ITV

Tag: Xuan Zang

  • India wants Indo-Chinese pact on co-production and export of movies to China

    India wants Indo-Chinese pact on co-production and export of movies to China

    NEW DELHI: The Government today proposed that the National Film Development and its Chinese counterpart should explore the possibilities of a memorandum of understanding for joint production and distribution of films between the two countries.

    Information and Broadcasting Secretary Sunil Arora stated this in a meeting with Fuzhou People’s Association for Friendship with Foreign Countries President Yang Yue and his delegation members.

    The meeting was held here to discuss cooperation between the two countries in areas pertaining to co-production of movies and import of more Indian films to China. Joint Secretary (Films) K Sanjay Murthy and Senior Officers from the Ministry were also present during the meeting.

    Yue agreed to examine the suggestion. He invited Indian representatives to visit Fuzhou for the 3rd Silk Road International Film Festival.

    India had earlier participated as a focus country in the 2nd Silk Road International Film Festival in September last year and a delegation from the Ministry and the Directorate of Film Festivals attended the festival.

    India and China had earlier signed an Audio-Visual Co-production Agreement in September 2014.
    In the recent past, India had permitted filming of three Chinese films in the country namely: ‘Lost in India’, ‘Kung Fu Yoga’ and ‘Xuan Zang’. The film ‘Xuan Zang’ was a co-production between the Chinese Film Company Ltd. and Eros (India) International. The movie ‘Kung Fu Yoga’ is currently being filmed in India.

  • India wants Indo-Chinese pact on co-production and export of movies to China

    India wants Indo-Chinese pact on co-production and export of movies to China

    NEW DELHI: The Government today proposed that the National Film Development and its Chinese counterpart should explore the possibilities of a memorandum of understanding for joint production and distribution of films between the two countries.

    Information and Broadcasting Secretary Sunil Arora stated this in a meeting with Fuzhou People’s Association for Friendship with Foreign Countries President Yang Yue and his delegation members.

    The meeting was held here to discuss cooperation between the two countries in areas pertaining to co-production of movies and import of more Indian films to China. Joint Secretary (Films) K Sanjay Murthy and Senior Officers from the Ministry were also present during the meeting.

    Yue agreed to examine the suggestion. He invited Indian representatives to visit Fuzhou for the 3rd Silk Road International Film Festival.

    India had earlier participated as a focus country in the 2nd Silk Road International Film Festival in September last year and a delegation from the Ministry and the Directorate of Film Festivals attended the festival.

    India and China had earlier signed an Audio-Visual Co-production Agreement in September 2014.
    In the recent past, India had permitted filming of three Chinese films in the country namely: ‘Lost in India’, ‘Kung Fu Yoga’ and ‘Xuan Zang’. The film ‘Xuan Zang’ was a co-production between the Chinese Film Company Ltd. and Eros (India) International. The movie ‘Kung Fu Yoga’ is currently being filmed in India.

  • BBC to conduct marketing campaign around the Olympics

    BBC to conduct marketing campaign around the Olympics

    MUMBAI: BBC has announced that BBC Sport’s marketing campaign for the forthcoming Olympic Games in China will be based upon the traditional Chinese folklore Journey To The West.

    The campaign, which will air in late July, will include animations and music especially produced by Jamie Hewlett and Damon Albarn.

    BBC Sport Executive Producer, Jonathan Bramley, and the Head of Marketing and Communications, Louisa Fyans, decided to produce an integrated titles and marketing campaign based on the folklore Journey To The West for the Beijing Olympics.

    BBC Sport executive producer Jonathan Bramley said, “This has been a really exciting collaboration – to work with such renowned artists as Jamie and Damon is a real plus for BBC Sport. Their treatment of the trail and titles will kick start our Olympic coverage in a really different, energetic way.”

    Hewlett and Albarn worked alongside the BBC to adapt Journey To The West, an epic quest for enlightenment, into the Olympic trail and titles. The London-based pair developed the animation and music especially for the BBC.

    The campaign will feature the characters of Monkey, Pigsy and Sandy using Olympic sports on their journey to Beijing and the Bird’s Nest stadium. The sports represented include gymnastics, hammer, sprinting and diving.

    Artist/designer Jamie Hewlett said, “The idea is that you tell the entire story of Journey To The West in a two-minute opening sequence, which is basically them on their way to the Olympic stadium, the Birds’ Nest stadium.”

    The Beijing Olympics marketing campaign will feature promotional activity across TV, radio, online, mobile and interactive. It will also play throughout the Beijing Olympics programming via title sequences, in programme graphics and set design.

    A two-minute sequence is being created that will be played out in full as well as 60, 50, 30, 20 and 10 second versions, which will be used for trails and titles.

    BBC Sport Marketing worked with retained agency RKCR to develop the strategic direction and creative realisation of the idea. Red Bee Media produced the trails and title sequence with Zombie Flesheaters and Passion Pictures.

    The aim is to target younger audiences through high profile websites such as Facebook, Bebo, MSN and social networking sites as well as mobile activity.

    The folklore is based on characters taken from the story of Monkey King, one of the four classic novels written by Wu Chen-en during the Ming Dynasty (1500–1584).

    The story has many layers of meaning and may be read on many different levels such as a quest, fantasy, personal search for self-cultivation, or a political/social satire.

    The story is an account of a monk, Xuan Zang (602-664), who went to India in the 7th Century to seek Buddhist scriptures to bring back to China.