Tag: Wynk Music

Airtel introduces 300 Mbps home broadband plan

MUMBAI: Telecommunications service provider Bharti Airtel has introduced an all-new home broadband plan with speeds of up to 300 Mbps over Wi-Fi. The fibre-to-the-home (FTIH)-based plan comes at a monthly rental of Rs 2199 and offers 1200 gigabyte of data along with unlimited STD as well as local calling.

Commenting on the launch, Bharti Airtel CEO-Homes George Mathen said, “Following the resounding success of our V-Fiber home broadband offering, we are delighted to introduce the new FTIH-based plans for customers looking for higher speeds. Fixed broadband continues to be the preferred in-home mode for customers to consume online digital content and the average usage per home is growing at a breakneck speed. With this in mind, we will plan to expand our FTIH offerings over the coming days and provide our customers the choice of home broadband plans across a wide range of price points and speeds.”

Customers opting for the plan also get free subscription to Airtel’s Wynk Music and Airtel TV apps. Wynk Music offers 3 million plus songs while Airtel TV offers more than 350 live TV channels as well as 10,000 movies and shows.

Airtel offers Home broadband and fixed line services in 89 cities across India. It is the second-largest fixed broadband services provider in the country.

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April 9, 2018
OTT trumps TV by 44 min among youth: Chrome DM

BENGALURU: Online was larger of the two platforms for consumption of content by youngsters who consumed content only on television or only online in India, a Chrome Data Analytics and Media (Chrome) “OTT Consumption” study has revealed.

The average daily time spent on content consumption online was 44 minutes higher than the average daily time spent on content consumption on television. Chrome’s survey included 2,505 respondents of which 28 per cent were aged between 15 and 24 years and 72 per cent were in the age group of 25 to 34. 49 per cent of the respondents were male and 51 per cent were female.

Television versus online

According to the study, 16 per cent of the respondents consumed content only on online devices, while only two per cent said that they consumed content on television alone. 81 per cent of the respondents said that they consumed content on both the platforms.

Consumption patterns by respondents who used both platforms for content consumption

2,054 respondents consumed content both on television and online.

Genres consumption

A mobile phone was the preferred device for music consumption among respondents who used both platforms. Eighty three per cent of the 2,054 respondents said that they consumed music on mobile phones as compared to 34 per cent that said that they also consumed music on television and 17 per cent who said that they also used a desktop/laptop for listening to music.

In the case of movies, television was the preferred device with 66 per cent saying that they watched movies on television as compared to 39 per cent who watched movies on mobile phones and 29 per cent who watched movies on a desktop/laptop.

Television was also the preferred device for news consumption, with 64 per cent watching it on television and 29 per cent who also watched it on a mobile phone and 9 per cent who also consumed news on a desktop/laptop.

Seventy four per cent of the respondents consumed sports content on television. 21 per cent and 14 per cent also consumed it on mobile phone and desktop/laptop respectively.

Sixty nine per cent consumed GEC content on television, and 17 and 6 per cent watched it on mobile phone and desktop/laptop respectively.

Daily time spent on the mediums

The average daily time spent online by the 2,054 respondents who consumed content on both television and online was 1 hour 37 minutes on television and 2 hours and 21 minutes online.

Twenty nine per cent spent less that 30 minutes viewing television, 39 per cent spent between 1 and 2 hours viewing television daily; 26 per cent spent between 2 and 3 hours daily watching television, 3 per cent spent 3 to 5 hours viewing television daily and 3 per cent spent more than 5 hours on daily television viewing.

Comparative numbers for online consumption of content were: 23 per cent spent each less than 30 minutes daily and between 1 and 2 hours daily; 29 per cent spent between 2 and 3 hours daily; 9 per cent spent between 3 and 5 hours and 17 per cent spent more than five hours on online content consumption daily.

Frequency

Seventy four per cent of were daily watchers of television and 26 per cent had no fixed routine for watching television. 77 per cent watched content online daily; 14 per cent watched content online during weekends and 9 per cent had no fixed routines.

