ITV

Tag: Y.K Koo

  • Hyundai Motors launches ‘Brilliant Moment’ campaign

    Hyundai Motors launches ‘Brilliant Moment’ campaign

    MUMBAI: India’s second largest car manufacturer and largest exporter Hyundai Motors India Ltd, has launched a unique Hyundai campaign ‘Brilliant Moments’ to celebrate 20 years of sales and production in the Indian market. The campaign will invoke nostalgic memories to connect with 5.5 million valuable Hyundai customers.

    The Brilliant Moments Campaign will provide a unique experience through various experiential marketing, sales and service initiatives at all Hyundai touch points and invite the customers of Santro, Accent and i10 to share their brilliant moment stories.

    Hyundai Motor India MD and CEO YK Koo said, “As we set our vision for the next 20 years to become the most beloved and trusted, modern premium brand, attain market leadership and be a great place to work, we want to thank and extend gratitude to all our customers who entrusted us with their love, trust and became a part of this beautiful journey in the past 20 years.”

    “Since the launch of Santro in 1998, evolution of a revolution has been the DNA of Hyundai. As a Dynamic and modern premium brand, with a strong philosophy of making in India for the world, our products have redefined the auto industry and are a true expression of Hyundai’s innovation, global technology-led Elexecution and our futuristic approach towards clean and connected mobility solutions. We would like to continue this successful journey for the next 20 years and realise our vision of becoming lifetime partners in automobile and beyond,” he added

    From 27 June to 31 July Hyundai will be releasing an emotionally connecting films ‘The Deal with ACCENT’ and ‘Army with SANTRO’ and will be promoted on social media and digital platforms.

    Top 10 brilliant stories will be promoted for voting and the top three films with highest votes would be chosen as winners. The winners will be gifted Hyundai cars at a mega event in presence of our corporate brand ambassador Shah Rukh Khan, a domestic holiday for 10 couples and 1000 gift vouchers for lucky winners.

    To commemorate these 20 years and trust in brand Hyundai, the customers of the three models can avail special service like free comprehensive car inspections, 10 per cent discount on spare parts and 20 per cent discount on mechanical labour, oil and value added services during the month of July 2018.

  • Hyundai launches ‘Swachh Can’ supporting Swachh Bharat Abhiyan

    Hyundai launches ‘Swachh Can’ supporting Swachh Bharat Abhiyan

    MUMBAI: Hyundai Motor India has launched ‘Swachh Can’, a portable bin for all Hyundai cars under its new CSR pillar for India- ‘Swachh Move’ supporting the nationwide campaign Swacch Bharat Abhiyan.

    The brand is the country’s second largest manufacturer of passenger cars and the number one exporter since inception. 

    Hyundai Motor India MD and CEO Y K Koo says, “As a caring manufacturer and in-line with the nationwide Clean India Movement, we have developed Swacch Can, a portable bin for all Hyundai Cars.” 

    Hyundai recently conducted a survey of car owners and found 98 per cent respondents deeply care about cleanliness of outside infrastructure such as streets, roads and more than 95 per cent respondents favoured they would prefer a portable covered bin inside the car in which waste items could be conveniently disposed-off, this led us to another innovation of Swachh Can. 

    Starting from 1 March 2018, the entire Hyundai product line-up will come with factory-fitted Swachh Cans.

    Hyundai Corporate brand ambassador, Shah Rukh Khan adds, “I admire Hyundai for their socially relevant campaigns that are so pertinent to every individual. Swachh Can is a simple yet powerful idea and I would like to request every single car owner to go ahead and use it and play their role in the Clean India Movement.”

    To reach the masses with a strong message of Clean India for keeping Indian Roads Clean, Hyundai will promote #SwachhCan across the country through distribution in all Hyundai dealerships and service workshops.

  • Hyundai Motor India is official partner BCCI

    Hyundai Motor India is official partner BCCI

    MUMBAI:  Hyundai Motor India Ltd. (HMIL), the country’s largest passenger car exporter and second largest car manufacturer has entered into a four year partnership with the apex cricket body, Board of Control for Cricket in India (BCCI), as an Official Partner for all its matches in India along with exclusive category rights.

