ITV

Tag: XTreme

  • MTV ups the ‘Xtreme’ factor for Roadies fans with the launch of world’s first staring game via mobile ‘#DareToStare’

    MTV ups the ‘Xtreme’ factor for Roadies fans with the launch of world’s first staring game via mobile ‘#DareToStare’

    MUMBAI: Roadies is iconic. And with its soaring popularity over the years, the show has become a life goal for many. Be it by sheer participation or watching it at home, Roadies is what one would call, part of one’s being. Honoring all those who have contributed in making the MTV Roadies phenomenon a benchmark in the country, the channel with its 2018 Roadies themed ‘Xtreme’ has launched the first virtual task – ‘Dare To Stare’ from 7th May – 2nd July 2018.

    The ultimate Roadie, Rannvijay Singha will host ‘Dare To Stare’ challenge on all social media platforms inviting the participants to test their power to stare. The one who can stare at him in the eye for the longest will find a place in the Roadie’s fan leader-board. Every week the top scorer will stand a chance to win MTV goodies with their name on the leader board. The ultimate roadie fan who will win the final battle of ‘Dare To Stare’ will be awarded with a high-end OPPO phone. 

    Commenting on the initiative, Viacom18, Head Marketing, Youth Entertainment, Navin Shenoy said, “We believe in the power of engaging with our audience in innovative ways. Be it through our shows or initiatives. ‘Dare To Stare’ challenge is our way to involve the loyal fans of Roadies further and give them a first-hand experience of India’s longest running adventure-based reality show from wherever they are. This world’s first-of-its-kind interactive banner is a fun virtual battleground for the Roadies enthusiasts who want to connect with the show on a personal level.”

    On devising the virtual gaming task, Madison India, Vice President,  Jolene Fernandes Solanki said, “MTV being the number 1 youth brand and an innovator keeps inspiring us to come up with new age solutions. As at Madison we also have a massive focus on technology to deliver brand solutions. Daretostare.in is one solution where we leveraged Artificial Intelligence’s potential by incorporating optical flow detection and face tracking technology to deliver a stare challenge over the mobile platform.”

    MTV Roadies has left no stone unturned in keeping the consumers engaged through a power-packed amalgamation of exhilarating activities. The Dare To Stare Challenge, India’s first virtual ‘Xtreme’ task has been specially designed with innovative technology to engage the youth and give them an experience of adrenaline rush that resonates with Roadies. Taking the ‘Xtreme’ season a notch higher, the world will be introduced to the first ever mobile starring game that will boast of virtual staring face-off which will be available for all android users across the world.

  • XTreme brings social media native creators into broadcast, leads sports content incubation

    CANNES: XTreme Video, the leading multi-platform network for extreme creators, today announces that select digital creators in their network will have two series premiere on international broadcast networks INsight TV and Outside TV: the second season of “MTB Insights” and the first season of “Inside the Masters of Dirt.”

    By bringing social media and YouTube native creators into the broadcast space, XTreme Video is making it known they are a leading incubator for the highest-quality extreme sports content in the world.

    The worldwide visibility, credibility and reach that broadcast television offers is very attractive for digital creators. Concurrently, creators offer huge opportunities to broadcasters looking to attract and engage with fans directly through social media.

    “XTreme Video sees great potential in the originality and resourcefulness of our network of digital creators and we want to translate this social media success into returns for broadcasters,” says XTreme Video CEO Gregg Bywalski. “The extreme sports community has grown exponentially in recent years because of the high-quality content produced as well as the sheer spectacle of these stunts and performances, especially when they’re in 4K formats. It’s time for the broadcast world to embrace them.”

    XTreme Video’s journey from their humble beginnings as a distributor of niche surf documentaries on VHS to a digital powerhouse boasting an umbrella network of the world’s most popular extreme sports digital creators is a testament to their adaptability in a constantly evolving entertainment landscape. All the while, the XTreme Video team has cultivated relationships with television networks around the world through their distribution arm, giving them an edge on other MPNs that can’t tout this.

    The “Inside the Masters of Dirt” series, which was purchased by Insight TV during MIPCOM last fall, follows the adrenaline-addicted crew that produces the popular freestyle motocross arena show of the same name. The Masters of Dirt crew, a part of the XTreme Video Network, boasts upwards of 2 million fans on social media. Their larger than life personalities and the epic visual nature of their shows made it an authentic choice for Insight TV’s international audiences. The first episode will premiere exclusively on Insight TV on April 22nd, 2017, and will also be available on their SVOD service the following day for worldwide fans.

