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Tag: Yahoo! launches

  • Yahoo! launches Beta publisher network for small web publishers

    MUMBAI: Internet portal Yahoo! has announced that it is extending the Yahoo! Publisher Network in the US to small and medium-sized web sites. This will allow the broader section of the American publishing community to take advantage of Yahoo!’s relevant advertising products as well as quality content through an easy-to-use self-serve platform.
     
     
    Initially available in the US through an invitation-only beta, the Yahoo! Publisher Network self-serve platform will allow webmasters to sign up online for Yahoo! advertising products and receive fast, easy access to other syndicated Yahoo! content and products. Through the new platform, small- and medium-sized publishers will now have access to the same large advertising network, content and applications capabilities that Yahoo! uses while working with the world’s biggest, brand-name publishers.
     
     

    Yahoo! Partner Solutions group senior VP Bill Demas says, “Yahoo! has developed many highly successful relationships with web publishers around the world, and is building on those experiences to bring new revenue sources and compelling content to even more high quality sites. By helping the broader publishing community maximise the value of their sites, we aim to create an even more rewarding Internet experience for publishers, advertisers and users.”

    The first advertising product Yahoo! will be offering through the beta is its Content Match contextual listings. Content Match enables publishers to place Yahoo!’s contextually-relevant listings on their sites and receive a share of the revenue generated by them. Already proven on Yahoo!’s large distribution sites, Content Match can help small- and medium-sized publishers monetise site inventory and provide additional qualified leads to Yahoo! advertisers.

    The Yahoo! Publisher Network self-serve beta will also provide access to other Yahoo! products that can enhance their visitor experience, such as Add to My Yahoo! and Y!Q Beta. The Add to My Yahoo! feature provides publishers of all sizes – from professional webmasters to independent bloggers – the opportunity to promote and distribute their content on Yahoo! via RSS, drive traffic back to their sites, and develop repeat daily relationships with their readers. The Y!Q Beta is a f contextual search product that can help webmasters increase the stickiness of their sites by providing visitors with convenient, related search results overlaid directly on their website.
     
     

    Yahoo plans to offer additional features in the near future to enable publishers to enhance their visitor experience including Save to My Web and Web search. The Save to My Web feature enables readers to easily save and share pages from a publisher’s site to My Web – Yahoo!’s personal search engine service – increasing return visits and improving loyalty. In addition, Yahoo is conducting tests to evaluate the advertising capabilities of Y!Q and RSS feeds.

    To create an ongoing dialogue with its small- and medium-sized publishers, Yahoo has also built feedback channels and opinion surveys into its online Publisher Center that will provide members the opportunity to raise their questions, voice their ideas and express to Yahoo! the types of products and services that would be most helpful to them in the future.

     

  • Yahoo launches anti-spam advertising campaign

    Yahoo launches anti-spam advertising campaign

    LONDON: Internet service provider Yahoo! launched an advertising campaign to support the worldwide anti-spam initiative it is spearheading along with Microsoft and AOL. As part of Dump The Junk Day, Yahoo! has set up an e-mail address – dumpthejunkaward@yahoo.co.uk – to encourage people to name and shame people who perpetuate spam.

    It has also developed a series of tips for Internet users and businesses on avoiding the pitfalls of spam, at www.yahoo.co.uk/emailmasterclass

    Quoting Ferris Research, Yahoo said that unsolicited e-mail, which costs European companies around ?1.5bn a year, will exceed legitimate e-mail this summer unless action is taken now.

    The “Dump The Junk Day” initiative, which is designed to educate the UK’s residents about spam via their rubbish, using branded dustbin lorries, binmen, bins and bags, was welcomed by e-commerce minister Stephen Timms.

    “The privacy and electronic communications directive aims to crack down on unwanted e-mails and give control back to the consumer,” Timms was quoted as saying in a Computer Weekly report. “But regulation is only part of the solution. Technology has an important role to play and it is essential that we educate users on how to stop their inbox clogging up with unwanted e-mails. I applaud initiatives such as Yahoo’s ‘Dump the Junk Day’ that aim to do just that.”

    ‘Dump The Junk Day’ follows the release of a Yahoo European survey, which revealed that:

    * 94 per cent of Brits surveyed find junk mail hugely annoying, but most do not know the best ways to tackle it.

    * 56 per cent of Britons are unwittingly perpetuating the cycle of spam by replying to junk mail. Spammers often trap the public and confirm e-mail addresses are real by offering fake clauses to opt-out of a mailing list.

    * More than 25 per cent of people had been fooled into opening junk mail believing it to be genuine communication

    * Only 2 per cent of British Internet surfers have made a purchase in response to junk mail. However, if a junkmailer sells herbal Viagra for ?30, pays ?1,000 for a list of 100,000 e-mail addresses and gets a 2 per cent response rate, s/he will earn ?60,000.

    Yahoo Mail, UK, head in the UK, John Webb was quoted as saying: “Our research shows that many British Internet surfers do not have the knowledge to tackle junk mail effectively with over half of Britons actually helping to perpetuate the junk mail cycle. This lack of know-how and the feeling of junk mail fatigue in the UK has inspired us to help educate the public and businesses. We don’t want to be in a situation where the number of junk mails sent overtakes solicited e-mails.”