ITV

Tag: Xfinite

  • Eros Investments and Xfinite partner with Calvin Cheng to launch XelebX

    Eros Investments and Xfinite partner with Calvin Cheng to launch XelebX

    Mumbai: Eros Investments and Xfinite have partnered with veteran entertainment and tech entrepreneur Calvin Cheng to launch XelebX, a web 3.0 members-only celebrity fan club.

    With the use of NFTs and fan tokens, the alliance will introduce over 200 million existing followers of global influencers and celebrities linked to the Eros ecosystem and its group companies to the new metaverse.

    Only NFT members will be able to access XelebX. They will have access to a number of advantages, such as exclusive access to virtual meet-ups with influencers, exclusive material, virtual backstage passes, and celebrity NFT collectibles.

    Speaking on this partnership, Eros Investments chairman Kishore Lulla said, “Over five decades, Eros has built one of the largest media and entertainment businesses, enthralling millions of fans and launching some of the biggest stars in India. One of the key reasons for our success is our ability to embrace change—from film to TV to the Internet and now web 3.0 and the readiness to lead it from the front. The metaverse and the immersive Internet are the technological tides that will carry us forward for the next 50 years. Eros is committed to being at the forefront of its adoption.”

    Furthermore, XelebX will introduce fan tokens that measure an influencer’s popularity and can be traded on significant exchanges, enabling holders from various fandoms to freely trade and swap value. As a result, influencers and celebrities will be able to work together and expand their fan bases in a manner that is naturally compatible with web 3.0 interoperability and composability. Xfinite’s Mad Influence, a well-known influencer marketing business, has joined XelebX.

    Xfinite CEO Swaneet Singh said, “With Xfinite, Eros has already gained invaluable experience in media built upon virtual assets and the blockchain. XelebX is the next natural innovation to bring the global community of entertainment fans into the metaverse and unlock immersive interaction with the influencers they follow.”

    Calvin Cheng added, “Web 3 is all about community building. Other platforms have tried this in the past. They built the tech but struggled to build the community—the key to web 3’s success. We already have the tech expertise and an amazing community of hundreds of millions of fans. We will now onboard them into the metaverse using the latest digital asset and web 3 technologies.”

     

  • Eros Investments partners with Stability Ai

    Eros Investments partners with Stability Ai

    Mumbai: Eros Investments and Stability Ai announced a strategic partnership to form a joint venture for the South Asian geography.

    Stability Ai is dedicated to designing and implementing solutions in various sectors of life that are accessible to all through collective intelligence and augmented technology.

    Their solutions affect a range of sectors, from entertainment to business, health, and other social initiatives.

    Eros Investments chairman Kishore Lulla said, “Emad and the fabulous team at Stability.ai have developed this visionary technology with the capability of super-computing that is amongst the top 10 in the world. Users now have an opportunity for creative expression at a pace that didn’t exist before.”

    He further added, “We also plan to deploy this technology across Eros Investment’s affiliate company, Eros Now, which has access to a registered community of over 200 million users. In addition to this, there are use cases for the technology across the metaverse and the creator economy for mass adoption. Deep AI technology will be the future of product differentiation, and we are excited to lead this revolution.”

    Eros Investments will use Stability Ai’s “Stable Diffusion” model, which includes open-source image generation, to manifest ideas and dreams as flawless art pieces using words.

    Stability Ai battles the norm set by big tech companies by using this form of image generation to challenge the barriers that prevent people from accessing artificial intelligence and its benefits.

    Eros and Stability are working to bring this technology that was only privileged to a few, to every Indian to reflect their creativity and imagination.

    Eros Investments intends to use this technology for its subsidiary Xfinite, which has access to a 12,000+ movie asset library, to launch generative NFT and make the tool available to creators for self-expression on Mzaalo, Xfinite’s watch to earn blockchain platform.

    Satbility.ai founder & chief executive officer Emad Mostaquesaid, “India is a fascinating digital market with over 600+ million users and immense creative capability across users. Our vision for this technology is to provide the base layer to the sectors of entertainment, education, healthcare and others and to allow for innovation by the users and peers from business. Eros is the perfect partner for this technology as premium experiences at mass adoption and innovation is core to their ethos of the group. This partnership will help transform not only how we deliver personalization to consumers but also re-orient our lifestyle between the offline and online world.”

    Deep Ai technology and its applications extend far beyond the realm of entertainment, and this joint venture will concentrate on three key areas of collaboration with industry sectors and other partners.

    Generative Meta-Humans: This technology’s evolution is suited to developing 3D rendering of individual avatars, with use cases in immersive AR/VR content, gaming, and the Metaverse. This collaboration will enable the creation of fictional content as well as dynamic individual identities on a daily basis.

    Education: This sector will be a stepping stone in the transformation, with each child learning at their own pace in the language of their choice. For progressive learning at scale, the AI model will allow each student to customise content based on their adoption of the materials.

    Healthcare: This AI model will be tailored to each individual, allowing them to identify their current health vitals, methods for improvement, and track them on a regular basis.

  • The Q partners with Mzaalo to target young audience

    The Q partners with Mzaalo to target young audience

    Mumbai: QYOU Media has announced that Hindi language channel The Q will become available on Mzaalo, a blockchain-based online video streaming app.

    The Q will offer Mzaalo users an array of content targeting young Indian audiences who can earn rewards based upon viewership that can be spent on merchandise, digital goods, games, and charitable giving, said the statement.

    “Mzaalo, in tandem with their underlying technology from Xfinite, has created a best-in-class next-gen platform that could not be more perfectly matched to the content and target audience for The Q,” said QYOU Media chief executive officer Curt Marvis. “We know that our digital and social media content creators design programming for young India that often relies on finding distribution platforms that leverage the technology that will drive content consumption in the future. Mzaalo and Xfinite provide exactly that kind of platform and we are thrilled to become a partner to develop and distribute innovative influencer and brand experiences on the blockchain for their communities and ecosystem.”

    The Q channel is available in over 122 million TV households and to over 676 million users via OTT, mobile, and app-based platforms in India. Mzaalo has over 25 content partners offering 12,000 films, which includes Bollywood films and regional cinema, original shows, music videos and more.

    “We are committed to providing Mzaalo users the most exciting and engaging content,” said Mzaalo chief operating officer Vikram Tanna. “Our content gamification engine coupled with 600+ rewards partners and celebrity experiences enable us to deliver real value for our users. The Q is establishing a new type of brand with interactive and fun content that engages the new generation of social viewers.   This collaboration brings together the best of content, interactivity, and gamification, and is perfectly suited for both.”