ITV

Tag: Wynk Music

  • Hungama Music pulls plug, India’s streaming scene shrinks

    Hungama Music pulls plug, India’s streaming scene shrinks

    MUMBAI: Another one bites the dust in India’s cut-throat music streaming scene. Hungama Music is throwing in the towel, announcing its service will be switched off from 15 April, leaving users’ downloaded tunes and libraries gathering digital dust. This follows the premature demise of Resso and Wynk Music, making it a proper hat-trick of Indian streaming services hitting the skids in just over a year.

    “Downloaded music and library content will no longer be available,” Hungama Music informed its users.

    Resso, owned by ByteDance, blamed “local market conditions” for its January 2024 exit, while Wynk Music, owned by Bharti Airtel, effectively rolled its users into Apple Music after a strategic partnership. 

    Despite India’s booming streaming appetite – second only to the US in terms of sheer volume – local players are finding it a right pickle to compete with the global giants. YouTube, with its 462 million users, remains the undisputed king, while Spotify’s global clout and Apple Music’s strategic tie-ups are proving too much for many to handle.

    Hungama Music, which ditched its freemium model for a subscription-only approach last year, clearly couldn’t keep up. Even a recent partnership with Virgin Music Group, aimed at boosting Indian regional music, wasn’t enough to save it from the digital graveyard.

    “It’s a proper David versus Goliath situation,” a source close to the Indian music scene quipped. “These global behemoths have the cash and the clout to snap up users, leaving local players struggling to get a look-in.”

    With only Gaana and JioSaavn left standing, the question now is whether they can survive the onslaught. Can they whip up subscription packages that are both tempting and wallet-friendly enough to keep punters from straying? Or will they too end up singing the blues? One thing is for certain, the Indian music streaming scene is proving to be a proper dogfight.

  • Bharti Airtel to shut down Wynk Music app: Report

    Bharti Airtel to shut down Wynk Music app: Report

    Mumbai: Bharti Airtel has decided to exit the music sector by shutting down its Wynk Music app according to media reports. Shortly after announcing a strategic partnership with Apple, the company will wind down Wynk Music over the next few months and integrate all current employees into other roles within the organisation.

    An Airtel spokesperson confirmed the closure, stating that Wynk Music will be discontinued in the coming months, and employees working on the app will be absorbed within the Airtel ecosystem.

    Since its launch in 2014, Wynk Music has built a significant user base with over 100 million subscribers. This move aligns with Airtel’s new focus on collaborating with Apple to enhance video and music streaming services. As part of this partnership, Airtel customers will have access to Apple Music, and Wynk Premium subscribers will receive special offers. Additionally, Apple TV+ will be accessible through Airtel’s Xstream service, further expanding its content offerings.

    With a diverse portfolio including Airtel Wynk, Airtel Thanks, and Xstream, Airtel serves more than 220 million active users and is aiming for continued growth in the competitive digital market.

  • Wynk Music offers a set tour for Kalki 2898AD sci-fi thriller fans

    Wynk Music offers a set tour for Kalki 2898AD sci-fi thriller fans

    Mumbai: Music streaming app Wynk Music, continues to offer enthralling experiences to its users. Wynk Premium users now stand a never-before-exclusive chance to enter the world of the latest science fiction – Kalki 2898AD with a tour of the movie set.

    To win ‘The Kalki Experience on Wynk’, users have to simply stream the songs of the movie on Wynk Music here: https://open.wynk.in/Kalki. Five winners will be selected from amongst all participating users across the country and offered the once-in-a-lifetime opportunity to experience the enthralling set of the Hindu mythology-inspired post-apocalyptic action thriller. The contest is live until July 7, 2024.

    Wynk Music is also the official music streaming partner for the movie. The entire music catalogue of the movie and especially the theme song, sung by Gowtham Bharadwaj and composed by Santosh Narayanan, is available on Wynk Music for users to stream seamlessly. Wynk users can also download ringtones and Hello Tunes of these songs from the Prabhas, Amitabh Bachchan, Deepika Padukone and Kamal Haasan starrer magnum opus. Since the launch of the first song of the movie, there has been a surge in users setting the Hellotunes and Ringtones of these tracks. Users can search for the songs on the Wynk app to avail of these features.

