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Tag: Wunderman Thompson

  • Wunderman Thompson (WT) India has a thumping win at Facebook’s Thumbstoppers Summit ‘19

    Wunderman Thompson (WT) India has a thumping win at Facebook’s Thumbstoppers Summit ‘19

    MUMBAI: Wunderman Thompson India has reason to celebrate as 5 of its creative minds won at Facebook India’s inaugural Thumbstoppers Summit hosted last evening. The 5 winners felicitated at last night’s event included Shibnath Sen, Samriddhi Shah, Yashaswini, Nuzhath Enayath and Ravi Mishra, out of which veteran senior creative director Shibnath Sen and junior copywriter Samriddhi Shah will travel to Cannes next year. Touted as the biggest platform in Asia for creativity in mobile advertising, ‘Facebook Thumbstoppers’ summit saw the coming together of some of the best creative talent from across Asia which included 500+ top creatives, marketers, production houses, and media companies. The event was also attended by leading Bollywood directors Kiran Rao and Zoya Akhtar and rapper Naezy who shared their insights on creativity and mobile video advertising.

    Launched in May this year, Facebook’s Thumbstoppers format was created to help brands redefine storytelling in mobile video advertising with stories that evoke emotions under 10 seconds to change human behaviour. Wunderman Thompson India has worked closely with Facebook, film director-producer Kiran Rao and ad-filmmaker Prakash Verma to help pivot the advertising and marketing communities to embrace mobile-first storytelling. With participation in the challenge from more than 3500 creative scripts across 4 categories, top 16 films have been produced by Facebook and the top 4 winners travel to Cannes 2020.

    Commenting on the wins Tarun Rai, Chairman & Group CEO, Wunderman Thompson South Asia, said, “It was a great night for Wunderman Thompson with five winners out of a total of sixteen – the largest number, by far, from any agency. It shows the depth of creative talent we have at the agency and also the diversity of our talent – whether it is gender diversity or age and experience. Congratulations to all the winners! We are a new breed of agency and I am happy to see a new breed of talent shining through. And of course, it was great to see Shibu amongst the winners – still young at heart.”

    Senthil Kumar, Chief Creative Officer, Wunderman Thompson India, further added, “5 out of 16 winners in the Facebook’s Thumbstoppers Challenge demonstrates the creative firepower at Wunderman Thompson India. The fact that we have the youngest and the oldest winners going to Cannes 2020 proves that creativity is never dated. It’s been a Thumbstopping HeartMoving journey for the team over the last 6 months.”

    Some of the winning entries from Wunderman Thompson included inspiring storytelling highlighting important social causes:

    Shibnath Sen, Senior Creative Director, Wunderman Thompson – ‘Dogs don’t have an option, you do!’
    https://www.facebook.com/WunThompsonSA/videos/729930257474313/

    Samriddhi Shah, Junior Copywriter, Wunderman Thompson – ‘Give home-makers the respect they deserve’
    https://www.facebook.com/WunThompsonSA/videos/506142670163831/

    Nuzhath Enayath, Junior Copywriter, Wunderman Thompson – ‘Not all protests are loud’
    https://www.facebook.com/WunThompsonSA/videos/2412120138904036/

    Yashaswini Singh, Copywriter, Wunderman Thompson – ‘Courage is beautiful’
    https://www.facebook.com/WunThompsonSA/videos/1139876862883035/

    Shankar Mishra, Creative Director, ADK Fortune – ‘Donate to get’
    https://www.facebook.com/WunThompsonSA/videos/1410246975790498/

  • Facebook Thumbstopper ads can help brands save 40% on PnL

    Facebook Thumbstopper ads can help brands save 40% on PnL

    MUMBAI: Brands and agencies advocated for Facebook’s 10-second-long ad format at the inaugural Thumbstoppers Summit, organised in Mumbai on 9 October in the presence of representatives of all the top industry players from the country including creative magnates like Wunderman Thompson, Ogilvy, Dentsu Aegis Network and brands like Vodafone and Hindustan Unilever.

    Speaking at the event, Unilever general manager-media (South Asia) Gauravjeet Singh said that shorter ad formats like these can help the brands do 40 per cent savings on PnL.

    Facebook India director and head, global marketing solutions (GMS), Facebook India Sandeep Bhushan mentioned that shorter ad formats of around 10 seconds, which can work without sound with the first frame that can insist the user to click and provide consistent branding, have the ability to garner an 11.3 per cent increase in recall value and 5.4 per cent increase in brand income.

    The event saw the presence of creators like rapper Naezy, and film producers and directors Kiran Rao & Zoya Akhtar who talked about the importance of good content and shorter ad formats.

