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Tag: Xiaomi India

  • Xiaomi India names Alvin Tse as new GM & Anuj Sharma as CMO in leadership rejig

    Xiaomi India names Alvin Tse as new GM & Anuj Sharma as CMO in leadership rejig

    MUMBAI: Smartphone and smart TV brand, Xiaomi India announced on Friday various organisational changes for the next phase of growth. Alvin Tse will now spearhead the company’s India operations as its new general manager, while Anuj Sharma will rejoin Xiaomi India as the chief marketing officer.

    Tse will replace Manu Kumar Jain, who was previously the managing director of Xiaomi India. Jain moved to a larger role as a global vice president for Xiaomi last year, after seven years in India. Jain is currently responsible for international strategy including international marketing and PR.

    Tse is a Xiaomi global founding team member. He is also a Poco founding member and the former general manager of Xiaomi Indonesia. The company stated that Tse will join hands with current India’s leadership team.

    Sharma was previously the country director for Poco India after the company was announced as an independent brand in 2020. In his role, Sharma will spearhead the overall brand and marketing strategy for the India division and will play an instrumental role in bolstering Xiaomi’s reach with consumers across the nation.

    Since the transition of Manu Jain, Xiaomi India leadership team i.e., chief operating officer Muralikrishnan B, chief business officer Raghu Reddy, and chief financial officer Sameer BS Rao have been leading  India’s business independently and will continue to be a strong driving force behind the brand, the company said in a statement.

  • Xiaomi India CMO Jaskaran Singh Kapany moves on

    Xiaomi India CMO Jaskaran Singh Kapany moves on

    Mumbai: Xiaomi India chief marketing officer Jaskaran Singh Kapany has moved on from the company.

    He had joined the Chinese smartphone company in April last year. As CMO of Xiaomi, Kapany led all marketing initiatives across the company in both the smartphone and smart TV segments which continue to be a hyper-competitive market in India.

    According to the industry sources, Kapany has not announced his next assignment yet.

    Prior to joining Xiaomi, he was associated with companies such as Paytm, ICICI Prudential, Lowe Lintas and others.

  • Xiaomi India appoints Jaskaran Singh Kapany as head of marketing

    New Delhi: Jaskaran Singh Kapany has been appointed as the head of marketing, Xiaomi India.

    “Jaskaran is a terrific marketing leader and in his previous role, he was heading marketing for Paytm. He played a critical role in building the brand from scratch. @Jas – welcome to the madness. Looking forward to working with you to take Xiaomi India to new heights,” Xiaomi vice-president and Mi India managing director Manu Jain posted on LinkedIn.

    Kapany held the position of vice-president, marketing at Paytm, where he was instrumental in making Paytm one of the leading payment brands in India and helped scale the app’s user base. He also brokered partnership deals with BCCI Cricket, IPL, etc to take Paytm to the masses as part of a structured marketing strategy.

    Prior to his stint at Paytm, Kapany was VP – marketing and e-commerce at ICICI Prudential Life where he spearheaded all national brand-building and consumer initiatives.

  • How stand-up comic Biswa found his ‘friend with benefits’ in a robot

    How stand-up comic Biswa found his ‘friend with benefits’ in a robot

    MUMBAI: Most of us have been through the trials and tribulations of the lockdown when it was first announced last year. Life came to a standstill. Some of us probably still have nightmares of doing endless household chores – from the ever-increasing pile of dishes to be scrubbed and washed to dusting, mopping and cleaning of the house.  

    This is why many of us would find ourselves identifying with the travails of popular stand-up comedian & YouTuber, Biswa Kalyan Rath in Xiaomi India’s latest campaign involving its Mi Robot Vacuum Mop-P.

    In the hilarious video released, the Mast Aadmi (for those unversed, Mast Aadmi is the name of Biswa’s popular stand-up comedy show) comic reminisces fondly about his ‘good old bachelor days’ when he did not have to bother about keeping his premises neat and tidy. He confesses to thriving in a little mess, as it “aids his creative process”. All that changed after his marriage, of course.

