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Tag: Yamaha

  • Comic Con India returns for three days in Hyderabad

    Comic Con India returns for three days in Hyderabad

    Mumbai: Comic Con India is returning to Hyderabad for the first time over three days—15, 16, and 17 November 2024. The event promises an exciting experience for anime, gaming, and pop culture fans, offering a bigger and better celebration of all things geeky.

    Maruti Suzuki Arena presents Hyderabad Comic Con 2024, powered by Crunchyroll, where every attendee will receive number one issue of Radiant Black comic, along with Special Solo Levelling poster by Yen Press & a commemorative Comic Con India Bag.

    Comic Con India founder Jatin Varma said, “We are thrilled to bring the biggest pop-culture celebration, Comic Con India, back to Hyderabad, and this year, we’re taking it up by a notch by extending the festival to three days. The overwhelming passion from fans has fueled us to expand the event, bringing more thrilling experiences with a wider range of activities for everyone to enjoy this season. This will be our biggest event in Hyderabad to date, showcasing the very best in Indian comics, immersive fan activities, cosplay, gaming, geeky shopping, and so much more. I am beyond excited to welcome everyone to what is set to be an epic celebration.”

    Comic Con India will feature panels and exclusive sessions with Amar Chitra Katha, Raj Comics, Crunchyroll, and top creators. Fans can enjoy stand-up performances by comedians Harsh Gujral, Azeem Banatwalla, Ravi Gupta, and Sayed Bashaar, along with live shows by Daisuki Cosplay Band, Geek Fruit, and hip-hop artist Karan Kanchan. Attendees in Hyderabad will also experience Maruti Suzuki Arena, Crunchyroll, Penguin Random House India’s comic book store, and an exclusive Yamaha experience zone.

    Nodwin Gaming co-founder & MD Akshat Rathee said, “Bringing DreamHack and Hyderabad Comic Con together represents the ultimate fusion of gaming and pop culture—a ‘best of both worlds’.  True to Nodwin Gaming’s vision of crafting experiences that own a significant timeshare of mindshare among today’s youth, this powerful integration aims at immersing audiences in vibrant, dynamic entertainment touchpoints.  We are looking forward to an epic weekend packed with immersive activations, thrilling competitions, and nonstop fandom excitement- making this an unparalleled celebration for every gaming and pop culture enthusiast.”

    DreamHack, India’s largest gaming festival, is celebrating its fifth anniversary with an exciting new lineup. Known for LAN tournaments, cosplay, tech expos, meet-and-greets with top content creators, and BYOD zones, the festival’s partnership with Nodwin Gaming enhances its appeal. DreamHack x Hyderabad Comic Con 2024, a three-day event, will be the city’s largest youth entertainment attraction, featuring comics, gaming tournaments, esports competitions, and more.

    The event will showcase upcoming Indian publishing houses and artists like Indusverse, Yali Dreams Creations, Prasad Bhat, and others, along with international artist Josh Blaylock. Key partners include Maruti Suzuki, Crunchyroll, Yamaha, and Lenovo.

    Join us at Hyderabad Comic Con 2024, from 15-17 November at the HITEX Exhibition Centre, from 11 am to 8 pm. Get your passes at www.comiccon.in and BookMyShow.

  • Collaboration between Sony Sports Network and UEFA Euro holds immense significance for the Indian market: Rajesh Kaul

    Collaboration between Sony Sports Network and UEFA Euro holds immense significance for the Indian market: Rajesh Kaul

    Mumbai: Sony Sports Network has geared up to elevate the sports broadcasting experience in India with its role as the official broadcaster partner for the ongoing UEFA European Championship (Euros). For Sony Sports Network, this partnership represents more than just airing matches—it’s about delivering premium football content that resonates deeply with Indian audiences.

    The network’s strategy includes enhancing the viewing experience with cutting-edge features such as high-definition broadcasts, multilingual commentary options, and interactive elements, ensuring every fan can enjoy the games to the fullest.

