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Tag: Xiaomi India

  • Boom and Belonging, News18 Bangla’s Puja Tale Rings Twice on Global Stage

    Boom and Belonging, News18 Bangla’s Puja Tale Rings Twice on Global Stage

    MUMBAI: If storytelling were an art form, this one’s painted in vermillion and gold. News18 Bangla’s Durga Puja brand campaign, crafted in collaboration with Daaker Shaaj, has struck global gold again earning a coveted spot on Ads of the World for the second consecutive year. The campaign celebrates Bengal’s biggest festival through a cinematic blend of emotion, artistry, and community spirit that feels as timeless as the beats of the dhaak itself.

    Durga Puja isn’t just a festival, it’s five days of goosebumps, glitter, and grace that transform Kolkata into a living, breathing artwork. It’s where neighbourhoods turn into museums, and the faithful become storytellers. Channeling that magic, the campaign uses the ubiquitous boom, crafted with Daaker Shaaj’s signature detailing, as its visual thread connecting everyday Puja moments in a shared celebration of togetherness.

    The film’s Bengali copywriting hums with poetry and pride, weaving diversity, devotion, and the festival’s chaotic beauty into one seamless story. It captures the pulse of the city the late-night pandal-hopping, the sparkle of new clothes, and the laughter echoing over bhog and beats. Every frame feels soaked in nostalgia yet freshly relevant, offering viewers an emotional walk through Bengal’s cultural soul.

    Created by Inner Circle, this is not just a campaign but a cultural postcard, one that continues News18 Bangla tradition of elevating festive storytelling. Its repeat recognition on Ads of the World cements the brand’s reputation for innovative, inclusive, and locally rooted creativity that resonates globally.

    “Durga Puja is not only a religious festival but an emotive experience for people of Bengal. This campaign brilliantly captures that spirit, blending its rich culture with compelling storytelling,” said Xiaomi India RMM East Gourav Sinha.

    Echoing that sentiment Wow! Momo, CMO and co-founder L. Muralikrishnan added, “Durga Puja is not just a festival, it’s a celebration of myriad hues of what Bengal stands for; which is ‘For All. By All.’ This campaign beautifully captures that spirit, blending cultural authenticity with inclusive storytelling.”

    By celebrating the vibrancy and inclusivity of Durga Puja, News18 Bangla’s campaign doesn’t just showcase Bengal’s creative might, it reminds us why great ideas, like great festivals, are “for all, by all”. As the dhaak beats rise once again, this campaign proves that when culture meets creativity, the world can’t help but dance along.

  • Xiaomi’s Diwali campaign ‘Deals, Drama & Diwali’ lights up the festive frenzy

    Xiaomi’s Diwali campaign ‘Deals, Drama & Diwali’ lights up the festive frenzy

    MUMBAI: When deals sparkle, so does drama. Xiaomi India has ushered in Diwali with a campaign that captures the chaos, colour, and joy of the season like never before. Titled “Deals, Drama & Diwali,” the festive initiative, created in collaboration with Wit & Chai, transforms the frenzy of big offers into a cinematic celebration of humour, emotion, and high-energy storytelling.

    Launching as part of Xiaomi’s Diwali big sale, the campaign brings to life the rollercoaster of emotions that sweep across households when irresistible deals hit the market. Rather than blending into the festive clutter of predictable offers, Xiaomi chose bold, kinetic storytelling rooted in everyday relatability, showing how a small, logical action can snowball into hilariously over-the-top mayhem, perfectly capturing the highs and lows of Diwali shopping.

    Wit & Chai chief creative head Saurabh Sankpal explained, “Festive offers can often feel repetitive, but Diwali itself is a festival of contrasts: chaos and calm, humour and heart, frenzy and family. Our films celebrate that duality, the mayhem of big deals and the magic of big emotions, creating narratives that entertain while driving engagement.”

    Xiaomi India associate director of brand marketing Ritij Khurana added, “Diwali is a time when chaos and joy coexist. Our films mirror that with witty, relatable, and heartwarming stories. They’re not just about announcing deals, they’re about homecoming, connection, and togetherness.”

