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Tag: Y-Films

  • Neha Kakkar pays Tribute to Friendship with Mindshare, Y-Films & Brooke Bond Red Label’s 6 Pack Band 2.0

    Neha Kakkar pays Tribute to Friendship with Mindshare, Y-Films & Brooke Bond Red Label’s 6 Pack Band 2.0

    MUMBAI: Neha Kakkar, one of the most popular singers of this generation, known for her chartbusters like Chull, Kaala Chashma, London Thumakda and more has now extended support for mental health & disability by cutting a new single with a special needs band. The band created by Mindshare & Yash Raj Film’s youth wing Y-Films, titled Brooke Bond Red Label 6-Pack Band 2.0 comprises 6 differently abled teens with incredible music skills. And the track, ‘The Isspeshal Yaar Song’ celebrates the friends who stand by you in times of need and otherwise.

    Speaking about her collaboration, Neha said, “When I was first introduced to the band, I couldn’t believe the talent that I saw. They are such sweet kids, filled with innocence. In the few hours that I spent with them, all I remember was being happy. I wish our whole world was filled with isspeshal friends like these, then it would certainly be a much better place!”

    Mindshare India, President, Client Leadership, Amin Lakhani added, “The third song in the life of 6 Pack Band 2.0 is a heartening take on friendship. Despite the fact that the society turns a blind eye towards these special kids, especially at the playground, these kids always find a way to make friends. This celebration of true friendship is stupendously encapsulated in Neha Kakkar’s  melodious voice and the sweet moments of fun and fulfillment between our 6 lovely band members. I’m sure this song will give you goosebumps and would encourage everyone to take that first step of friendship towards these truly ‘Isspecial’people!

    Reiterating Brooke Bond Red Label’s commitment to this inclusive initiative, Hindustan Unilever, General Manager, Beverages, Shiva Krishnamurthy said, “With each new song, Brooke Bond Red Label 6-Pack Band 2.0 is highlighting a relevant and significant aspect about the differently abled. This resonates with Brooke Bond Red Label’s credo of celebrating togetherness irrespective of gender, age, ability or disability. Everyone needs friends, so saluting friendships with these talented young people is special for us too.”

    The music video for the song was made special courtesy a trip to the fantastic Imagica Adlabs Amusement Park. The band with their best friends spent a day on rides, attractions and more. From rollercoasters, Gold Rush Express, Tubby Take Off to the newly opened celebrity museum, Snow Park and yummy food to boot, it became the perfect location to celebrate friendship. Adlabs Imagica, Director, Mrs. Pooja Shetty Deora, added, “We are proud to have hosted the kids from the 6 Pack Band 2.0 and their friends during this shoot, it was a lot of fun and learning. We must make space for those that are differently abled to have a society that is fair and equal to all.”

    The music video directed by ace Bollywood choreographer Adil Shaikh is triggered by the insight that often the biggest challenges people with special needs face, are not in the classroom, but on the playground. That of making friends and keeping them. That’s why those who stick it out with them, and stand up for them are isspeshal. So the video features photographs of people with special needs with their best friends from around the world including Singapore, US, UK, Australia and various parts of India. Some of the special needs children, in fact, even just sent in a picture with their pet as they considered them their best friends.

    Head of Y-Films, Ashish Patil said, “We couldn’t have found a better yaar than the supremely talented Neha Kakkar to make this 6 Pack Band 2.0 song even more isspeshal. Neha helped us celebrate those isspeshal friends from across the globe who help make this world a better place!”

    Mindshare & Y-Films ka Brooke Bond Red Label Band 2.0 features Ananya, Anjali, Maitreya, Parth, Prerna & Rishaan. The songs are written by Kumaar and composed by Shameer Tandon who is also the curator of the project. 6-Pack Band 2.0 is conceived & produced by Ashish Patil and this is their 3rd single and music video. The songs are showcased on Y-Films’ YouTube channel and available on all popular music platforms. Their previous collaborations include a launch by Karan Johar and a collaboration with Vishal Dadlani. There are 3 more singles to follow. Hopefully this campaign will help take one step forward in creating greater awareness for mental health & disability and push people to take the effort to make friends with people with special needs.

