ITV

Tag: Yadvinder Singh Guleria

  • Honda launches ‘A Quiet Revolution’ campaign Premium Activa 125 BS-VI

    Honda launches ‘A Quiet Revolution’ campaign Premium Activa 125 BS-VI

    MUMBAI: Honda Motorcycle and Scooter India Pvt Ltd has lifted the curtains of its 360-degree campaign ‘A Quiet Revolution’ for its paradigm shifter Activa 125 BS VI – Honda’s first two-wheeler into the BS VI era.

    ‘A Quiet Revolution’ encapsulates the wizardry behind Honda’s BS-VI era two-wheeler line-up while showcasing the Power of Silence coming from Honda’s globally acclaimed Enhanced Smart Power (eSP) technology for a silent start and smooth eco-friendly ride.

    With as many as 26 new patent applications, exceptional technology, new features, 13 per cent more mileage, intelligent display informatics, elevated convenience and evolved style; the all new Activa 125 – Honda’s maiden BSVI offering kick-starts ‘A Quiet Revolution’.

    The campaign conceptualised by Dentsu One, a Dentsu Aegis Network division aims to highlight the unique feature of eSP technology i.e. Silent start.

    Leading the narrative of ‘A Quiet Revolution’ is Honda 2Wheeler India’s brand ambassador Akshay Kumar. The campaign is based on the human insight that since birth all of us hear two words “Keep Quiet”. The TV commercial shows Akshay re-telling his personal experience on this. Cherry on the cake is a surprise debut of his charismatic wife Twinkle Khanna, who further proves his point once again. 

    Speaking about ‘A Quiet Revolution’ campaign, Honda Motorcycle & Scooter India Pvt Ltd senior vice president, sales & marketing Yadvinder Singh Guleria said, “By launching a BSVI two-wheeler six months ahead of emission norms, Honda is all set for a quick, silent and innovative start into the new era. The new Activa 125 BSVI campaign is inspired by something everyone has all experienced, right from our birth to school, college and so on… the desire to replace noise with the power of silence. The revolutionary eSP technology, industry first features of Activa 125 BSVI bring to life the meaning of ‘A silent revolution’. And adding the perfect spice to this campaign is Twinkle Khanna shushing Akshay in the end yet again.”

    Dentsu One national creative director Titus Upputuru said, “When we talk of technology, the usual direction is to go all techno and sci-fi. We thought why not make technology a little friendly. That’s why, we went the ‘keep quiet’ way. It’s true that all of us have been told to keep quiet more than once in our lives. People love peace and quiet. We thought let’s get Akshay to play the central character and make him speak about this life truth.”

    “The objective of this campaign was to highlight Honda’s technological prowess and first-in-segment features of the product. A simple yet powerful insight woven with slice-of-life situations strengthens the connect of the campaign with the target audience and furthers Honda’s position as a leader and innovator in the world of two-wheelers,” said Dentsu One executive vice president, account management Abhinav Kaushik.

  • Honda 2Wheelers, Dentsu One wish “Happy 2009”

    Honda 2Wheelers, Dentsu One wish “Happy 2009”

    MUMBAI: Honda 2Wheelers rang in the New Year in a quirky manner as they wished the industry “Happy 2009” in January 2019. The move was a part of an interesting print ad campaign conceptualised and developed by Dentsu One – a Dentsu Aegis Network agency.

    The peg behind the innovative campaign was the government regulation making it compulsory to equip every 2-wheeler of less than 125cc engine capacity with a Combi-Brake System (CBS) from 1 April 2019 onwards. Honda  2wheelers, on the other hand, had introduced the Combi-brake system in India (with equaliser technology) way back in 2009.

    The agency revealed its approach towards creating the campaign, which has caught many eyeballs, stating, “The approach was to create a disruptive communication to grab reader’s attention and inform them about brand Honda’s technology leadership. The opportune time – first day of the year was selected strategically to make the message more clutter breaking.”

    Dentsu One national creative director Titus Upputuru said, “At Dentsu Aegis Network we try to build brands through innovative ideas. This is an example of that spirit. Salute to Honda Two Wheelers for buying into this unique creative and release it nationally. Usual shelf life of a print ad is one day however it clearly broke the trend with conversations about the advt. & creative going viral on digital medium long after the newspaper has gone into the bin. We are delighted with the response.” 

    Dentsu One executive vice president Abhinav Kaushik added, “We wanted to create a communication that had immense stop value and the power to hold the reader’s attention without any dilution. A communication is considered as really effective when people start talking about it and this is what is happening right now. The objective of the campaign to reaffirm Honda’s leadership position stands successfully achieved.”

