ITV

Tag: Xiaomi TV

  • Swastik stories brings culture to every screen

    Swastik stories brings culture to every screen

    MUMBAI: When history hits ‘play’, India listens. Swastik Stories, the creative powerhouse behind television’s grandest epics, has launched India’s first cultural storytelling & entertainment FAST channel, a platform where scale meets soul, and mythology meets modernity.

    Streaming free across JioTV, LG, Xiaomi TV and RunnTV, the new channel already reaches over 50 million users, bringing India’s timeless tales into the digital age. Known for iconic shows like Mahabharat, Porus and RadhaKrishn, Swastik now takes its storytelling legacy into the FAST lane, blending cultural heritage with the ease of on-demand entertainment.

    The curtain rises with Hamara Vinayak, Swastik’s first digital original, premiering on 31 October at 6 pm IST. Presented by 1 Finance, the short-format series tells cinematic stories in 10–12 minutes, made for today’s audiences who seek meaning in minutes. Episodes will stream every Friday on Youtube and the Swastik Stories FAST channel simultaneously.

    “Swastik Stories is about giving Indian culture a new rhythm in the digital age,” said founder and chief storyteller Siddharth Kumar Tewary. “This isn’t just a channel launch, but a movement, a way to carry India’s stories forward with heart and honesty.”

    Echoing the sentiment, 1 Finance AVP marketing Drashti Thaker said, “Our partnership with Hamara Vinayak mirrors our own philosophy. Just as Vinayak guides people through life’s crossroads, our advisors help individuals navigate their financial journeys.”

    With plans to reach 90 per cent of connected-TV households by March 2026 and a growing slate of originals inspired by Indian culture, Swastik Stories is rewriting the way India watches, proving that ancient wisdom can stream just as smoothly as the latest blockbuster. Because when stories have soul, every screen becomes sacred.

     

     

  • Half CA adds up as ClearTax joins Amazon MX Player with AI tax twist

    Half CA adds up as ClearTax joins Amazon MX Player with AI tax twist

    MUMBAI: When taxes meet television, even filing feels binge-worthy. Amazon MX Player’s hit series Half CA Season 2 has inked a smart partnership with fintech leader Cleartax, blending reel drama with real-life financial wisdom.

    The tie-up rolled out with a special video starring Ahsaas Channa and Gyanendra Tripathi, introducing Cleartax’s Agentic AI pitched as India’s first 24×7 AI-powered tax expert on Whatsapp. From auto-computing taxes with just a PAN number to answering queries instantly in multiple languages, the tool aims to take the sting out of tax season while speaking the language of Gen Z.

    The collaboration clicks neatly with Half CA’s storyline. The series produced by The Viral Fever (TVF) and now streaming free on Amazon MX Player follows CA aspirants Archie and Niraj as they juggle ambition, academic pressure, and adulthood’s curveballs. Just as the show champions perseverance, the partnership underscores financial literacy as a real-world survival skill.

    Amazon MX Player director Aruna Daryanani said the move was about impact beyond entertainment: “Millions relate to the struggles of CA students. Our partnership with ClearTax simplifies financial literacy in a way that feels authentic and engaging.”

    Cleartax founder Archit Gupta echoed the sentiment, pointing to its AI leap: “By automating complex tax processes on Whatsapp, we’re making planning and filing seamless. Teaming with Half CA lets us connect with a new generation, combining entertainment with tools to build confidence for the future.”

    Half CA S2 brings back favourites Ahsaas Channa, Prit Kamani, Aishwarya Ojha, Anmol Kajani, Gyanendra Tripathi, and Rohan Joshi. The show streams across MX Player’s footprint from mobile apps and Connected TVs to Amazon’s shopping app, Prime Video, Fire TV, Google TV, Xiaomi TV, and Airtel Xtreme.

    For viewers, it’s not just about watching dreams unfold on screen, it’s also about learning to add up in real life.