Tag: WWF-India

  • Echoes of Earth festival illuminates Delhi’s ecosystem with conservation focus

    Echoes of Earth festival illuminates Delhi’s ecosystem with conservation focus

    Mumbai: Delhi’s iconic Auro Kitchen Bar recently came alive with the award-winning ‘Echoes of Earth’ music festival, held this Friday, November 15th. The event celebrated the city’s rich biodiversity and showcased the evolving ecosystems of Delhi throughout the changing seasons.

    The evening kicked off with a thought-provoking panel discussion hosted by ‘WWF-India’, the festival’s conservation knowledge partner. The discussion explored the critical role of trees in urban ecosystems and highlighted the seasonal changes trees undergo. Experts shared insights into nurturing and protecting trees, emphasising their beauty and ecological significance for future generations.

    The panel featured distinguished speakers, including Neha Sinha, conservation biologist and Head of Conservation Partnerships at ‘WWF-India’, and Anita Mani, author and publisher at ‘Indian Pitta Books’. Vijay Dhasmana, eco-restoration and rewilding practitioner, moderated the engaging session.

    Mani highlighted the importance of reviving habitats for endangered species, stating, “Nostalgic questions such as ‘where have the sparrows gone’ are ironic, as we have relentlessly removed their habitats with our hedge-less manicured gardens and glass-fronted buildings that lack the niches and corners they need for nesting. If we revive their habitats, they will return.”

    Sinha followed up, adding, “There used to be a certain Delhi aesthetic. A house with a garden and a creeper on the side of the building. That sustained ants and birds and small animals. Today we have blocks of flats and plastic grass. It’s still not too late to convert each garden, verandah and terrace into a refuge for wildlife. Plant native – pipal semal and banyan trees, vajradanti and madhabi lata plants. Reduce chemical use. Let’s have tens of thousands of native gardens in each city, creating a corridor for butterflies, birds, and wild animals.”

    Vijay Dhasmana concluded, saying, “Rewilding is gaining momentum, and there is growing awareness about recreating habitats. In our landscapes, native plants play a vital role in establishing such habitats. These native species are highly resilient and remarkably tolerant, offering hope in the face of changing climatic conditions. Delhi is home to more than 235 tree species, making it one of the greenest capitals in the world.”

    Conservationist Benhail Antao, best known for hosting National Geographic’s ‘Snakes SOS: Goa’s Wildest’, led an interactive session on coexisting with wildlife. Antao, who has extensive experience rescuing animals, especially snakes, educated attendees on the behaviours and roles of often-misunderstood species in urban settings. He emphasised the importance of empathy in fostering harmonious coexistence with wildlife.

    Antao remarked, “We cannot thrive alone as a species; our survival depends on coexisting with all life around us. To coexist, we must empathise—yet empathy cannot flourish where fear reigns. And fear is born from ignorance and misinformation.”

    The evening then transitioned into a musical celebration. Zenguin’s soulful melodies provided a serene backdrop, captivating the audience as the night unfolded. The festival reached its zenith with a stunning performance by Vieux Farka Touré, the “Hendrix of the Sahara.” Touré, known for blending traditional African rhythms with jazz and blues, delivered an unforgettable performance, leaving the crowd mesmerised.

    Echoes of Earth’s 7th edition continues to champion the intersection of art and activism. By drawing attention to the vital importance of local ecosystems and global conservation efforts, the festival serves as a platform to ignite conversations and inspire action toward environmental preservation. Through its dynamic programming, Echoes of Earth hopes to foster a worldwide community of advocates dedicated to protecting the planet’s future.

  • Nikon India unveils debut ‘Wonders of the Wild’ contest with WWF-India

    Nikon India unveils debut ‘Wonders of the Wild’ contest with WWF-India

    Mumbai: Nikon India Pvt Ltd is thrilled to announce the launch of the first season of its ‘Wonders of the Wild’ photography and videography contest in collaboration with the Worldwide Fund for Nature -India (WWF-India). The contest aims to recognise and reward the acumen of Wildlife photographers and videographers in India who are passionate about capturing some of the breathtaking moments of flora & fauna through their lenses. The ongoing one-and-a-half-month-long contest is open to wildlife photographers and videographers across India till 3 March 2024.

    The contest has been introduced with the primary objective of inspiring both videographers and photographers dedicated to wildlife and nature to unleash their creativity and visual storytelling prowess and capture the vibrance of Indian Wildlife.