    Honda Motorcycle & Scooter India senior vice president, sales and marketing Yadvinder Singh Guleria mentioned, “Honda has always been at the fore front of new technology introduction. We have a history of creating history in technology benchmarks adding value & convenience for our customers. While the industry is now adopting CBS aligning with regulation, we are proud to say that more than two crore happy customers are already riding CBS equipped Honda 2Wheelers. A clutter breaking simple communication to reinforce brand Honda’s technology leadership on New Year’s day was the core of this campaign.”

  • Honda 2-wheelers celebrates the joy of customers in new campaign

    Honda 2-wheelers celebrates the joy of customers in new campaign

    MUMBAI: Honda Motorcycle and Scooter India has gone on-air with its new corporate campaign. 

    The campaign is conceptualised by Dentsu One, a Dentsu Aegis Network division.

    The film demonstrates how Honda has given wings of freedom to the ride of millions of Indians in the last 18 years and have touched their lives in different ways. Honda aims to communicate the commitment and experience Honda offers to its customers from pre- sales to after sales, from safety riding training to customisation of products, from racing to adventure.

    The brand today has reached a stage where it is not merely known for its products. The brand trust is relevant today in manifold ways. Thus, the idea was to showcase all the myriad ways in which the brand touches the customer.

    The story opens in the Honda factory where Honda associates gather for their shifts. The group is joined by Akshay Kumar, the brand ambassador. Towards the end of the film, we see Akshay Kumar himself experiencing the joy of adventure on the hills while riding Africa Twin. The film marks the introduction of Joy Club- Honda 2Wheeler India’s loyalty program which customers can join and enjoy many benefits.

    Honda Motorcycle and Scooter India SVP sales and marketing Yadvinder Singh Guleria says, “The trust and patronage of our customers towards 'Brand Honda' reflects in the expanding customer base of 39 million Honda wing riders. With the new corporate film, we aim to further strengthen our commitment by 'Serving our Customers with a Smile' in all areas of engagement and provide them with the joy of riding in pursuit of their dreams!!”

    Dentsu One EVP account management Abhinav Kaushik adds, “In marketing, we often talk about touch-points through which a brand needs to engage with its customers. For most brands, it’s a tick-mark and a numeric count of how many touch points they have. With this campaign and ground-level initiatives, Honda wants to ‘touch’, ‘empathise’ and ‘engage’ with its customers to create deep-rooted and inseparable bonds of trust and commitment – that transcend the ‘touch-points to trust-points’. The relentless spirit to create long term value for its customers is clearly the objective that Honda is pursuing here.”

  • Honda launches ad for new Activa 125

    Honda launches ad for new Activa 125

    MUMBAI: Honda Motorcycle and Scooter has launched its latest campaign for the new Activa 125.
    The campaign is conceptualised by Dentsu One, a Dentsu Aegis Network division.
    The 2018 edition of Activa 125 comes equipped with LED headlamp, LED position lamp and 4-in-1 lock with seat opening switch. Building on the trust of more than a million customers, Activa 125 offers solid power, strong (metal body) and blend of performance, efficiency, comfort with advanced features.
    The campaign aims to promote new class leading features of Activa 125 while leveraging on trust and legacy of brand Activa.
    Taking a slice of life route, the “Sau mein se sava sau” campaign illustrates a family where the girl highlights all positive attributes of her love interest to get her father’s approval.

    The story opens with a young daughter approaching the conversation seeking her father’s approval on her choice of husband. The father expresses initial scepticism about her choice. This is when the daughter elaborates on qualities of the boy which embodies the features of Activa 125. The first thing she mentions is his smartness where the film cuts to scooter’s chrome chest, LED headlamp & LED Tail Lamp.

    The girl then describes him as sensible with the film cutting close on Activa’s console with the ECO mode indicator. On the daughter’s request the mother also supports her by saying that the boy belongs to a good family. It is then the film reveals that the scooter is an Activa- India’s most trusted two-wheeler. The daughter reiterates her choice by saying that ‘he is as strong as her father’ with the frame focussing on the metal body of Activa 125 personifying robustness and confidence. In the next frame, the boy is seen riding uphill smoothly with extra power and torque provided by Activa 125.