Apps

YouTube was the preferred app for consumption of all types and genres of content. Other apps/websites such as hotstar, JioTV, Eros Now, Voot, gaana, saavn, Wynk Music, Sony Liv, TOI and NDTV were used for different content genres.

Top three apps for music consumption

The top three apps for Hindi music consumption were YouTube, Hungama and gaana , while for English music consumption they were YouTube, Wynk Music and gaana. In the case of Regional Music, the top three apps were YouTube, saavn and JioTV

Top three Movie apps

The top three apps for Hindi content consumption were YouTube, hotstar and Eros Now, for both English and Regional content they were YouTube, hotstar and JioTV.

Top three GEC apps

The top three apps for Hindi GEC content were YouTube, hotstar and Voot, while for English and Regional content they were YouTube, hotstar and JioTV.

Top 3 sports apps.

The top 3 sports apps were YouTube, hotstar and Sony Liv

Top 3 News apps/websites

The top 3 News apps/websites were YouTube, NDTV and TOI

Top 3 apps for Online exclusive content

The top 3 apps for online exclusive content were YouTube, Hotstar and Voot

October 17, 2017
Airtel partners Ditto TV; launches new super app

MUMBAI: Competition makes for strange bedfellows. Airtel is partnering with the OTT platform of Zee Digital Convergence Limited’ dittoTV app as it seeks to battle the onslaught of Reliance Jio. Airtel has relaunched its MyAirtel App as a super app housing many other apps amongst which figures DittoTV. The telco said that Ditto TV with over 100 live TV channels and popular TV shows will be available without any subscription charges to its customers.

Other apps which feature in the new MyAirtel app include Hike Messenger, Wynk Music, Wynk Movies, Wynk Games, Airtel Money, Airtel Dialer and Juggernaut. All of them are apparently being made available free to subscribers.

The MyAirtel app also features Airtel Cloud and Airtel Dialer. Airtel Cloud provides 2GB of free cloud storage and back-up. The company said that there are no data upload charges for the scheduled overnight backups for prepaid customers currently, and this benefit will be made available to postpaid customers soon.

Airtel Dialer, on the other hand, offers 50 minutes of free Airtel-to-Airtel calling benefits, in addition to its call management feature.

With the launch of its new app suite, it’s quite clear that it’s going to be a corporate war in the mobile 4G space. First, Airtel, and Vodafone, Idea blocked calls from free call provider Reliance Jio until they were forced to open up to its services. Hence, the other players including Idea and Airtel are gearing up to attack Jio in the app space too. Idea too is currently putting together an app suite which will be unveiled by Q4-2017 and Q1-2018.

Said Bharati Airtel global CIO & director Harmeen Mehta: “As part of our Digital Airtel initiative, we are excited to bring you the new avatar of the MyAirtel App, which now offers a unified interface to the entire suite of our popular mobile apps and several new ones. All these apps have been curated to ensure customers are offered the best of the web, with more exciting apps and partnerships coming in the near future.

Customers who already have MyAirtel App on their smartphone can update to receive the new features, while new users can download the new MyAirtel App from Google Playstore and iOS App Store. The telco said that normal plan or pack data charges will apply on all the mobile applications on MyAirtel app.

Airtel is also working overnight to put together interesting data plans for potential customer. A couple of weeks earlier, the super telco had launched a special 4G data plan which offered data free for 90 days. Now, it is offering 15 GB of 3G–4G data at the price of 1 GB. The offer is valid for its pre-paid customers using Samsung J series of smart phones. Among the models which can opt for this offer include: Samsung J2 (2015 and 2016 models), Samsung J7 (2015 and 2016 models), Samsung J5 (2015 and 2016 models), Samsung J Max and Samsung J2 Pro.

The 3G–4G data is available to customers in 4G circles only. In non-4G circles, viewers can enjoy 1 GB of data any time of the day, but 4 GB can only be utilized between midnight and 6 AM.