    Speaking at the commencement of the contest, Nikon India Pvt Ltd MD Sajjan Kumar said, “India is recognized as a natural sanctuary for an array of wildlife, offering photographers and videographers an ideal canvas to showcase their talent on a global scale. Our newest endeavour, the ‘Wonders of the Wild’, exemplifies our steadfast dedication, bolstered by our extensive array of top-tier lenses and Mirrorless cameras designed for wildlife photographers & videographers. We are confident that this contest will not only serve as a platform for budding shutterbugs to exhibit their expertise and enthusiasm in capturing the splendor of India’s wildlife but at the same time will serve as a reminder for the conservation of this planet’s exquisite flora and fauna.”

    Commenting on the association, WWF-India director marketing and communications Kaveri Jain said, “Capturing moments in the wild is an art that requires unparalleled passion, discipline and talent. It also plays a significant role in raising public awareness about India’s rich biodiversity and inspiring its conservation. We applaud Nikon India’s initiative of rewarding wildlife photographers and videographers who have perfected this art. We are proud to partner with their ‘Wonders of the Wild’ contest and award the winners some of our best conservation products from the WWF-India Nature Store. We look forward to seeing some fantastic photos and videos, which is always an inspiration.”

    The top entries of this contest will be evaluated by a distinguished panel of renowned wildlife videographers and photographers such as “Mr Shaaz Jung – aka big cat specialist, Nikon  Z ambassador, director of photography for the National Geographic feature film titled “The Real Black Panther”.

    Second on the Jury panel is the ‘The Tiger Princess of India’ – a title bestowed to a renowned wildlife photographer, wildlife conservationist, and Nikon creator, Latika Nath.

    We are excited to announce the third jury member of the contest, Kallol Mukherjee, a distinguished Nikon creator and acclaimed wildlife photographer with multiple awards to his credit.

    Submission of entries:

    The contest shall remain open for entries until 3 March, 2024. Participants regardless of age or gender, are encouraged to participate in the contest.

    Participants can enter the contest through the Nikon India website at  https://capturewithnikon.in/wonders-of-the-wild. The participants need to fill out a form, upload a link to their photo and/or video, and specify the Nikon camera and lens model used to capture the entry. Additionally, all participants need to provide a 100-word caption describing why their entry should be shortlisted. For the video entries, the total duration should not exceed one minute.

    Alternatively, participants can also participate via Instagram by uploading their photo and/or video via their personal Instagram handle. The accompanying caption must highlight the Nikon camera and lens used, include a 100-word description about why their entry should be selected, and add following hashtag #wowseason1, and tag @NikonIndiaOfficial to validate their entry.

    Exciting prizes:

    Winners not only stand a chance to win exciting prizes worth Rs 8 lakhs but they also have the opportunity to receive nationwide recognition and fame within the Wildlife community. The winner will receive a powerful and versatile mirrorless camera, Nikon Z 8 worth Rs 3,43,995 as a grand prize. The first runner-up will receive the NIKKOR Z 400mm f/4.5 VR S lens worth INR 2,93,995. and the second runner-up will take home the NIKKOR Z 180-600mm f/5.6-6.3 VR lens worth INR 1,69, 995.00.

    The top 10 entries will also receive WWF-India Nature Store Merchandise,

    Nikon India highly encourages India’s wildlife photographers and videographers to come forth and participate in this exhilarating contest and showcase their skills and be recognised for their untapped talent but also get a chan. Nikon India is excited to see how these talented individuals will bring their unique perspectives and exceptional stories through their submissions.

  • Discovery India ties up with UN India and WWF India to launch #StopTheMelt campaign

    Mumbai: Real life entertainment channel Discovery India on Saturday launched its #StopTheMelt campaign in partnership with UN India and WWF India to urge people to do their bit to slow down global warming.

    The theme of this year’s World Environment Day is ‘Ecosystem Restoration’ and the channel hopes to throw light on the ailing state of the planet on the occasion. So, for the first time, it has also decided to change its logo to deepen understanding of the impact of global warming, and to encourage people to take action today for a better tomorrow.

    A special film was also released in partnership with UN India and WWF India to raise awareness and rekindle hope within every individual with simple yet impactful call to action like tree plantation, avoiding plastics usage et al.

    Speaking about the campaign, Discovery Inc- South Asia, managing director, Megha Tata said, “We remain steadfast in our commitment to driving awareness about the need for reduction of human impact on the environment. We are proud to extend our partnership with UN India and WWF India, two most powerful and recognized forces working relentlessly towards environment conservation. As leaders in real-life entertainment, it is also our responsibility to continue drawing attention towards important issues beyond this day alone.”