    Beyond technical enhancements, Sony Sports Network is focused on fostering a vibrant community of football enthusiasts in India. By engaging directly with fans and creating compelling content around the Euros, the network aims to deepen connections and cultivate long-lasting viewer loyalty.

    The growing popularity of European football in India is undeniable, with an increasing fan base eagerly following international tournaments like the Euros. This trend reflects a broader shift in sports preferences among Indian audiences, presenting Sony Sports Network with opportunities to expand its influence in the sports broadcasting landscape.

    Indiantelevision.com caught with SPNI’s Chief Revenue Officer – Distribution & International Business and Head – Sports Business Rajesh Kaul.

    Edited excerpts

    On the significance of Sony Sports Network being the official broadcasting partner for the Euros in India

    The collaboration between Sony Sports Network and UEFA Euro holds immense significance for the Indian market, as Indian audiences now have access to top-tier European club football.  Once we included regional language commentary in English, Hindi, Malayalam, Telugu, Tamil, Kannada, and Bengali it greatly enhanced viewership. The viewership impressions for UEFA EURO 2020 were more than triple those of the previous edition, reflecting the growing interest in international football in India.

    Moreover, the involvement of prestigious brands such as State Bank of India, Honda Motorcycles, Pepsi, and Yamaha among others, in addition to the ones we are in the process of onboarding, further amplifies the event’s appeal and commercial viability in the Indian market.

    Additionally, Sony Sports Network’s effective marketing strategies, like the appointment of Bollywood star Kartik Aaryan as the brand ambassador for football, aim to engage a younger, more affluent audience, expanding the sport’s reach beyond traditional markets like Northeast India, Goa, Kerala, and West Bengal. The integration of digital platforms like SonyLIV ensures that matches are accessible both on television and online, catering to the evolving consumption habits of modern viewers who prefer streaming content. Overall, the collaboration between Sony Sports Network and UEFA underscores the network’s commitment to enhancing the football viewing experience in India and fostering the sport’s growth by making it more accessible and engaging for a diverse audience.

    On Sony Sports Network enhancing the viewing experience through high-definition broadcasts, multilingual commentary, and interactive features.

    Sony Sports Network is dedicated to enhancing the viewing experience for football fans through a combination of high-definition broadcasts, multilingual commentary, interactive features, and expert analysis. By leveraging state-of-the-art technology, Sony Sports Network ensures that all matches are broadcast in high-definition, providing viewers with a more immersive and engaging experience that captures every detail of the action on the pitch.

    In addition to high-definition broadcasts, Sony Sports Network has significantly expanded its multilingual commentary offerings. Recognizing the diverse linguistic landscape of India, the network provides commentary in multiple regional languages, including Hindi, Tamil, Telugu, Malayalam, Kannada, and Bengali. This approach not only makes the content accessible to a broader audience but also enhances viewer connection and engagement by delivering the game in their preferred language.

    To further bring fans closer to UEFA Euro 2024, Sony Sports Network has assembled a robust group of expert panellists. This distinguished lineup includes former France captain Patrice Evra, former India captains Sunil Chhetri and Bhaichung Bhutia, former India forward Robin Singh, India goalkeeper Gurpreet Singh Sandhu, and former international stars David James, Don Hutchison, Terry Phelan, Ashley Westwood, and Mark Seagraves. The in-depth analysis provided by these experts on the Football Extraaa show during the tournament will significantly bolster the viewing experience, offering fans valuable insights and perspectives.

    On the inspiration of “Universe Ka Sabse Bada Football Festival of 2024” campaign

    The “Universe Ka Sabse Bada Football Festival of 2024” campaign was inspired by our desire to celebrate the grand scale and universal appeal of UEFA Euro 2024 in a way that resonates deeply with Indian football fans. Football is growing rapidly in India, and we wanted to create a campaign that captures the excitement, passion, and festivity associated with this major tournament. Our goal was to not only highlight the tournament’s importance but also to engage a wider audience and bring the vibrant football community in India together in anticipation of the event.

