Tag: WWO

Reliance Entertainment appoints Prabhat Choudhary to head WWO

MUMBAI : Reliance Entertainment has roped in noted marketing communications strategist, Prabhat Choudhary, to head World Wide Open (WWO), its in-house digital movie marketing & media buying arm.

World Wide Open is a digital marketing agency specializing in social media marketing & media buying for the film industry. Over the years, WWO has worked on digital campaigns of films like ‘Simmba’, ‘Golmaal Again’, ‘Veere Di Wedding’, ‘Super 30’, ‘Dear Zindagi’, ‘Jab Harry Met Sejal’, ‘ Saand Ki Aankh’, ‘Rabta’, ‘Stree’, ‘Half Girlfriend’, ‘Parmanu’, and more. Besides being an agency on board for Reliance Entertainment, WWO has serviced production houses like Red Chillies Entertainment, Balaji Motion Pictures Limited, Maddock Films, Color Yellow, Sony Music India etc.

The agency is equipped to provide end-to-end digital marketing solutions including creative strategy, creation of media assets and inventory planning and buying and digital media planning and buying. In 2017, WWO was named the 'Agency of the Year' at the Asia Pacific Customer Engagement Forum and Awards (ACEF).

In 2019, the agency won the award for Best Interactive Piece of Content at Digies for the film, ‘Game Over’. WWO, known for its innovative marketing, launched the first-ever Target AR Filter in India and Bollywood, in print, for the film, ‘Super 30’.

Prabhat Choudhary is the founder of the leading PR agency, Spice PR, and co-owner of the celebrity digital marketing agency, Entropy. Choudhary is known to be a remarkable PR and digital strategist and at WWO, he will take forward the mantle of enhancing digital innovations, multi-platform reach, driving strategic partnerships & developing the media & entertainment client portfolio.

February 22, 2020
WWO wins digital mandate for SRK’s Red Chillies

MUMBAI: Reliance Entertainment’s digital marketing and advertising agency, World Wide Open (WWO), has won the digital media duties of Shah Rukh Khan’s production house Red Chillies Entertainment.

Speaking of the newly acquired account, WWO CEO Arun Mehra in a statement said, “Red Chillies Entertainment giving us the mandate to assist them in this digital journey is a great responsibility as well as a huge moment of pride for the entire WWO family. To be associated with India’s leading production house, known to churn out back-to-cack blockbusters, is in itself an immense learning opportunity. The year 2017 is going to be an exciting one for us and with expertise from experienced professionals in the business like Saahil Krishnani and Nikita Khandelwal at the forefront, we are certain to deliver clutter breaking ideas with progressive communication.”

With a considerable amount of years of experience in digital marketing for films and celebrities, both Saahil and Nikita have successfully managed online reputation management (ORM) for some influential personalities and have been an integral part of some of the biggest and most well-executed film campaigns.

Commenting on handing over the digital marketing duties to the agency, Red Chillies Entertainment marketing head Binda Dey said, “We are glad to have WWO on board to handle the digital duties. We wanted a young and an innovative agency with a fresh perspective to take over and WWO seems just right. We look forward to working with them and creating clutter breaking campaigns.”

February 21, 2017
WWO executes a Digital campaign for a Bollywood movie

MUMBAI: In a first of its kind movie promotion in India, an exclusive digital campaign was conceptualized and designed by World Wide Open (WWO) for TE3N’ starring Amitabh Bachchan, Vidya Balan and Nawazuddin Siddiqui and directed by Ribhu Das Gupta. The movie marks World Wide Open’s foray into the world of movie promotion.

To create buzz for this movie, an interactive digital campaign, ‘TE3NItAround’ was launched across digital platforms. A microsite was created for public at large to participate in the movie promotions through a number of activities. WWO also collaborated with Talent House and Reliance Gamesto promote the movie on Crowd-sourcing and Gaming platform respectively.

The campaign commenced by asking individuals to create their own version of the movie poster from assets that were provided. This campaign garnered participation from more than 65 countries such as Egypt, Malaysia, Saudi Arabia, Algeria and others. Contest winners got the rare opportunity to meet Amitabh Bachchan at an event and received autographed and enlarged copies of the film’s poster that they had created. Winning posters were also recreated into hoardings and placed across India.

The campaign also involved a public voting to select a game for the movie and posters created through UGC contest. The most voted ‘TE3N’ game was unveiled by Mr. Amit Khanduja, the CEO of Reliance Games at the mega event that happened in Mumbai.

The overall campaign received tremendous response with over 864+ mn impressions and 50,000 participants worldwide.