    Rao shared that it seemed a little difficult and exciting to create stories within 8-10 seconds when she first started working on this Facebook initiative in the month of February this year, but during the course she realised that the focus has to be on that one moment of emotion that captures audience attention.

    Thumbstoppers is an industry-first program in partnership with leaders from the advertising industry – Wunderman Thompson, Ogilvy, Leo Burnett, McCann MullenLowe Lintas Group, and Dentsu Aegis Network. In the last five months, almost 1000 creative professionals have been trained from 56 agencies to help drive effective business results for their clients, and cater to wider consumer sentiment.

  • Wunderman Thompson conceptualizes campaign to urge all Bengali daughters to return home & join in the celebrations this Durga Puja

    Wunderman Thompson conceptualizes campaign to urge all Bengali daughters to return home & join in the celebrations this Durga Puja

    MUMBAI: Durga Puja brings not just a Devi or Ma, but a daughter, back to her home and so did the campaign conceptualised by Wunderman Thompson for The Times of India (TOI). The second round of Phire Esho, TOI’s award winning campaign, celebrated the intense Bengali urge to be back home for Pujo, by raising the heart-warming call, “Ma Aaschen. Tumi Kothae?” (Durga Ma is coming home. Where are you?) Especially calling out to every daughter of Kolkata, the real Devis, without whom, Durga Puja remained incomplete.

    The campaign created by Wunderman Thompson is an evocative image of daughters getting off planes, trains and buses – every regular mode of transport, seemingly regular girls, but with Ma Durga’s ten arms forming behind her (with the arms of co-passengers behind her). Hitting the point home that in every daughter, resides the spitting image of Ma Durga, without whom there can be no Puja. This image and the rally cry of “Ma Aaschen. Tumi Kothae?” ran central to the campaign, activated across print, radio, digital and outdoor.

    Print advertising rolled out in Kolkata and Outside Kolkata ignited the need to go back home to Kolkata among Bengalis across the country. For those not from Kolkata, it created intrigue as to what the whole deal was about. The ads had influencers and regular folks (Bongs and Non-Bongs alike) sharing on twitter, on blogs on Whatsapp. https://twitter.com/beastoftraal/status/1174152562204803072?s=12

    TOI invited readers to write letters to their daughters on phireyeshokolkata.com.  Select letters were featured in TOI and were awarded tickets to come home. This enabled the homecoming of 15-year-old Sammohana, who flew home from Chennai to Kolkata for Durga Puja after 11 long years, her first time ever on an aircraft (image attached).

    The emotional Phirey Esho film, about the anticipation of a daughter’s homecoming for Pujo, featuring notable dancer Tanusree Shankar,and actors Ritabhari Charaborty and Paoli Dam, drew many a tear and many a repost. The film, directed and edited by Pritha Chakraborty and with a background score by Prabuddha Banerjee, crossed 4.5 million views in less than a week from its launch, reaching more than 15 million people, recorded engagements of over 600000 from women from more than 20 different countries. Notable people from the city, RJ MiR, Anupam Roy, Riddhi Sen, Srijit Mukerji shared the film from their handles.

    Every Bengali can smell Pujo coming in the air. A print innovation in The Times of India Kolkata on the morning of 24th September brought this Pujo feeling to every home and doorstep, with a newspaper, scented with Sandalwood with a Kashphool (a wild flower from the soil of Bengal whose blossoming signifies the arrival of Maa Durga) inserted within the sheets.

    The heartstrings got no rest, the newspaper of the day further carried a letter from notable writer Shankar, to his daughter, to come home for the Puja.

    Thousands of such letters flooded our pages, to complete Ma’s homecoming with the Homecoming of the city’s daughters. Mr. Harshavardhan Neotia of Bengal Ambuja wrote a letter to his sister and famous authors Mani Shankar and Shrishendu Mukhopadhay also penned their letters.  

    Times of India Brand Director Sanjeev Bhargava spoke about the campaign, saying, “While being India’s favorite newspaper for the best curated and validated news, TOI works hard to create a local connect with its readers in each city it serves. “Maa Aaschen Tumi Kothae, Phire Esho Kolkata” is created for Durga Puja to strengthen our connect with readers, especially women who are an important cohort for us.”

    Joy Chauhan, SVP & Managing Partner, Wunderman Thompson said, “Phirey Esho to start with roused emotions in Kolkata by reviving pride in the city. This leg of the campaign revived the love. Not just because it comes from a fantastic insight; all good work does. But because in the context of women movements around the world, it’s a positive reminder of the power of women. Where better to start that movement but in the intellectual capital of India!”