  • Brooke Bond’s new campaign features differently abled teens

    Brooke Bond’s new campaign features differently abled teens

    MUMBAI: The ignorant often refer to people with special needs as ‘paagal’ or ‘mad’. Y-Films, the youth films wing of Yash Raj Films has launched the second single of India’s first ‘Isspeshal Band’, the Brooke Bond Red Label 6-Pack Band 2.0 titled, ‘Dil Toh Paagal Hai’.

    The song flips that on its head by telling people that if not discriminating between people or listening to your heart is at times considered crazy, then we all need to celebrate that madness. Because the heart, after all, is crazy. The band is an exciting new music collective of six differently abled teens with special needs but incredible music skills and passion. Conceived and produced by Ashish Patil, the project is curated by Shameer Tandon. The new version is a collaboration with ace singer-composer-song writer-rockstar Vishal Dadlani.

    The iconic track from Yash Chopra’s cult classic film featuring Shahrukh Khan, Madhuri Dixit and Akshay Kumar has been recreated by Shameer with additional lyrics by Kumaar. The new music video directed by Adil Shaikh features around 100 students, teachers, counsellors, therapists and staff of The Gateway School of Mumbai, a special needs school celebrating life and accepting each and everyone as they are.

    Hindustan Unilever general manager for Brooke Bond Red Label Shiva Krishnamurthy says, “It is wonderful to get Brooke Bond Red Label 6 Pack Band 2.0 into the next gear with an iconic chartbuster song like DTPH. The celebratory spirit of this song resonates with the way Brooke Bond Red Label approaches its purpose of urging people to break barriers, shed their prejudices and make the world a more welcoming place.”

    Mindshare India President of client leadership Amin Lakhani adds, “The new song in the journey of 6 Pack is a fabulous take on the iconic Dil Toh Pagal Hai. In its new avatar it delivers a telling story of how society labels people with special needs as abnormal and questions that If living in the moment or living life without inhibitions is Pagalpan then so be it – because that’s the way to live. A brilliant rendition of a song that is a legend, now delivers a call for acceptance and non-judgement and there s no one better than a Vishal Dadlani – an absolute energy powerhouse who could do such an astounding job at this song. I’m sure this song will melt hearts and make people have a relook at their own considerations of special needs people.”

    Y-Films head Ashish Patil mentions, “The special needs community has always been all heart. And the heart doesn’t differentiate between caste, colour, gender, ability or disability. That’s one thing we all need to learn to truly make this world a more ‘isspeshal’ place. We are honoured and thrilled beyond bits to present this thumping new version of Yashji’s cult classic to spread this important message.”

    According to World Health Organisation’s estimates, 20 per cent of the world requires some form of medical intervention for a mental health issue. But 80 per cent cases go unreported due to the stigma attached. This entire campaign hopes to build greater awareness, understanding and acceptance about mental health and disability and, of course, create some kickass music along the way, that will hopefully drive everyone’s dil paagal!

  • The making of the 6 Pack Band videos to the Cannes Grand Prix story

    The making of the 6 Pack Band videos to the Cannes Grand Prix story

    MUMBAI: After putting India on the international creative map by winning the Grand Prix at Cannes Lions International Festival of Creativity 2016, the 6 Pack Band is all set to release its much awaited sixth and last music video; this time showcasing Rahat Fateh Ali Khan and the leads from YRF’s upcoming blockbuster, Sultan.

    In line with the last five videos that featured the likes of Sonu Nigam, Hrithik Roshan and Arjun Kapoor, the band’s latest video also promises a star studded entertainer package that engages its audience in a meaningful conversation about accepting the third gender in our society. 

    Put together by Y-Films with Ashish Patil at the helm of the project, the first music video ‘Hum Hain Happy’ showcasing the six transgender band members, sent ripples across the social as well as advertising network for its sheer organic reach and the core idea behind the concept. 

    public://6 Pack Band Inset_0.jpg

    Several did a double take initially to see FMCG giant Hindustan Unilever’s flagship tea brand, Brooke Bond Red Label as the brand partner —  made possible by its agency Mindshare Fulcrum’s effort. That soon translated into appreciation for the brand when the organic reach numbers rolled out. Winning the coveted Grand Prix for Glass Lions category at Canes Lions 2016 was the cherry on the cake.

    Read Mindshare and HUL’s reaction after their Cannes Lions win for 6 pack band here:http://www.indiantelevision.com/mam/marketing/mam/hindustan-unilever-and-mindshare-mumbai-bag-grand-prix-at-cannes-lions-2016-160621

    Contrary to the current pomp and cheer for the initiative, Patil assured that the journey to make the 6 Pack Band a reality wasn’t quite so rosy.