    The partnership also solidifies Wynk Music’s commitment to serve all audiences across all languages, beyond Hindi. The 4 south languages – Telugu, Tamil, Kannada and Malayalam hold close to 30 per cent of the consumption of the app. In recent years, there has been a positive trend of songs from regional languages performing across India.

    All Wynk Premium users on the app will be eligible to participate in the Kalki contest. Wynk has been dedicated to not only providing top-tier musical experiences but also actively fostering closer bonds between fans and the artists they adore, allowing fans to explore opportunities to make their dreams come true, whether it’s meeting their favourite artist or engaging with their favourite movies. In line with this, Wynk has been organising many such events like giving its premium users a chance to exclusively jam with international music sensation – Ed Sheeran or have a “Coffee date with Jubin Nautiyal”.

  • Wynk Music users win exclusive chance to meet Ed Sheeran

    Wynk Music users win exclusive chance to meet Ed Sheeran

    Mumbai: Wynk Music, a music streaming app by downloads and daily active users organised the only contest in India which gave its users the opportunity to win an exclusive tete-a-tete with international artist Ed Sheeran. The meeting was a dream come true for his fans who got to spend time with their favourite artist and share their stories and memories with them.

    The winners jammed with Ed on his chart-topper song ‘Afterglow’ in an exclusive never-before experience. The three winners for the contest were Keegan Farreira, Sai Kiran Kilaru and Ronitbunty Khetwani. They won from amongst thousands of fans who participated in the contest to show their love for the artist, the winners made handmade customized gifts for Ed and presented it to him themselves.

    Organized as a culmination to Wynk’s campaign that encouraged users to participate in “Ed Sheeran Trivia Marathon” by answering questions on the global artist and streaming his songs on the app, the event was in line with Wynk’s continued endeavor to bring its users closer to their favorite artist. These winners answered questions around Ed and heard his songs for hours daily.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Wynk Music App (@wynkmusic)

     

    Taking the celebration, a notch higher, Wynk also released an exclusive message from Ed Sheeren for select users who participated in the content but could not win the catch-up with him. In the video, Ed thanked his fans for taking part in the contest and assured that he would be coming back to India for more contests in the future.

    Wynk has also released a video with the highlights of the heartfelt conversations between Ed and his fans from the meet-up, across its social media platforms.

    Ed Sheeran was in the country as part of his Mathematics Tour. During the meeting, he warmly greeted his fans and thanked the winners for participating in the contest wholeheartedly.  

    Enabling artists to also connect with their fans and strengthen their bonds with them, the innovative fan-artists tete-a-tete has been a huge hit amongst Wynk users. The brand has spearheaded numerous initiatives in the past to provide similar unique and memorable experiences to users and brought them closer to their favorite artists, fostering deeper connections between fans and artists. In February, Wynk Music had organised an exclusive “Coffee date with Jubin Nautiyal” and made five of his top fans meet the artist on Valentine’s Day.

    Over the past year, Wynk has curated exclusive opportunities for fans to meet diverse and renowned artists, ranging from including internationally acclaimed DJ, Martin Garrix to popular Indian Singer, King. Additionally, fans also got a chance to meet South Superstar Darshan and Telugu award-winning superstar Nani as a part of such innovative campaigns. As part of Wynk Rewind 2023, several artists also showed appreciation to their fans through video messages acknowledging the constant love and admiration shown by them.

  • Wynk Music brings its users closer to their favorite artist – Jubin Nautiyal

    Wynk Music brings its users closer to their favorite artist – Jubin Nautiyal

    Mumbai: Wynk Music has organised an exclusive meet up with Jubin Nautiyal for five of its users from across the country.

    The winners got a once-in-a-lifetime opportunity to interact with Jubin and get to know him a bit more over a tete-a-tete. Organized as a culmination to a Wynk campaign that celebrated Jubin’s latest album, ‘Tum Aaye Ho Toh’, the event was in line with Wynk’s continued endeavor to bring its users closer to their favorite artist. The five winners were selected after a nine-day campaign on the Wynk Music app. The contest was also shared extensively on Wynk and Jubin’s Instagram pages. Thousands of fans participated in the contest and streamed Jubin’s album continuously for several hours to win a chance to meet their favourite singer.  Jubin’s fans on Wynk heard his songs over 2000-3000 times within the nine days of the campaign.

    With winners travelling from Ahmedabad, Pune, UP, Mumbai and Jharkhand, Jubin also documented the catch-up across his social media pages, which garnered immense engagement from all his fans. Taking the celebration, a notch higher, timing this with Valentine’s Day, Wynk has also released a video with the highlights of the heartfelt conversations between Jubin and his fans from the meet up, across its social media platforms.

