Tag: www.CNN.com

  • NEC to sponsor CNN’s ‘Impact Your World’

    NEC to sponsor CNN’s ‘Impact Your World’

    MUMBAI: CNN International has announced that IT and network technology company NEC will sponsor its viewer response initiative, ‘Impact Your World.’ The sponsorship takes effect from September 2008 and encompasses new weekly on-air segments and vignettes across CNN International’s global network, reaching more than 230 million households and hotel rooms, in addition to the initiative’s web site at www.cnn.com/impact. 

    Impact Your World is CNN’s audience empowerment initiative, which allows CNN viewers and users to take action on and respond to the news they consume. With Impact Your World, news is no longer passive; ‘Impact’ buttons on selected CNN.com stories link people directly to resource pages showing how they can help charitable organizations in categories including Refugees & Homelessness, Poverty, Health and Natural Disasters.

    In addition, new weekly on-air vignettes highlight stories that empower CNN’s global audience to effect real change. Natural disasters including Cyclone Nargis which hammered Myanmar and the devastating Sichuan earthquake have brought about immediate responses and donations. ‘Impact Your World’ also allows viewers to support individual causes.

    CNN Asia Pacific VP ad sales William Hsu says, “We’re delighted to partner with NEC in this bespoke, cross-platform sponsorship that allows our viewers to enact positive change in the world. We look forward to delivering a powerful brand solution for them across this most worthwhile of initiatives.”

    NEC GM advertising division Mikio Yamada says, “Throughout its history, NEC has continuously sought ways to contribute to society through technological innovation and advanced solutions. NEC is proud to sponsor CNN’s Impact Your World, which is an innovative way to empower individuals and societies around the world by connecting people and organizations”.

  • NEC to sponsor CNN video blog

    MUMBAI: Under a new CNN initiative sponsored by NEC corporation, six men and women, wanting to make a difference in the world, will blog and post videos of their lives and jobs.

    Titled Be the Change, it aims to harness CNN International’s global reach, multiplatform services and cutting edge technology to reach deep into the lives of ordinary citizens doing extraordinary things around the world to benefit others.

    NEC’s sponsorship of Be the Change runs for a year from this month and is set to be broadcast worldwide while featuring online at www.cnn.com/bethechange

    The work of the six people and the global platform the initiative provides is expected to inspire others to make their own impact through similar ventures.

    CNN Asia Pacific VP news ad sales William Hsu says, “Be the Change is a fantastic initiative and we are delighted to have the support of NEC in this groundbreaking venture. To highlight and celebrate work that is rarely reported on and often barely visible to the larger community is hugely important and we hope that our global audience will share in these unique experiences.”

    NEC GM advertising division Junichi Shibi says, “Throughout its history, NEC has continuously sought ways to contribute to society through technological innovation and advanced solutions. NEC is proud to sponsor CNN’s Be the Change, which shares the goal of empowering people and societies around the world through innovative activity to effect change for the better.”

    Whether it’s building a sports complex for a disadvantaged community in South Africa, or aiding abused young people in Cambodia’s second largest city, the ‘Be the Change’ aid workers are committing their lives, their time and their energy to work for others.

    One video diary from a contributor will become a weekly segment on CNN International television, while blogs from each contributor will be hosted on a specially-produced web site, in addition to biographical sketches, links to their organizations and photo galleries. The site will be interactive, allowing visitors to comment and post questions to and for the contributors.

  • CNN ties up with Suzuki for online football campaign

    MUMBAI: News broadcaster CNN is teaming up with Suzuki to launch ‘Football Fanzone’. This is an interactive online special where supporters worldwide can come together to share their love of the game at www.cnn.com/footballfanzone.

    The Football Fanzone allows users to check out the latest results, tables and other statistics. Features include ‘player of the week’ and ‘team of the week’, while CNN sports anchor Pedro Pinto’s exclusive ‘Goal Mouth’ blog will bring insights from behind the scenes – the scoops, the big interviews and all the gossip.