    The campaign is backed by captivating creatives across Discovery Network social media platforms which symbolises the harsh effects of Global Warming. Several celebrities including Malaika Arora, Suresh Raina, Rana Daggubati, Dia Mirza, Pratik Gandhi, Neeraj Pandey (Filmmaker), Shital Bhatia (Film producer), Sania Mirza and environmentalist Ivan Carter, Nigel Marven among many others have lent their support to champion the cause of self-reflection to re-analyse habits and save the environment.

    UN resident coordinator in India, Renata Dessallien said, “2020 was a year of reckoning – a global pandemic that’s wreaked havoc in every part of the world, and a climate crisis that continues to deepen. This year, as we enter the UN Decade of Ecosystem Restoration, we must vigorously renew our commitment to tackle climate change head-on through collective action – plant more trees, change our diet, say no to plastic and pledge to re-use, reduce and recycle.”

    Sharing his thoughts, WWF India, secretary general & CEO, Ravi Singh said, “The focus is to invest our efforts to conserve, protect and restore our ecosystems, which is the solution to a sustainable future. WWF India has always taken pride to partner with Discovery India for campaigns driving the message to conserve nature and to secure a better future by putting both the health of people and our planet first.”

    To drive a deeper engagement with audiences, Discovery Channel will also air a five hour-long gripping slate of content specially curated for World Environment Day, including Wild Karnataka, The Story of Plastic, Jeremy Wade – Mighty Ganga, Great Global Clean-up, and India 2050 on 5 June from 12 Noon to 5 PM.

  • Rohit Sharma bats for rhinos in association with WWF India and Animal Planet

    Rohit Sharma bats for rhinos in association with WWF India and Animal Planet

    MUMBAI: Rohit Sharma, the star Indian batsman is launching Rohit4Rhinos campaign, in partnership with WWF India and Animal Planet, to help build awareness for the need to conserve the Greater One-Horned Rhinoceros or the Indian Rhino. In a campaign launching on Animal Planet to commemorate World Rhino Day on September 22, Rohit pledges to do his bit to save the “vulnerable” species from extinction.

    Of the estimated 3500 Indian rhinos left in the world, 82% are found in India. Once found abundantly across the Indus, Ganges and the Brahmaputra river basins, the animal is now found only in select pockets in Assam, West Bengal, Bihar and Uttar Pradesh. The state animal of Assam, the Indian rhinoceros faces several threats, including poaching, habitat loss and mass mortality from in-breeding and disease.

    With five decades of work in the conservation space, WWF India has been working extensively on rhino conservation across key landscapes where the animal is found in the country. Rohit Sharma joined WWF India as its Brand Ambassador for Rhino Conservation in 2018. With leading wildlife channel, Animal Planet, now joining the cause, the team has set out to create awareness and sensitize India about the species and the need for its conservation. Animal Planet will run a series of path breaking programmes during ‘Rhino Week’ to sensitize people about these gentle giants.  A special page, www.rohit4rhinos.org is also being created to strengthen the campaign, through which viewers can pledge their support to the cause. 

    Talking about Rhino conservation campaign, Rohit Sharma, said, “It is our duty as co-inhabitants of this planet to try and protect other species that walk this planet, alongside us. The future is in our hands and we should do whatever we can to ensure that our children are able to enjoy the rich bio-diversity this world has to offer. I hope that this campaign will inspire others to come forward and join Animal Planet, WWF India and I in this endeavor to save the Greater One-Horned Rhinoceros.”

    “Discovery has long been committed to telling the stories and protecting the creatures that make our planet extraordinary. We remain steadfast to leverage the brand strength of India’s leading wildlife channel Animal Planet to galvanize people power for the cause of endangered species, said, Megha Tata, Managing Director – South Asia, Discovery. “We are confident that Rohit’s strong support for the cause of Rhino conservation will help more people to join us for the cause of saving these gentle giants.”

    “WWF India would like to thank Rohit Sharma for being the voice of conservation and for his continuous support in raising awareness about the greater one-horned rhinos. Decades old stories of rhino conservation success in India need to be told and we believe that the campaign #Rohit4Rhinos being implemented in partnership with WWF India and Animal Planet will also be able to bring attention to the challenges that conservationists face in protecting the species,” said, Dr. Dipankar Ghose, Director, Species and Landscapes, WWF India.