    Collaborating the narration, the parallel stories merge together. The boy arrives on Activa 125 and introduces himself as ’Captain Vikram’ followed by greeting her mother. The father gets extremely impressed with the boy when he relates to all his qualities with his choice of ride.
    Honda Motorcycle and Scooter SVP of sales and marketing Yadvinder Singh Guleria says, “The purpose of this campaign is to showcase the new segment leading product features and reiterate trust of brand Activa.”
    Dentsu One national creative director Titus Upputuru adds, “If you belong to a good family, you will have good genes. That’s the key insight we have taken to build communication for the campaign. Activa 125 hails from the family of Activa. The product scores 125 per cent in every aspect and that’s why the expression ‘sau mein se sava sau! Shooting the film in a cable car was very challenging but we are very excited to see the final outcome.”

  • Honda launches new campaign for Activa 5G

    Honda launches new campaign for Activa 5G

    MUMBAI: Honda Motorcycle and Scooter has introduced a 360 degree ad campaign for the iconic Activa 5G. Developed by Dentsu One, a Dentsu Aegis Network Company, the TVC is now on air across all popular channels.

    Honda’s ‘Love is Growing’ TVC starts with an establishment of a college campus. It is here that Taapsee enters riding the new Activa 5G with her father (Boman Irani) as her pillion. The father and daughter duo (Boman Irani and Taapsee Pannu) ride the new Activa 5G to college.

    A group of four youths stops to notice the scene. The first says “Ye to wahi hai yaar” to which the second replies “lagti to bilkul alag hai yaar” to which the third friend adds “Bright like sunshine”. One of the friends has all eyes for the girl and says “Tu 5G dekh, mujhe to apna future dikh raha hai.” The strict professor father (Boman) hearing this gets annoyed and scolds the boy to come inside the building. A voiceover in the background introduces the scooter as ‘Agaya hai naya Activa 5G. Curiosity badegi, batein badhengi, aur pyaar toh badhega hi.’

    “As the number one selling two-wheeler of India, Activa is no longer just a mobility solution but a cherished part of life for more than 18 million Indian families and youth. Activa has transformed to meet the evolving needs of every generation over the years. The new fifth generation Activa 5G, while staying true to its legacy of trust, innovation, quality, reliability and convenience; looks and rides completely different giving young India all the more reason to fall in love with it. The new ‘Love is Growing’ campaign celebrates that not only is the Love for Activa is growing but love is growing in real life too,” says Honda Motorcycle and Scooter India senior vice president of sales and marketing Yadvinder Singh Guleria.

    “Activa is a household name in India. It has seen many generations. As we were briefed about the 5th generation model of this very popular brand, we thought let’s showcase how this love is growing. The film is a little chapter from this love story, which occurs in a university, between one of the students and the professor’s daughter. It was great working with Boman Irani. Taapsee adds a new flavour to the brand. We hope the film builds on the love that the brand already enjoys across the nation,” adds Dentsu One national creative director Titus Upputuru.

    Dentsu One senior vice president of account management Abhinav Kaushik mentions, “Activa has become an inseparable part of Indian families since its launch 17 years back. So many things have changed during this time but the love and affection for Activa has only grown and multiplied over the years. With this growing love across multiple generations, it was the right time to launch Activa 5G with a quirky campaign where the brand becomes the harbinger or catalyst to get two people to fall in love with each other.”

  • Honda CB Shine TVC shows when and who raises your collar

    Honda CB Shine TVC shows when and who raises your collar

    MUMBAI: Honda Motorcycle and Scooter India has introduced their latest television campaign ‘Kya Shine Hai!’ for CB Shine.

    Developed by Dentsu One, the creative agency from Dentsu Aegis Network, the TVC is now on air across all popular channels. The central theme of the campaign is to celebrate the brand legacy of CB Shine; whilst taking forward the core idea – ‘Shine Karna Sabko Accha Lagta Hai’.

    https://www.youtube.com/watch?v=UEHfvy2T9sQ

    The essence of the TVC is represented in the form of a jingle ‘Jab Shine ho super, toh collar upar’. The ad also reinforces the superior comfort level offered while riding a CB Shine with a pillion, be it on any terrain.

    The TVC opens with a sequence of a father on his CB Shine dropping his son for his early morning cricket practice. A voiceover in the background introduces the bike as ‘Shine aisi jo subah ki pehli kiran ko bhi piche chor jaye’ As the father sees his son off at the cricket ground, he notices something and signals his son to come back. The father then bends and ties the son’s open shoelace. The son finds his father’s concern and attention inspiring and vocalises his appreciation by raising his father’s shirt collar.