    Information about broadcast availability:

    Germany (HD+: 3M House Holds)

    UK (Sky: 9M HH)

    Portugal (Vodafone: 1M HH)

    Spain (Vodafone: 1M HH)

    Switzerland (Swisscom: 1.3M HH)

    Russia (TriColor: 12.5M HH)

    USA: TBD

    “MTB Insights” filmed by RYYS, a filmmaker and XTreme Video creator, showcases the serious hard work, perseverance and grit required by the growing sport of Mountain Biking. The new season was filmed over the course of one year and follows the top riders on the planet. RYYS is a young Polish director who started filming as an amateur MTB and BMX rider, giving him a solid foundation to start his filmmaking career in the extreme sports industry. As a trusted resource to the mountain bike professionals, RYYS brings an ability to capture the sport in an intimate way that follows its extreme highs and lows, crashes and jumps alike.

    The series was broadcast on Outside TV in the United States early March 2017 and later this year on the French TV channel TREK TV. Worldwide MTB fans will be able to rent or purchase the series on major digital platforms on 13 April, 2017.

  • Two popular BMX content creators join XTreme video multi-platform network

    Two popular BMX content creators join XTreme video multi-platform network

    CANNES: XTreme Video, the leading Multi-Platform Network (MPN) for extreme athletes and creators with over 200 million views each month and more than 50 million social followers, today announced the addition of two of YouTube’s top BMX creators, KinkBMX and Boqer123, to the XTreme Video network. Heading into MIPCOM 2016, XTreme Video’s social networks provide a space for prime cross-promotion with the creators, most of whom have already amassed a huge social following themselves before joining the XTreme Video team.

    “We are in awe of how Boqer123 and KinkBMX grew their own devoted audiences within the extreme sports fan base through their zealous use of social media and great content creation,”says Gregg Bywalski, CEO of XTreme Video. “We’re very excited to welcome our new creators to the XTreme Video family and introduce them to our passionate and international growing community. We look forward to create new opportunities with our creators to think, create and share exciting new stories tailored to their millennial audiences with broadcasters and major platforms.”

    Founded in 2011, Boqer123 is a crew that creates original BMX webisodes. Alongside his YouTube shenanigans, the founder of Boqer123, Josh James, has also launched a clothing brand. Boqer123 grew its community into one of the most followed BMX and lifestyle brand on social network channels with +320K subscribers across all social platforms.

    “I’ve used a few MCN’s before I signed with XTreme Video, and I can safely say I’ve felt used by all of them,”said James. “However, XTreme Video are completely different. They make you feel like you’re their only client, giving off a very personal feel to the relationship. Not only that, but there’s a personal level to the communication which makes you feel like friends as opposed to partners. I’ve only been signed for a short period of time, but I know it’ll be a great future together.”

    KinkBMX is a BMX bike part supplier based out of Rochester, NY who also create high-quality videos, highlighting the newest gear, tricks and the BMX lifestyle. KinkBMX has build over the years an engaged community around its brand with +512K subscribers across their social platforms.

    XTreme Video continues to discover, develop, and support independent creators by enabling them to produce and sell their work, such as video content and merchandise, through their digital distribution network, Agency and e-commerce site. XTreme Video is the number one Multi-Platform Network for extreme creators. Since 1994, XTreme Video has been the home of extreme creators capturing and documenting the culture, locations and stories of extreme activities.

  • Two popular BMX content creators join XTreme video multi-platform network

    Two popular BMX content creators join XTreme video multi-platform network

    CANNES: XTreme Video, the leading Multi-Platform Network (MPN) for extreme athletes and creators with over 200 million views each month and more than 50 million social followers, today announced the addition of two of YouTube’s top BMX creators, KinkBMX and Boqer123, to the XTreme Video network. Heading into MIPCOM 2016, XTreme Video’s social networks provide a space for prime cross-promotion with the creators, most of whom have already amassed a huge social following themselves before joining the XTreme Video team.

    “We are in awe of how Boqer123 and KinkBMX grew their own devoted audiences within the extreme sports fan base through their zealous use of social media and great content creation,”says Gregg Bywalski, CEO of XTreme Video. “We’re very excited to welcome our new creators to the XTreme Video family and introduce them to our passionate and international growing community. We look forward to create new opportunities with our creators to think, create and share exciting new stories tailored to their millennial audiences with broadcasters and major platforms.”