  • Discovery India and WWF India come together to build a sustainable future for Sundarbans

    Discovery India and WWF India come together to build a sustainable future for Sundarbans

    Mumbai: Discovery India and WWF India have come together to protect the world’s only mangrove tiger habitat, in partnership with the Forest Directorate, Govt. of West Bengal and local communities in the Sundarbans. The initiative builds on WWF India’s work in the region to promote sustainable livelihoods, access to clean energy, and effective human-wildlife conflict management. By adopting an integrated approach, the project aims to assist the Forest Directorate for effectively managing populations of tiger, prey and their habitat in Sundarbans, and reduce human-tiger conflict. It will   work with Panchayats help build resilient communities in this ecologically fragile and climatically vulnerable region.

    The Sundarbans region is highly vulnerable to the impacts of climate change, which threatens the safety and livelihood of local communities. With a vision to create climate-smart villages in the Sundarbans, WWF India and Discovery India are working with government agencies, civil society partners and scientific institutions to build the capacity of village panchayats and local communities to incorporate climate resilience into development planning, thereby helping secure livelihoods, biodiversity and ecosystem services.

    The initiative also focuses on enhancing farmland productivity through low-cost measures and adjusting crop calendars to deal with of climate change. The initiative will also include work towards securing habitats for tigers and prey species. This will entail building datasets on impacts of climate change on the estuarine ecosystem. Through this project, in partnership with the West Bengal Forest Directorate and IISER Kolkata two Sundarbans Ecological Observatories will be set up, each featuring data loggers, monitoring buoys and an onsite laboratory.  

    As part of the partnership, the Forest Directorate has also been supported with nylon net fences to prevent tigers from straying out to villages adjacent to the mangrove forests. Such nylon net fences have contributed greatly towards reducing human injuries and fatalities. A floating camp and speed boat are also being provided to the West Bengal Forest Directorate, to accelerate the response time of forest personnel during various emergency situations.

    Mr. Ravi Singh, Secretary General & CEO, WWF India said, “This partnership between WWF India and Discovery India is significant as it brings together different institutions for the benefit of communities and wildlife of Sundarbans. This additionally includes the setting up of ecological observatories, reduction of human-wildlife conflict and providing scientific inputs for proper management.”

    “The project at Sundarbans is part of a global movement – Project C.A.T – Conserving Acres for Tigers – aimed at building healthy habitats for Tigers wherein we support conserve nearly six million acres of protected land across four countries. In India, beyond Sundarbans, a detailed intervention is also being implemented at Manas Tiger Reserve,” said, Megha Tata, Managing Director – South Asia, Discovery. “Discovery is a purpose-driven company with a mission to educate and inspire audiences around the world. We remain committed to leverage our brand strength to galvanize people power for the cause of Tigers and other endangered species.”

  • Discovery Channel partners with WWF- India for Earth Hour 2016

    Discovery Channel partners with WWF- India for Earth Hour 2016

    MUMBAI   Discovery Channel has pledged its support to Earth Hour 2016 with its partnership with WWF-India to help raise awareness on the importance of climate change and renewable resources to inspire people to move to solar. The promotional partnership will be leveraged through Discovery’s network in India spanning on-air, digital and social media platforms.

    Earth Hour is the world’s biggest celebration where people come together for the planet. On the last Saturday of every March, millions of people across the globe unite in a stunning show of support to raise awareness about climate change. This year, Earth Hour will be observed on Saturday, March 19, 2016 from 8:30 PM-9:30 PM.

    Earth Hour 2016 is calling on citizens across the country to switch off non-essential lights for the hour and go solar. Supporting the government’s pledge to move toward renewable energy, the campaign is focusing on the benefits of renewable energy for a sustainable and greener future. Blessed with approximately 300 clear sunny days, India has a potential to harness 5,000 trillion kWh of energy per year, much more than the country’s total annual energy requirement.

    WWF-India marketing and communication director Himanshu Pandey said, “Earth Hour is a global campaign by WWF that not only has massive outreach but has also led to action across the world. We believe that our association with Discovery will provide us a platform to reach more people and make them more responsible towards the planet. The association with the leading television network will strengthen the Earth Hour initiative to draw attention to conservation issues that we face as a planet.”

    In India, the Earth Hour campaign has received unprecedented support, demonstrated by participation in over 150 cities by several state and city governments, the armed forces, public and private sector companies, celebrities and individuals. Lights at the Rashtrapati Bhawan, the prime minister’s residence, residences of chief ministers and landmark monuments like the India Gate, the Gateway of India, the Howrah Bridge etc. have been switched off every year in support of the movement.