    Harking back to last year’s lockdown he shudders talking about the endless cycle of house-cleaning he had to endure. Hence, with another lockdown looming on the horizon amid Corona’s second wave, he decided to get the Robot Vacuum Cleaner from Mi without further ado.

    But, with the Mi Robot Vacuum Mop-P in the house, he finds that his home has become ‘too clean’ for comfort!

    Thus begins his mission to jeopardize the robot’s ‘annoyingly perfect’ cleaning. He puts the Mi Robot Vacuum Mop-P through tough situations and hindrances, even resorting to voodoo as a last-ditch attempt to sabotage its functioning.  

    But the smart robot breezes through all its tests. It effortlessly reaches the farthest corners ‘like Columbus’, mops the entire premises on clockwork- as per schedule, detects obstacles in its path and detours accordingly and even goes back to its charging station on its own when it requires recharging.

    Having realised its expanded intelligent functionality and practical utility, Biswa soon gives up. He then decides that if he can’t beat the Robot Vacuum Cleaner, the next best thing is to befriend it and sit back and enjoy the benefits it entails.  

    With most of us stuck at home 24/7 amid the added pressure of working from home and trying to tide through a global health crisis, this film underlines just how technology can help ease our lives.

    This can explain why interest in the idea of a robotic cleaning device now seems to be on the rise in India, where hitherto only traditional methods were employed for the purpose. However, doubts and questions regarding its usage remained ranging from – can it not just sweep but also wet mop? Can it reach and clean the corners? Can it stop itself from falling off the stairs?

    With this fun and quirky video, Mi India attempts to address all these concerns and bust all myths around the usage of its Mi Robot Vacuum Mop-P in an entertaining manner. 

  • Karan Shroff joins Unacademy as VP marketing

    Karan Shroff joins Unacademy as VP marketing

    MUMBAI: The former head of brand marketing at Xiaomi India, Karan Shroff, has moved to join educational technology start-up Unacademey as vice president marketing. In his new role, Shroff will be responsible for planning the overall marketing strategies for the brand and will be based out of its Bangalore office. 

    Shroff shared the news of his departure from Xiamoi, where he worked for more than four years, via a LinkedIn post expressing his gratitude to the team he worked with during the stint and did “tons of launches, 100s of campaigns”. 

    Screenshot_20190905-122753__01.jpg

    He had joined Xiaomi in 2015 as senior marketing manager. He ranked up steadily and was overseeing all the campaigns pertaining to the overall image and positioning of the brand in India. He was responsible for some of the iconic campaigns like “Kiska Baja”, “Naya Note”, and also the brand’s first Guinness World Record. 

    Prior to Xiaomi, Shroff has worked with companies such as Herbalife International India Pvt Ltd, Bertelsmann, Wizcraft International Entertainment Pvt Ltd and Pixies Events.

  • Xiaomi India partners Ranveer Singh

    Xiaomi India partners Ranveer Singh

    MUMBAI: Xiaomi India has announced its partnership with Bollywood superstar Ranveer Singh to endorse Xiaomi’s line of smartphones. Singh also showcased the yet to be launched Redmi Note 7 in a free-spirited web film.

    Singh joins the Xiaomi India family, and will be responsible for bringing the disruption factor across the entire Xiaomi smartphone series. Ranveer’s announcement sees him being introduced in a web film in which he is showcasing Redmi Note 7 while dancing his heart out to the track ‘I am sexy and I know it’. The web film in the end reveals Singh's and Xiaomi’s association as Manu Jain, MD of Xiaomi India calls Singh and the two confirms the alliance.

    Xiaomi India chief marketing officer Anuj Sharma said, “Xiaomi is built with the love of Mi Fans, and we are really excited that our fan family is growing with Ranveer joining us. Ranveer has a huge appeal across all demographics and regions and is known for the passion and the extreme attention to detail which he brings to his role, and just like Xiaomi’s belief of bringing innovation to everyone, Ranveer believes in doing the best for his audience.”

