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Tag: Yahoo

  • Starcom MediaVest seals a data deal with Acxiom

    Starcom MediaVest seals a data deal with Acxiom

    MUMBAI: Many mergers, partnerships and acquisitions happened in this year. Now, when the year is coming to an end, there’s another big deal that has been sealed between media agency Starcom MediaVest Group and marketing technology and services company Acxiom. A multi-year deal has been signed between the two.

    The deal will let Starcom use Acxiom’s Audience Operating System, which enables audience segmentation and targeting across online and offline media using first-party and third-party data. The two firms aim to develop new applications for the system, such as targeting TV advertising.

    The deal gives the Publicis Groupe an option to expand its services to other companies under the umbrella. It also gives Starcom MediaVest the first right of refusal for using Acxiom system in overseas markets when in becomes available outside US. Acxiom expects to roll out the audience targeting platform in the UK and China next.
    However, the deal isn’t exclusive and Starcom can test system with other companies as well.

    The time-frame of the deal hasn’t been revealed by the companies. And since Publicis and Omnicom are in the middle of a merger approval process, there’s no indication on how the Acxiom deal might extend over to Omnicom agencies once the merger is completed.

    The new partnership is followed by similar deals that have been signed earlier in the year. A pact gave Starcom MediaVest a first crack at premium Twitter ad inventory, and is intended to give the agency the ability to influence new Twitter products. Even last month, a deal between Starcom and Yahoo was announced which gave the agency exclusive access to Yahoo’s first-party data on its visitors.

  • Facebook says 48% of daily active users and 49% of ad revenue come from mobile

    Facebook says 48% of daily active users and 49% of ad revenue come from mobile

    NEW DELHI: Facebook has claimed that mobile ad revenues and usage will soon outperform desktop ad revenues and usage.

    In its third quarterly earnings press meet, Facebook co-founder and CEO Zuckerberg said 48 per cent of its daily active users only use mobile devices while 49 per cent of its total ad revenues come from mobile ads.

    Zuckerberg said Facebook ads raked in nearly $890 million in revenues during the third quarter through the company’s app install ads, mobile engagement ads, and so on.

    The announcement means the company is heading in the right direction to meet its Q2 prediction that mobile ad revenues will surpass desktop ad revenues by year-end.

    Facebook mobile MAUs gained 45 per cent more than last past year, from 604 million MAUs in Q2 2012 to 874 million MAUs in Q3 2013.

    Facebook mobile MAUs include Facebook users who only use mobile devices and mobile users who occasionally use desktop devices to access Facebook services.

    The 45 per cent statistic for mobile MAUs had more than twice as much growth as overall MAUs, up 18 per cent from $1.007 million in Q2 2013 to $1.189 million in Q3 2013.

     

    Facebook remarked that its statistical figures exclude usage from Instagram-only users, but Facebook COO Sheryl Sandberg delivered figures on the length of time consumers spend on Facebook’s mobile platform if combined with the photo-based social network.

    Sandberg said Facebook and Instagram accounts for a combined 20 per cent of total time spent on mobile devices and 12.5 per cent of total time spent on desktop devices every month in the US.

    Sandberg noted that Facebook accounts for more mobile minutes in the US than the combined minutes of YouTube, Twitter, LinkedIn, Pinterest, Snapchat, Pandora, Yahoo, Tumblr, and AOL, even though comScore research results suggest it may have included Instagram data.

    Facebook noted that MAUs only access the company’s services through mobile devices is at 254 million

    With a total of 1.19 billion Facebook MAUs, the company grew 2.3 per cent of MAUs that only use mobile devices to access it, from 19 per cent in Q2 2013 to 21.3 per cent in Q3 2013.

    According to the latest figures, Facebook mobile DAUs across the world are up by 38 million from Q2 2013, whereas MAUs are up by 55 million from the same period.

  • Govt. may soon ban Google, Yahoo to protect official data

    Govt. may soon ban Google, Yahoo to protect official data

    NEW DELHI: The government is set to ban e-mail services such as Gmail, Yahoo, Hotmail, etc for official communications by December this year to safeguard its critical and sensitive data.

     

    The Department of Electronics and Information Technology (DEITY) is drafting a policy on e-mail usage for government offices and departments and the policy is almost ready. The department is now taking views from other ministries on it, according to Secretary J Satyanarayana.

     

    The government is expected to route all its official communication through the official website NIC’s email service, according to a report.

     

    Google and Yahoo are the prominent email tools used by government officials.

     

    “The e-mail policy of the government of India, as this policy will be called, is almost ready and we are taking views from other ministries on this. Our effort will be to bring it in to effect by mid or end-December,” said Satyanarayana.

