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Tag: Yahoo Cricket

  • Yahoo Cricket ropes in Jonty Rhodes as analyst for World Cup

    Yahoo Cricket ropes in Jonty Rhodes as analyst for World Cup

    MUMBAI: Yahoo India has roped in South African cricketer Jonty Rhodes as its World Cup analyst for the coverage on Yahoo Cricket.  

     

    As part of this, Rhodes will present his take on the World Cup action, as it unfolds, through the pre and post-game analysis. Viewers can also have live chats with Rhodes and get his perspective on specific questions. With in-depth stories, expert analysis, player profiles, game statistics, videos, match forecasts and his perspective on the game to make sense of it all, Yahoo Cricket will keep fans on top of all the cricket news, opinions and insights this season.

     

    Rhodes said, “Cricket in India creates such a high – whether it’s being played or talked about. With Yahoo Cricket, which is hugely popular with cricket fans not just in India but across the globe, I am looking forward to sharing my thoughts with passionate cricket lovers the world over, and also to hearing back from them. Together, this World Cup is going to be much more fun.”

     

    Yahoo India vice president and managing director Gurmit Singh added, “Jonty is one of the most respected names in World Cricket, well loved by cricket fans in India. We believe that his connect with users and his original voice – brought alive through videos, in-depth stories and chat opportunities for fans, across devices – will make Yahoo Cricket the digital hub where users can converge to enjoy the World Cup.”

     

    Widely regarded as the first fielding superstar of the cricketing world, Rhodes has enjoyed outstanding success throughout his career, in which he played 52 Test matches and 245 One Day Internationals. His first shot at fame was during the 1992 World Cup, when he flew through the air to memorably run out Pakistan’s Inzamam-ul-Haq, thus creating one of cricket’s most iconic moments. 

     

    Rhodes has served as South Africa’s fielding coach. He is also an advisor-cum-fielding coach at the Mumbai Indians in the Indian Premier League.

  • WeChat aims to reinvent social communication on mobile in India

    WeChat aims to reinvent social communication on mobile in India

    MUMBAI: WeChat, a global mobile social communication application, has unveiled its latest brand campaign to boost its marketing effort with Bollywood actors Parineeti Chopra and Varun Dhawan as the brand ambassadors of WeChat in India.

    The brand campaign captures the “true spirit” of WeChat of being young, effervescent and instant. The campaign also showcases WeChat’s distinctive features like voice messaging, group chat, moments and special emoticons.

    With a bundle of features like ‘Hold-To-Talk’, WeChat is all set to re-define the way people communicate with each other. WeChat’s ‘Hold-To-Talk’ is the first application in communication space which enables users to send voice messages at the touch of a button.

    ‘Moments’ is another key differentiating feature of WeChat where users can post image or text and share with their selected friends in a secure way.

    According to the company, WeChat has already become a rage amongst Indian youth and is the top app downloaded daily on the AppStore. WeChat’s daily users have grown five fold in the last one month.

    WeChat has also introduced “Official Accounts” on its platform, a feature that can be utilised by companies and merchants to build interactivity with their fans in a new and innovative way. Brands like Café Coffee Day, Big Bazaar, Yahoo! Cricket, Goibibo, Santa Banta, and Tradus are amongst the earliest brands to start their official accounts on WeChat in India, the company said.

    The global top free mobile social communication application WeChat, was launched in India in July last year across iPhone, Android, Symbian, and Windows Phone platforms and was recently launched on the BlackBerry platform as well.