    Featuring two blockbuster films, the campaign revels in the unpredictable energy of the festive season, with every frame designed to make audiences laugh, relate, and hit that ‘buy’ button. In a landscape oversaturated with sameness, Xiaomi’s campaign cuts through the clutter by embracing chaos instead of avoiding it. Disruptive, memorable, and unapologetically festive, it captures the true spirit of Diwali: bold, big, and deeply human.

    The campaign was executed for Xiaomi India by the brand team comprising Ritij Khurana, Chirag Vegad, and Antima Mishra, in collaboration with the creative agency Wit & Chai, led by chief creative head and writer Saurabh Sankpal. The production was handled by tmrw factory, with direction by Nachiket Pendse and producers Anish Joag and Prithviraj Mali. Cinematography was overseen by DOP Niteesh Jangeed, while Ranjit Gugle served as executive producer. The assistant directors were Gourav Shelke and Rashmi Navalkar, with music composed by Ankush Boradkar and lyrics by Saurabh Sankpal.  

  • Dolby Atmos brings immersive audio to Battlegrounds Mobile India

    Dolby Atmos brings immersive audio to Battlegrounds Mobile India

    Mumbai: Krafton, the makers of Battlegrounds Mobile India (BGMI) and Dolby Laboratories have announced that Dolby Atmos immersive audio is now available in BGMI Arena or Team Death match mode, placing life-like sound at the forefront of the gaming experience. With this collaboration, Indian consumers with Dolby Atmos-enabled Android mobile devices will be able to experience BGMI in Dolby Atmos, allowing mobile players to love their favorite game even more with Dolby.  

    Krafton India’s head of business development Seddharth Merrotra said, “Sound is a transformative element in mobile gaming, and we are absolutely thrilled to introduce the groundbreaking Dolby Atmos immersive audio experience to BGMI. Dolby Atmos will significantly boost the gaming experience, offering players much deeper engagement. At Krafton, our passion for pushing the limits of mobile gaming drives us to explore and integrate the latest innovations. We are excited to see our players’ reaction and look forward to delivering more such experiences in the future.”

    “We are thrilled to bring Dolby Atmos immersive audio to BGMI, one of the most popular mobile games in India,” said Dolby Laboratories director marketing – India, Sameer Seth. “Dolby Atmos places the player in the center of the action as combat sounds come alive, immersing them into the game-world and enabling pick up of the subtle surrounding details, which provides a competitive advantage. Our collaboration with Krafton and device makers like Xiaomi ensures consumers with easy and seamless access to this fantastic Dolby Atmos gaming experience on their mobile devices.”

    Xiaomi India CMO Anuj Sharma expressed his views on the mobile gaming experience, “Gaming has become a significant passion for the Indian audience, with consumers now seeking immersive, true-to-life experiences on their smartphones. Xiaomi is excited to partner with Dolby and Krafton to elevate the mobile gaming experience to new heights. By integrating Dolby Atmos into BGMI on Redmi Note 13 Pro+ 5G, we’re bringing gamers closer to the action, making every moment more vivid and thrilling than ever before.”

    Sound is essential in gaming, and Battlegrounds Mobile India enhances its audio with Dolby Atmos. This technology allows players to hear the battlefield with clear detail and detect crucial sounds, such as footsteps from nearby opponents, with precision. Dolby Atmos creates immersive soundscapes, making each match in Battlegrounds Mobile India a highly realistic gaming experience.

  • Xiaomi unveils latest 360° CGI Home Security Camera 2K

    Xiaomi unveils latest 360° CGI Home Security Camera 2K

    Mumbai: The emergence of computer generated imagery (CGI) technology has transcended brands to devise disruptive campaigns with immersive experiences. Xiaomi has embarked on this CGI journey with its recently launched Xiaomi 360° Home Security Camera 2K.