     

    The proposed policy aims to make it mandatory for government offices to communicate only on the nic.in platform rather than commercial email services.

     

    The policy is expected to cover about five to six lakh Central and State government employees for using the email service provided by National Informatics Centre (NIC).

     

    The Indian government needs about Rs four to five crore to ramp up the NIC infrastructure. But, the total investment needed for the full operation of the e-mail policy could be around Rs 50 to Rs 100 crore.

     

    This will also include integrating the e-mails with cloud so that official data can be saved on a cloud platform, which can then be easily shared with the concerned government ministries and departments.

     

    The development is learnt to be related to concerns being raised by a section in the government, especially intelligence agencies, over use of email services, provided by foreign firms (mostly US-based), which have their servers located in overseas locations, making it difficult to track if sensitive government data is being snooped upon. In addition, the Snowden saga contended that US intelligence agencies used a secret data-mining programme to monitor worldwide internet data to spy on various countries, including India.

  • Yahoo partnering with Samsung to provide latest news and weather reports on TV

    Yahoo partnering with Samsung to provide latest news and weather reports on TV

    MUMBAI: For most of us, TV is part of our everyday lives. Whether you turn it on first thing in the morning when you wake up or prefer to watch it after a long day, it’s one of our most familiar habits. That’s why we’re excited to share that Yahoo is partnering with Samsung to bring our latest news and weather information to your TV screen. Rolling out in select markets around the globe, the “NewsON” panel delivers the latest local news articles, videos and weather to Samsung Smart TV users with the click of a remote.

    Now, when you need instant information about current events, you can click over to “NewsON” for a snapshot of the latest headlines. Once a story gets your interest, click through to see the summary, full article, or streaming news video. Or check the weather with weekly forecasts combined with location and weather based photos from Flickr.

    The “NewsON” panel is available on Samsung Smart TVs in select countries in Asia, Latin America, Africa, and the Middle East. It’s the first product from a new, multi-year partnership to bring more Yahoo content and services to Samsung Smart TVs worldwide. Stay tuned!

  • Genesis Burson-Marsteller announces New Client Wins

    Genesis Burson-Marsteller announces New Client Wins

     

    MUMBAI : Genesis Burson-Marsteller, leader in integrated communications, specializing in public relations, public affairs, corporate responsibility, crisis communications and digital marketing, has announced the addition of new clients across businesses and industry practices. The new clients include JK Group, BITS Pilani, Sunburn, Get It and UFO Moviez.

    “These wins are a result of our leadership’s focused new business effort and demonstrate our ability to deliver across a diverse range of communication needs of our clients, through our evidence-based integrated communication approach. We are delighted with our continued success in partnering with such prestigious companies and organisations,” stated Prema Sagar, Principal & Founder.

    Genesis Burson-Marsteller has been tasked with delivering a host of services to its newest clients, including media outreach, stakeholder communications, thought leadership and strategic counsel.

    Recent client wins include:

    J.K. Organisation, founded over 100 years ago, has multi-business, multi-product and multi-location operations with interests in tyre, auto components, cement, dairy and paper.
    The Birla Institute of Technology & Science, BITS Pilani is an all-India Institute for higher education. Over the years, BITS has provided the highest quality technical education to students from all over India admitted on the basis of merit. Its graduates may be found throughout the world in all areas of engineering, science and commerce.

     

    Sunburn, Asia’s largest music festival brand, is the ultimate lifestyle experience event. Ranked at number 4, as the world’s best EDM fest, it is an annual property of Percept Live, which was inaugurated in 2007 in Goa. The Sunburn Goa Festival is a synergy of music, entertainment, food, shopping and lifestyle that attracts music tourism in Goa. Over the past seven years of existence, Sunburn has brought together renowned Indian and International DJs to entertain crowds of more than 150,000 people from all over the globe over a three day period in December. After ruling the electronic dance music scene in the heart of Goa, Sunburn moved to the city of its fans and played to massive crowds in Mumbai and Delhi in 2012. For the first time in its history since inception, Sunburn also crossed international shores to be hosted on the beautiful beaches of Colombo, Sri Lanka in 2012 and later Dubai in 2013, thereby becoming the first successful ‘Glocal’ entertainment product from India. Sunburn is scheduled to head to Bali, Singapore, Jakarta and Mexico in 2013-14.