    Ranveer Singh said, “Xiaomi is the number one smartphone brand. The company has been making waves since its entry into the market. We share similar beliefs of providing the best to our consumers, and I am really looking forward to disrupting the market together with Xiaomi for their smartphone series starting with Redmi Note 7.”

  • Pitch Madison report shows adex grew 14.6% in 2018

    Pitch Madison report shows adex grew 14.6% in 2018

    MUMBAI: The much awaited Pitch – Madison Advertising Report 2019 was released this afternoon at an event in Mumbai amongst a high profile audience consisting of Madhusudan Gopalan, CEO, P&G, Manu Jain, Vice President, Xiaomi and Managing Director of Xiaomi India, Sunil Kataria, CEO – India and SAARC, Godrej Consumer Products Limited and other eminent people from the marketing and media world. 

    Figures at a glance:

    Indian Advertising Market

     

    2016

    2017

    2018

    2019 Forecast

    Medium

    In Rs Crore

    % Share

    In Rs Crore

    % Share

    In Rs Crore

    % Share

    Growth % 2018/17

    In Rs Crore

    % Share

    Growth % 2019/18

    TV

    18831

    38%

    19650

    37%

    23432

    38%

    19.20%

    27649

    39%

    18.0%

    Print

    18151

    37%

    18640

    35%

    19457

    32%

    4.40%

    20429

    29%

    5.0%

    Radio

    1749

    4%

    1875

    4%

    2144

    4%

    14.30%

    2401

    3%

    12.0%

    Cinema

    523

    1%

    586

    1%

    805

    1%

    37.40%

    1047

    1%

    30.1%

    Outdoor

    2910

    6%

    3085

    6%

    3365

    6%

    9.10%

    3750

    5%

    11.4%

    Digital

    7315

    15%

    9303

    18%

    11705

    19%

    25.80%

    15612

    22%

    33.4%

    Total

    49480

    100%

    53138

    100%

    60908

    100%

    14.60%

    70889

    100%

    16.4%

     

    Key findings of the report:

    A.    Overall:

    1.      In absolute terms, Adex has grown from Rs. 53,138 crore to Rs. 60,908 crore, an addition of                        7,769 crores, the highest addition in one year in the last decade.

    2.      The growth rate of 14.6% achieved in 2018 is almost double the growth rate achieved in 2017.

    3.      TV still continues to be the largest contributor to Adex with 38% share, followed by Print at 32%, Digital at 19%. Outdoor, Radio and Cinema share has remained steady at 6%, 4% and 1% over the last 3 years.

     

    B.   TV:

    1)      TV grew by an unbelievable 19% to reach close to the   Rs. 23,500 crore mark, reinforcing regular Advertisers’ unshakable faith in this medium, no doubt aided by the robust measurement mechanism set up by our Industry. 

    2)      This is the highest growth TV has witnessed in last 3 years. In terms of absolute numbers, TV advertising has grown by Rs. 3,782 crore in 2018.

    3)      And its share in the Adex pie stands at 38%. Whilst its share has declined over the decade from 43% in 2009, it is significant that since 2015 it has increased its lead over Print and now the gap in share is as much as 6 percentage points.

    4)      The main categories that have fueled the overall growth of Rs. 3,782 crores in 2018 are the evergreen FMCG (Rs. 1,660 crores) and Auto (Rs. 360 crores). E-commerce category too grew dramatically by 29% to reach Rs. 1,100 crores from Rs. 850 crores in 2017.

    5)      FMCG continues to rule the roost contributing as much as 50% to the total Television Adex, followed by Telecom at 12% and Auto at 8%.

    6)      Increase in FCT has also been a big contributing factor to the overall increase of 19% in the TV Advertising Market. The overall FCT demand in 2018 has increased by 12% led by growth in frequency channels and new channel launches.

     

    C.   Print

    1)      India probably is the only major market where Print Adex is actually growing year on year.

    2)      Print grew by 4.4% during the year, marginally lower than our projection of 5%.

