MUMBAI: From Yahoo to Hungama, from HP to Akzonobel and now, the Assembly hall. Vivekanand Kini has joined Assembly Global as regional director for client experience, a move that marks the next chapter in a 15-year-plus career spent shaping digital journeys for some of the world’s biggest brands.
Kini, who steps into the role this September, brings 18 years of experience across digital marketing, e-commerce, and client strategy, including 8 plus years in leadership positions. Most recently, he was regional head of digital & e-commerce at Akzonobel (2022–2025), where he spearheaded digital growth across Asia. Before that, he helmed HP’s digital marketing for over six years (2016–2022), leading campaigns and customer experience initiatives out of Gurgaon.
His career foundation was laid at agencies and media firms: Havas Media (2013–2016) as associate director for media, Saatchi & Saatchi (2012–2013) as senior manager for client servicing, and Yahoo (2011) where he drove online media spends in retail. He began his digital journey at Hungama (2010–2011), managing brand solutions for marquee clients such as 7UP, Bacardi, LG, and Maruti Suzuki.
At Assembly Global, Kini will be tasked with deepening client relationships, scaling regional strategies, and ensuring Assembly’s philosophy of Showup, Makechange, and Winwell translates into measurable client success. His portfolio of skills spans Adobe experience manager, marketing mix modelling, conversion optimisation, growth marketing, customer insight, and media trends expertise Assembly hopes will fortify its client-first positioning in Asia.
Kini described the new role as a “perfect fit” for his passion for partnership and impact: “Mobility, technology and customer behaviour are evolving rapidly. This is an opportunity to reimagine client experience at scale, powered by both empathy and innovation.”
For Assembly, a company known for its digital-first, culture-driven marketing approach, Kini’s appointment comes as it doubles down on APAC expansion and builds on its strong momentum with global clients.
Looks like Assembly has found its newest building block and Kini is ready to cement lasting partnerships.