     
    Getit Infomedia is a leading platform making local businesses discoverable. It aims to seamlessly deliver value across all media platforms – voice, mobile applications, online, WAP, web chat, print etc. The services provide presence, enquiries and leads to its advertisers while consumers have access to the best information, benefits and offers. Getit Infomedia is amongst the largest Digital information and services provider in India with the widest, in-depth listing of businesses with a strong geographical reach pan India. It has alliances and partnerships with leading corporate houses like Google, Yahoo, Nokia and leading telcos such as Airtel, Tata, Reliance, Idea etc. Getit’s recent integration with Infomedia (erstwhile publishing division of Network18 group) has further strengthened its reach and now operates out of more than 100 cities in India, catering to the need of the local SMEs and consumers.

    Founded by the Valuable Group in 2005, UFO Moviez India Ltd is the world’s largest satellite networked digital cinema chain. UFO’s path breaking initiative has revolutionized the way films are distributed & exhibited in India through its pioneering technology and infrastructure. Within a few years of its launch, UFO has become the global market leader in its area of operations, offering end to end digital cinema solutions and delivering films via satellite directly to theatres, ensuring ‘FIRST DAY FIRST SHOW’ for film distributors and exhibitors across the country.

  • Yahoo sued over e-mail scanning for targeted advertising

    Yahoo sued over e-mail scanning for targeted advertising

    MUMBAI: Yahoo! Inc. has been sued over claims that its scanning of e-mail messages for targeted advertising invades users’ privacy in violation of state and federal wiretap laws.

     

    The lawsuit, filed recently in federal court in San Jose, California, was brought on behalf of residents of San Bruno, California, and seeks class-action status. The case was filed one week after US district judge Lucy H Koh in San Jose issued an order refusing to dismiss a similar suit against Google Inc. (GOOG).

     

    The interception of “any and all incoming electronic communications or e-mails to Yahoo! mail users” is used to profit from “targeted advertising, profiling, data collection, and other Yahoo! services unrelated to Yahoo! mail,” according to the complaint.

     

    Yahoo, based in Sunnyvale, California, said in an e-mailed statement that it doesn’t comment on ongoing litigation.

     

    Yahoo has beaten earnings expectations 19 times in the past 20 quarters, the most among global Internet media companies.

  • PrecisionMatch ropes in Chandrabhanu Pattajoshi from Yahoo as biz head

    PrecisionMatch ropes in Chandrabhanu Pattajoshi from Yahoo as biz head

    NEW DELHI: PrecisionMatch, a provider of high quality audience data for display advertising in India, SEA and MEA, recently announced the appointment of Chandrabhanu Pattajoshi as the business head. He was formerly national head: sales strategy at Yahoo! India,.

    In his current role at PrecisionMatch, Chandrabhanu Pattajoshi will lead sales, business development, alliances, partnerships and the overall business. He will build PrecisionMatch ground up in India and work on international expansion plans.

    On this appointment, SVG Media founder and CEO Manish Vij said, “We are delighted to have Chandrabhanu Pattajoshi onboard and confident that under his guidance PrecisionMatch will make deeper inroads into the market with the right customer education as data targeted advertising is a relatively futuristic way of display advertising by ad networks.”

    With this appointment, Nitin Chowdhary moves into a corporate role at SVG Media to further strengthen the display product and technology backbone of SVG Media businesses.

    Chandrabhanu Pattajoshi, a veteran in media sales, has over 16 years of experience in leading business development and media sales for brands across business verticals and media genres. Most recently, he headed national sales Strategy for Yahoo! India. Chandrabhanu Pattajoshi has also been associated with RadioOne, as head West and was the frontrunner in launching the Bangalore chapter of the radio channel. Prior to RadioOne, Chandrabhanu was the regional sales head at Star TV at Bangalore.

    PrecisionMatch business head Chandrabhanu Pattajoshi commented on his appointment, “I am thrilled about my association with PrecisionMatch and SVG Media. The future of display advertising on the internet lies in data targeted RTB. Data targeted display is an adopted practice in the West and has helped automobile brands, CPGs, retail players boost sales, drive footfalls, increase website traffic etc. I am confident that data targeted display will change the dynamics of online advertising, and brands in India will soon witness an interesting inflection point. I am excited about the challenge that comes along with this opportunity and certain that we will soon set a new trend in the market.”

    PrecisionMatch recently added new segments such as entertainment: movies, games, social influencers and food&drinks for which it can offer audience data. PrecisionMatch currently works with industry leaders such as – Samsung, General Motors, Tata Motors, Snapdeal.com, Expedia.com etc.

  • Yahoo APAC teams with Wharton Future of Advertising Program

    Yahoo APAC teams with Wharton Future of Advertising Program

    NEW DELHI: Yahoo Asia Pacific is collaborating with the University of Pennsylvania’s Wharton Future of Advertising Program (WFoA) to jointly develop an industry framework for native advertising, a rapidly emerging form of digital advertising. The framework will act as a guideline for maximising the effectiveness of native advertising.