TE3N released on 10th June and so far has grossed over 12cr.

On the successful execution of the TE3N it around campaign, the CEO of WWO, Mr. Arun Mehra said,” WWO announces its foray by setting up a new division for Movie Marketing which is headed by Saahil Krishnani with the TE3N it Around campaign. We have executed one of most innovative campaigns for the movie TE3N and the response we have received is amazing. It was one of a kind campaign executed for a movie by us and we are looking forward to many such interesting campaigns. “

June 21, 2016
WWO executes a Digital campaign for a Bollywood movie

MUMBAI: In a first of its kind movie promotion in India, an exclusive digital campaign was conceptualized and designed by World Wide Open (WWO) for TE3N’ starring Amitabh Bachchan, Vidya Balan and Nawazuddin Siddiqui and directed by Ribhu Das Gupta. The movie marks World Wide Open’s foray into the world of movie promotion.

To create buzz for this movie, an interactive digital campaign, ‘TE3NItAround’ was launched across digital platforms. A microsite was created for public at large to participate in the movie promotions through a number of activities. WWO also collaborated with Talent House and Reliance Gamesto promote the movie on Crowd-sourcing and Gaming platform respectively.

The campaign commenced by asking individuals to create their own version of the movie poster from assets that were provided. This campaign garnered participation from more than 65 countries such as Egypt, Malaysia, Saudi Arabia, Algeria and others. Contest winners got the rare opportunity to meet Amitabh Bachchan at an event and received autographed and enlarged copies of the film’s poster that they had created. Winning posters were also recreated into hoardings and placed across India.

The campaign also involved a public voting to select a game for the movie and posters created through UGC contest. The most voted ‘TE3N’ game was unveiled by Mr. Amit Khanduja, the CEO of Reliance Games at the mega event that happened in Mumbai.

The overall campaign received tremendous response with over 864+ mn impressions and 50,000 participants worldwide.

TE3N released on 10th June and so far has grossed over 12cr.

On the successful execution of the TE3N it around campaign, the CEO of WWO, Mr. Arun Mehra said,” WWO announces its foray by setting up a new division for Movie Marketing which is headed by Saahil Krishnani with the TE3N it Around campaign. We have executed one of most innovative campaigns for the movie TE3N and the response we have received is amazing. It was one of a kind campaign executed for a movie by us and we are looking forward to many such interesting campaigns. “

June 21, 2016
World Wide Open wins the digital mandate for BIG Cinemas

MUMBAI: World Wide Open, digital brand partner and strategy consultants have recently bagged the digital duties for BIG Cinemas. The objective of this campaign, developed by WWO, is to increase user engagement for BIG Cinemas, utilizing all mediums of digital marketing and reaching out to the target audience in bulk, as their customers are all online. Along with helping them with designing their website, WWO will also manage and strategies the media planning and buying, social media management, developing mobile applications and the marketing campaigns for their digital audiences.

Commenting on the new account win, Manish Agarwal, CEO, Reliance Entertainment Digital said, “We at WWO (World Wide Open) are extremely excited to work with BIG Cinemas, which is one of the largest chains of cinemas in India. We look forward to help them augment their brand through a delightful consumer experience across all internet connected touch points in a scalable and sustained manner.”

Kushal Sanghvi, Head, World Wide Open commented, “With BIG Cinemas on board, we aim to bridge the gap between the digital and creative aspect of the brand. With some path breaking campaigns designed for them already, the team at WWO is all charged up to serve BIG Cinemas in the best way possible.”

Commenting on the associating with WWO, Shirish Srivastava Sr. VP – Sales & Marketing, BIG Cinemas said, “At BIG Cinemas, we are taking a lot of path breaking initiatives to deliver business value. A robust and dynamic digital presence is critical in this regard, and so we are very happy to have WWO on board.”

World Wide Open is Reliance Group’s new vertical under Reliance Entertainment Digital. Positioned as digital brand partners and digital strategy consultants, WWO aims to fulfill the gap of Digital Brand partner who can help in brand building primarily via digital, by having under one roof, combination of skill sets namely deep consumer insights, strategic brand thinking, conceptualization ability of digital products & services, knowledge of technology to drive innovations and content creativity to engage consumers with contextual and innovative content.

BIG Cinemas, is India’s largest cinema chain with about 516 screens spread across India, US and Malaysia. After pioneering the IMAX experience in India, it recently launched 3D and 6D technology and is the only cinema chain to screen films in all three formats. It is also launching the first megaplexes in the country.

May 28, 2014