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Tag: Xapads Media

  • CloudTV plugs in Harshad Wadivkar as new business head for monetisation

    CloudTV plugs in Harshad Wadivkar as new business head for monetisation

    MUMBAI:  CloudTV, India’s first certified Smart TV operating system, is switching to a higher gear on its monetisation plans with the appointment of Harshad Wadivkar as business head – monetisation. The move signals CloudTV’s growing ambitions to cash in on India’s fast-expanding connected TV (CTV) advertising wave.

    In his new role, Wadivkar will lead revenue strategies, forge fresh media partnerships, and unlock new monetisation channels across CloudTV’s platform, which today reaches more than 12 million viewers in regional markets across the country.

    A digital sales veteran with over 15 years under his belt, Wadivkar has previously clocked stints at Adscholars, Xapads Media, and Mediascope. His client roster reads like a brand who’s who — from DSP Mutual Fund and ESPN to Mahindra Auto and Jaguar Land Rover — and his agency links span GroupM, Madison, IPG, and Publicis. His knack for scaling revenues and building lasting partnerships makes him a prized recruit for CloudTV’s next growth lap.

    CloudTV COO  and co-founder Abhijeet Rajpurohit  said: “We are delighted to welcome Harshad aboard. His deep digital expertise and sharp monetisation focus will be pivotal as we strengthen our footprint in India’s rapidly evolving connected TV landscape.”

    With the CTV market shifting into overdrive, CloudTV is betting big on seasoned hands like Wadivkar to drive its revenue engine and bolster its standing as an indispensable advertising enabler for smart TV audiences.

  • Xapads Media appoints Gagan Uppal as country head for Mena region

    Xapads Media appoints Gagan Uppal as country head for Mena region

    MUMBAI: Programmatic adtech platform Xapads Media has announced the appointment of Gagan Uppal as the country head for the Mena (Middle East and North Africa) region to give them a local leadership boost in the region. Xapads Media with the onboarding of Uppal, will now focus on its strategic growth strengthening the local team, partnerships, and innovation in the MENA region.

    Associated with brands like Bath and Body Works, H&M, Aldar, Abu Dhabi Tourism, DTCM (Department of Tourism and Commerce Marketing), Samsung, IQOptions, Starbucks and McDonalds in the Mena region, Xapads is now looking to increase its footprint further in the region. With the expansion of its offerings, Xapads’s UAE office will serve as the hub for the company’s business development in the Middle East market and will explore new opportunities in the fast-growing Mena region.

    Prior to Xapads, Gagan was spearheading Advertising and Emerging Tech Partnerships at The TechVantage and was responsible for onboarding global AdTech/MarTech partners. In 14 years of work experience, Uppal has managed several popular campaigns for well-known clients including Nestle, Expo 2020, Neom, Dubai Holdings, Address Hotels and ENOC to name a few.

    Xapads Media founder, CEO Nitin Gupta said, “With a focused approach to further expand our horizons, Xapads will strengthen its position in the Mena region with a new country head. We are delighted to have Gagan on board, with his leadership skills and work experience he would contribute to further strengthen our footprints in the MENA region”.
     
    Xapads through its AdTech platform Xerxes- empowered with AI/ML, aims to generate performance programmatically with data layering and brand safety. Currently, with a market reach of over 850 million users globally, it aims to help and bring high-end results for their partners.

    Xapads Media COO Ramneek Chadha said, “Gagan is a seasoned veteran in the industry with a vast experience and insights of the ad-tech field and I am sure that he will successfully implement his growth strategies in the market and help Xapads Media be one of the top Adtech Platform in the region.”

    Uppal said, “It is a great opportunity for me to join Xapads Media at such a pivotal time and lead its Mena office which is rapidly growing and creating a niche in the region. As the company is already catering to well-known brands and agencies with its advanced ad tech services, I’m confident in bringing a positive revolution to the business and the company’s growth.”

  • Xapads Media expands footprint in Indonesia, onboards Edo Fernando as country head

    Xapads Media expands footprint in Indonesia, onboards Edo Fernando as country head

    Mumbai: Homegrown programmatic ad-tech platform Xapads Media has announced the expansion of its offerings, international team, and client base in Indonesia. The company has also brought on board Edo Fernando as country head in Indonesia.

    In this role, Fernando will lead the business in Indonesia and will be responsible for the strategic growth of Xapads Media in the country. He will also be further strengthening the local team, partnerships, and innovation in the industry, said the company in a statement.

    “Edo is a result-oriented person with a strong commitment to the growth of the organisation as he has phenomenal insights about the changing landscape of the digital ad market in the region,” said Xapads Media COO Ramneek Chadha. “Xapads is opening a new chapter of its journey in the region and we see him as a natural fit for driving the company’s growth journey in the Indonesian market and taking the company’s vision forward.”

    Before joining Xapads Media, Fernando served at Appnext & Pokkt as country director. With over 15 years of experience, he has worked with many multinational advertising and ad tech companies in Indonesia and got ample opportunities to work with top global brands along with all partners including OEMs, Publisher, and MMPs.

    “I thank Xapads Media for showcasing their confidence in my abilities,” said Fernando. “With its advanced tech-based advertising solutions, I am sure we will be able to establish Xapads amongst the top ad tech companies in the country. I look forward to working and contributing to the growth of Xapads Media in Indonesia.”

    Xapads’ expansion plan comes into effect after successfully creating a footprint in the Indian digital advertising industry and establishing operational offices in the US, Russia UAE, and Singapore. “The vision with which Xapads was founded was to make this homegrown ad-tech platform a global platform, a true Indian MNC. I feel proud and grateful with this expansion, which brings us one step closer to our goal,” stated Xapads Media CEO Nitin Gupta, on the company’s business expansion.

  • Ad Tech ’17 expects 6500 attendees from 31 nations

    MUMBAI: Bringing the marketing, technology and media communities together Ad Tech 2017 — one of India’s leading marketing and media technology event — is all set for the two-day event to be held on 9 and 10 March at the Leela Ambience, Gurgaon.

    Xapads Media is the Gold Sponsor in Ad tech 2017. The digital carnival brings to you new impulses, latest tech innovations and industry trends to propel you to stay ahead of the competition.

    With the theme of the conference “Accelerating The Evolution”, the event includes discussion on IoT, Artificial Intelligence, exploring new strategies, analyzing new initiatives and also techniques being adopted to increase efficiencies on subjects like Programmatic, mobile, Data Analytics, CRM and more.

    The event is expected to be attended by over 6500 leading brands, media agencies, technology firms, and investors from India and from over 31 countries. The event will bring the smartest techno innovations and people from marketing, technology and media communities come together to share new ways of thinking, build strong partnerships, and define new strategies to compete in an ever-changing marketplace.

    Xapads Media CEO Nitin Gupta said, “Nowadays, technology is playing a vital role in every marketing campaign. Xapads Media helps in empowering their clients with expressive bid potentials in the market, offer full channel attribution, brand safety and provides real-time reporting that demonstrates consumer’s journey from impression to conversion. The platform offers to understand the consumers in a better way with all possible dimensions.”

    As part of the sponsorship, Xapads Media will be organising ‘The big networking bash’ and ‘Pub Crawl’ – a platform which will help the participants, meet & network with their peers & industry professionals.