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Wynk Music App (@wynkmusic)

    Enabling artists to also connect with their fans and strengthen their bonds with them, the innovative fan-artists tete-a-tete has been a huge hit amongst Wynk users. In an era where digital platforms redefine how fans interact with their favorite artists, Wynk has been committed to not only offer top-tier musical experiences but also actively foster closer bonds between fans and the artists they adore. The brand has spearheaded numerous initiatives in the past to provide similar unique and memorable experiences to users and brought them closer to their favorite artists, fostering deeper connections between fans and artists.

    The meet and greet was organized in partnership with Believe Artist Services, a leading artists management brand that offers tailored solutions to independent artists enabling them to reach out to more listeners and expand their fan base.

    Excited about the interactions with his fans, Nautiyal said, “Being an artist is about connecting with people through music, and Wynk Music has beautifully amplified that connection with their innovative campaigns. It is truly heartening to see fans not just listening to my songs but passionately engaging with them. With such initiatives, we are creating memories that resonate far beyond the music. Wynk Music is turning dreams into reality for my fans, and I’m honored to be a part of this journey.”

    Over the past year, Wynk has curated exclusive opportunities for fans to meet diverse and renowned artists, ranging from including internationally acclaimed DJ, Martin Garrix to popular Indian Singer, King. Additionally, fans also got a chance to meet South Superstar Darshan and Telugu award-winning superstar Nani as a part of such innovative campaigns. As part of Wynk Rewind 2023, several artists also showed appreciation to their fans through video messages acknowledging the constant love and admiration shown by them. 

  • Wynk Rewind is now live with India’s favourite music of 2023

    Wynk Rewind is now live with India’s favourite music of 2023

    Mumbai: Wynk Music, a music streaming app by downloads and daily active users, today, unveiled its Wynk Rewind 2023 – announcing the top artists, albums and songs to have ruled the Indian music scene this year.

    Wynk Rewind 2023 collates the top artists, albums, songs and playlists played on Wynk music over a particular year. Powered by an artificial intelligence (AI) algorithm it draws out the music consumption patterns of users and offers Wynk users a personalised user experience on the app, delivering trends that offer a detailed view into listening patterns across total minutes streamed, favourite songs and artists, all of which can be shared across social media platforms.

    This year’s Rewind carries special features such as the musical zodiac, a receive activity badge based on fan consumption that helps fans get to know who they are superfans of. Additionally, it will also present Wynk listeners with a special playlist featuring all their top songs along with a special message video featuring their favourite artists.

    Airtel head – digital products & services Abhishek Biswal said, “At Wynk, we are always trying to find engaging ways to enhance the experience on our platform. In line with this, Wynk Rewind is an incredible initiative and offers deep customer insights into music preferences and consumption trends, which helps us immensely in elevating the experience on our app and delivering greater value to our customers. We promise to continue to build on our endeavours to offer the most personalised music experience to our customers.”

    Wynk Studio’s music distribution ecosystem for independent artists — now has over 1300 artists. 55 per cent of these artists come from non-metro cities including cities in the Northeast, highlighting how the platform has functioned as an enabler to offer these artists a creative outlet while solving monetisation and discovery issues for them. Aditya Rikhari in Hindi, Mali in English, Harsha Prawin in Telugu, AR Anandh in Tamil, Dheemusix in Kannada and Raj Burman in Bengali are some of the leading indie artists of the year.

    In 2023, Wynk supported the distribution of independent singles such as “Love Token” from Manj Music and Anusha Dandekar, “Billo” from Vishal Dadlani and Nikhita Gandhi’s single “Pyaar mein Pagal”, along with helping independent producers build scale such as LGF Studios whose movie “Love All” starring Kay Kay Menon and Swastika Mukherjee was promoted on the platform.

    Wynk Music is accessible across an entire range of platforms including Android Drive Mode, Android Auto, SIRI, Apple Car Play, Google Nest, Apple Watch and Google Assistant.

  • Airtel’s Wynk Music launches “The Last of The Beatles” campaign for The Beatles’ final song

    Airtel’s Wynk Music launches “The Last of The Beatles” campaign for The Beatles’ final song

    Mumbai: Wynk Music, India’s number one music streaming app by downloads and daily active users, today launched “The Last of The Beatles” campaign dedicated to the release of the final Beatles song – ‘Now and Then’.