October 13, 2016
Airtel partners Ditto TV; launches new super app

MUMBAI: Competition makes for strange bedfellows. Airtel is partnering with the OTT platform of Zee Digital Convergence Limited’ dittoTV app as it seeks to battle the onslaught of Reliance Jio. Airtel has relaunched its MyAirtel App as a super app housing many other apps amongst which figures DittoTV. The telco said that Ditto TV with over 100 live TV channels and popular TV shows will be available without any subscription charges to its customers.

Other apps which feature in the new MyAirtel app include Hike Messenger, Wynk Music, Wynk Movies, Wynk Games, Airtel Money, Airtel Dialer and Juggernaut. All of them are apparently being made available free to subscribers.

The MyAirtel app also features Airtel Cloud and Airtel Dialer. Airtel Cloud provides 2GB of free cloud storage and back-up. The company said that there are no data upload charges for the scheduled overnight backups for prepaid customers currently, and this benefit will be made available to postpaid customers soon.

Airtel Dialer, on the other hand, offers 50 minutes of free Airtel-to-Airtel calling benefits, in addition to its call management feature.

With the launch of its new app suite, it’s quite clear that it’s going to be a corporate war in the mobile 4G space. First, Airtel, and Vodafone, Idea blocked calls from free call provider Reliance Jio until they were forced to open up to its services. Hence, the other players including Idea and Airtel are gearing up to attack Jio in the app space too. Idea too is currently putting together an app suite which will be unveiled by Q4-2017 and Q1-2018.

Said Bharati Airtel global CIO & director Harmeen Mehta: “As part of our Digital Airtel initiative, we are excited to bring you the new avatar of the MyAirtel App, which now offers a unified interface to the entire suite of our popular mobile apps and several new ones. All these apps have been curated to ensure customers are offered the best of the web, with more exciting apps and partnerships coming in the near future.

Customers who already have MyAirtel App on their smartphone can update to receive the new features, while new users can download the new MyAirtel App from Google Playstore and iOS App Store. The telco said that normal plan or pack data charges will apply on all the mobile applications on MyAirtel app.

Airtel is also working overnight to put together interesting data plans for potential customer. A couple of weeks earlier, the super telco had launched a special 4G data plan which offered data free for 90 days. Now, it is offering 15 GB of 3G–4G data at the price of 1 GB. The offer is valid for its pre-paid customers using Samsung J series of smart phones. Among the models which can opt for this offer include: Samsung J2 (2015 and 2016 models), Samsung J7 (2015 and 2016 models), Samsung J5 (2015 and 2016 models), Samsung J Max and Samsung J2 Pro.

The 3G–4G data is available to customers in 4G circles only. In non-4G circles, viewers can enjoy 1 GB of data any time of the day, but 4 GB can only be utilized between midnight and 6 AM.

October 13, 2016
Y-Films’ launches Love Shots fifth short film ‘Fired’

MUMBAI: Y-Films has launched a new film titled Fired, the fifth film in a series of six. The film premieres on Yotube today, 4 April 2016. Fired has Salim Merchant and Tillotama Shome.

Love Shots is an anthology of six short films that explore love in every form, shape and stage in life. It features an absolute never-before coming together of some of the most exciting actors playing delightful characters including Nimrat Kaur, Tahir Raj Bhasin, Salim Merchant, Tillotama Shome, Saqib Saleem, Shweta Tripathi, Farida Jalal, Kulbhushan Kharbanda, Rhea Chakraborty, Saba Azad and Mohit Marwah, Swanand Kirkire, Shubham Tukaram, Shravani Desai among others. And the soundtrack features 6 original songs by some of the freshest upcoming musicians of today showcasing a range of genres. The 6 music videos will be attached to each individual short film and have been directed by Shraddha Pasi Jairath.

Directed by Ankur Tewari, the film Fired tells the story of a young upwardly mobile couple where the wife who’s in a corporate job is fired and meets her chef husband who makes a shocking revelation of his own. The short also features a unique Hindi jazz song as part of the original soundtrack composed and performed by Subhi Khanna.

