ITV

Tag: Xapads

  • Xapads Launches in The UK With Appointment of James Eppinger as Country Head

    Xapads Launches in The UK With Appointment of James Eppinger as Country Head

    Mumbai: Xapads, the leader in advanced programmatic and innovative AdTech solutions, expands its operations into the UK market with the appointment of James Eppinger as Country Head.  As Country Head, James will be responsible for building a specialist team to roadmap innovation requirements for local demand, while securing partnerships with technology and supply partners.

    On his appointment, Nitin Gupta, CEO of Xapads, says: “It’s fantastic to have James on board as his years of experience and expertise will help us shape our business in the region. As a company, we have always focused our efforts on data and performance-driven AI capabilities and with him in our team, we aim to redefine industry standards and solidify our position as leaders in harnessing cutting-edge technology for market advantage.

    James has a history of specializing and driving growth for businesses during pivotal points of development, including a number of local market launches. Most recently, he held the position of Country Head UK & EMEA at Datawrkz and prior to that,  Regional Director of EMEA at Connatix, where he continued to make substantial contributions to the field.

    Ramneek Chadha, Chief Operating Officer at Xapads further adds : “James’s leadership is expected to be a solid asset in reaching our business goals. He will play a significant role in helping us cultivate strong, positive relationships and maintain our commitment to high-quality service. As we begin to offer our specialized innovations to local markets throughout EMEA, James’s guidance will be valuable”.

    Xapads is a fast-growing programmatic ad-tech firm, specializing in cross-device insights and intelligent AI that ensures guaranteed outcomes across the entire user journey.

    On joining Xapads, James, Country Head, UK of Xapads, comments:  “I’m excited to be part of a team that leads the way in innovation and creativity within the digital advertising sector. I’m eager to mirror Xapads’ success in the region, and to introduce their top-tier market offerings to independent media agencies, brands and partners across the UK and EU. I look forward to contributing to the delivery of impactful solutions that meet our clients’ needs”.
     

  • Xapads collaborates with Disney+ Hotstar

    Xapads collaborates with Disney+ Hotstar

    Mumbai: The dynamic changes in how people consume content have created exciting prospects for streaming platforms to connect with audiences in innovative ways. In India, Disney+ Hotstar, a leader in the streaming space, is seizing this opportunity by collaborating with Xapads to enhance its capabilities in Connected TV (CTV) advertising. The association between Xapads and Disney+ Hotstar is set to unlock new possibilities for advertisers in the MENA region.  

    As CTV continues to gain momentum, this collaboration underscores Disney+ Hotstar’s commitment to staying at the forefront of the evolving media landscape. Known for its extensive content library spanning movies, TV shows, live sports, and capturing the hearts of millions of dedicated viewers, together Xapads and Disney+ Hotstar will offer a distinct opportunity for advertisers to connect with the streaming platform’s diverse audience and revolutionize the way brands connect with their target audience.

    Expressing great excitement about the opportunities ahead, Xapads, COO Ramneek Chadha believes that, ‘ The powerful position Disney+ Hotstar holds in the streaming realm, combined with the proficiency in digital advertising, will bring outstanding outcomes for advertisers and create a more engaging and tailored viewing experience for the audience. Advertisers will gain direct entry to premium CTV and connected device audiences within the top 10 metropolitan areas.’

    Talking about the collaboration, Disney+ Hotstar head of ads Dhruv Dhawan said, “At Disney+ Hotstar, we are always looking for newer ways to enable our advertisers to make the most of our ads solutions. Our collaboration with Xapads will enable us to make strides in the Mena region, enabling us to grow our advertiser base.”

    Xapads country head, MENA Gagan Uppal said, “This will bridge the gap between brands and the audience, making content and advertising more engaging and accessible than ever before.  Advertisers will gain exclusive access to premium inventory, while the audience can enjoy interesting content and live streaming of matches.  Looking forward to witnessing the incredible stories and experiences that will unfold as a result of this development”.

    Together with Xapads, Disney+ Hotstar is poised to lead the charge in CTV advertising innovation, offering a new era of opportunities for brands and viewers in the MENA region.