    The campaign is a heartfelt tribute to the iconic British rock band and features a page dedicated to the band on Wynk Music. Wynk has also curated a Beatles’ playlists with their 70s rock music playlists which are also available with exclusive HelloTunes for fans.

    The campaign will be live for 15 days and will offer a rich mosaic of content and music that pays homage to the band’s legacy.

    Campaign Highlights:

    1. Rediscovering the Beatles

    A specially curated content from The Beatles’ extensive discography where fans can immerse themselves in the timeless classics that have defined generations and experience the magic of John, Paul, George, and Ringo.

    2. The Golden Era of 70s Rock

    A collection of handpicked 70s rock playlists that will transport music enthusiasts back to a time when rock ‘n’ roll ruled the airwaves.

    3. Showcasing HelloTunes

    Exclusive HelloTunes of The Beatles’ music: Subscribers can set these tunes as their caller tunes and relish the melodies of this legendary band.

    4. Engaging Content

    Music lovers can engage with their favourite band on social media with interesting trivia, song lyric carousels, and other captivating content related to The Beatles. Fans can dive into the world of the band’s history, music, and more, to fully immerse themselves in the celebration.

    For more information on the campaign and to join the celebration, click on the below links:

    Check The Beatles page on Wynk here: https://open.wynk.in/s1(accessible on mobile only)

    The Beatles playlist: https://open.wynk.in/s2
    HelloTunes for The Beatles: https://open.wynk.in/s3

  • Motivational cricket anthem ‘Bolo Bharat Mata Ki Jai’ on Ultra Music for cricket lovers

    Motivational cricket anthem ‘Bolo Bharat Mata Ki Jai’ on Ultra Music for cricket lovers

    Mumbai: The anthem aims to infuse immense enthusiasm among Indian cricket lovers & citizens. It will be available in Hindi in both video & audio formats from 6 October 2023. This anthem is to invigorate the spirits of every Indian & instil a sense of excitement & pride in our Indian Cricket team.

    The anthem will showcase the Cricket fever in India in its complete frenzy. It will have crowds cheering & praying for their team, fans hysteria in the stadium, Players celebrating each other & many more enchanting moments. The motivating lyrics for this anthem are penned by Deepak Chauhan & the resounding music has been composed by the dynamic duo Neel & Nataraj. Neel is also the lead vocalist for the same.

    The music video will be streamed on the Ultra Music YouTube channel and will also be simultaneously streamed on: Gaana, Spotify, JioSaavn, Amazon Music, iTunes, Wynk Music  & other leading music streaming platforms.

    This anthem of pride & glory is an ode to our nation. It’s a call for unity & a reminder of the unified strength that lies in our diversity. It will resonate deeply with every Indian & invigorate their love & trust in our Indian Cricketers & fuel the sportsman spirit of our Indian cricket team as they embark on their journey to conquer the world.

    This Anthem also goes beyond the boundaries of the cricket pitch, it infuses an unparalleled sense of excitement and can be proudly watched & played at any patriotic events & celebrations. All thanks to the energy and positivity it exudes.

    Ultra Media and Entertainment Group director Rajat Agrawal said: “India has performed phenomenally both in Cricket & Asian games recently. We all are just waiting for them to bring in the most coveted title in International Cricket & close this year with a bang. “Bolo Bharat Mata Ki Jai” is a drive to awaken every Indian to the promise that lies in our cricketers & give them the needed boost to put India on the world map & bring in the biggest accolades to our nation in this World Cup”

  • Shemaroo Entertainment revives 90s Bollywood music with new-age singers

    Shemaroo Entertainment revives 90s Bollywood music with new-age singers

    Mumbai: The 90s era of Bollywood music holds a special place in the hearts of millions, evoking cherished memories and a warm sense of nostalgia. These unforgettable songs became anthems for a whole generation, resonating with listeners of all ages. Now, Shemaroo Entertainment has taken these timeless melodies and given them a new lease of life with a modern twist.

    Unlike simply repackaging classics, Shemaroo Entertainment has breathed fresh energy into these evergreen tracks by collaborating with talented new-age singers. The aim is to create a seamless blend of nostalgia and modernity, preserving the essence of the original melodies while appealing to today’s discerning youth. While some songs have already been released, new ones will be unveiled every week, allowing music enthusiasts to immerse themselves in the golden era of Bollywood.