    The second sequence shows a newly married couple out for a pleasant evening ride. The husband further emotes his love for his wife by gifting her a rose. The wife appreciates this by raising his collar to show her love and pride for the husband. A voiceover in the background says: ‘Shine aisi jo dur tak jaye, aram se rishta nibhaye’.

    Honda SVP – sales and marketing Yadvinder Singh Guleria said, “Our customer evolution mirrors the new ‘Kya Shine Hai’ TVC. It is this shine of theirs which their family members and society recognises and appreciates.”

    Dentsu One NCD Titus Upputuru said, “When you raise your own collar, it may seem as a form of vanity. But, when someone else raises it instead, it surely is a sign of appreciation.”

    Dentsu One SVP – account management Abhinav Kaushik said, “The brand comes with a strong equity and legacy and therefore it’s the cynosure of all eyes. The rider and his loved ones acknowledge and appreciate the ‘shine’ and that has been metaphorically portrayed in the brand campaign.”

  • Dentsu Marcom gives ‘raw, real, ripped’ look to CB Hornet 160R

    Dentsu Marcom gives ‘raw, real, ripped’ look to CB Hornet 160R

    MUMBAI: Honda Motorcycle and Scooter India (HMSI) has premiered the television commercial (TVC) for its CB Hornet 160R. In sync with its aggressive warrior styling, the new commercial of CB Hornet 160R coincided with the much awaited world television premier of 2015’s biggest hit – Bajirao Mastani. 

    Developed by Dentsu Marcom, a Dentsu Aegis Network Company, the TVC that is running on air across channels has received a welcome  response from the youth.

    The brief to agency was to create an adrenalin high communication that reinforces the uniqueness of CB Hornet 160R and its advancements in terms of performance, style and technology to the target audience. 

    Elaborating on Honda’s communication line for the CB Hornet 160R, Honda Motorcycle & Scooter India sales and marketing SVP Yadvinder Singh Guleria said, “Honda launched the new CB Hornet 160R, heralding a new era of Street Naked Sports biking in India. Through this TVC, we have tried to showcase the attributes like unbridled power, ambition, sheer hard work and precision that goes behind sculpting those perfect bodies, be it today’s youth or their machine- the CB Hornet 160R. Within just 4 months of its launch, the CB Hornet 160R has stuck an immediate resonance with the customers and this TVC will definitely help us soar to even greater heights.”

    The film was conceptualised to show the inherent connect between new CB Hornet 160R and its identified target group.

    “The human body is incredibly built. It’s the greatest machine that is ever built on earth. And increasingly, more than ever before, gyms are mushrooming all over the country, in basements, on terraces, and in swank glass buildings. The new CB Hornet 160 is for this new generation that is as much passionate about building their bodies as it is about motorcycles,” said Dentsu Marcom, NCD Titus Upputuru.

    The ad film explores the parallel journey of men building their bodies and the CB Hornet 160R being built in the factory. Fast-paced and edgy, the TVC, though visual and sound spectacle shows the coming together of, ‘building of the human body’ and ‘building of the bike body’, for road ripping ride. This is followed by thrilling shots of the riders creating an X on the tarmac that resembles the X-shaped LED tail lamp on CB Hornet 160R. The film ends with the tagline ‘Built After You’ linked that how the CB Hornet 160R is just as raw. real. ripped as its rider. 

  • Dentsu Marcom gives ‘raw, real, ripped’ look to CB Hornet 160R

    Dentsu Marcom gives ‘raw, real, ripped’ look to CB Hornet 160R

    MUMBAI: Honda Motorcycle and Scooter India (HMSI) has premiered the television commercial (TVC) for its CB Hornet 160R. In sync with its aggressive warrior styling, the new commercial of CB Hornet 160R coincided with the much awaited world television premier of 2015’s biggest hit – Bajirao Mastani. 

    Developed by Dentsu Marcom, a Dentsu Aegis Network Company, the TVC that is running on air across channels has received a welcome  response from the youth.

    The brief to agency was to create an adrenalin high communication that reinforces the uniqueness of CB Hornet 160R and its advancements in terms of performance, style and technology to the target audience. 

    Elaborating on Honda’s communication line for the CB Hornet 160R, Honda Motorcycle & Scooter India sales and marketing SVP Yadvinder Singh Guleria said, “Honda launched the new CB Hornet 160R, heralding a new era of Street Naked Sports biking in India. Through this TVC, we have tried to showcase the attributes like unbridled power, ambition, sheer hard work and precision that goes behind sculpting those perfect bodies, be it today’s youth or their machine- the CB Hornet 160R. Within just 4 months of its launch, the CB Hornet 160R has stuck an immediate resonance with the customers and this TVC will definitely help us soar to even greater heights.”