    In addition, fans can submit their pictures and videos as well as commentary which, if selected, will be posted on the site to be shared with millions of fellow fans around the world. Users can also cast their votes in polls and forums designed to gauge global reaction to hotly debated football issues.

    CNN ad sales Asia Pacific VP William Hsu says, “Football is without question the world’s most popular sport and we are delighted to launch this interactive forum in association with Suzuki Motor Corporation for millions of fans around the globe. CNN.com continues to lead the field in global online news sites and this new initiative allows Suzuki Motor Corporation perfect reach to our audience who enjoy high disposable incomes and are proven regular purchasers.”

  • CNN Intl plans multi-platform coverage for US mid-term elections

    CNN Intl plans multi-platform coverage for US mid-term elections

    MUMBAI: With less than a month before the US mid-term elections are held CNN International rolls out America Votes 2006 across its global television, internet, broadband and wireless services.

    The channel notes that the stakes could not be higher with US Republicans battling to keep both houses of Congress and Democrats hoping public discontent with the War in Iraq will give them an advantage. CNN’s team of political correspondents will bring coverage to more than 198 million television households, millions of internet users via CNN.com and via broadband on CNN Pipeline. Additionally, CNN’s coverage will be available on wireless services around the world.

    CNN International VP Rena Golden says, “No other broadcaster can bring a global audience the depth of coverage, the analytical background or quick breaking news like CNN International. Our audiences, whether on television, the internet or wireless, deserve the very best and our award-winning team provides it.”

    The channel’s coverage culminates on 8 November with live Election Night with programming from New York featuring Wolf Blitzer, Anderson Cooper, Paula Zahn and Lou Dobbs who will all provide wall-to-wall news and analysis in CNN’s new state-of-the-art studios at the Time Warner Center.

    CNN correspondents and affiliates from around the world will also offer up-to-the-minute reports and analysis on how the election results impact the world. Leading up to the election and on Election Night, coverage from the U.S. will be led by senior political correspondent Candy Crowley; chief national correspondent John King; senior national correspondent John Roberts; senior political analysts Bill Schneider and Jeff Greenfield; congressional correspondents Dana Bash and Andrea Koppel; White House correspondents Ed Henry, Suzanne Malveaux and Elaine Quijano.

    As the campaign moves into its final stages, CNN International will air a series called Broken Government. These programmes will be featured on Inisght with Jonathan Mann.

    · To Do Nothing Congress – CNN White House correspondent Eds Henry – a veteran of a decade covering Capitol Hill – portrays the paralysis brought on by partisanship and obsession over raising money for elections. It airs on 31 October 2006 at 9:30 am and 3:30 pm.

    · Power Play – Chief national correspondent John King returns to his former beat, the White House, to report on the Bush administration’s controversial efforts to wrest back executive authority stripped away by Congress in the years following Vietnam and Watergate. This airs on 1 November at 9:30 am and 3:30 pm and on 4 November at 8:30 pm.

    · Two Left Feet – Senior political correspondent Candy Crowley will examine why Democratic candidates seem to have such a hard time getting elected and are often out-manoeuvred by Republican opponents who appear to be better organized and faster on their feet. It airs on 4 November at 12:30 pm.

    · Where the Right Went Wrong – Senior political analyst Jeff Greenfield looks at those most deeply committed to the conservative cause and their enragement over out-of-control government spending, political pork, nation-building and the president’s more lenient approach to immigration. This airs on 3 November at 9:30 am and 3:30 pm and on 5 November at 12: 30 pm.

    In addition extended versions of Your World Today will provide in-depth analysis on the day’s leading political stories in the week leading up to Election Night. Real-time results will be available on CNN.com and on CNN Pipeline, the site’s live broadband video news service. Additionally, CNN.com’s special election section can be found at www.CNN.com/elections and provides a complete look at the political arena, featuring on-going political news coverage with multimedia packages, galleries, interactive maps, user feedback, expert analysis, quizzes, streamed video and podcasts.

    CNN’s coverage of the US mid-term elections will also feature heavily on wireless services around the world. CNN’s wireless election coverage is available in live video streaming, email alerts and updates, on-demand video and internet access.