DiGiCo, Beyerdynamic, Robe, Christie, d&bAudiotechnik, Turbosound, Tannoy, Shure, Lab gruppen, Nx Audio, PKN Technologies etc. and a whole lot more, who have confirmed their participation at the grand spectacle.

    As most of these brandsalready have quite a number of shipping products, the show is all geared up to entice a critical mass of buyers. 

    More and more global players are now trying to make in-roads into the robust Indian market. A clear indication that international brands are finally taking concrete steps to affirm their commitment to the Indian market by exhibiting directly, is reinforced by the participation of more International brands which include names such as Adam Hall Asia , P Audio, Nicolaudie Groupand Grand Power LLC, to name a few. 

    The PALM Expo will open its doors on 26th May 2016 to a mega event spread across 5 hallsat the Bombay Exhibition Centre, Goregaon, Mumbai, wherevisitors will haveaccess to the expo floor and the many prominent features taking place concurrent to the trade show activities.

    For the seventh consecutive year, HARMANwill be back with its much-awaited Live Arenawhich is one of the most attractive features at the PALM expo. A lineup of some of the best bands and musicians performat the arena thus showcasing Harman’s top of the line audio and lighting products. 

    Carrying forward from the previous two years, the Demo Qubeswhich are conceptualized to serve as a ‘live’ demo areawill feature two major brands –Hi-Tech Audio and Pope Professional. The sound at these acoustically treated, Demo Qubescan be manipulated, tested and heard at various volume levels, giving these companies a chance to showcase their systems across a range of audio spectrum, without any restrictions or disturbances from neighboring booths. 

    If you are a rental company or an event management company, contemplating adding a line array to your inventory, then you’ll likely want to attend the Open Air Line Array Demo.One of the successes of the previous years, the outdoor line array demos, will exhibit displays from 12brands which include Audio focus, Audio Center, Beta 3,E wing, KV2, Lloyd Lee, Montarbo, Next Pro audio, Power X, Sound Capital Pro Audio, T W Audio and Z Sound. 

    Conducted in the open space at the venue on Ground IV, near the visitor parking area, the Open Air Line Array demoshave been a major draw since its conceptualization at the expo, with more than 3,000 visitors thronging the venue each year.

    Yamaha MusicIndia Pvt. Ltd. has once again booked its own independent space –hall 2B & 2C, spread across 1150sqm, where the brand will display a huge collection of mixing consoles, MI products, PA speakers and installation products. Attendees will also be treated to live stage performances by famous singers and bands in an acoustically treated section, equipped with Yamaha’s speakers and consoles, inside this hall.

    On the show floors itself the expo will offer an array of sideshow eventsthat appease visitors,with thePALM Conference & Seminar Programbeing the absolute highlight, giving access to the largest and most relevant educational and informative program for pro-audio, lighting and entertainment professionals.

    To be held at theInternational Lounge –Hall1 Mezzanine, the Conference Program will provide the ultimate learning and networking environment, over the course of the expo.The three day forum are designed and developed to reflect topics of maximum interest, to the pro audio, music, lighting and audio-visual industry and will attract highly influential delegates and decision makers, focused on shaping their purchase based on professional guidance

    This year, the program boasts of an esteemed panelof industry professionalsincluding Vijay Sabhlok, MilindRoarane, Anil Girkar, Sunny Sanour, Meghdeep Bose, John Stewart Eduri, to name a few, speaking on topics of prime interest on technology trends in the industry.

    The event which includes a series of panel discussions andpresentations on all three days of the expohas a particular theme dedicated to each day of the expo. The theme for each day is as follows: 
    Day 1 (26th May – Thursday)
    Theme: Stage Sound & Light
    Day 2(27th May – Friday) 
    Theme: AV Install & Integration
    Day 3 (28th May – Saturday) 

    Theme:Music Production
    The first day will also feature an EEMA PALM CONFERENCE SESSION,with a reputed panel by EEMA discussing theDynamism of the Live Stage Market in India. The three day Conference & Seminar Program will culminate on Day 3 with an Open Forum for Sound Engineerswhich will be moderated by AdityaModi and will consist of a panel including stalwarts of the music industry like ShantanuHudlikar, PramodChandorkar and MujeebDadarkar.

    The rapidly progressing professional AV segment has become an undeniable force. In lieu of this ever increasing presence within the entertainment domain, the PALM expo will add further character to the show by including a3D IMMERSIVE PROJECTION & MAPPINGshowcase on the floor in Hall 1. 