    Kartik Aaryan was a natural choice as the brand ambassador for this campaign. His immense popularity, charismatic personality, and genuine love for sports make him an ideal figure to connect with our target audience. Kartik’s appeal spans across different age groups and regions, making him the perfect spokesperson to convey the excitement of UEFA Euro 2024.

    In the campaign, Kartik dons the avatar of an alien to symbolize the universal appeal and excitement surrounding the event, emphasizing that UEFA Euro 2024 is not just a football tournament but a global festival that transcends boundaries. His involvement adds a touch of entertainment and relatability, ensuring the campaign resonates with fans across the country.

    On sharing more details about the marketing strategy behind this campaign

    “Universe Ka Sabse Bada Football Festival of 2024” campaign aimed to maximize engagement, reach, and excitement for UEFA Euro 2024 among Indian football fans. Our strategy focused on tapping into various media channels, to create a ubiquitous presence, ensuring that the campaign reaches fans wherever they are. Recognizing India’s linguistic diversity, we are providing content in multiple regional languages, including advertisements, commentary, and interactive content in Hindi, Tamil, Telugu, Malayalam, Kannada, and Bengali, to resonate with a broader audience and make them feel included in the excitement.

    Kartik Aaryan’s involvement as the brand ambassador is a crucial component of our strategy. His popularity and wide appeal make him an effective bridge to connect with our target demographic. Kartik posted the campaign look and video on his official X and Instagram accounts, which garnered over 127K engagements, highlighting the campaign’s wide reach and his influential presence. His portrayal of an alien in the campaign symbolizes the universal allure of UEFA Euro 2024, adding a fun and relatable element to the promotion. We have created a variety of engaging content, including new-look graphics, teaser videos, and campaign film, all designed to build anticipation and encourage fan participation.

    We are also partnering with famous sports personalities to amplify the campaign’s reach, and create maximum buzz and engagement for UEFA Euro 2024, making it a grand celebration of football that resonates with fans across India.

    On integration of original content and programming around UEFA EURO 2024 to keep the audience engaged beyond the live matches

    With football being one of the most followed sports globally and rapidly growing in India, we’re committed to providing an immersive experience that goes beyond just the live matches. For UEFA EURO 2024, we’re ramping up our efforts to keep fans engaged beyond the live matches. We understand that football is not just about the games; it’s about the analysis, and discussions surrounding them.

    The addition of football legend Patrice Evra to our esteemed panel for UEFA EURO 2024 will enrich the viewing experience for our audience. Alongside former India captains Sunil Chhetri and Bhaichung Bhutia, former India forward Robin Singh, India goalkeeper Gurpreet Singh Sandhu and former international stars David James, Don Hutchison, Terry Phelan, Ashley Westwood and Mark Seagraves will provide in-depth analysis and insights, keeping fans engaged before, during, and after the matches.

    On the key areas of growth SPNI is focusing on within sports broadcasting, particularly in relation to football

    At Sony Pictures Networks India (SPNI), we are dedicated to enhance the sports broadcasting experience, particularly in football. Recently, we renewed our UEFA Club competition rights for the next four years, which includes broadcasting rights of the UEFA Champions League, UEFA Europa League, and UEFA Europa Conference League. Additionally, we have the rights of the 2028 edition of the UEFA European Championship (EURO 2028), as well as the Bundesliga, the Russian Premier League (RSL), and the UEFA Nations League.

    Our commitment to football broadcasting goes beyond securing rights. We are the pioneers in providing language feeds for football, ensuring that fans can enjoy the game in their preferred languages. “Football Extra” on Sony Sports Network has set a benchmark in football programming with its in-depth analysis and engaging content.

    We are continuously exploring new ways to enhance the viewing experience. Our goal is to bring fans closer to the action and make football more accessible and enjoyable for everyone.

