MUMBAI: With algorithms in one hand and ambition in the other, Xley has mapped out a plan to redefine influencer marketing globally. The AI- and ML-driven creator marketplace under Mad Group has announced its intent to hit a $100 million annual recurring revenue (ARR) mark by 2027, while building the largest influencer network across India, MENA, and Australia.
Xley is designed to be the backstage manager to a growing cast of 200 million creators across Youtube, Instagram, Tiktok, and more. Its creator-first model aims to streamline brand collaborations with small and medium businesses, putting them on par with Fortune 500 players through access to real-time data, automation, and emotional intelligence-driven campaign tools.
“What Tally is for accountants, we aspire to make Xley for marketers. Our mission is to empower small and medium businesses to market with the sophistication and reach of Fortune 500 companies. We are a creator-first company, and we always will be. With access to a network of over 200 million creators across platforms like Youtube, Instagram, and Tiktok, our platform levels the playing field. We’re also embedding Emotional Intelligence (EI) into our AI systems, enabling brands to craft campaigns that not only perform but genuinely connect with people,” said Xley founder & CEO Gautam Madhavan.
The platform features Advanced Audience Insights, Extensive Creator Discovery Tools, and end-to-end campaign management. Xley claims it can reduce manual operations by up to 80 per cent, supporting campaigns in more than 54 languages and 10,000 cities across 150 countries.
With its expansion blueprint laid out, Xley is now preparing for its next funding round to supercharge global growth and deepen its tech arsenal. Positioned alongside Mad Influence and Creators United under Mad Group, Xley is shaping up to be a powerhouse in the creator economy—one data-driven campaign at a time.