    Pinaki Bhattacharya, SVP & National Planning Director, Wunderman Thompson celebrated the campaign and what it created, saying, “Times of India is not just a newspaper; it’s a cultural brand. It’s a brand that has woven itself into the cultural fabric of its readers. The evocative Phirey Esho campaign further draws from the cultural cache of Durga Pujas. It brings alive the yearning of every Bengali – the ones who are in Kolkata want their loved ones to come back home and join in the celebrations and the ones who live away want to return home for the Pujas. And keeping in mind the significance of Durga Pujas- that it is Maa Durga in the daughter’s avatar who is visiting her paternal home- the brand urges all daughters who are living away from home to come back home during the Pujas.”

  • Wunderman Thompson South Asia logs in 70 new business wins in just six months

    Wunderman Thompson South Asia logs in 70 new business wins in just six months

    MUMBAI: Wunderman Thompson, since its launch in February this year, has been on a new business win spree. It has managed to log in over 70 new mandates across its group companies that include, besides Wunderman Thompson, Contract, Mirum, ADK Fortune and Hungama Digital Services (HDS). This also includes the wins in Sri Lanka and Nepal.

    Some of the recent wins include Godrej Interio, Oppo, Myntra, Shell, Times Internet, Zee 5, Kaya, Linc Pens, HDFC Mutual Funds to name a few. These wins are on top of the earlier wins in the year that included Honda Civic, Yardley, Nutralite, Puma, Sri Lanka Tourism, Tinder, Timex amongst others.

    Commenting on the new business wins Tarun Rai, Chairman & Group CEO, Wunderman Thompson South Asia, said, “This is certainly an impressive performance. We are building a new company, upskilling our staff, creating a new culture… and winning new business. What gives me even more satisfaction is that more than half of these wins have come due to our bringing together a complete end-to-end, integrated solution that is unique to Wunderman Thompson. The seamless and integrated approach has resonated with clients and as we bring in more global capabilities in Data, Content and Ecommerce, I am confident we will win more mandates in the next six months.”

  • Wunderman Thompson and Turtle weave peace with ‘THE LYNCHING’ on Durga Puja – Powerful Puja Film

    Wunderman Thompson and Turtle weave peace with ‘THE LYNCHING’ on Durga Puja – Powerful Puja Film

    MUMBAI: India, the land of a thousand gods and goddesses is facing a devil of its own. Fuelled by rumours, borne of intolerance and spread on social media, incidents of hate crimes across the country are on the rise. And a mere mobile phone in one’s hand has now become the most dreadful weapon of destruction. Leading to hundreds of innocent people falling victim and losing their lives to these mindless cases of ‘mob lynching’ over the last few years. 

    Turtle, one of India’s most progressive fashion brands partnered with Wunderman Thompson to raise awareness around this menacing social evil looming large in the country. For this, the agency chose the perfect platform – social media, where such issues thrive and are spread to create havoc. And the ideal occasion – Durga Puja, the country’s most celebrated religious festival was picked to release the film. And then, on Mahalaya, the auspicious day that marks the arrival of Goddess Durga, the Goddess of Power, this intriguing film was launched.

    Needing around 3 months of painstaking animation, every frame of this 2min 17sec film is a bed of fabric with photo-realistic textures and patterns. Animated meticulously and layered with a goose-bumping soundtrack this film builds a dystopian, avant-garde world of evil with a noir feel. The essence of the message is delivered in a way never seen before and the threads of peace and harmony is woven in the hearts of every viewer.   

    Taking about this film, Senthil Kumar, Chief Creative Officer, Wunderman Thompson said, “THE LYNCHING : A film that celebrates the arrival of the Goddess with a powerful message for the nation. If art can move people this one will give you the shivers. An Ode to Keep the Faith that threads us together as One. It’s a human story that will be shared by millions and surely the  most relevant film this festive season. We are thankful to a brave client – Turtle for bringing this masterpiece to life on the auspicious day of Mahalaya, when the medium is the message.” 

    The Creative Team is led by the Executive Creative Director of WT Kolkata Arjun Mukherjee who has also Directed this film and the amazing art and Illustration is by Saptarshi Dey, Music by Prabuddha Banerjee. Dipthanshu Roy Anurag Aneek Soumya and Team in the Kolkata office Wunderman Thompson South Asia.

    ‘The Lynching’, created by Wunderman Thompson for Turtle, was released in September 2019 on the occasion of Durga Puja.