    Founded in 2011, Boqer123 is a crew that creates original BMX webisodes. Alongside his YouTube shenanigans, the founder of Boqer123, Josh James, has also launched a clothing brand. Boqer123 grew its community into one of the most followed BMX and lifestyle brand on social network channels with +320K subscribers across all social platforms.

    “I’ve used a few MCN’s before I signed with XTreme Video, and I can safely say I’ve felt used by all of them,”said James. “However, XTreme Video are completely different. They make you feel like you’re their only client, giving off a very personal feel to the relationship. Not only that, but there’s a personal level to the communication which makes you feel like friends as opposed to partners. I’ve only been signed for a short period of time, but I know it’ll be a great future together.”

    KinkBMX is a BMX bike part supplier based out of Rochester, NY who also create high-quality videos, highlighting the newest gear, tricks and the BMX lifestyle. KinkBMX has build over the years an engaged community around its brand with +512K subscribers across their social platforms.

    XTreme Video continues to discover, develop, and support independent creators by enabling them to produce and sell their work, such as video content and merchandise, through their digital distribution network, Agency and e-commerce site. XTreme Video is the number one Multi-Platform Network for extreme creators. Since 1994, XTreme Video has been the home of extreme creators capturing and documenting the culture, locations and stories of extreme activities.

  • XTreme-AsiaSat to provide 4K premium UHD content

    XTreme-AsiaSat to provide 4K premium UHD content

    MUMBAI: 4K-SAT, the Ultra-HD channel operated by Asia’s premier satellite operator Asia Satellite Telecommunications Co. Ltd. (AsiaSat), will be broadcasting premium extreme and outdoor content from XTreme Video on AsiaSat 4.

    XTreme Video is producing the best 4K content for extreme sports fans worldwide. Its UHD content on 4K-SAT will include some of the most stunning extreme and outdoor content, such as the successful mountain biking series ‘MTB Insights’ and the world’s wildest freestyle motocross show ‘Masters of Dirt’.

    “The brilliance of 4K definition truly comes into its own when the subject matter is as visually captivating as extreme and outdoor programming. We’re committed to bringing the highest quality programming to audiences around the globe, via partnerships with platforms, broadcasters and partners like AsiaSat,” said Joe Nilsson, senior director of business

    “XTreme Video offers exciting, adrenaline pumping programs that are very popular amongst viewers of all ages that are interested in extreme sports. We want to bring an immersive quality viewing experience to viewers via our platform on AsiaSat 4,” said Sabrina Cubbon, vice president, marketing and global accounts of AsiaSat.

    ‘4K-SAT’ continues to impress major TV operators and viewers across the region with unique and compelling UHD content in fashion, lifestyle, nature, movies, TV series, documentaries, extreme sports and technology.

    Since 1994, XTreme has been the home of independent creators capturing and documenting the culture, locations and stories of extreme activities. Asia Satellite Telecommunications, the leading satellite operator in Asia, serves over two-thirds of the world’s population with its six satellites.

  • XTreme-AsiaSat to provide 4K premium UHD content

    XTreme-AsiaSat to provide 4K premium UHD content

    MUMBAI: 4K-SAT, the Ultra-HD channel operated by Asia’s premier satellite operator Asia Satellite Telecommunications Co. Ltd. (AsiaSat), will be broadcasting premium extreme and outdoor content from XTreme Video on AsiaSat 4.

    XTreme Video is producing the best 4K content for extreme sports fans worldwide. Its UHD content on 4K-SAT will include some of the most stunning extreme and outdoor content, such as the successful mountain biking series ‘MTB Insights’ and the world’s wildest freestyle motocross show ‘Masters of Dirt’.

    “The brilliance of 4K definition truly comes into its own when the subject matter is as visually captivating as extreme and outdoor programming. We’re committed to bringing the highest quality programming to audiences around the globe, via partnerships with platforms, broadcasters and partners like AsiaSat,” said Joe Nilsson, senior director of business

    “XTreme Video offers exciting, adrenaline pumping programs that are very popular amongst viewers of all ages that are interested in extreme sports. We want to bring an immersive quality viewing experience to viewers via our platform on AsiaSat 4,” said Sabrina Cubbon, vice president, marketing and global accounts of AsiaSat.

    ‘4K-SAT’ continues to impress major TV operators and viewers across the region with unique and compelling UHD content in fashion, lifestyle, nature, movies, TV series, documentaries, extreme sports and technology.

    Since 1994, XTreme has been the home of independent creators capturing and documenting the culture, locations and stories of extreme activities. Asia Satellite Telecommunications, the leading satellite operator in Asia, serves over two-thirds of the world’s population with its six satellites.