  • Discovery Channel partners with WWF- India for Earth Hour 2016

    Discovery Channel partners with WWF- India for Earth Hour 2016

    MUMBAI   Discovery Channel has pledged its support to Earth Hour 2016 with its partnership with WWF-India to help raise awareness on the importance of climate change and renewable resources to inspire people to move to solar. The promotional partnership will be leveraged through Discovery’s network in India spanning on-air, digital and social media platforms.

    Earth Hour is the world’s biggest celebration where people come together for the planet. On the last Saturday of every March, millions of people across the globe unite in a stunning show of support to raise awareness about climate change. This year, Earth Hour will be observed on Saturday, March 19, 2016 from 8:30 PM-9:30 PM.

    Earth Hour 2016 is calling on citizens across the country to switch off non-essential lights for the hour and go solar. Supporting the government’s pledge to move toward renewable energy, the campaign is focusing on the benefits of renewable energy for a sustainable and greener future. Blessed with approximately 300 clear sunny days, India has a potential to harness 5,000 trillion kWh of energy per year, much more than the country’s total annual energy requirement.

    WWF-India marketing and communication director Himanshu Pandey said, “Earth Hour is a global campaign by WWF that not only has massive outreach but has also led to action across the world. We believe that our association with Discovery will provide us a platform to reach more people and make them more responsible towards the planet. The association with the leading television network will strengthen the Earth Hour initiative to draw attention to conservation issues that we face as a planet.”

    In India, the Earth Hour campaign has received unprecedented support, demonstrated by participation in over 150 cities by several state and city governments, the armed forces, public and private sector companies, celebrities and individuals. Lights at the Rashtrapati Bhawan, the prime minister’s residence, residences of chief ministers and landmark monuments like the India Gate, the Gateway of India, the Howrah Bridge etc. have been switched off every year in support of the movement.

  • Discovery Kids to air Wild Wisdom Quiz 2014 on 20 December at 11 am

    Discovery Kids to air Wild Wisdom Quiz 2014 on 20 December at 11 am

    New Delhi: Discovery Kids, in partnership with WWF-India, presents WILD WISDOM QUIZ 2014 – India’s largest wildlife quiz for children. The quiz show will air on Discovery Kids on Saturday, December 20 at 11 AM, with a repeat on Sunday, December 21 at 8 PM.

     

    Held in 30 cities across India, Discovery Kids and WWF-India’s Wild Wisdom Quiz 2014 is aimed at increasing environmental awareness amongst students in India through various themes associated with conservation.

     

    This year, the quiz focused on ‘Forest Biodiversity’ to spread awareness of the increasing importance of conserving our forests amongst school children. The quiz saw participation from over 15,000 schools across the country. In addition to the Middle School quiz, there was a quiz for Junior School (Classes 3-5) and an online quiz for High School (Classes 9-12) children.

     

    Rahul Johri, Executive Vice President and General Manager – South Asia & Southeast Asia, Discovery Networks Asia-Pacific said, “Wild Wisdom Quiz 2014 received an encouraging response from schools across the country. In keeping with the brand promise, Discovery Kids, through this quiz, will stimulate young minds and provide wholesome entertainment.”

     

    The quiz was conducted for the Middle School level on October 1, 2014 at the WWF-India auditorium in New Delhi. The champions for this year’s Wild Wisdom Quiz are  Aaron Dev Jose and Pooja Bijoy of L’ecole Chemnaka School, Trivandrum, with  Jeevesh C. and Vignesh SK of Vidya Niketan School, Chennai, and Arnav Gupta and Aniket Mishra of Arwachin International School, Delhi, in second and third place respectively. The winners have won a trip to a Nature Camp in Rishikesh, where they can partake in a host of adventure sports and nature-related activities. Supported by Adventure Nation, the camp enables students to experience nature in all its wonder.

     

  • Ajay Devgn pledges support for Earth Hour

    Ajay Devgn pledges support for Earth Hour

    MUMBAI: Earth Hour, the country‘s largest environmental campaign organised by WWF-India this time had Ajay Devgn lending his support to the cause in suburban Mumbai today.

    The 43-year-old actor urged everyone to use energy smartly and switch off lights when not necessary.

    To draw attention and address the problem of climate change, the Singham actor Ajay encouraged Indians to not only switch off lights for Earth Hour but to go beyond and save power to protect the planet. "I have pledged support for this cause. I think each one of us has the power to make a difference. We just need to be conscious of it and make wise choices. We need to take simple steps," he averred.
    "At home we ask children to switch off lights and fans when not necessary. I think everybody can make a difference," he added.

    Mumbai is to observe the fifth annual Earth Hour between 8.30-9.30 pm on Saturday.