    On your personal excitement about UEFA EURO 2024 and Sony Sports Network’s role in bringing it to viewers

    Football happens to be one of the most followed sports in the world and is also growing by leaps and bounds in India. For instance, how the EURO 2020 broadcast on Sony Sports Network captivated audiences across India with 61 million viewers tuning in to witness the thrilling matches. This demonstrates the immense affinity Indian audiences have for international football competitions. We understand the significance of this event for football enthusiasts in India and are committed to delivering an unmatched viewing experience.

    We aim to provide viewers with an unforgettable experience to witness some of the world’s finest footballing talents competing on the grandest stage. It’s not just about the matches; it’s about the shared passion and joy that football brings to millions.

    On the biggest challenges in sports broadcasting over the next few years

    As a sports broadcaster, we haven’t faced any challenges in the industry, especially with major events like UEFA EURO 2024, but one particular challenge that stands out, particularly in India is cricket’s dominant viewership. Cricket holds a special place in the hearts of Indian sports fans, and its overwhelming popularity can sometimes overshadow other sports events.

    However, at Sony Sports, we view this challenge as an opportunity to diversify and expand our offerings. We understand the importance of providing a multisport channel that caters to the diverse interests of Indian sports enthusiasts. By offering a wide variety of sports, including football, tennis, WWE, and more, we aim to appeal to a broader audience and elevate the profile of non-cricket sports in India.

    Through strategic partnerships, innovative programming, and engaging content, we are committed to promoting a culture of sports beyond cricket. 

  • Yamaha rolls out ‘The Call of the Blue’ version 3.0 campaign

    Yamaha rolls out ‘The Call of the Blue’ version 3.0 campaign

    Mumbai: Yamaha India has launched the 3rd version of its ‘The Call of the Blue’ campaign to elevate its image by intensifying its aspirational value through engaging customer-centric activities and launches.

    Since 2018, with the announcement of each phase of “The Call of the Blue” brand campaign, the company has been executing its product planning, marketing, and customer engagement strategies in line with the brand’s global image of “Excitement, Style, and Sportiness.” As a result, eight new global products were introduced with a focus on the premium segment. This led to an impressive rise in Yamaha’s market share in the premium motorcycle segment, moving up from 10 per cent in 2018 to 15 per cent in 2021.“

    Under this refreshing brand campaign, Yamaha is further revving up the excitement quotient by offering a premium ownership experience to all its customers by organising engagement activities like “The Call of the Blue Track Day,” “Blue Streaks Ride” and “The Call of the Blue Weekend.”

    A new brand campaign film, “The Call of the Blue” Version 3.0, was also released on Tuesday. The film portrays the aspiration levels of owning a Yamaha and how every Yamaha product enriches the lifestyles of young people from different walks of life. It also showcases how the aspirations of the youth turn into reality, as they ride together to create new memories and evolve with “The Call of the Blue.”

    Yamaha, to amplify its presence in the premium segment, is aggressively expanding its current network of over 80 Blue Square showrooms, offering its customers a platform to interact with the brand and enjoy a unique buying and ownership experience. Currently, India Yamaha operates with 1800 plus touch points across India.

    On this occasion, the company also announced the #MyCalloftheBlue online contest for its customers. The top four winners will win an exciting trip to witness Sepang MotoGP in action.

    Speaking on this occasion, Yamaha Motor India Group chairman Eishin Chihana said, “In India, “The Call of the Blue” brand campaign has played a significant role in positioning Yamaha as a premium brand with a strong racing heritage. To further build on this image, and to create a sense of aspiration and pride of ownership within the Indian youth, we are glad to announce the launch of “The Call of the Blue” Version 3.0. We will reach out to a wider set of customers who aim to make motorcycle riding a part of their lifestyle. Additionally, we will intensify our promotion activities and expand our network of premium Blue Square stores to provide customers with a delightful experience.”