    In fact, Patil had made up his mind to execute the idea on his own if he didn’t get support from any brand. “This is something we have been wanting to do for a while. I never pitch an idea unless I am sure I can execute it. It wasn’t a traditional idea and was fairly outrageous, if I may add.”

    What he was sure of was it was impossible to do justice to the idea unless Y- Films had the right brand partner that believed in the cause. The timing aligned with Mindshare’s Content Day for HUL, for which Patil received a brief. Patil noticed the idea had a great fit with Brooke Bond Red Label. 

    In Patil’s own words, there couldn’t have been a better brand partner than HUL’s flagship tea Brooke Bond Red Label for this project, as it adhered to the idea of ‘making the world a more welcoming place a cup at a time.” 

    Much to Patil’s trepidation, the first hearing of the idea threw the officials at HUL off, together with the team at Mindshare Fulcrum. ”Without exaggeration, I created 19 presentations for this project which subsequently was passed through Mindshare, GroupM and HUL, and within HUL at several levels — be it the media team, the brand team, regional heads or the category heads,” shared Patil.  

    Recalling one of the many board meetings Patil attended with HUL following the pitch, he shared the several concerns raised from the brand’s’ side. “I remember someone point out that the brand’s association with the content could mislead or misinform the consumer about the product. Brooke Bond Red Label is sold among families in tier II and tier III cities in India. What if it is mistaken for a chai targeted at the transgender community by the consumers there? It may sound odd now, but those are valid concerns that the brand needed to think over before going through with the campaign.”

    “But I must give it to Mindshare for backing us up as much as was necessary, to push the idea through not only it through its own system, but also within HUL,” he added.

    Ultimately the power of the idea, and Mindshare’s constant support won the brand over. “Not to mention that we had an incredible aide in the form of Shiva Krishnamurthy, the general manager of marketing for the tea segment at HUL. He was convinced of the idea’s power from the beginning. Once he understood how the content aligned with Brooke Bond’s brand statement, he was a pillar of support through and through.”

    Patil made it very clear that the intent behind the concept and the chosen topic was never to be provocative to bait eyeballs. “We pitched it like we would pitch any other band. I could have been launching maybe a boy band for that matter. The fact that it happened to be transgender possibly made it more outrageous, but we didn’t shift the focus from them being band members primarily.”

    Should more FMCG brands take a leaf from this and keep an open mind for unconventional content or communication that is beyond its comfort zones? “I certainly hope that 6 Pack band’s success translates into brands funding more on ideas which are not traditional or core to the brand’s’ communication. Consumers need something different from the same vanilla 30 seconds advertising trope that the industry is used to giving,” said Patil.

    Instead of chasing after ratings, revenues, and brand recognition, Patil hoped that this encourages brands to stand by causes and content because ‘it is the right thing to do.’ The recognition and numbers would follow, Patil frankly stated, echoing the sentiments behind the famous one-liner from Aamir Khan’s character from The 3 Idiots. 

    “When brands aren’t trying too hard to campaign themselves and actually let the content speak for itself, it has an immense potential for returns both tangible and intangible,” he added in parting.

  • The making of the 6 Pack Band videos to the Cannes Grand Prix story

    The making of the 6 Pack Band videos to the Cannes Grand Prix story

    MUMBAI: After putting India on the international creative map by winning the Grand Prix at Cannes Lions International Festival of Creativity 2016, the 6 Pack Band is all set to release its much awaited sixth and last music video; this time showcasing Rahat Fateh Ali Khan and the leads from YRF’s upcoming blockbuster, Sultan.

    In line with the last five videos that featured the likes of Sonu Nigam, Hrithik Roshan and Arjun Kapoor, the band’s latest video also promises a star studded entertainer package that engages its audience in a meaningful conversation about accepting the third gender in our society. 

    Put together by Y-Films with Ashish Patil at the helm of the project, the first music video ‘Hum Hain Happy’ showcasing the six transgender band members, sent ripples across the social as well as advertising network for its sheer organic reach and the core idea behind the concept. 

    public://6 Pack Band Inset_0.jpg

    Several did a double take initially to see FMCG giant Hindustan Unilever’s flagship tea brand, Brooke Bond Red Label as the brand partner —  made possible by its agency Mindshare Fulcrum’s effort. That soon translated into appreciation for the brand when the organic reach numbers rolled out. Winning the coveted Grand Prix for Glass Lions category at Canes Lions 2016 was the cherry on the cake.

