MUMBAI: Xiaomi India has launched a new campaign for the 64MP quad-camera smart phone Redmi Note 8 Pro. Redmi Note 8 series has been extremely well received with a sale of more than one million units in the first month since October 2019. The TVC stands true to Xiaomi’s approach towards its Redmi Note marketing vision – focusing on the 64MP camera's ability to capture finer details with a humorous approach in an engaging manner.
Set in an investigation bureau, the story revolves around catching the suspects of a bank robbery. The key witness to the entire incident helps in identifying the culprit through a series of pictures that were clicked using the 64MP quad camera smart phone- Redmi Note 8 Pro. The smart phone encaptures in-depth details of the image that helps the eye witness in identifying the culprit which is an exciting twist in the tale. The entire film is treated in an entertaining and dramatic way. The TVC features well known film/TV personalities as the three main protagonists of the film namely Sharat Saxena, Asif Basra and Ayush Mehra.
Xiaomi India chief marketing officer Anuj Sharma comments “At Xiaomi, we consistently work towards offering best specs and experience to our Mi fans. Our new TVC for Redmi Note 8 Pro highlights the prime USP of the product, the world's first 64MP quad-camera. Redmi Note 8 pro
is the latest smart phone in our lineup of Redmi series with several power packed features. We expect that our Mi fans will enjoy the new TVC and stellar camera performance of Redmi Note 8 Pro.”
The Redmi Note 8 Pro, which comes with a powerful 64MP quad-camera setup and paired with an equally capable chipset, also extends the camera setup to the front 20MP selfie shooter. It comes with octa-core helio G90T mobile platform which brings unprecedented gaming
capability to this segment. With a refreshed aura design featuring an exquisite gamma green colour and dual corning gorilla glass 5, Redmi Note 8 Pro is a rare combination of a beautiful, ergonomic design with beastly insides. A full HD+ 16.5 cm (6.53) dot notch display with a 19.5:9
aspect ratio headlines the front with thin bezels across all sides. The rear facade of Redmi Note 8 Pro sports 3D curved glass, creates an ergonomic hand feel with a thickness of only 8.8 mm.
All-day battery life has been a hallmark of the Note series and this time a 4500mAh battery (18W charger in box) ensures one gets the best of gaming and photography all day long.