  • LML appoints Partha Choudhary as COO

    LML appoints Partha Choudhary as COO

    Mumbai: Two-wheeler manufacturer LML on Tuesday announced the appointment of e-mobility expert Partha Choudhary as its chief operating officer (COO). Choudhary was previously associated with LML as sales and marketing head between 2006 and 2017. 

    In this new role, Choudhary is tasked with the rapid expansion of the brand in the national and international markets. As COO, he will be responsible for leading the operations functions at a time of major business growth and transformation. Hoping to further promote the growth of the LML brand, Choudhary will spearhead new initiatives as part of his role in ensuring that LML is a leading force in every aspect of e-mobility, said the company in a statement.

    The announcement comes as LML is gearing up to make a series of strategic developments in the EV space with a mission to hit the Indian and global markets with its highly innovative products. “We are thrilled to welcome Choudhary at such a dynamic time as our brand is being reinvigorated to capture the phenomenal growth opportunity ahead in the global EV industry,” said LML CEO and MD Yogesh Bhatia. “His flair for driving innovation and scaling high growth will help us deliver game-changing solutions to catalyse the EV industry. He is well acquainted with the working culture of global brands, which puts him in the right position to take charge of strengthening LML’s position as the market leader.”

    In his previous stints, Choudhary has successfully led the growth of Hero Lectro (a division of Hero Cycles Ltd), Yamaha, 22 Kymco, and Nilkamal Plastics.

    “I’m looking forward to returning to LML because I sense a genuine ambition led by Dr Bhatia. This is backed by my long-standing personal connection to the brand because I worked here for over a decade,” said Partha Choudhary on his new assignment. “With the world’s growing need for all manner of mobility solutions, e-mobility is the ideal solution for our future and we are confident to set up new dimensions to the EV revolution globally.”

  • TV Brand Fest 2021: GEC space remains unchallenged in building mass reach, say marketers

    TV Brand Fest 2021: GEC space remains unchallenged in building mass reach, say marketers

    Mumbai: On day three of the TV Brand Fest 2021, media and marketing heads of prominent organisations discussed the merits and challenges of fiction and nonfiction content as a vehicle for brand messaging. The five-day event being organised by Indiantelevision.com is co-powered by Star India.

    The panel consisted of Dabur head of media Rajiv Dubey, Yamaha Motor India head – marketing Vijay Kaul, and Dr Reddy’s Laboratories marketing head – OTC, emerging markets Prachi Mohapatra. The session was moderated by Indiantelevision.com Group founder CEO and editor-in-chief Anil Wanvari.

    The discussion began with trying to understand the relevance of GECs which remain unchallenged despite the existence of a plethora of niches. Last year they had almost 50 per cent genre share as far as weekly viewing minutes were concerned, and therefore, any brand looking for a mass reach cannot afford to miss out on them.

    “GECs are cost effective, and they give high reach for businesses like us who want to communicate to the masses repeatedly. Niche channels, on the other hand, are not consistent performers,” said Dabur’s Dubey.

    EMBED: Panel image

    Sharing her experience of using GECs, Mohapatra added, “They are a great way to build trust for your brand. GECs work extremely well when you have to change the brand imagery and also with tactical campaigns where the objective is to reach out to the right kind of consumers in a time-bound manner.”

    Even though the auto category uses quite a balanced mix of fiction and non-fiction content, GECs are a staple in the media plan for mass or unisex products such as scooters. Elaborating further, Kaul stated, “GECs are the right choice for mature brands with a country-wide footprint. That’s where we expect a lot of sales volumes. When the idea is to launch a new brand, the media plan depends on the sales target being huge as in case of unisex or mass commuter brands.”

    Mohapatra shared a similar opinion on the kind of products (based on the life cycle stage) that are best-suited for fiction content. “GEC are trust builders with a huge reach, and hence apt for mature brands as well as brand extensions. Taking a new brand/product directly to GECs is not feasible due to the high costs involved,” she observed.