    Read Mindshare and HUL’s reaction after their Cannes Lions win for 6 pack band here:http://www.indiantelevision.com/mam/marketing/mam/hindustan-unilever-and-mindshare-mumbai-bag-grand-prix-at-cannes-lions-2016-160621

    Contrary to the current pomp and cheer for the initiative, Patil assured that the journey to make the 6 Pack Band a reality wasn’t quite so rosy.

    In fact, Patil had made up his mind to execute the idea on his own if he didn’t get support from any brand. “This is something we have been wanting to do for a while. I never pitch an idea unless I am sure I can execute it. It wasn’t a traditional idea and was fairly outrageous, if I may add.”

    What he was sure of was it was impossible to do justice to the idea unless Y- Films had the right brand partner that believed in the cause. The timing aligned with Mindshare’s Content Day for HUL, for which Patil received a brief. Patil noticed the idea had a great fit with Brooke Bond Red Label. 

    In Patil’s own words, there couldn’t have been a better brand partner than HUL’s flagship tea Brooke Bond Red Label for this project, as it adhered to the idea of ‘making the world a more welcoming place a cup at a time.” 

    Much to Patil’s trepidation, the first hearing of the idea threw the officials at HUL off, together with the team at Mindshare Fulcrum. ”Without exaggeration, I created 19 presentations for this project which subsequently was passed through Mindshare, GroupM and HUL, and within HUL at several levels — be it the media team, the brand team, regional heads or the category heads,” shared Patil.  

    Recalling one of the many board meetings Patil attended with HUL following the pitch, he shared the several concerns raised from the brand’s’ side. “I remember someone point out that the brand’s association with the content could mislead or misinform the consumer about the product. Brooke Bond Red Label is sold among families in tier II and tier III cities in India. What if it is mistaken for a chai targeted at the transgender community by the consumers there? It may sound odd now, but those are valid concerns that the brand needed to think over before going through with the campaign.”

    “But I must give it to Mindshare for backing us up as much as was necessary, to push the idea through not only it through its own system, but also within HUL,” he added.

    Ultimately the power of the idea, and Mindshare’s constant support won the brand over. “Not to mention that we had an incredible aide in the form of Shiva Krishnamurthy, the general manager of marketing for the tea segment at HUL. He was convinced of the idea’s power from the beginning. Once he understood how the content aligned with Brooke Bond’s brand statement, he was a pillar of support through and through.”

    Patil made it very clear that the intent behind the concept and the chosen topic was never to be provocative to bait eyeballs. “We pitched it like we would pitch any other band. I could have been launching maybe a boy band for that matter. The fact that it happened to be transgender possibly made it more outrageous, but we didn’t shift the focus from them being band members primarily.”

    Should more FMCG brands take a leaf from this and keep an open mind for unconventional content or communication that is beyond its comfort zones? “I certainly hope that 6 Pack band’s success translates into brands funding more on ideas which are not traditional or core to the brand’s’ communication. Consumers need something different from the same vanilla 30 seconds advertising trope that the industry is used to giving,” said Patil.

    Instead of chasing after ratings, revenues, and brand recognition, Patil hoped that this encourages brands to stand by causes and content because ‘it is the right thing to do.’ The recognition and numbers would follow, Patil frankly stated, echoing the sentiments behind the famous one-liner from Aamir Khan’s character from The 3 Idiots. 

    “When brands aren’t trying too hard to campaign themselves and actually let the content speak for itself, it has an immense potential for returns both tangible and intangible,” he added in parting.

  • Y-Films’ launches Love Shots fifth short film ‘Fired’

    Y-Films’ launches Love Shots fifth short film ‘Fired’

    MUMBAI: Y-Films has launched a new film titled Fired, the fifth film in a series of six. The film premieres on Yotube today, 4 April 2016. Fired has Salim Merchant and Tillotama Shome.