    The brand has been pushing the boundaries of innovation, and their latest CGI campaign showcases cutting-edge features of the product while exploring new dimensions in the realm of social media marketing.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Xiaomi India (@xiaomiindia)

     

    Embarking on an imaginative journey, the campaign transforms the Xiaomi 360° Home Security Camera 2K into a dynamic and whimsical character—a life-size CGI camera meandering through the lively streets of Mumbai. The CGI camera takes on a persona of its own, complimenting oblivious citizens with a charming nod to the remarkable features of the Xiaomi 360° Home Security Camera 2K. As it whimsically engages with its surroundings, the campaign artfully spotlights standout features such as AI human detection.

    Adding an element of surprise and entertainment, the streets come alive with the resonating sound of conversations facilitated by the two-way audio feature. The CGI camera engages in lighthearted banter, bringing interactivity to the concept of surveillance. The high-resolution video captures crystal-clear footage, ensuring every detail is vividly portrayed for enhanced security. With 360° panorama view capabilities, the camera eradicates blind spots, offering unparalleled security coverage. 
     

  • Zee Studios’ ‘12th Fail’ sparks a #Restart movement with leading brands

    Zee Studios’ ‘12th Fail’ sparks a #Restart movement with leading brands

    Mumbai: The movie 12th Fail explores the journey of Manoj Kumar Sharma and despite all odds, how he restarted his journey towards success. The banter was appreciated by the media, critics and brands alike.

    Zee Studios’ latest film 12th Fail has been creating a buzz everywhere through its raw emotions with a story that connects to the hearts alongside a striking performance by Vikrant Massey. The story revolves around IPS aspirant Manoj Kumar Sharma played by Vikrant Massey. Despite all the challenges, with hope and courage, he always chose to restart.

    The story weaved a seamless connection with the audience as it portrayed the real struggle of a UPSC aspirant and the idea of never giving up. This became the very reason for the movie to receive humongous support from the brands.

    Leveraging the central theme of the film i.e. never giving up, Zee Studios kicked off a unique brand banter on X with the hashtag #Restart. Brands across the nation resonated well with it, and the audience as well shared their ‘Restart’ journey.

    Popular and significant brands like Zepto, Lenskart, Yatra.com, Ixigo, Xiaomi India, Nerolac Paints India, Sugar Cosmetics, Ajio, Magicpin, CoinSwitch, Eloelo, Meesho, Snapdeal, iQOO India & Mivi participated and integrated their products and services in this fun banter.

    Here’s how brands participated and shared their #restart journey:

     

     

    The movie 12th Fail is an inspiration, not just for UPSC aspirants but for everyone to lead their way to success, rise back stronger after failures, and fly high!

    This activity was a major part of the movie campaign that gained a lot of attention and created ripples of conversations. The movie 12th Fail is produced by Zee Studios and marketed by White Rivers Media, an integrated, independent digital marketing agency.

  • Xiaomi India kicks off Diwali with Mi celebrations

    Xiaomi India kicks off Diwali with Mi celebrations

    Mumbai: Get ready for a Diwali like no other, as Xiaomi India, the country’s most trusted Smartphone X AIoT brand, has announced the latest edition of its highly-anticipated “Diwali with Mi” festive campaign with the theme of #TechSeSmartDilSeSmart. This year’s campaign promises to be an unforgettable celebration filled with surprises, innovation, and an unwavering commitment to helping consumers make the smartest choices from the heart.

    Amid the myriad of options available in the tech world, Xiaomi is committed to helping consumers make the “Dil Se Smart” choice this Diwali, where innovative technology meets affordability. Leading the way as Xiaomi’s brand ambassadors, Disha Patani and Pankaj Tripathi, Xiaomi’s “Smart Angels,” are ready to guide consumers through this exciting journey.

    Disha Patani, with her captivating charm and boundless energy, and Pankaj Tripathi, celebrated for his incredible versatility and relatable persona, perfectly embody Xiaomi’s aim to win over both the hearts and the minds of consumers.

