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MUMBAI: After more than a decade of shaping India’s digital advertising playbook, Atique Kazi has stepped away from WPP Media, bringing down the curtain on a...
Mumbai: GroupM’s outcome media specialist, Xaxis, has launched a new programmatic media commerce solution in India called Discovery Commerce. This helps brands and advertisers navigate the...
Mumbai: GroupM, WPP’s media investment group, has unveiled a roster of C-suite appointments in Asia Pacific who will lead the regional transformation of GroupM Nexus –...
Mumbai: WPP’s media investment group GroupM announced on Wednesday its plans to merge Essence with MediaCom and Mindshare with Neo in its latest steps to transform...
Mumbai: Xaxis, GroupM’s outcome media specialist, on Thursday announced the elevation of Dimpy Yadav as general manager of Xaxis India. She will be based out of Gurugram...
MUMBAI: WPP’s media investment group, GroupM on Tuesday announced that it has expanded Arshan Saha’s role to CEO of Xaxis & specialty businesses, APAC. Saha’s previous...
New Delhi: Xaxis, GroupM’s Outcome Media Company has announced that its recent voice-activated conversational ad campaign for Pizza Hut India has successfully led to a surge in...
NEW DELHI: Martech sounds like quite a jargonistic word to many. But, put simply, it is the tech stack run by backroom geeks in glasses who...
NEW DELHI: 'Data is the new oil' is what we have been hearing for a long time now and observing how the marketing industry is relying...
MUMBAI: GroupM’s advanced programmatic arm, Xaxis, and global media agency network, Mindshare, have worked with digital out-of-home (DOOH) platform Lemma to launch an industry-first programmatic DOOH...
MUMBAI: Xaxis, the outcome media company and GroupM’s advanced programmatic arm, in partnership with m/SIX and Lemma recently announced the results of their pioneering digital out-of-home...
MUMBAI: Alok Kapase has joined Madison Media as account director for digital buying ending his three year-long stint at Xaxis, a part of GroupM, where he...
MUMBAI: Xaxis the world’s largest programmatic media and technology platform, today announced the promotion of ArshanSaha to President, Asia Pacific (APAC). Saha was previously Vice President,...
MUMBAI: Xaxis the world’s largest programmatic media and technology platform, today announced the promotion of ArshanSaha to President, Asia Pacific (APAC). Saha was previously Vice President,...
MUMBAI: GroupM has launched an advanced technology suite of flexible media planning applications, data analytics and digital services titled [m]Platform. The platform will improve advertisers’ ability...
MUMBAI: GroupM has launched an advanced technology suite of flexible media planning applications, data analytics and digital services titled [m]Platform. The platform will improve advertisers’ ability...
MUMBAI: GroupM Malaysia has appointed digital strategist Robin Bach Kolling to the recently revamped role of head of Connect. Bach Kolling has moved into the...
MUMBAI: GroupM’s programmatic media and technology platform Xaxis has inked a partnership with China’s digital and data giants like Youku Tudou, Tencent, iQiyi, Sina Weibo, UnionPay...
MUMBAI: WPP’s programmatic media and technology platform Xaxis has formally launched Light Reaction, a new mobile-first performance advertising business with an innovative outcomes-based, pay-for-performance media model....
MUMBAI: WPP’s wholly-owned operating company Xaxis has agreed to acquire Action Exchange, Inc. (ActionX), a mobile advertising and e-commerce company in the United States. ActionX’s proprietary...
MUMBAI: Global digital expert and leading media innovator GroupM on Tuesday announced ‘GroupM Circuit Colombo 2014,’ which will take place in Colombo on 4 December, featuring...
MUMBAI: Mindshare APAC has promoted Sanchit Sanga as Digital Services head for Asia Pacific. Based in Singapore, Sanga takes on the role after two years...
MUMBAI: GroupM has appointed Atique Kazi as director of Xaxis, India. Kazi moves in from Yahoo!, and in his new role, will be reporting to GroupM...