    For Dabur though fiction/GECs is the medium of choice for all kinds of brands barring a few like a men’s hair removal crème. This is because of the female-centric nature of content.

    This insight from Dubey steered the conversation towards the importance of the content (message) and brand ethos being in sync with each other. While ratings and minimisation of duplication are Dabur’s primary concerns, Yamaha’s Kaul asserted that “in the automobile segment it becomes necessary to evaluate the nature of content because one is looking at a long association with a brand/product whose ticket value is huge.”

    Non-fiction content on niche channels has thus been integral to Yamaha’s media plans. Sharing the example of Yamaha YZF R15, the brand that was built on one niche sport brand – MotoGP – alone, Kaul added, “MotoGP complemented the (high) price (Rs. 1.8Lakh) and the DNA of the brand perfectly. We went for live programming as well as repeats with bundled deals on EuroSports, never using any GEC for it.”

    He cited another example, that of Yamaha Fascino Miss Diva Universe where the “fashionable scooter was embedded in the fashion property one year before its launch.” “Longevity is key here; one can’t have big-ticket integrations for six months, it needs at least four-five years for the association to build.”

    Concurring with Kaul, Mohapatra noted, “With such high-decibel programs consistency is extremely important, otherwise even as you work on creating the brand image, recall fades out very quickly.”

    As regards non-fiction on GECs such as ‘KBC’, and ‘Bigg Boss’. the panel believes that it brings in a fresh set of viewers, and a large number of eyeballs at the same time. It also offers more scope and solutions in terms of brand integrations and product placements.  “Used in combination with fiction, weekend non-fiction properties are a great source of incremental reach,” stated Dubey.

  • Pallavi Singh exits BMW India, takes a sabbatical

    Pallavi Singh exits BMW India, takes a sabbatical

    MUMBAI: BMW India marketing head Pallavi Singh has stepped down from her role. Singh took to professional networking platform LinkedIn to break the news. In the post, she stated that she will be on a sabbatical for the next year or so and will be focusing more on driving impact projects and initiatives for start-ups and non-profit organisations. 

    "The last decade has been super exciting and eventful. We have witnessed major shifts in society – climate change, communication, mobility, clean energy, social connections, and healthcare. The underlying theme for my work during this time has been to harness the power of communities, build sustainable and meaningful brands, and leverage technology to make an impact," she wrote.

    Singh added that the world has been changed fundamentally and radically across various dimensions, especially after the Covid2019 outbreak. 

    "The truth is, that great changes have been in the works way before this global pandemic. These will forever have an impact on work, life, and play," her post said. 

    Singh has more than 15 years of experience in various marketing functions. She started her career in 2007 in Yamaha as an assistant manager. Later, she joined Harley Davidson Motor Company and worked there for eight years. She left the company as director – marketing. In 2017, she moved to MG Motors India as the head of marketing and worked there until 2019. In 2019, BMW India brought her on. 

    "My focus and efforts are now aimed at engaging with businesses, brands, start-ups, and non-profits to work on – demystifying and leveraging our digital-first reality, Creating data-centric strategies for business, and Building purpose & vision-based programs," Singh detailed her future plans. 

  • Yamaha announces a unique “Test Ride My Yamaha” campaign for its customers

    Yamaha announces a unique “Test Ride My Yamaha” campaign for its customers

    KOLKATA: Yamaha Motor India group of companies kicked off of its unique and an exciting test ride campaign “Test Ride My Yamaha” for its customers across the country. The overall aim of this special campaign is to establish a deeper connect with the existing customers and encourage them to further create awareness on the advanced safety features and technologies of the company’s 125 cc scooter models – Fascino 125 FI, Ray ZR 125 FI and Street Rally 125 FI among their family and friends.