    3)      However, Print continues to be 2nd highest contributor after Television with a share of 32%. And this share of Adex is also the highest in the world.

    4)      The resilience of Print is brought out in the fact that it has 200,000 Advertisers and the number is growing, compared to TV which has only 12,000 Advertisers.

    5)      Nearly 75%, of Print’s growth of Rs 820 crores is accounted by just 5 categories – FMCG, Education, Auto, Retail & E-commerce.

    6)      In terms of Volume, Hindi publications continue to be ahead of English publications contributing 35% of the total volume, while share of English publications dropped by 2% and now contributes 25%.

     

    D)  Digital

    1)      The digital advertising market had an impressive growth of 26% in 2018. It has been growing at a compounded annual growth of 30%+ for last 10 years and 24% for last 5 years.

    2)      The continued growth of digital is fueled by mobile, online video and social media, which are increasingly attracting more advertising investment.

    3)      One of the key reasons for this growth has been the proliferation of OTT platforms. The OTT playing field has seen a 3.5x increase in number of players from just 9 players in 2016 to 30 players now.

    4)      Digital Adex at Rs. 11,705 crores is now 19% of Adex in 2018. It was only 9% in 2013.

    5)      Google and Facebook continue to dominate digital spends cornering 80% of the total digital pie.

     

    E)   Forecast

    1)      We are bullish about 2019 and expect a growth of 16.4% taking the total Adex to Rs. 70,888 crores.  The reasons for our high forecast are upcoming Parliamentary elections, increase in government spending to showcase its achievements, the upcoming ICC Cricket World Cup 2019, growth of OTT, increased spending in rural and India moving to a Consumption Society.

    2)      In 2019, we believe highest growth will come from Digital at 33%, followed by Cinema at 30% (although on a very small base), followed by TV (18%), Radio (12%), Outdoor (11%) and                   Print (5%).

    Says Madison World chairman Sam Balsara, “After two dull years, 2018 has seen significant growth in Television and Digital and we expect the momentum to continue in 2019. With this growth, India has regained its pole position of being the fastest growing advertising market in the world and is expected to retain this position even in 2019.

    There is no doubt that for Advertisers, Media has become a complex subject and they need competent and experienced, creative media planners, working in enabling environments, provided by good media agencies to build their Brands.”

  • Xiaomi India holds first ever PatchWall Binge Awards

    Xiaomi India holds first ever PatchWall Binge Awards

    MUMBAI: Xiaomi, India’s number 1 smartphone and smart TV brand, today announced its first PatchWall Binge Awards 2018. Rolling out a number of exciting categories, the new award initiative explores a rich variety of content offered on Mi TVs’ PatchWall, and highlights some of the most loved movies, shows and music videos by Indian viewers in the year 2018.

    The PatchWall Binge Awards showcase 13 different categories such as the most popular Bollywood film, Popular International Film, popular TV Show in Hindi, popular Reality TV Series, Most Trending Content in 2018 and many more. These new awards also analyse and shed light upon content consumption patterns of Indian consumers on Mi TVs’ PatchWall, and what deeply connects with them.

    The PatchWall Binge Awards were conducted from 15 to 23 December 2018, which included a combination of PatchWall content consumption analysis from over a million Mi TVs, and voting polls across the brand’s social media platforms, Mi community, as well as on PatchWall wherein votes were casted by Mi Fans and viewers for their favourite series, movies and music.

    Furthermore, the brand aims to recognize the efforts of its content partners whose platforms feature the most popular content in the award categories. Following are the award winners of PatchWall Binge Awards 2018:

    Presenting some of the most popular entertainment content featured in 15+ languages, Xiaomi’s Patchwall powered Mi TVs offer 700,000+ hours of content across the largest library of Video-On-Demand providers. PatchWall is Xiaomi’s own interface specially designed for India, bringing together more than 14 different content partners, both local and global, Some of the top content partners are Hotstar, Eros Now, Hungama Play, SonyLIV, Voot, ALT Balaji, Sun NXT and many more.