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Tag: Wynk Studio

  • This World Music Day, Airtel has something for all music lovers

    This World Music Day, Airtel has something for all music lovers

    Mumbai: World Music Day, celebrated on June 21, marks a special day for music, highlighting its power to bring people together. This year, Airtel makes it easier for music lovers to enjoy their favourite tunes on any device, anytime, anywhere. In conjunction with this celebration, Airtel’s Wynk Studio proudly announces a milestone of over 1.7+ billion streams for songs by emerging artists within two years since its launch.

    Airtel celebrates World Music Day by providing an opportunity for all music lovers to catch on to their music wherever they go. For the users spending time at home, Airtel DTH will be playing special programming with English & Hindi songs throughout the day on the Airtel Playlist channel (LCN 479).

    In addition to the DTH offerings, Wynk Music, India’s top music streaming, provides an unparalleled music experience on the go. With a simple tap, users can explore an extensive library of songs, including those from Wynk Studio’s independent artists. Established artists like Nikhita Gandhi, Vishal Dadlani, and Rahat Fateh Ali Khan have also collaborated with Wynk Studio to release their music.

    Additionally, Wynk Studio provides collaboration opportunities, background scores for web series, OTT content, live events, and other projects. Wynk Music curates special playlists to enhance discoverability and increase streams, enabling over 2000 artists to reach a broader audience and effectively monetize their music.

    Customers can access/add these channels to their DTH packs by:

    1    Giving a missed call at 9154052479/8800488003

    2    On the Airtel Thanks app, click Services, select DTH account, you can select the plan Add Ons and click manage

    3    On Xstream set-top box by navigating to the LCN 479 and clicking “Add” Airtel Playlist at just Rs.51 Airtel DTH allows customers to pause, play and record live programs whenever they want.

  • Wynk Studio acknowledged for enabling independent artists in India

    Wynk Studio acknowledged for enabling independent artists in India

    Mumbai: In recognition of its outstanding contribution to the Indian independent music industry, the Indian Independent Record Labels Association (IIRA) has awarded Wynk Studio team for its efforts and significant contribution towards supporting and recognising the Indian independent music industry.

    Wynk Studio has been organising workshops, sessions and across the country with an aim to engage with independent artists and onboard them on Wynk Studio. Wynk Music has also created a special playlist with the songs of these artists to drive their discovery and streams. This has led to an increase in the number of independent artists from across the region joining the platform and finding a wider audience for their music.

    In addition to this, Wynk Studio had five of its independent women artists perform at the Hornbill Music Festival. These women artists got an opportunity to showcase their talent at the prestigious music platform where the festival audience enjoyed the popular hits of these artists. Wynk Studio artists who featured at the music festival are – Raveena Paul, Reena, Sugandha Garg, Himani Kapoor and Bawari Basanti.

    Wynk Studio now has over 2000 artists. Wynk helps drive discoverability for their songs, enabling the artists to monetize their music and build thriving careers in the music industry. The Wynk Music app functions as a great enabler to offer these artists a creative outlet while solving monetisation and discovery issues for them.

    Wynk Rewind 2023 placed artists like Aditya Rikhari in Hindi, Mali in English, Harsha Prawin in Telugu, AR Anandh in Tamil, Dheemusix in Kannada and Raj Burman in Bengali as some of the leading indie artists of the year who have been trending on the app.

    In 2023, Wynk supported the distribution of independent singles such as “Love Token” from Manj Music and Anusha Dandekar, “Billo” from Vishal Dadlani and Nikhita Gandhi’s single “Pyaar mein Pagal”, along with helping independent producers build scale such as LGF Studios whose movie “Love All” starring Kay Kay Menon and Swastika Mukherjee was promoted on the platform.

    Wynk continues to endeavor towards driving language and artists diversity on its music app and has been consistently adding independent artists and music from across languages to its platform. This year, 55 per cent of sign-ups on Wynk Studio have been from non-metro cities including smaller towns of the North-East highlighting how the platform has been a great enabler for independent artists from all over the country, especially tier 2 and tier 3 cities. This also enables Wynk to deepen its content library with diverse languages that these artists champion.

  • Wynk Studio wins music distribution rights to Kay Kay Menon’s starrer “Love All”

    Wynk Studio wins music distribution rights to Kay Kay Menon’s starrer “Love All”

    Mumbai: Wynk Music, India’s number one music streaming app by downloads and daily active users, has announced that Wynk Studio, India’s largest music distribution ecosystem, has won the distribution rights to Kay Kay Menon’s starrer “Love All”, a movie based on the life of badminton superstar, P Gopichand.

    “Love All” is produced by Mahesh Bhatt and P Gopichand along with Anand Pandit. It will be released by M Ramesh’s Laxmi Ganpathy Film Studios on 1 September. Directed by Sudhanshu Sharma, the movie also features Swastika Mukherjee, Robin Das, Shrishwara, Atul Srivastava and Raja Bundela. The movie has five memorable tracks, which are already available on Wynk.

    1. Baton Baton Mein, Singer – Jubin Nautiyal

    2. Gilli Si Subah, Singer – Papon

    3. Chal Uth Jhat Path, Singer – Sonu Nigam

    4. Love All Bol De, Singer – Kay Kay Menon  

    5. Sahas Do Sahas, Singer – Anjali Gayakwad

    Speaking about the distribution arrangement, Airtel digital CEO and Airtel chief product officer Adarsh Nair said, “Wynk Studio was established with the vision of offering independent artists a creative outlet which would also help them with any monetisation and discovery issues they might face. We have had great success with independent artists and have 1000 artists on our roster at present. This distribution partnership will open new vistas for producers looking to explore digital distribution and wanting to capitalise on Airtel’s inherent strengths of reach and connectivity.”

    Wynk Studio has gone from strength to strength since it was established. It has recently distributed independent singles such as “Love Token” from Manj Music and Anusha Dandekar, “Billo” from Vishal Dadlani and Nikhita Gandhi’s single “Pyaar mein Pagal”, a simultaneously romantic and groovy number, about a girl madly in love.

    Wynk offers music in 15 Indian languages and regional songs now account for over 30 per cent of the overall streams on the app. Songs in Oriya, Gujarati, Assamese, Marathi, Telugu and Bhojpuri have seen a growth of over 150 per cent and are popular outside their home states as well.