Mumbai: Movado, the Swiss watchmaker known for its modern design since 1881, has launched a new campaign featuring brand ambassador Sidharth Malhotra. He showcases designs from Movado’s recognised collections: Bold Quest, Bold Fusion, and Heritage Series.
The campaign is inspired by movement, a key element of the brand’s identity, as Movado means ‘always in motion’ in Esperanto, a language created in 1887 to bridge communication gaps. The visuals depict Malhotra in various dynamic settings, emphasizing the versatility and sophistication of Movado watches.
“We wanted to ensure movement and motion was portrayed in the creative concept – a key element that defines Movado, while featuring designs from some of our most globally recognized collections,” said Movado Group Inc president international Xavier Gauderlot. “Sidharth Malhotra continues to be an exemplary ambassador, and we are proud to continue our partnership with him.”
The watches highlighted in the campaign epitomize the fusion of timelessness and innovation, represented by Sidharth Malhotra’s blend of classic charm and modern appeal.
“Continuing my journey with Movado has been truly special,” said Malhotra, “The brand’s unique ability to blend timeless elegance with a modern flair truly resonates with me. The featured collections, especially the Bold Quest and Bold Fusion, are remarkable for their contemporary designs and exceptional craftsmanship. I am excited to collaborate with a brand that embodies such a distinctive blend of heritage, modernity, and innovation.”
