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Tag: Wunderman Thompson

  • Wunderman Thompson Mumbai appoints Anurag Tandon as managing partner

    Wunderman Thompson Mumbai appoints Anurag Tandon as managing partner

    MUMBAI: Wunderman Thompson India has appointed Anurag Tandon as its managing partner to lead its Mumbai operations, effective 16 May.

    In his new role, Tandon will focus on growing the client base in Mumbai and closely work with teams on providing business solutions for brands by leveraging the agency’s capabilities of creative, technology, strategic consultancy, commerce and data-driven experience and design.

    Tandon joins Wunderman Thompson from DDB Mudra where he served as managing partner heading the Mumbai and Ahmedabad operations focused on driving top line growth and delivering profitability. He was also global brand director for Unilever’s Ice Cream business – responsible for developing integrated brand strategies and communication plans in markets across SEA, NAMET and LATAM.

    He has over 20 years of experience in building and nurturing brands across varied industries like automobiles, consumer goods, fashion, retail and financial services.

    “Mumbai is one of our strongest offices and with our focus on being the strategic partner for our clients across the brand and consumer experience ecosystem, we are delighted to onboard Anurag at this critical juncture to augment growth for our clients and teams,” said Wunderman Thompson South Asia CEO Shams Jasani. “With his strong track record of achieving business targets and vast experience across diverse categories and brands, we are convinced that he will be able to accelerate the momentum we have and achieve great success.”

    Commenting on his new role, Anurag Tandon said, “The constant evolution of consumer journeys poses a constant challenge for clients. There is a need for integration of services and providing experiences around the brand which Wunderman Thompson is uniquely poised to deliver. With WT’s traditional strength of long term client partnerships, I’m excited about the next leg of the agency journey, by embracing the need to look at brands much more holistically and building on the strong fundamentals that WT has always stood for.”

     

  • There is a growing awareness of Metaverse and it is the future, reveals Wunderman Thompson Intelligence’s survey

    There is a growing awareness of Metaverse and it is the future, reveals Wunderman Thompson Intelligence’s survey

    Mumbai: There has been an increasing awareness of the metaverse recently. It was revealed in Wunderman Thompson Intelligence’s latest survey ‘New Realities: Into the Metaverse and Beyond’, that 76 per cent of people feel the metaverse will allow authentic self-expression and however, the market is becoming aware of the advantage of it.

    The survey shows brands and agencies a clear direction in a tech field where 74 per cent of people feel metaverse will be the future. The analysis presents a roadmap for adland which expands upon the groundbreaking into the metaverse study.

    Its 2022 metaverse survey ‘New Realities: Into the Metaverse and Beyond’ for which research was fielded in March – from over 3,000 people aged 16-65 in the US, UK and China – shows that awareness of the metaverse has more than doubled in less than a year. While less than a third (32 per cent ) had heard of the term in July 2021, by March 2022 almost three quarters (74 per cent) had heard of the term.

    Although awareness has increased, understanding remains low. The research also finds that there is a lack of clarity around what the term means, with only 15 per cent stating that they know what it is and can explain it to someone else.

    Despite being unable to explain the metaverse, consumers believe that it promises to impact our lives significantly and among those who know what the metaverse is, two-thirds believe it will be life-changing.

    Wunderman Thompson Intelligence’s global director and author of the report Emma Chiu said, “As ever-greater portions of our lives move into the virtual realm, it’s becoming increasingly clear that the metaverse will be instrumental in our collective future, with our follow-up survey uncovering widespread expectation that the metaverse heralds enormous changes to almost all industries.”

    Areas in which consumers are expecting to see innovation include entertainment where 90 per cent of respondents held this belief, followed by advertising and retail. Meanwhile, 85 per cent believe the metaverse will impact the fashion industry and also the world of work.

    With many still assessing the impact of new screen-based habits, alongside the continued blurring of the virtual and physical worlds, the latest, companion report includes fresh data and several other critical insights:

    • Retail brand analysis shows the development of digital and physical shopping alongside one another, sharing case studies including Nike in Roblox, Forever 21’s Shop City and Fred Segal’s Artcade.

    • The finance section of the report outlines the top banks, credit companies and crypto literacy projects along with research into the growth of virtual currencies. The outcome is that these currencies are becoming a significant economic force both for business and for countries as several get involved in experiments with nationally regulated crypto.

    • Health and Wellness shares insights into deepening connections between digital and physical care for bodily and mental health. Explore case studies from Sims to CVS.

    • Food brands have jumped into the metaverse with restaurants and beverage brands leveraging the link between food and social connection. From Coca-Cola’s Indian wedding to the Flyfish member’s only restaurant where NFTs are exchanged as verification, this sector shows real creative flair.

    Wunderman Thompson Global Chief Marketing and Growth Officer Naomi Troni said, “Brands must establish a roadmap for entry into the metaverse. However, there are concerns too around privacy, security, and safety.”

