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Tag: Yakult

  • Shin chan and Yakult team up for gut health drive

    Shin chan and Yakult team up for gut health drive

    MUMBAI: Belly laughs meet belly health. Shin chan is now on a mission to care for kids’ tummies.Yakult Danone India has roped in the mischievous Japanese cartoon character for a nationwide campaign to promote children’s gut health, timed perfectly with the India release of Shin chan: the spicy kasukabe dancers on 26 September.

    The drive blends fun with facts, highlighting how poor digestion affects nearly 30 per cent of Indian children, often lowering immunity, energy and nutrient absorption. Using Shin chan’s cheeky charm, the campaign explains why a healthy gut can help youngsters stay energetic, strong and happy.

    “Our association with Shin chan gives us an incredible opportunity to highlight Yakult’s core message on gut health in a fun, relatable way,” said Yakult Danone India  managing director Eiji Amano. “By starting these conversations early, we can inspire healthy habits that last.”

    The campaign is live across television and digital platforms including Youtube, Jio Cinema, MX Player, Zee5 and Airtel Xstream, alongside outdoor branding, hoardings and on-ground activations in cities from Delhi NCR and Mumbai to Hyderabad, Indore and Guwahati.

    Yakult Danone director – sales, pr & marketing Taku Otsuka added, “Gut health is vital for lifelong wellness. With Shin chan’s storytelling and Yakult’s science-backed probiotic, we’re making digestive health simple and fun.”

    By combining science, entertainment and a dose of Shin chan’s humour, Yakult hopes to make gut health a household conversation, proving that strong tummies really can lead to stronger kids.

  • Taapsee Pannu gives Yakult’s gut-feeling rebrand a healthy new boost

    Taapsee Pannu gives Yakult’s gut-feeling rebrand a healthy new boost

    New Delhi: Talk about going with your gut! Yakult has signed Bollywood actor Taapsee Pannu as its new brand ambassador, fuelling a bold rebranding push with a big target: double-digit annual growth right through to 2030.

    The probiotic giant, known for its tiny bottles packed with billions of “good bacteria”, has come a long way since it first arrived in India in 2008. Now available in nearly 700 cities, Yakult has turned digestive health into a household conversation, thanks to its iconic “Yakult Ladies”, who deliver door-to-door while educating families about gut wellness.

    Pannu, whose family are long-time Yakult drinkers, says the partnership feels personal. “My family has been enjoying Yakult for years, especially my mom, and I’ve seen first-hand how small, consistent habits can make a big difference. I truly believe that good health starts in the gut, and Yakult is such an easy, tasty way to include that in our daily routine…” she said.

    Yakult Danone India’s managing director, Eiji Amano, is betting on that simplicity. “India has shown remarkable growth potential for Yakult over the last 17 years. From a nascent category in 2008 to a rapidly expanding market today, Yakult has continuously won consumer trust,” he noted.

    “Our next milestone of achieving double-digit growth every year until 2030 reflects the growing demand for probiotics and the confidence we have in the Indian market,” added Amano.

    Beyond the buzzwords and witty marketing, Yakult banks on real science. Yakult contains over 6.5 billion ‘Lactobacillus casei Shirota’ probiotics per bottle, clinically proven to boost digestion and nutrient absorption. “It is a daily catalyst that improves the effectiveness of our diet by enhancing the absorption of nutrients in the gut,” explained Dr Neerja Hajela, the company’s chief science officer (CSO).

    With India’s probiotics drink market projected to balloon from Rs 1,348.8 million in 2024 to nearly Rs 5,778.9 million by 2033, Yakult clearly sees fertile ground. Taku Otsuka, the brand’s director – sales, PR & marketing noted the brand will keep innovating with marketing, on-ground activities, and consumer outreach to make probiotics as normal as a morning cup of chai.

    And in a country embracing health-conscious living like never before, Yakult’s new chapter, with Taapsee Pannu leading the charge, may just prove that good vibes (and good health) really do come from within.