    The film was conceptualised to show the inherent connect between new CB Hornet 160R and its identified target group.

    “The human body is incredibly built. It’s the greatest machine that is ever built on earth. And increasingly, more than ever before, gyms are mushrooming all over the country, in basements, on terraces, and in swank glass buildings. The new CB Hornet 160 is for this new generation that is as much passionate about building their bodies as it is about motorcycles,” said Dentsu Marcom, NCD Titus Upputuru.

    The ad film explores the parallel journey of men building their bodies and the CB Hornet 160R being built in the factory. Fast-paced and edgy, the TVC, though visual and sound spectacle shows the coming together of, ‘building of the human body’ and ‘building of the bike body’, for road ripping ride. This is followed by thrilling shots of the riders creating an X on the tarmac that resembles the X-shaped LED tail lamp on CB Hornet 160R. The film ends with the tagline ‘Built After You’ linked that how the CB Hornet 160R is just as raw. real. ripped as its rider. 

  • Honda Motorcycle and Scooter India unveils new OOH campaign for CB Hornet 160R

    Honda Motorcycle and Scooter India unveils new OOH campaign for CB Hornet 160R

    MUMBAI: Posterscope India will execute on pan-India basis the new OOH campaign for CB Hornet 160R launched by Honda Motorcycle and Scooter India.

    The CB Hornet 160R is a high-performance machine that has struck the chord with India’s youth. It heralds a new era of Street Naked Sports Biking and is priced at Rs 79,900 (ex-showroom Delhi) in India.

    The concept has been made to focus on product features like backlit hoarding to highlight the signature X-shaped tail light. The optimized campaign plan includes billboards, mall facades, bus shelters, metro branding, kiosks, institutional media and corporate parks.

    Honda Motorcycle and Scooter India Senior Vice President of Sales and Marketing Yadvinder Singh Guleria said, “Ever since its launch in December, the CB Hornet 160R has stood out for its Raw, Real & Ripped appeal. Designed to set the pulse racing with its looks, aggressive styling and cutting edge performance, the CB Hornet 160R has caught the fancy of the youth. With the vehicle now available across Honda’s main network, this campaign is set to enhance the awareness among the target audience. We look forward to the OOH expertise that Posterscope India will bring to the table and help us build on this early success.”

    Commenting on the win, Posterscope Group India MD and Asia Pacific Regional Director Haresh Nayak said, “We are extremely happy to be associated with brand Honda. CB Hornet 160R with its macho looks and durable performance has already won hearts. We will further, ensure that the Street Naked Sports Biking momentum is continued throughout. This is an important win for us. We would like to extend our heartfelt thanks to have showed trust on us.”

  • Honda Motorcycle and Scooter India unveils new OOH campaign for CB Hornet 160R

    Honda Motorcycle and Scooter India unveils new OOH campaign for CB Hornet 160R

    MUMBAI: Posterscope India will execute on pan-India basis the new OOH campaign for CB Hornet 160R launched by Honda Motorcycle and Scooter India.

    The CB Hornet 160R is a high-performance machine that has struck the chord with India’s youth. It heralds a new era of Street Naked Sports Biking and is priced at Rs 79,900 (ex-showroom Delhi) in India.

    The concept has been made to focus on product features like backlit hoarding to highlight the signature X-shaped tail light. The optimized campaign plan includes billboards, mall facades, bus shelters, metro branding, kiosks, institutional media and corporate parks.

    Honda Motorcycle and Scooter India Senior Vice President of Sales and Marketing Yadvinder Singh Guleria said, “Ever since its launch in December, the CB Hornet 160R has stood out for its Raw, Real & Ripped appeal. Designed to set the pulse racing with its looks, aggressive styling and cutting edge performance, the CB Hornet 160R has caught the fancy of the youth. With the vehicle now available across Honda’s main network, this campaign is set to enhance the awareness among the target audience. We look forward to the OOH expertise that Posterscope India will bring to the table and help us build on this early success.”

    Commenting on the win, Posterscope Group India MD and Asia Pacific Regional Director Haresh Nayak said, “We are extremely happy to be associated with brand Honda. CB Hornet 160R with its macho looks and durable performance has already won hearts. We will further, ensure that the Street Naked Sports Biking momentum is continued throughout. This is an important win for us. We would like to extend our heartfelt thanks to have showed trust on us.”