  • Godrej Security Solutions to invest Rs 100 cr in increasing penetration & adoption of home lockers

    Godrej Security Solutions to invest Rs 100 cr in increasing penetration & adoption of home lockers

    MUMBAI:  Godrej Security Solutions (GSS), India’s leading home security solutions provider, announced its plans to invest Rs 100 crore towards strengthening its omnichannel presence, and product innovation capabilities. As part of the strategy, the company has chosen Bollywood actor Ayushmann Khurrana to be the face of its new multichannel national campaign #BilkulSafeHai.

    As part of the campaign, Godrej Security Solution unveiled a TVC, featuring Khurrana. Conceptualised by Wunderman Thompson, the TVC aims to highlight the benefit of adopting home lockers to secure valuables and documents at home instead of regular wooden cupboards or wardrobes. Continuing with Godrej Security Solution’s belief of using humour and emotions to engage consumers rather than inducing fear, the TVC dispels myths that one will never be the victims of theft. The TVC banks on humorous wordplay and depicts a familiar scenario of neighbours assuaging a homeowner post a burglary attempt.

    Elaborating on the campaign, Godrej Security Solutions vice president and global head – marketing, sales and innovation Mehernosh Pithawalla said, “In India, only 7 per cent of the population owns a home locker. The Security Solutions Quotient study revealed 52 per cent of Indians continue to store their valuables in cupboards and wardrobes which are vulnerable to break-ins. This is despite the high rate of crime and marginal recovery rate of stolen assets in the country. Through Rs 100 crore investment in our omnichannel strategy and #BilkulSafeHai campaign, we wish to raise awareness among the consumer to take proactive steps towards making every Indian home absolutely safe.”

    Commenting on the brief, Wunderman Thompson VPs and ECDs Priya Pardiwalla and Steve Mathias said, “It was an interesting and single minded brief, ‘Godrej Home Lockers are ten times stronger than a cupboard’. For this one, we decided to put ourselves not in the shoes of the consumer, but strangely, in the shoes of a robber. Like all of us, robbers too have deadlines, in fact much tighter ones. Within minutes, they need to get the job done before a suspecting neighbour or security guard shows up. However, when there’s a Godrej Home Locker and even if a robber tried his luck to break it open, it would mean much more time, which he doesn’t have. Instead, it’s easier to rob a home that doesn’t have the locker.”

    They further added, “Ayushmann Khurrana lived up to his reputation when we first approached him. The disclaimer was that he will only do the commercial if he finds the script interesting! He plays Shridhar, a bit of a nerd who is very particular and has every eventuality planned out. While it’s dark humour, the amazing combination of Shujaat Saudagar (director), Ayushmann Khurrana and Rajesh Sharma has ensured this is a fun and entertaining film that gives out the message in a light-hearted manner.”

    Godrej Security Solutions also plans to expand its reach to 250 districts with 10000 retail outlets across urban markets in India. To bolster its omnichannel presence, the company has also unveiled its latest e-commerce platform and a range of new home lockers starting Rs 6299 only. The new range of lockers by Godrej Security Solutions comes in various sizes based on the different needs of customers. To exhibit the efficacy of home lockers, Godrej Security Solutions has also launched the unique nationwide “Break-in Challenge” engaging over 10 lakh citizens. The challenge will cover 15 cities across India, including metros as well as Tier 2 and Tier 3 markets.

  • Enormous Brands appoints Mukund Raina as head of Delhi operations

    Enormous Brands appoints Mukund Raina as head of Delhi operations

    MUMBAI: Enormous Brands has appointed Mukund Raina as branch head of Delhi operations. He is moving from Wunderman Thompson as vice president client services director.

    With over 15 years of experience in client management, brand management, and operations management in the communications consultancy domain, Raina has worked at companies like McCann Erickson (now McCann Worldwide), Euro RSCG (now Havas Worldwide), Publicis, Enterprise Nexus Communications and Mindspace Communications.

    On his appointment, Raina said, “The combination of vision, drive and talent that has been brought together at Enormous has created a unique organisation and set up exciting possibilities for us to help our clients be relevant, interesting and effective in speaking to consumers. I’m extremely excited and look forward to be part of this team.”

    Enormous Brands managing partner Ashish Khazanchi said, “It’s really exciting to have Mukund on board. He’s a tremendous leader with an illustrious track record with some of the biggest brands in the country. I admire his ideas and approach to building brands and teams. It’s a step in the right direction for us to consolidate our presence in Delhi.”