    The PALM Soundscapewhich is fast growing into the expo’s biggest feature will take place at Hall 4 VIP Parking Area. The Soundscape will enable networking among industry stalwarts who will share their experiences and expertise through interactive sessions curated by premier artist management agency, UnMute.

    With continuous efforts, The PALM expo has been instrumental in promoting DJ talent via the DJ Championship,spearheaded by DJ Championship Director DJ Reji. The championship will bring together some of India’s top DJs and musicians. With aspiring, as well as pro DJs registering en masse for the championship, this session has established the PALM expo as the centre of gravity for Indian DJs.

    HONOURING EXCELLENCE
    Honouring excellence in the domain of music recording is the 10th Edition of the gloriousIndian Recording Arts Academy Awards (IRAA).The awardswill continue to applaud the best in the Indian music recording industry. Spearheaded by AchilleForler, Awards Director and Anil Chopra, Founder & Chairman of the awards, the IRAA awards continues to grow. For the first time in 10 years, a voting process has been incorporated which will give registered members an opportunity to vote on the IRAA website.

    “There are a lot of new young sound engineers who are doing great work and the IRAA focuses on scouting these new talents and bringing them into the spotlight and awarding them for work done,” says Anil Chopra.

    The Awards will take place on the third day of the expo – 28th May 2016 at Hall 4, VIP Parking Area with winners being felicitated across21 categories. The IRAA committee has announced that its highest honor, the IRAA Lifetime Achievement Award, will be presented to veteran Sound Engineer, Satish Gupta.

    True to its primary objective, the PALM Sound & Light Awardswhich is now in its 6th year, will showcase & recognize individuals and organizations for their unparalleled contribution to the industry by rendering outstanding services in the field of staging, lighting & live sound in the Indian market in the previous fiscal year.

    Spread over 22 technical categories, Sound Designers, FOH Engineers, Audio Monitor Engineers and other sound& light industry professionals will be recognized at this “invites only” ceremony27th May 2016.

    “I am happy that PALM has been able to live up to the expectations of our exhibitors and visitors. The company intends to invest more in the show and ensure it continues to contribute to the growth of the industry. I look forward to welcome everyone at PALM and wish our exhibitors a successful ‘businessful’ show”, says Ramesh Chetwani, Exhibition Director of PALM Expo. 

    The PALM Expo dates have always been a highlighted date on the calendars of the Indian pro audio & music recording industry. Each year the organizers have upped their game and this year too the expo’s energy is all set to get more effusive with all the opportunities for business planned out at the venue.

  • In and Around PALM Expo 2016

    In and Around PALM Expo 2016

    MUMBAI: The PALM Expo has consistently evolved in tandem with the dynamic growth and expansion ofthe pro sound and light market, and as always, the expo will present limitless opportunities for business, brand building, distribution and promotion of technology. 

    PALM Expo is India’s premier B2B exhibition for stage sound & light, DJ gear, AV install and music production. Summer is already on a roll and temperatures are set to soar even higher at the expothis year, courtesy the spurt in brands present on the floor.

    In 2015, the expo covered a total of 21,000 sqmand boasted of 25,000+ visitors– an indication of the growth of the pro-audio market in India, which has over the years emerged as a key region in the global pro-audio scene.The 2015 edition of the expo saw 40 new exhibitors, and this year the expo is scaling a new highwith the latest products on display from 35 first time exhibitors at the show, in addition to the “PALM Expo loyalists” down the years.

    This will be a great show for product buyersas more than 500 major pro audio brands display an endless slew of pro-audio products and turnkey solutions that include high-end professional speakers, line arrays, amplifiers, woofers & subs, mixers, consoles, patch panels, cables, connectors, mics, headphones, extended racks, stage lighting, lasers, smoke & fog machines and more.
    Brands present on the floor include names like, Bose, Yamaha, Martin, Antelope Audio, Adam Hall, TW Audio, Jona LED, Harman, Sennheiser, QSC, Behringer, Genelec, Avid, Meyer Sound, DiGiCo, Beyerdynamic, Robe, Christie, d&bAudiotechnik, Turbosound, Tannoy, Shure, Lab gruppen, Nx Audio, PKN Technologies etc. and a whole lot more, who have confirmed their participation at the grand spectacle.

    As most of these brandsalready have quite a number of shipping products, the show is all geared up to entice a critical mass of buyers. 