    To kickstart this extraordinary project, Shemaroo Entertainment has meticulously chosen these iconic songs from Bollywood’s rich repertoire, ensuring a comprehensive representation of the era’s musical brilliance. These tracks have been beautifully recreated by aspiring singer Arunati Roy from Durgapur (Paschim Bardhaman), West Bengal, supported by Hiranmoy Mandal, R3ZR and Sunny Karmakar who has helped in the execution of the project.

    The recreated masterpieces will be showcased to a global audience through Shemaroo’s extensive distribution across platforms like YouTube channels – Filmi Gaane, Indipop, Romantic Hindi Songs, 90s Hindi Songs, and across more than 150 global online music streaming platforms like Resso, Spotify, Apple Music, Wynk Music, Amazon Music, JioSaavn, etc along with Telco-CRBT and radio.

    Expressing her excitement of recreating songs for Shemaroo Entertainment, Arunati Roy said, “I am thrilled and honoured to be a part of this extraordinary musical journey with Shemaroo Entertainment in Association with Hindi Unplugged World. Recreating these iconic Bollywood songs is a dream come true for me as a budding artist. It’s an incredible opportunity to infuse these timeless melodies with a fresh new-age touch and bring joy to the hearts of the younger audience. This project is a true celebration of music. It is a great opportunity created by Shemaroo to promote young artists, providing them with a platform to showcase their exceptional talent.”

    This initiative marks the beginning of Shemaroo’s efforts to discover and nurture fresh voices, offering a chance for aspiring artists to join hands with Shemaroo and reach a wider audience. Through this Shemaroo is creating opportunities for emerging talents to make their mark in the music industry and contribute to the vibrant musical landscape. In line with their commitment to enhance the listening experience for GenZ and Gen Alpha audiences who have a fondness for 90s songs, the company is actively seeking similar budding artists to recreate and sing these timeless melodies.

    This unique initiative promises to be a grand celebration of Bollywood’s rich musical heritage, infused with the fresh energy of contemporary talent. Get ready to relive the magic of 90s Bollywood music like never before!

  • Wynk Studio wins music distribution rights to Kay Kay Menon’s starrer “Love All”

    Wynk Studio wins music distribution rights to Kay Kay Menon’s starrer “Love All”

    Mumbai: Wynk Music, India’s number one music streaming app by downloads and daily active users, has announced that Wynk Studio, India’s largest music distribution ecosystem, has won the distribution rights to Kay Kay Menon’s starrer “Love All”, a movie based on the life of badminton superstar, P Gopichand.

    “Love All” is produced by Mahesh Bhatt and P Gopichand along with Anand Pandit. It will be released by M Ramesh’s Laxmi Ganpathy Film Studios on 1 September. Directed by Sudhanshu Sharma, the movie also features Swastika Mukherjee, Robin Das, Shrishwara, Atul Srivastava and Raja Bundela. The movie has five memorable tracks, which are already available on Wynk.

    1. Baton Baton Mein, Singer – Jubin Nautiyal

    2. Gilli Si Subah, Singer – Papon

    3. Chal Uth Jhat Path, Singer – Sonu Nigam

    4. Love All Bol De, Singer – Kay Kay Menon  

    5. Sahas Do Sahas, Singer – Anjali Gayakwad

    Speaking about the distribution arrangement, Airtel digital CEO and Airtel chief product officer Adarsh Nair said, “Wynk Studio was established with the vision of offering independent artists a creative outlet which would also help them with any monetisation and discovery issues they might face. We have had great success with independent artists and have 1000 artists on our roster at present. This distribution partnership will open new vistas for producers looking to explore digital distribution and wanting to capitalise on Airtel’s inherent strengths of reach and connectivity.”

    Wynk Studio has gone from strength to strength since it was established. It has recently distributed independent singles such as “Love Token” from Manj Music and Anusha Dandekar, “Billo” from Vishal Dadlani and Nikhita Gandhi’s single “Pyaar mein Pagal”, a simultaneously romantic and groovy number, about a girl madly in love.

    Wynk offers music in 15 Indian languages and regional songs now account for over 30 per cent of the overall streams on the app. Songs in Oriya, Gujarati, Assamese, Marathi, Telugu and Bhojpuri have seen a growth of over 150 per cent and are popular outside their home states as well.