  • Grey India wins India’s 1st Silver Lion at Cannes 2019 day 2

    Grey India wins India’s 1st Silver Lion at Cannes 2019 day 2

    MUMBAI: The day 2  of Cannes Lions 2019 awards witnessed Indian agencies grabbing on to several laurels as compared to just two bronze metals scored by TBWA Mumbai on the previous day.

    Grey India won the first Silver Lion for India for P&G’s Gillette ‘The Barber Shop Girls – Shaving Stereotypes’ campaign, in the Entertainment Lions for Music category. Wunderman Thompson India won five Bronze Lions in the Industry Craft category for Jimmy Nelson Foundation’s ‘Blink Test’ and ‘Blink Off’ campaign.

    Offroad Films won a Bronze Lion for Vicks’ ‘One in a million #TouchOfCare’ spot.

    India also got shortlisted for a bunch of campaigns across Creative Data, Creative Strategy, Direct, Media, PR and Social and Influencer categories.

    The shortlisted campaigns include Dentsu Webchutney’s campaigns for Swiggy. It has got 8 shortlists.  It’s also the only Indian agency shortlisted in the Social & Influencer category. Dentsu Webchutney’s ‘Code Name: URI – The Surgical Strike’ for the film is shortlisted in PR Lions. The campaign was also shortlisted for Lion in the Entertainment category but couldn’t win any metals.

    Mindshare got two shortlists in Creative Data with its ‘The Inflection Alert System’ for Hindustan Unilever qualified for the final round. It’s also shortlisted in Media Lions. Lowe Lintas, Grey India, Google India, Mindshare, Ogilvy, Leo Burnett, and Cheil are the other companies that bagged shortlists for India. Publicis Singapore’s ‘Touch Of Care’ campaign for P&G’s Vicks has two shortlists in the Creative Strategy category.

  • Mountain Dew presents the exhilarating journey of Gerrari Offroaders

    Mountain Dew presents the exhilarating journey of Gerrari Offroaders

    MUMBAI:  Mountain Dew has always saluted the spirit of risk taking, of pushing boundaries to achieve extraordinary success. Continuing with the pioneering format of biopic storytelling built on their Risk Takers of India platform, Mountain Dew’s 2019 campaign celebrates an exhilarating journey of real-life heroes, Gerrari Offroaders-Gurmeet Virdi and Kirpal Singh Tung who are synonymous with off-roading in India today.

    The celebration of the inspiring journey of Gerrari Offroaders, is consistent with Mountain Dew’s efforts over the last three years, of showcasing real life heroes through its ‘Risk Utha Naam Bana’ campaign. ‘Risk Utha, Naam Bana’ is based on the powerful insight that greater success needs greater risks and one should always strive to break out of the ordinary.

    PepsiCo India director, Mountain Dew and Energy Naseeb Puri says, “Mountain Dew has always celebrated the spirit of those who push themselves to achieve extraordinary results, making a name for themselves in the process. Gurmeet & Kirpal are an embodiment of the Dew philosophy of Risk Utha, Naam Bana and it is our privilege to be able to share their inspiring story with millions of Indians across the country.”

    Taking inspiration from the adventures of Gurmeet, Kirpal, Kabir and the Gerrari Offroaders, the Mountain Dew film is an ode to those who take risk head on and come out victorious. In the words of the Gerrari Offroaders themselves, when they’re seen as the underdogs, what they may lack in resources, they make up for in jigar. In the moment of choice, it’s that jigar that makes the difference between Naam and Namumkin.

    Wunderman Thompson creative chief Senthil Kumar notes, “Mountain Dew brings authentic and inspiring stories of real heroes using the popular cinematic biopic storytelling format. This time Hrithik Roshan shares the story of India’s first 4×4 world champions. Set amidst rainforest landscape this shoot was an adventure like no other. The journey of these men is one filled with grit and guts. This Mountain Dew film is a salute to the spirit of risk taking and the hunger to make a name inspiring the viewers to do the same.”

    Speaking about his experience, Hrithik Roshan, Mountain Dew brand ambassador said, “The story of Gurmeet & Kirpal is truly inspiring. As movie actors, we perform stunts on screen but these guys live a new adventure each day. Their story is one of passion, risk and courage and it’s been my privilege to bring the story of these risktakers to the big screen.”

    ‘Risk Utha Naam Bana’ has been consistently bringing to life, authentic stories of real-life heroes through its Risk Takers of India platform; the most recent one being the hugely successful 2018 campaign featuring mountaineer Arjun Vajpai.

    The 2019 campaign too will bring alive stories of motor sporting risk takers like Aishwarya Pissay and Yuvraj Singh. It will also be supported by a scale surround program across digital, outdoor, on-ground etc. that will go deep into the heartland markets.