    More and more global players are now trying to make in-roads into the robust Indian market. A clear indication that international brands are finally taking concrete steps to affirm their commitment to the Indian market by exhibiting directly, is reinforced by the participation of more International brands which include names such as Adam Hall Asia , P Audio, Nicolaudie Groupand Grand Power LLC, to name a few. 

    The PALM Expo will open its doors on 26th May 2016 to a mega event spread across 5 hallsat the Bombay Exhibition Centre, Goregaon, Mumbai, wherevisitors will haveaccess to the expo floor and the many prominent features taking place concurrent to the trade show activities.

    For the seventh consecutive year, HARMANwill be back with its much-awaited Live Arenawhich is one of the most attractive features at the PALM expo. A lineup of some of the best bands and musicians performat the arena thus showcasing Harman’s top of the line audio and lighting products. 

    Carrying forward from the previous two years, the Demo Qubeswhich are conceptualized to serve as a ‘live’ demo areawill feature two major brands –Hi-Tech Audio and Pope Professional. The sound at these acoustically treated, Demo Qubescan be manipulated, tested and heard at various volume levels, giving these companies a chance to showcase their systems across a range of audio spectrum, without any restrictions or disturbances from neighboring booths. 

    If you are a rental company or an event management company, contemplating adding a line array to your inventory, then you’ll likely want to attend the Open Air Line Array Demo.One of the successes of the previous years, the outdoor line array demos, will exhibit displays from 12brands which include Audio focus, Audio Center, Beta 3,E wing, KV2, Lloyd Lee, Montarbo, Next Pro audio, Power X, Sound Capital Pro Audio, T W Audio and Z Sound. 

    Conducted in the open space at the venue on Ground IV, near the visitor parking area, the Open Air Line Array demoshave been a major draw since its conceptualization at the expo, with more than 3,000 visitors thronging the venue each year.

    Yamaha MusicIndia Pvt. Ltd. has once again booked its own independent space –hall 2B & 2C, spread across 1150sqm, where the brand will display a huge collection of mixing consoles, MI products, PA speakers and installation products. Attendees will also be treated to live stage performances by famous singers and bands in an acoustically treated section, equipped with Yamaha’s speakers and consoles, inside this hall.

    On the show floors itself the expo will offer an array of sideshow eventsthat appease visitors,with thePALM Conference & Seminar Programbeing the absolute highlight, giving access to the largest and most relevant educational and informative program for pro-audio, lighting and entertainment professionals.

    To be held at theInternational Lounge –Hall1 Mezzanine, the Conference Program will provide the ultimate learning and networking environment, over the course of the expo.The three day forum are designed and developed to reflect topics of maximum interest, to the pro audio, music, lighting and audio-visual industry and will attract highly influential delegates and decision makers, focused on shaping their purchase based on professional guidance

    This year, the program boasts of an esteemed panelof industry professionalsincluding Vijay Sabhlok, MilindRoarane, Anil Girkar, Sunny Sanour, Meghdeep Bose, John Stewart Eduri, to name a few, speaking on topics of prime interest on technology trends in the industry.

    The event which includes a series of panel discussions andpresentations on all three days of the expohas a particular theme dedicated to each day of the expo. The theme for each day is as follows: 
    Day 1 (26th May – Thursday)
    Theme: Stage Sound & Light
    Day 2(27th May – Friday) 
    Theme: AV Install & Integration
    Day 3 (28th May – Saturday) 

    Theme:Music Production
    The first day will also feature an EEMA PALM CONFERENCE SESSION,with a reputed panel by EEMA discussing theDynamism of the Live Stage Market in India. The three day Conference & Seminar Program will culminate on Day 3 with an Open Forum for Sound Engineerswhich will be moderated by AdityaModi and will consist of a panel including stalwarts of the music industry like ShantanuHudlikar, PramodChandorkar and MujeebDadarkar.

    The rapidly progressing professional AV segment has become an undeniable force. In lieu of this ever increasing presence within the entertainment domain, the PALM expo will add further character to the show by including a3D IMMERSIVE PROJECTION & MAPPINGshowcase on the floor in Hall 1. 

    The PALM Soundscapewhich is fast growing into the expo’s biggest feature will take place at Hall 4 VIP Parking Area. The Soundscape will enable networking among industry stalwarts who will share their experiences and expertise through interactive sessions curated by premier artist management agency, UnMute.

    With continuous efforts, The PALM expo has been instrumental in promoting DJ talent via the DJ Championship,spearheaded by DJ Championship Director DJ Reji. The championship will bring together some of India’s top DJs and musicians. With aspiring, as well as pro DJs registering en masse for the championship, this session has established the PALM expo as the centre of gravity for Indian DJs.