    Talking about the campaign,  Xiaomi India chief marketing officer Anuj Sharma said “In India, festivals are considered an auspicious time by people to make their homes look and feel new. In today’s day and age when there are a plethora of options available to consumers on how to go about their technology purchases, they usually either choose to go with something the mind says or something the heart says. We want to tell our consumers that when they buy a Xiaomi product this Diwali, they don’t have to make this compromise. Consumers can look forward to incredible offers on Xiaomi smartphones, Smart TVs and AIoT products as well as exciting bundles that will make their every purchase both ‘Tech Se Smart’ and ‘Dil Se Smart.’

    The “Diwali with Mi” campaign will span a 360-degree approach, reaching consumers through a multitude of digital channels, TV, print media, Mi.com, and offline avenues, including Mi Stores and retail outlets. With this comprehensive strategy, Xiaomi India will be able to offer consumers wherever they are, the information they need to make informed choices.

    Xiaomi India is set to unveil a host of exciting surprises and unbeatable offers, spanning from smartphones to AIoT products, enabling consumers to transform their homes into smart, connected spaces. These deals will bring convenience, innovation, and affordability to consumers, making it easier than ever to embrace a smarter way of living.

    “Diwali with Mi” has always been a celebration of innovation and consumer happiness, and this year’s campaign is set to exceed expectations. Xiaomi India invites everyone to join in the festivities and discover how #TechSeSmartDilSeSmart can truly make this Diwali a truly “Dil se smart” one.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Xiaomi India (@xiaomiindia)

     

  • Xiaomi launches ‘Tech Ka Shubh Muhurat’ campaign with new festive deals

    Xiaomi launches ‘Tech Ka Shubh Muhurat’ campaign with new festive deals

    Mumbai: Xiaomi India has kick-started a festive campaign “Diwali with Mi-Tech Ka Shubh Muhurat” in a fun and quirky way. The campaign will be amplified across digital, online, social, and print platforms.

    In this campaign, Xiaomi India encourages consumers to not buy tech yet and wait for “Tech Ka Shubh Muhurat” through a series of engaging videos, ATL, and BTL activations.

    The campaign is strategized to advise the consumers as friends and encourage them to pause and think about why India’s most loved technology brand is asking them to not buy tech yet.

    The quirky campaign films, featuring Xiaomi’s employees and print advertisements across various publications, will take this campaign ahead.

    With this campaign, Xiaomi India aims to help consumers to get the best of tech products during this festive period.

    Conceptualised to bring forth the happiness and much-awaited celebrations of the country’s most auspicious festival, this year’s campaign theme ‘Tech Ka Shubh Muhurat’ resonates with the good fortune Diwali brings. It highlights Xiaomi India’s reciprocation of the trust fans have placed in the brand.

    The festive sales will bring forth multiple offers, deals, and discounts for customers as part of the campaign. The offers will be hosted across channels—online partners, Mi.com, and retail stores across the country.

    Talking about the campaign, Xiaomi India chief marketing officer Anuj Sharma said, “This Diwali season we want to help our consumers make an informed decision about their tech purchases. It is the biggest shopping season for consumers, especially for those looking to purchase gifts for family, friends, or for their own consumption. Therefore, with “Don’t buy tech yet!” We want to be transparent and honest with our consumers. We want them to see the entire landscape and not rush into making the wrong decisions, even if it takes a bold move like advising them to not invest in tech just yet. Through the “Diwali with Mi-Tech Ka Shubh Muhurat” campaign, we will be extending incredible offers to our fans and users to buy their favourite gadgets-smartphones, smart TVs, speakers, audio peripherals, tablets, or any other smart home products.

  • Xiaomi India launches its new campaign #ScreenSahiTohSceneSahi with Anurag Kashyap and Vaani Kapoor

    Xiaomi India launches its new campaign #ScreenSahiTohSceneSahi with Anurag Kashyap and Vaani Kapoor

    Mumbai: Xiaomi announced the launch of its new campaign “# ScreenSahiTohSceneSahi” on Monday, highlighting the significance and impact of the Super Amoled display on the Redmi Note 11 series in a unique way.

    The campaign film has been created in collaboration with DDB Mudra with creatives by Sooraj R. Pillai and Aditi Rao Saxena.