    Commenting on the partnership, Hyundai Motor India Ltd.  managing director and CEO  Y K Koo said, “Hyundai is extremely proud to be the Official Partner of the Board of Control for Cricket in India (BCCI) for the next four years. Indians love their cricket, and they love their cars and that’s one of the reasons Hyundai has always been closely associated with a sport like cricket. We want to keep the excitement around Hyundai brand by engaging our customers at every point. This partnership is a part of Hyundai’s efforts to expand its presence in global sporting activities like Cricket, Football, Golf and World Rally Championship across worldwide markets. Hyundai sees this cricket partnership as a core element of its strategy, playing a vital role in connecting global customers to our brand.”

    At an official signing ceremony, Honorary Secretary of Board of Control for Cricket in India (BCCI) Anurag Thakur  said, “We are glad to welcome Hyundai on board as the Official Partner for all international matches organized by BCCI in India. Hyundai is a global automotive leader and we look forward to working together for the next four years to deliver a strong partnership at all our matches in India.”

    As a dynamic automotive brand, Hyundai has always connected with sports globally. Aside from providing the vehicles, Hyundai will initiate innovative activities during the tournaments to enable Cricket Fans in various parts of the country to ‘Experience Hyundai’. To reach out to people in multiple cities, Hyundai will conduct Trophy Tours in association with BCCI to build the excitement prior to the tournaments. In-stadia car display and branding at team dug-outs during T20 matches` will be the major on-ground promotional activities during the tournaments. 

    Hyundai is the Official Partner of BCCI for all matches to be played over the period of four years across the three formats – Test, One day, and T20. Under this agreement, a Hyundai fleet of premium cars would be used for transporting the various stakeholders of the game throughout the event. The Hyundai fleet offers a collection of versatile vehicles providing travelers exceptional comfort and safety for transfers to and from matches and official engagements. An array of premium features and design elements ensure drivers and passengers are able to fully enjoy state-of-the-art technology, superior levels of comfort, and stylish interior and exterior design.

  • Hyundai Motor India is official partner BCCI

    Hyundai Motor India is official partner BCCI

    MUMBAI:  Hyundai Motor India Ltd. (HMIL), the country’s largest passenger car exporter and second largest car manufacturer has entered into a four year partnership with the apex cricket body, Board of Control for Cricket in India (BCCI), as an Official Partner for all its matches in India along with exclusive category rights.

    Commenting on the partnership, Hyundai Motor India Ltd.  managing director and CEO  Y K Koo said, “Hyundai is extremely proud to be the Official Partner of the Board of Control for Cricket in India (BCCI) for the next four years. Indians love their cricket, and they love their cars and that’s one of the reasons Hyundai has always been closely associated with a sport like cricket. We want to keep the excitement around Hyundai brand by engaging our customers at every point. This partnership is a part of Hyundai’s efforts to expand its presence in global sporting activities like Cricket, Football, Golf and World Rally Championship across worldwide markets. Hyundai sees this cricket partnership as a core element of its strategy, playing a vital role in connecting global customers to our brand.”

    At an official signing ceremony, Honorary Secretary of Board of Control for Cricket in India (BCCI) Anurag Thakur  said, “We are glad to welcome Hyundai on board as the Official Partner for all international matches organized by BCCI in India. Hyundai is a global automotive leader and we look forward to working together for the next four years to deliver a strong partnership at all our matches in India.”

    As a dynamic automotive brand, Hyundai has always connected with sports globally. Aside from providing the vehicles, Hyundai will initiate innovative activities during the tournaments to enable Cricket Fans in various parts of the country to ‘Experience Hyundai’. To reach out to people in multiple cities, Hyundai will conduct Trophy Tours in association with BCCI to build the excitement prior to the tournaments. In-stadia car display and branding at team dug-outs during T20 matches` will be the major on-ground promotional activities during the tournaments. 

    Hyundai is the Official Partner of BCCI for all matches to be played over the period of four years across the three formats – Test, One day, and T20. Under this agreement, a Hyundai fleet of premium cars would be used for transporting the various stakeholders of the game throughout the event. The Hyundai fleet offers a collection of versatile vehicles providing travelers exceptional comfort and safety for transfers to and from matches and official engagements. An array of premium features and design elements ensure drivers and passengers are able to fully enjoy state-of-the-art technology, superior levels of comfort, and stylish interior and exterior design.