    HONOURING EXCELLENCE
    Honouring excellence in the domain of music recording is the 10th Edition of the gloriousIndian Recording Arts Academy Awards (IRAA).The awardswill continue to applaud the best in the Indian music recording industry. Spearheaded by AchilleForler, Awards Director and Anil Chopra, Founder & Chairman of the awards, the IRAA awards continues to grow. For the first time in 10 years, a voting process has been incorporated which will give registered members an opportunity to vote on the IRAA website.

    “There are a lot of new young sound engineers who are doing great work and the IRAA focuses on scouting these new talents and bringing them into the spotlight and awarding them for work done,” says Anil Chopra.

    The Awards will take place on the third day of the expo – 28th May 2016 at Hall 4, VIP Parking Area with winners being felicitated across21 categories. The IRAA committee has announced that its highest honor, the IRAA Lifetime Achievement Award, will be presented to veteran Sound Engineer, Satish Gupta.

    True to its primary objective, the PALM Sound & Light Awardswhich is now in its 6th year, will showcase & recognize individuals and organizations for their unparalleled contribution to the industry by rendering outstanding services in the field of staging, lighting & live sound in the Indian market in the previous fiscal year.

    Spread over 22 technical categories, Sound Designers, FOH Engineers, Audio Monitor Engineers and other sound& light industry professionals will be recognized at this “invites only” ceremony27th May 2016.

    “I am happy that PALM has been able to live up to the expectations of our exhibitors and visitors. The company intends to invest more in the show and ensure it continues to contribute to the growth of the industry. I look forward to welcome everyone at PALM and wish our exhibitors a successful ‘businessful’ show”, says Ramesh Chetwani, Exhibition Director of PALM Expo. 

    The PALM Expo dates have always been a highlighted date on the calendars of the Indian pro audio & music recording industry. Each year the organizers have upped their game and this year too the expo’s energy is all set to get more effusive with all the opportunities for business planned out at the venue.

  • Motivator appoints Maulshree Joshi as National Creative Director

    Motivator appoints Maulshree Joshi as National Creative Director

    Mumbai:  GroupM ‘s media agency, Motivator has appointed Maulshree Joshi as the national creative director. Maulshree will be reporting to Rabe Iyer, the Managing Director of Motivator. Henceforth, she will be working closely with the organisation’s business teams and senior client leads. 

     

    Joshi had been serving Group M since 2007 as the creative head (Content). She has scripted and conceptualized some award winning campaigns and shows in her career, which includes Group M’s first AFP show Mallika-e-Kitchen, the Boost Sachin Anthem which achieved the fastest ever million digital views of any branded content in India, Alpenliebe Magar Ke Nagar – India’s first virtual reality show on DD, radio campaigns by Pepsi, and many others.

    Speaking on the new development, Iyer said, “Maulshree comes in with a unique advantage of creative craft and a decade of experience, working with planners, traders, media owners, creative artists, directors, visualisers, digital communication planners, mobile specialists, CRM experts and expert data analytics personnel in the top agency network of India. Our endeavour is to consistently execute creatively, ideas for our brands on the back of our data centricity and globally backed grasp of the emerging digital world; Maulshree is best poised to contribute to it.”

    Maulshree Joshi also commented on her new role. “Today data and content are the two key pillars of any successful brand communication and I have been fortunate to work with clients who were the early-adopters to acknowledge the importance of content. I am now immensely delighted to be a part of Motivator and looking forward to contribute ‘content-fully’ towards its aggressive growth in the industry.” She said.

    Motivator has been one of the fastest growing agencies in India on the back of integrating multiple disciplines and practices. The agency’s current client base includes Havells, Honda Cars, Redington and Ingram, Himalaya Consumer Division, Ola Cabs, Essilor, Yamaha, LIC, Hungama.com, Bajaj Finserv, Kalyan Jewellers, Pepperfry.com and Hike Messenger.

  • “Mission 10000km, an initiative by YAMAHA & ZEE MEDIA Corp. Ltd”

    “Mission 10000km, an initiative by YAMAHA & ZEE MEDIA Corp. Ltd”

    MUMBAI: With the open roads constantly beckoning, and the ever-growing presence of passionate bikers in India, Yamaha and Zeegnition brings to them all, the ultimate biker experience with Mission 10000Km on the Yamaha FZ- FI Version 2.0.