    The campaign film, released across social media platforms, has been conceptualised by the ace director Anurag Kashyap and features renowned Bollywood actress Vaani Kapoor. The campaign video showcases the immersive viewing experience delivered by the Redmi Note 11 Series Super Amoled display.

    Amidst today’s enhanced digital penetration and mobile-first economy, consumers demand an immersive viewing experience like never before. Therefore, Xiaomi India collaborated with storytelling maestro Anurag Kashyap for this video that highlights the fact that great content needs a Super Amoled viewing experience.

    With a two-pronged approach, the creative campaign builds on the message that for the stunning visuals that consumers consume on their smartphones, they deserve a premium viewing experience that can only be enjoyed on a Super Amoled screen because “#ScreenSahiTohSceneSahi.” Secondly, with this creative screenplay, Xiaomi India intends to let all content producers and creators know that ‘we got you’ by providing consumers with device offerings consisting of technologically innovative Super Amoled displays.

    Speaking about the campaign, a Xiaomi India spokesperson said, “Display technology has taken centre stage for smartphone users and continues to be one of the primary parameters in their purchase decisions. As India’s No. 1 smartphone and Smart TV brand, we take pride in the fact that we understand the user’s requirements. With the “#ScreenSahiTohSceneSahi” campaign, we want to educate our consumers on the benefits of superior display technology i.e. Super Amoled display featured in the Redmi Note 11 series. We are excited to partner with master storyteller Anurag Kashyap and Bollywood actress Vaani Kapoor to narrate this with their new-age style of storytelling. We are optimistic that through this campaign we will be able to build a preference for a superior viewing experience with the Redmi Note 11 series.”

    Commenting on this campaign, DDB Mudra senior creative director Sooraj R Pillai said, “Content makers put their heart and soul into their craft. But the way content is consumed today has drastically changed. And that’s where we found an opportunity. The idea was to just call out a simple fact. That is, when someone watches any content on a bad screen, they are not just doing a disservice to their own viewing experience. It’s also a disservice to those who made them.”

  • Xiaomi India elevates Muralikrishnan B as president

    Xiaomi India elevates Muralikrishnan B as president

    MUMBAI: Smartphone and smart TV brand, Xiaomi India on Friday announced the elevation of Muralikrishnan B as Xiaomi India president. The change will be in full effect by 1 August 2022.

    After serving as a chief operating officer since 2018, in his new role as president of Xiaomi India, Muralikrishnan B will be responsible for day-to-day operations, services, public affairs, strategic projects and will continue to work towards strengthening the company’s commitment towards the Make in India and Digital India initiatives.

    An alumnus of IIM-Calcutta, Muralikrishnan comes with over 25 years of experience in the consumer tech domain and has been instrumental in the brand’s growth across offline sales, service and operations, etc.

    Under Muralikrishnan’s able leadership, the company has witnessed strong growth across categories and has substantially scaled its organizational capabilities, execution machinery and built a solid foundation in the offline retail segment, according to the company.

  • Xiaomi India partners with YouTube to provide free trials on eligible devices

    Xiaomi India partners with YouTube to provide free trials on eligible devices

    Mumbai: Xiaomi India announces its partnership with YouTube to offer extended free trials of YouTube Premium to eligible users on select current devices. 

    Eligible customers will receive up to three months of YouTube Premium free of charge, in a move to give users access to the best content ad-free and offline, wherever available. 

    YouTube Premium benefits include a subscription to YouTube Music premium where users can get unlimited, ad-free access to more than 80 million official songs plus live performances, covers, and remixes.

    Commenting on the partnership, Xiaomi chief marketing officer Anuj Sharma said ,”With content consumption on rise with each passing day, we believe that consumers want to experience quality content in an uninterrupted manner. We are happy to partner with YouTube and offer Xiaomi consumers an opportunity to watch their favourite content without any hindrance. We are hopeful that this will be the beginning of a long-standing relationship between YouTube and Xiaomi that will ultimately benefit our users.”

    The eligible consumers can redeem this YouTube Premium offer on eligible Xiaomi and Redmi products starting 6 June 2022 and valid till 31 January 2023.