    Love Shots is an anthology of six short films that explore love in every form, shape and stage in life. It features an absolute never-before coming together of some of the most exciting actors playing delightful characters including Nimrat Kaur, Tahir Raj Bhasin, Salim Merchant, Tillotama Shome, Saqib Saleem, Shweta Tripathi, Farida Jalal, Kulbhushan Kharbanda, Rhea Chakraborty, Saba Azad and Mohit Marwah, Swanand Kirkire, Shubham Tukaram, Shravani Desai among others. And the soundtrack features 6 original songs by some of the freshest upcoming musicians of today showcasing a range of genres. The 6 music videos will be attached to each individual short film and have been directed by Shraddha Pasi Jairath.

    Directed by Ankur Tewari, the film Fired tells the story of a young upwardly mobile couple where the wife who’s in a corporate job is fired and meets her chef husband who makes a shocking revelation of his own. The short also features a unique Hindi jazz song as part of the original soundtrack composed and performed by Subhi Khanna.

    “I never thought that acting is such an involved art form until I actually started preparing for it. Being a composer and scoring for films like Ab tak Chappan and Chak De! India, among others, I always followed the actor’s timing to know where to score and where not to and I was intrigued with the idea of acting. I’m fortunate to have Ankur (director) and Tillotama who is such a fine actress to spend hours doing readings and workshops preparing for my character”, added Merchant.

    Director Ankur Tewari said, “It was amazing working with Salim. He was acting for the first time and he surprised me with his acting abilities. I never thought he would be as good an actor as a musician. Tillotama was amazing as always. They both set off each other’s chemistry very well. The story was quite interesting as well, as it deals with the highs and lows of a relationship, and shows the dark patches that every couple goes through and has to overcome.”

    The music for Love Shots is available on Wynk music for a period of 3 days before its release.

    “Airtel has been a pioneer in the Indian telecom industry and is leading the 4G growth story in the country. Smartphones and fast mobile internet have transformed the way we consume content, with video emerging as the most popular form. Consumers, in particular, the multi-tasking youth, are looking for engaging video content to snack on and we believe Love Shots from YRF will set a new benchmark in short storytelling. As the leading smartphone network, Airtel is very excited to be a part of this innovative project”, added Airtel director consumer business Srini Gopalan.

    Watch the 5th short film ‘Fired’ from Love Shots here:

  • Y-Films’ launches Love Shots fifth short film ‘Fired’

    Y-Films’ launches Love Shots fifth short film ‘Fired’

    MUMBAI: Y-Films has launched a new film titled Fired, the fifth film in a series of six. The film premieres on Yotube today, 4 April 2016. Fired has Salim Merchant and Tillotama Shome.

    Love Shots is an anthology of six short films that explore love in every form, shape and stage in life. It features an absolute never-before coming together of some of the most exciting actors playing delightful characters including Nimrat Kaur, Tahir Raj Bhasin, Salim Merchant, Tillotama Shome, Saqib Saleem, Shweta Tripathi, Farida Jalal, Kulbhushan Kharbanda, Rhea Chakraborty, Saba Azad and Mohit Marwah, Swanand Kirkire, Shubham Tukaram, Shravani Desai among others. And the soundtrack features 6 original songs by some of the freshest upcoming musicians of today showcasing a range of genres. The 6 music videos will be attached to each individual short film and have been directed by Shraddha Pasi Jairath.

    Directed by Ankur Tewari, the film Fired tells the story of a young upwardly mobile couple where the wife who’s in a corporate job is fired and meets her chef husband who makes a shocking revelation of his own. The short also features a unique Hindi jazz song as part of the original soundtrack composed and performed by Subhi Khanna.

    “I never thought that acting is such an involved art form until I actually started preparing for it. Being a composer and scoring for films like Ab tak Chappan and Chak De! India, among others, I always followed the actor’s timing to know where to score and where not to and I was intrigued with the idea of acting. I’m fortunate to have Ankur (director) and Tillotama who is such a fine actress to spend hours doing readings and workshops preparing for my character”, added Merchant.

    Director Ankur Tewari said, “It was amazing working with Salim. He was acting for the first time and he surprised me with his acting abilities. I never thought he would be as good an actor as a musician. Tillotama was amazing as always. They both set off each other’s chemistry very well. The story was quite interesting as well, as it deals with the highs and lows of a relationship, and shows the dark patches that every couple goes through and has to overcome.”

    The music for Love Shots is available on Wynk music for a period of 3 days before its release.