     

    Yamaha’s message to all bikers is clear and a truly encouraging sign of the times, and places importance on the discovery of India as well.
    The concept for the initiative is idyllic, being grounded in personal experiences and self discovery across the country, rather than competition or a race format.

     

    Yamaha and ZEEGNITION are fostering the community of biking to share how the roads and horizon inspire us all.

     

    Speaking about this unique initiative, Adil Jal Darukhanawala, Editor in Chief, ZEEGNITION, ZMCL stated, “ZEEGNITION is a brand that is spread across mediums including print, television and the internet. Our 360 degree approach to providing the latest information on the automotive world revolves around the ethos of reaching out and making a definitive statement. Conceived in the same vein of thought, Mission 10000km is a holistic expedition in which the participants will embark on a journey of self-discovery aboard the Yamaha FZ-FI Version 2.0. It’s an opportunity that is bound to have a lasting effect on each participant as they set out to take on this fun, yet grueling trip of epic proportions while discovering India in the process astride a Yamaha.”

     

    Mr. Roy Kurian, Vice President, Yamaha Motor India Sales Pvt. Ltd said, “Mission 10000km is an initiative to encourage safe and congenial bike riding across the nation with a theme of ‘Discovering a whole new India in its truest form’. The official vehicle for this ride is our recently launched, fuel injected ‘Yamaha FZ FI Version 2.0’ featuring our new technology concept called ‘Blue Core’ which stands for fun riding and economy. We are certain that our riders will have an experience of a lifetime on this amazing journey through India, discovering and exploring the many diverse cultures our country has to offer. I am sure by the end of this journey each one of them will have many stories to share for a lifetime.”

     

    Promoted by Yamaha’s , Brand Ambassador John Abraham, the bikers have to ride 10,000 kilometers as two teams, starting in the North (New Delhi)with the flag off slated for 2nd Week of September, and then each travel via East  and West routes respectively towards the South (Chennai) as the final checkpoint.

     

    The Yamaha FZ FI Version 2.0 is the bike for this expedition. It has an LCD console, along with an engine built on Blue Core technology concept, and advanced fuel injection. The split tandem seats, newer mid muffler, and monocross suspension are touted to provide a much smoother and friendly ride too.

     

    Overall, the bike comes, with improved cornering, smoother passing, fuel efficiency, and long ride comfort for both, rider and pillion passenger.
    Mission 10000Km is for the riders who want the free ride of a lifetime, if that’s you, log on to www.mission10000km.com . For more information, visit www.facebook.com/mission10000km.

  • PALM Mumbai 2014 successful in all categories exceeding market expectations

    PALM Mumbai 2014 successful in all categories exceeding market expectations

    MUMBAI: The 14th successive PALM expo organised by Diversified Communications India fulfilled the scope and potential of the largest ever show in India. The internationally supported PALM India features the maximum number of manufacturers and leading brands ever – including Yamaha, Sennheiser, Shure, JBL, AKG, Soundcraft, Martin Lights, Robe, KV2, TOA, Prolyte, Bose, Bosch, Osram, Sonodyne, Phillips, Neutrik, among others.

     

    All International Brands’ Senior Management expressed complete satisfaction with the PALM organisation, in providing satisfactory and very high standards in all services, from registration process to a very high percentage of interested visitors of professional background.

     

    “Participation is meaningful for international high quality manufacturers only when we meet personally very knowledgeable professionals from the local market, who are also important buyers, in this respect PALM show gets full marks” these responses assure of the PALM attraction to the entire segment of the professional industry in stage light and sound, music production and AV integration.

     

    The highlight of the PALM Expo as in the past years is the HARMAN Live Arena, which was once again a huge attraction. The creation and construction of the Demo Qube exhibit at the PALM was a winner with the target delegates as this novel idea and its successful delivery at the PALM exhibited a tremendous effort and solution for the pro light and sound industry to provide original demo environment. “The Qube was very productive and leads to business and contributes to the growth and development of the market in India. The PALM deserves Kudos for fulfilling a need for professional demo space.”

     

    The PALM 2014 and its unique features covered a gross space of 18,000 sqm. Stage Sound and Lighting equipment + DJ Gear + Music Production and AV Install was showcased in Hall 1, the Qube Ground, Line Array Compound and Hall 5 Annex featuring the Harman Live Arena. Hall 2A was specially dedicated to registration of 18,000 attendees and visitor services including the PALM Souvenir Store. The Conference was held in the International Lounge. Concurrently the Music Expo was held in Hall 2B + 2C.