    Through this campaign, the company’s effort is to provide touch and feel as well as a personalized riding experience to more and more customers who aspire to own a Yamaha product and are curious to know about the new technologies and the safety features installed in Yamaha scooters like “Stop & start system”, “Smart motor generator (SMG)” and the “Side stand engine cut-off switch”. The existing Yamaha customer who participates and supports the campaign by motivating their family and friends to test ride the Yamaha 125 scooters stand a chance to win exciting Yamaha merchandise.

    The new 125 cc Yamaha scooters have received a tremendous response from the customers across India in the year 2020 and the company is confident that this special and unique campaign will help in reaching out to its target customers who are looking for a product which is stylish and sporty and at the same time more powerful, fuel efficient, equipped with safety technologies and value for money. The potential customers willing to participate in the campaign can reach out to their nearest Yamaha authorized dealerships in their respective cities to test ride the Yamaha products.

  • Yamaha celebrates heritage during the 65th anniversary

    Yamaha celebrates heritage during the 65th anniversary

    MUMBAI: Yamaha Motor India (YMI) Group celebrated the 65th anniversary along with the global businesses under the Yamaha Motor Company (YMC) Ltd. with its HERITAGE of unique mobility solutions including two-wheelers, groundbreaking technologies and racing legacy. The company has planned various online and digital initiatives to recount the brand’s landmark successes of performance and innovation during the “Yamaha Day” celebrated globally on July 1 that could further help the current employees and management to cultivate “The Unique style of Yamaha”.

    The brand’s motorcycle division that started in 1955 at Japan with the introduction of YA 1 had gradually rolled out some of the world’s best-seller commuters and performance-driven motorcycles along the sidelines of ace technologies like 4 stroke, DOHC 5 valve engine and eventually setting outstanding records of racing championships. YMIG under its brand campaign “The Call of the Blue” has been driving the spirit of this HERITAGE with the help of a unique two-wheeler line up that are “exciting, stylish and sporty” and striking engagements and customer activities. Yamaha will run a host of customer activities on the digital space and will separately engage Yamaha employees in various craftwork initiatives to continue to transmit the brand’s uniqueness, thus redirecting from physical activities to digital initiatives as billions of people are grappling with the pandemic.

    Yamaha Motor India Group of companies Chairman, Motofumi Shitara, said, “Yamaha’s Heritage is an outstanding tale of cutting through the constraints and develop world-class products and experiences. Since the beginning, Yamaha’s aim was to bring heart revving products and experiences that many would cherish in a world of routines and limits. The 65 th anniversary is when we showcase our heritage of uncompromising excellence of innovation and performance to the world and reiterate the brand’s continuous commitment towards the society in offering more exciting, stylish and sporty products. On this occasion, the brand in India has also decided to stand with the frontline warriors who have enormously contributed towards sustaining our society.”

    The company has also endeavoured to offer its tribute to the frontline warriors including medical fraternity, teams handling emergency, civil and essential services through a new campaign “Yamaha Salutes Frontline Warriors”. All two wheelers and four wheelers used by the employees along with the company’s transport would display the illustrative stickers in support of the campaign, a balloon signage will also being installed at OMR, Chennai near to the company head office while the teams at Yamaha’s Chennai plant have offered their support with the help of a unique vehicle formation saying ‘Thank You’. The company has also launched a Social Media campaign “Yamaha salutes frontline warriors” in which various employees from across pan India offices of the company along with dealers and customers can be seen to have come together to offer their support and thanks to the frontline warriors.

  • Yamaha’s ‘The Call of the Blue’ is launched as the new exciting brand campaign

    Yamaha’s ‘The Call of the Blue’ is launched as the new exciting brand campaign

    MUMBAI: India Yamaha Motor Pvt. Ltd. developed its new brand campaign ‘The Call of the Blue’ in order to draw a parallel to its product planning, marketing and customer engagement strategies with the brand’s global image of ‘excitement, stylish and sporty’. This initiative will comprise of the entire spectrum of Yamaha’s business in India and will be graphically represented with ‘Yamaha Racing Blue’ color in the background. The campaign will also offer multiple engagement platforms with an aim to intensely involve every Yamaha owner of India with the brand’s core identity, thus propagating the brand’s thrill and excitement.