    “Airtel has been a pioneer in the Indian telecom industry and is leading the 4G growth story in the country. Smartphones and fast mobile internet have transformed the way we consume content, with video emerging as the most popular form. Consumers, in particular, the multi-tasking youth, are looking for engaging video content to snack on and we believe Love Shots from YRF will set a new benchmark in short storytelling. As the leading smartphone network, Airtel is very excited to be a part of this innovative project”, added Airtel director consumer business Srini Gopalan.

    Watch the 5th short film ‘Fired’ from Love Shots here:

  • Y-Films readies new web series ‘Bang Baaja Baaraat;’ ropes in Lakme as sponsor

    Y-Films readies new web series ‘Bang Baaja Baaraat;’ ropes in Lakme as sponsor

    MUMBAI: Buoyed by the success of its maiden web series called Man’s World, Yash Raj Films’ youth films wing – Y-Films is planning to launch its second web series – Bang Baaja Baaraat – on 4 November.

     

    The five-part series is directed by Anand Tiwari and written by Sumeet Vyas, Amritpal Bindra and Anand Tiwari. Bang Baaja Baaraat is thestory of two crazy families that come together for one mental wedding. 

     

    The cast includes Ali Fazal, Rajit Kapoor, Shernaz Patel, Gajraj Rao, Ayesha Raza, Neil Bhoopalam. The series will also mark the debut of YRF’s new find – Angira Dhar, who has also been signed up by the studio.

     

    Additionally, the studio has also brought on board Lakme as the sponsor of the series. 

     

    YRF talent management and Y-Films head and producer of the series Ashish Patil said, “Y-Films has always believed in pushing the boundaries of story-telling, our first series Man’s World was just the start of that journey on the web. With Bang Baaja Baaraat, we are upping the ante on the medium with one of the most incredible star casts that a web series has ever seen in India and a cinematic vision that’s never been seen on the net. The series itself is a fantastic ride, like a mad destination wedding gone wrong. Don’t miss it!”

     

    HUL vice president – skin care Srinandan Sundaram added, “Bang Baajaa Baaraat promises to be an entertaining wedding story that the young audiences will relate to. We are happy to partner with YRF on this endeavour with our brand Lakmé as this is a good opportunity to strengthen Lakmé’s image on styling for special occasions such as weddings, a pivotal moment in a woman’s life.”

     

    Mindshare Fulcrum leader Amin Lakhani said, “We, at Mindshare always thrive in coming up with unique ideas that connect a brand to its consumer. YRF’s forte of creating clutter breaking content & Mindshare’s expertise at driving innovations paves way for an iconic partnership. Given the grandeur & the star cast, we saw Bang Baaja Baaraat as a great opportunity for a contemporary brand like Lakmé. It has also given us a platform to engage the brand’s audience by creating interesting content around the series and its protagonist, Angira.”

     

    The series’ costumes have been exclusively designed and styled by Diva’ni – a YRF & KBSH brand.

  • Mere Dad Ki Maruti to release on 15 March

    Mere Dad Ki Maruti to release on 15 March

    MUMBAI: Yash Raj Films‘ (YRF) next venture Mere Dad Ki Maruti (MDKM) under the Y-Films banner, has finally got a release date. It will release universally on 15 March.

     

    For some time now, it has been seen that YRF is becoming the perfect platform for budding talent. After having successfully launched Ranveer Singh and Anushka Sharma in Band Baaja Baaraat , it followed up by casting Arjun Kapoor and Parineeti Chopra in Ishaqzaade.

     

    Through Mere Dad Ki Maruti, the production house is all set to launch Saqib Saleem and Rhea Chakraborty. Incidentally, Saqib had earlier made his debut with Mujhse Fraaandship Karoge under the same banner.

     

    MDKM is an outrageous comedy set against the backdrop of a loud Punjabi wedding in Chandigarh. The film tells the story of a boy who sneaks his dad‘s fancy new car out to impress the college hottie and how all hell breaks loose when he loses it.

     

    MDKM also stars Ram Kapoor as the khadoos dad in his first full-fledged comedy role.

     

    MDKM also marks the directorial debut of Ashima Chibber who has been associated with some of the most talented directors of our times like Shimit Amin‘s first Assistant Director (AD) on Ab Tak Chappan and Chak De India‘ among others, The director‘s last project was as first assistant director to Imtiaz Ali in Rockstar.