     

    Visitor Profile

    PALM 2014 marked a dramatic increase in turnout of pre-registered delegates and the highest growth for day one visitor registration at 57% with 6,353 visitors, with “very high quality profile”.

     

    Total attendance increased 28% to 20,966 trade visitors.

     

    The 14th Consecutive PALM show this year brought out not only the highest turnout ever but the largest component of industry buyers and professionals. Predictably the Stage Sound and Lighting + Event Production and DJs comprised 55% of visitors, this includes rental companies, entertainment media and event management.

     

    A trend was visible in the second largest visitor profile registered, from the AV Install and Systems Integration segment, comprising 31% of 18,000 visitors. This segment was from House of Worship, Education, Hospitality, performance Venues – Malls, Theatres, Auditorium, Theme Parks.

     

    Music production and studio segment comprised of 12% including the project studio category.

     

    Industry Awards

    The 8th IRAA (Indian Recording Arts Awards) ceremony was hosted at the PALM 2014 in the Features Hall. The renowned Andy Munro received the Global Innovation in Studio Design, applauding him was the largest gathering of sound engineers and studio owners. Daman Sood was awarded the IRAA Life Time Achievement Award.

     

    The 3rd PALM Sound and Light Awards were hosted at the PALM Exhibitors’ reception party. The 4th DJ Championship was held in the Features Hall with its highest participation. The DJ Soundscape with the added Conference and Workshop attracted hundreds of professional DJs.

     

    PALM continues to invest back into the industry platform with the objective to grow the industry and the international reputation of the Indian marketplace. The PALM organisation represents a highly knowledgeable team that delivers a trade show by the industry for the industry, and a neutral and independent convention.

  • Zoom to launch a fashion reality show on 8 March

    Zoom to launch a fashion reality show on 8 March

    MUMBAI: Zoom is launching a reality show titled ‘Fashion Drill – Model of Honour’ on 8 March.

     

    The show will air every Friday and Saturday at 8:30 pm.

     

    Presented by Pepe Jeans London and powered by Yamaha, renowned stalwarts in the industry like Alison Kanuga, Subi Samuel and Nethra Raghuraman will guide the contestants on the passion, dedication and technique needed to make it “big” in the industry.

     

    With Samuel, Raghuraman and Kanuga, the twelve contestants will be mentored and tested through a series of rigorous regime be it the photo-shoots, ramp-walk, ad film shoots, print ad shoots and everything else possible to bring out the best in them.

     

    The episodes promise to give viewers their fill of glamour with surprise visits from celebrity judges that range from well-established models and designers.

     

    Only one male and one female contestant will stand a chance to win modelling contracts worth Rs 500,000 each with Toabh, a wardrobe from Pepe Jeans London and bikes from Yamaha. These models will also be a part of the special feature in Elle magazine.

     

    ET Now, Times Now and Zoom CEO Avinash Kaul said, “Zoom is seen by the youth as the go-to destination for current fashion trends and glamour updates. The Zoom Fashion Drill – Model of Honour is by far one of the biggest platforms that takes aspirants a step closer to understanding the world of fashion. Having roped in industry stalwarts and celebrities for this show we aim to give our audiences an exciting show with interesting insights on what it takes to make it big in the industry.”

  • Yamaha ropes in Deepika Padukone as ambassador for scooter range

    MUMBAI: Yamaha has appointed Deepika Padukone as the brand ambassador of its scooter range – Ray – in India.

    John Abraham will continue to be the brand ambassador of the company‘s bikes range.

    This is Padukone‘s first endorsement for an automobile brand. She will feature in the commercials of the brand that are targeted towards females, primarily below 24 years of age.

    Yamaha Motor CEO and MD Hiroyuki Suzuki said, “We are very pleased with our alliance with Deepika Padukone to endorse our scooter ‘Ray‘, which just like Deepika, signifies ‘Cool and Beauty‘. Being young, fit, sporty and stylish, Deepika has all the elements that our customers will subscribe to when they buy our scooters.”

    The company hopes that Abraham and Padukone will collectively add strength to the product line up of Yamaha and take the brand to new heights in the times to come.

    The development is in line with the company‘s effort to strengthen its brand particularly in the scooter market. The company will continue with the Yes! Yamaha campaign which was introduced a couple of years ago. As part of the Yes! Yamaha campaign, many initiatives have been launched including ‘Bring back the Joy‘ campaign and ‘Chabi Ghumao, Bike Le jao‘ contest (Turn the key, win a bike contest).