MUMBAI: In its bid to move from being a pure magazine publisher to a creator of online video content Condé Nast Entertainment (CNE) at its Newfront presentation announced the addition of original programming slates inspired by Vogue and Wired to its digital video network.
Vogue programming will launch on 8 May with Wired following on 15 May. Further, another six new series inspired by Glamour and GQ will be added to those brands‘ previously launched programming slates. In total, CNE announced over 30 new series across the Glamour, GQ, Vogue and Wired channels. Later this year, channels inspired by Vanity Fair, Teen Vogue, Epicurious.com and Style.com will all launch on the network.
CNE president Dawn Ostroff said, “Only Condé Nast can create a digital video network comprised of over twenty established and iconic brands, offering viewers diverse programming choices for every interest and passion. In the first partial month of our content going live, our channels jumped significantly in the rankings, and we saw incredible engagement and feedback from viewers. New programming inspired by Vogue and Wired will further extend our reach and add new content verticals to our growing digital network.”
CNE has also announced strategic syndication partnerships with Yahoo!, AOL, Twitter, Dailymotion and Grab Media, which will make the digital video network programming available on even more platforms and devices.
CNE executive VP chief digital officer Fred Santarpia said, “We are offering advertisers a unique proposition – premium content released daily, broad distribution, and tremendous marketing support.”
“We‘re thrilled to be working with our new syndication partners, which are some of the biggest names in video and social media, to make it even easier for consumers to discover our programming” he added.
To create digital series, CNE partnered with production companies Radical Media, Hud:sun Media and Magical Elves. These creative teams are behind shows like ‘Oprah‘s Masterclass‘, ‘Iconoclasts‘ and ‘Project Runway‘.
The existing Glamour series being renewed include ‘Elevator Makeover‘, ‘Why Do Guys‘ and ‘Fashion Week Ride-Along‘. New Glamour series include:
Glamour Video Gift of the Week – This is a weekly series featuring the hottest guys in hilarious vignettes that bring every woman‘s viral video fantasies to life.
Style to Kill – This competition series, developed with Magical Elves features two up-and-coming stylists who compete by making over one lucky Glamour fan per episode. Glamour editors judge the competition and decide who wins the chance to style a Glamour photoshoot.
The existing renewed GQ series include ‘Fighting Weight‘, ‘10 Essentials‘, ‘Car Collectors‘ and ‘Jogging with James‘. New series include:
Casualties of the Gridiron – This is a documentary series that looks at the physical and mental effects that football has on NFL players and how they cope with their post -NFL lives.
GQ How To – From how to tie a tie, to how to make the perfect cocktail, this is the next generation of How To for men looking for answers from the brand that has all of the answers.