“I never thought that acting is such an involved art form until I actually started preparing for it. Being a composer and scoring for films like Ab tak Chappan and Chak De! India, among others, I always followed the actor’s timing to know where to score and where not to and I was intrigued with the idea of acting. I’m fortunate to have Ankur (director) and Tillotama who is such a fine actress to spend hours doing readings and workshops preparing for my character”, added Merchant.

Director Ankur Tewari said, “It was amazing working with Salim. He was acting for the first time and he surprised me with his acting abilities. I never thought he would be as good an actor as a musician. Tillotama was amazing as always. They both set off each other’s chemistry very well. The story was quite interesting as well, as it deals with the highs and lows of a relationship, and shows the dark patches that every couple goes through and has to overcome.”

The music for Love Shots is available on Wynk music for a period of 3 days before its release.

“Airtel has been a pioneer in the Indian telecom industry and is leading the 4G growth story in the country. Smartphones and fast mobile internet have transformed the way we consume content, with video emerging as the most popular form. Consumers, in particular, the multi-tasking youth, are looking for engaging video content to snack on and we believe Love Shots from YRF will set a new benchmark in short storytelling. As the leading smartphone network, Airtel is very excited to be a part of this innovative project”, added Airtel director consumer business Srini Gopalan.

Watch the 5th short film ‘Fired’ from Love Shots here:

April 6, 2016
Y-Films’ launches Love Shots fifth short film ‘Fired’

MUMBAI: Y-Films has launched a new film titled Fired, the fifth film in a series of six. The film premieres on Yotube today, 4 April 2016. Fired has Salim Merchant and Tillotama Shome.

Love Shots is an anthology of six short films that explore love in every form, shape and stage in life. It features an absolute never-before coming together of some of the most exciting actors playing delightful characters including Nimrat Kaur, Tahir Raj Bhasin, Salim Merchant, Tillotama Shome, Saqib Saleem, Shweta Tripathi, Farida Jalal, Kulbhushan Kharbanda, Rhea Chakraborty, Saba Azad and Mohit Marwah, Swanand Kirkire, Shubham Tukaram, Shravani Desai among others. And the soundtrack features 6 original songs by some of the freshest upcoming musicians of today showcasing a range of genres. The 6 music videos will be attached to each individual short film and have been directed by Shraddha Pasi Jairath.

Directed by Ankur Tewari, the film Fired tells the story of a young upwardly mobile couple where the wife who’s in a corporate job is fired and meets her chef husband who makes a shocking revelation of his own. The short also features a unique Hindi jazz song as part of the original soundtrack composed and performed by Subhi Khanna.

“I never thought that acting is such an involved art form until I actually started preparing for it. Being a composer and scoring for films like Ab tak Chappan and Chak De! India, among others, I always followed the actor’s timing to know where to score and where not to and I was intrigued with the idea of acting. I’m fortunate to have Ankur (director) and Tillotama who is such a fine actress to spend hours doing readings and workshops preparing for my character”, added Merchant.

Director Ankur Tewari said, “It was amazing working with Salim. He was acting for the first time and he surprised me with his acting abilities. I never thought he would be as good an actor as a musician. Tillotama was amazing as always. They both set off each other’s chemistry very well. The story was quite interesting as well, as it deals with the highs and lows of a relationship, and shows the dark patches that every couple goes through and has to overcome.”

The music for Love Shots is available on Wynk music for a period of 3 days before its release.

“Airtel has been a pioneer in the Indian telecom industry and is leading the 4G growth story in the country. Smartphones and fast mobile internet have transformed the way we consume content, with video emerging as the most popular form. Consumers, in particular, the multi-tasking youth, are looking for engaging video content to snack on and we believe Love Shots from YRF will set a new benchmark in short storytelling. As the leading smartphone network, Airtel is very excited to be a part of this innovative project”, added Airtel director consumer business Srini Gopalan.

Watch the 5th short film ‘Fired’ from Love Shots here:

April 6, 2016