    “The Call of the Blue” is aimed to build up the exhilaration of racing as it introduces YZF-R15 Version 3.0 (155 CC) Moto GP Limited Edition and Yamaha FZS-FI (149 CC) with rear disc brake in two new colors today. The campaign will follow its fundamental publicity through electronic commercials and digital campaigns pan India. It will be based on “Yamaha Racing Blue” color and will stimulate with an ‘anthem’ that draws attention with a probe – “When did you hear the Call of the Blue?” Yamaha’s further drive to instrument the campaign through distinguishing visual identity will also be carried across all Yamaha authorized dealerships. The company also plans to conduct several on ground activities in order to manifest the objectives of the brand campaign. A long background of Yamaha’s excitement in India that started with the legendary RX 100 and further continuing with R Series and FZ Series testifies its commitment of offering two wheelers that adds up to the global spirit of Yamaha Racing.

    On this occasion, Chairman of Yamaha Motor India Group of companies, Mr. Motofumi Shitara said, “Yamaha’s global corporate mission of realizing kando should be expressively achieved through all of its products or related experiences. Being a #CustomerFirst brand, it is our duty to create delightful experiences for customers that can enrich their lives in the long run. The launch of “The Call of the Blue” should convey Yamaha customers or any customer of two wheelers about the brand’s commitment to provide highly advanced technology as well as treasuring style through its two wheelers. The launch of new products under the campaign launch will offer exciting experiences put together by the Yamaha uniqueness.”

    The introduction of the all new YZF-R15 Version 3.0 Moto GP Limited Edition in ‘Yamaha Racing Blue’ colour gets Yamaha Moto GP branding on the fairing, tank and side panels that outlines its R-DNA pedigree. Retaining the same mechanical features of YZF-R15 Version 3.0, the YZF-R15 Version 3.0 Moto GP limited edition priced at Rs. 1,30,000/- (Ex Showroom Delhi) will have to be booked online through www.yamahar15v3motogpedition.com.

    While Blue Core Technology enabled FZS-FI (149 CC) has got two new colors with rear disc – “MATTGREEN” and “DARKNIGHT” priced at Rs. 87,042/- (Ex Showroom Delhi), the delivery of the newly launched Cygnus Ray ZR Street Rally edition has already begun at the Yamaha authorized dealerships.

  • Motivator to tap Rs 100 crore business through Chennai operations

    Motivator to tap Rs 100 crore business through Chennai operations

    MUMBAI: GroupM agency Motivator has extended its services in the Southern market by launching its operations in Chennai. The expansion into the Chennai market is expected to add business of over Rs 100 crores for Motivator and is an integral part of the growth plans for the agency. Christopher Paul will lead the new Chennai team and will report to Zahid Shaikh, who was recently appointed as the Head of Operations – Motivator South.

    Chennai is the fifth city in Motivator’s network in India in addition to Delhi, Mumbai, Bangalore and Thrissur. With the aim of solving business and marketing challenges, the agency further plans to set up a Data, Science and Tech lab in the city that will focus on building frameworks for data applications.

    Speaking on the announcement, Motivator MD Rabe Iyer said, “As part of our expansion plans, we are looking at diversifying our client portfolio in the Southern market. The launch of our Chennai operations is a significant step in that regard. Besides, we look at Chennai as our Data & Tech lab destination given our existing partnerships and engagement with highly evolved start ups there. While Bangalore will be the central hub for Insights and Product development, Chennai will host the labs for Data Science and emerging technology.”

    The Chennai operations will service Motivator’s existing client base in the city, including brands like Yamaha and FundsIndia. In addition to these, the agency will look at bringing on board other local accounts and potential businesses with the objective of strengthening the client base in the new market.