ITV

Tag: www.vindia.com

  • [V]’s ‘Launch Pad’ to unearth best band

    [V]’s ‘Launch Pad’ to unearth best band

    MUMBAI: Channel [v] will introduce [v] Launch Pad as part of the Mumbai Festival celebration. The talent hunt show will provide a platform to unearth the most talented band from across the country.

     
    In a series of challenges designed to give one band the chance to grab a coveted spot, the band will be subsequently launched.

    The commencement of the hunt for the country’s hottest band will culminate with five of the most talented bands, an official release says.

    The panel of judges will be responsible for judging these talented bands would be music director duo- Vishal and Shekhar along with Channel [v] head of music programming and MARs (Music and Artist Relation) Luke Kenny.

    The contestants can register online by logging onto www.vindia.com. The entrants also have an opportunity of walk in-registration into selective Café Coffee Day outlets, on 15 December, the last date for registration.

    Launch Pad being a seasonal property will give a rundown of the show in three episode series on Channel [v].

    The five selected bands will get an opportunity to perform the opening act of an international artist’s show. The finale concert will be exclusively hosted by Channel [v] on 15 January., informs the release.

  • O&M sweeps Abby 2000

    O&M sweeps Abby 2000

    The Advertising Club Bombay unleashed on 31 March, the Abby 2000 awards for excellence in creative advertising which attracted 4,109 entries. Oglivy & Mather (O&M) swept the awards ceremony with 48 points.

    It walked away with 32 gold and silver Abbies, including the Campaign of the Century for its advertising work on spreading the chocolate eating habit amongst Indian adults for Cadbury. No other agency came even near the halfway mark of O&M’s tally but those that put up some sort of fight include Contract Advertising (14 points) and Mudra Communications (seven points).

    O&M and Enterprise Nexus bagged Gold Abbies for Castrol Scootex 2T and The Times of India (One man’s burden) campaigns respectively in the ‘Consumer Products’ section of the Cinema/TV category. The Silver Abby in the same category was awarded to O&M and HTA for Pond’s Blackhead Removal Strips (Lady Bug) and Pepsi (Yeh Dil Mange More) campaigns respectively.

    O&M bagged both the Gold and Silver Abbies in the Consumer Durables section of the Cinema/TV category. The gold Abby was awarded for the Kelvinator (teeth) campaign while the Silver Abby was awarded for the Kelvinator (Singer) campaign.

    MTV India bagged the silver Abby for the MTV VJ Hunt Loser (Mama Yo…) campaign while Channel [V]’s website www.vindia.com won the best website award.