    Online advertising is evolving with less obtrusive formats such as native ads, which have high engagement rates because they blend advertising seamlessly with the digital content environment. The collaboration between Yahoo and Wharton will include selective crowd-sourcing of ideas and innovations for native advertising, both online and through roundtable discussions with practitioners, thought leaders and social scientists globally. Wharton and Yahoo kick started the process by hosting an invitation-only roundtable recently in Singapore and discussed the future trends and likely direction of native advertising. Yahoo will also tap into the WFoA Global Advisory Board comprising more than 80 thought leaders from the world’s most innovative advertising agencies, technology companies and research institutes.

    “We‘re proud to be leading the discussion on the future of native advertising amongst advertisers, publishers and agencies to develop an industry framework around this emerging trend. Working together with Wharton, we will create a reference point on how native advertising is defined and measured in the marketplace,” said Yahoo India-SE Asia and head of advertising solutions Asia Pacific MD Yvonne Chang.

    Commenting on the partnership, Jerry Wind, Professor of Marketing at Wharton and Academic director of the Wharton Future of Advertising Program, said, “We are excited to work on such a groundbreaking venture with Yahoo.” He added, “At Wharton we have a deep and committed interest in the future of digital advertising and how it will evolve over the years to come. Our collaboration with the Yahoo team will strengthen the output of a native advertising framework by matching professional experience with our academic rigor.”

    According to industry reports, native advertising is the fastest growing segment of online advertising. eMarketer estimates that native ad spending in 2012 reached $1.63 billion and will increase to $2.85 billion by 2014.

  • SVG Media Moves Ahead of Yahoo to Become the 4th Largest Reach Vehicle in India

    SVG Media Moves Ahead of Yahoo to Become the 4th Largest Reach Vehicle in India

    NEW DELHI: SVG Media touched a new milestone by becoming the 4th largest reach vehicle in India, ahead of Yahoo, with its current expanded reach of 40.9 million unique visitors*. As per the latest comScore numbers*, SVG Media (including all entities: Tyroo, PrecisionMatch, DGM India and Platformplay) is the 3rd largest display ad-network in India after Google and Tribal Fusion, reaching out to 48% of the Internet audience over a 3 monthly average.
    In addition to this, SVG Media is the largest Indian ad-network with the fastest rate of growth in terms of audience reach. As per comScore, the Total Unique Visitors (000) to SVG Media increased by 42% since July 2012 higher than that of any other network in India.
    SVG Media has a significantly higher reach than that of other Indian ad-networks and all Indian portals for July 2013. The average daily visitors and total page views for SVG Media stand at 5.2M and 1,282MM respectively.
    comScore is the industry benchmark for measuring display ad-ecosystem and it does not track text links, e-mailers and other similar inventories which constitute a significant proportion of SVG Media’s portfolio apart from display.
    SVG Media’s audience break-up includes 60% male and 40% female audiences on the internet. The 60:40 male to female ratio is in line with the overall internet user average. About 76% of SVG Media’s audience reach comes from the age bracket of 15 – 34yrs, giving an advertiser the opportunity to target a wider set of audience and to choose the most appropriate mix of internet audience basis their objectives.
    comScore Media Metrix monitors only the online activities of individuals within a universe, these can be defined as audience 15 years and above who have accessed the internet from either a home or a work computer in the past 30 days. comScore does not monitor internet usage activities that are undertaken from an internet café or other public/shared computers.

  • Delhi Court stays proceedings against 13 websites accused of undermining national integrity

    Delhi Court stays proceedings against 13 websites accused of undermining national integrity

    NEW DELHI: A Delhi court has stayed the proceedings against 13 websites, including Facebook and Google, on a complaint which accused them of promoting “class enmity” and “undermining national integrity”.

     

    Citing denial of assistance from the American authorities, Metropolitan Magistrate Jay Thareja stayed the proceedings against the websites, including Orkut, YouTube, Yahoo and Microsoft.

     

    The court said: “The proceedings qua accused (13 accused websites)… Have already been stayed due to denial of assistance by the US department of justice,” the court said.

     

    The court said recording of pre-charge evidence against other accused websites would commence from 28 September.

     

    The complaint was filed against the websites by transparency activist Vinay Rai for allegedly committing offences like selling obscene materials to the youth and hatching criminal conspiracy.

     

    The central government earlier told the court that the US authorities were unable to execute the request for assistance in serving summons on these US-based websites.