    “So, while our latest findings indicate almost limitless opportunities for brands — enabling them to re-imagine what their products, services and consumer engagement could and should look like – they must also enter this new world carefully,” she added.

  • Cola wars: PepsiCo ends 30-year partnership with WPP, as Coca-Cola signs up the agency

    Cola wars: PepsiCo ends 30-year partnership with WPP, as Coca-Cola signs up the agency

    Mumbai: The biggest rivalry in advertising history is in full view once again as the two beverage giants PepsiCo and The Coca-Cola Company engage in an indirect battle over their common global partner. PepsiCo India has brought its over three decades of association with WPP to a grinding halt after the latter inked a comprehensive deal with Coca-Cola. The beverage major is set to call India’s leading agencies for media and creative pitches. And the reason behind it is anybody’s guess.

    “PepsiCo India follows a re-pitching cycle every few years for agencies and partners working on our brand mandates. This year Wunderman Thompson and Mindshare will not be participating in the process,” stated a PepsiCo India Spokesperson to IndianTelevision, while adding, “We value our partnership and thank them for what we have achieved together over the years.”

    WPP Group-owned Mindshare and Wunderman Thompson were the company’s media and creative agency on record, respectively.

    Last year in November, Coca-Cola named WPP as its global marketing network partner. As a part of this alliance, WPP will play a major role in Coca-Cola, executing a new marketing model that is built to drive long-term growth for the entire company’s portfolio of brands across more than 200 countries and territories.

    The news of this association evidently has not gone down well with Pepsico, as WPP was handling the latter’s business in markets like India. India is among the few countries where WPP Group agencies represent PepsiCo. Rumours have been strife since then that PepsiCo might change its agency soon as no brand wants to work with agencies with contending brands.

    As the two largest soft-drink brands, Coca-Cola and Pepsi have long been arc rivals. Pepsico and Coca-Cola are two major advertisers in the country and the beverage makers have jostled for consumer attention with pointed ads featuring major Bollywood stars as brand ambassadors over the last decade.

     According to reports, PepsiCo has been devoting between $2.3 and $ three billion to advertising and promotion of its products annually. Over the last six years, Coca-Cola has spent an average of $ four billion a year on advertising worldwide.

  • Panasonic’s latest campaign underscores importance of healthy indoor air

    Panasonic’s latest campaign underscores importance of healthy indoor air

    Mumbai: The last two years have fuelled an increasing concern over the quality of the air we breathe, both outdoors as well as indoors. With many of us spending more time indoors during the pandemic Panasonic India has introduced a new 360-degree marketing campaign called ‘AC for Healthier Homes’ that emphasises the importance of a healthy indoor environment. 

    Conceptualised by Wunderman Thompson, the campaign uses light-hearted humor to highlight Panasonic’s smart range of Air Conditioners (ACs) which are equipped with nanoe-X and nanoe-G technologies to promote safe and healthy indoor spaces using smart and intelligent air conditioners. These are Panasonic patented technologies that ensure a healthier indoor Air Quality Index (AQI) and are capable of inhibiting bacteria and viruses, according to the brand.

    “Our consumer insight reports tell us that today’s consumers are increasingly conscious of a safe and healthy indoor environment and are seeking appliances that can ensure health and hygiene,” said Panasonic India head of marketing communications and brand Shirish Agarwal. “Our AC for Healthier Homes campaign takes cognizance of this aspect and conveys the value propositions of Panasonic’s smart ACs through a light-hearted humor-filled conversation that instantly connects with millennials and is quite relatable.”

    “The need to have healthy living conditions at home is paramount for today’s consumer. Panasonic’s new-age innovative tech solutions aim to cater to this need to stay protected and turn homes into healthy havens,” commented Wunderman Thompson Delhi managing partner Joy Chauhan. “This is quite a remarkable achievement in consumer goods technology and Wunderman Thompson is proud to partner Panasonic in their ‘Panasonic AC Healthy Homes campaign’ for the cautious consumer.”

    Capitalising on higher Inverter AC sales, Panasonic India’s AC division registered an impressive sales growth of nearly 45 per cent in 2021, said the company.

    The new campaign will be live across electronic, and digital as well as social media channels and outdoor advertising in a phased manner starting with Southern India. Panasonic India will also bring in integrated content to create excitement among consumers, channel partners, and sales personnel at retail stores.

  • KitKat launches ‘Love Break’ campaign with over 12 million unique packs

    KitKat launches ‘Love Break’ campaign with over 12 million unique packs

    Mumbai: Every relationship is unique and deserves to be expressed in its own unique way- be it ‘Bae,’ ‘BFF’ or ‘Buddy.’ Ahead of Valentine’s Day, Nestlé’s chocolate wafer brand KitKat has come up with a ‘Love Break’ campaign, creating over 12 million unique packs with quirky digital prints.

    Conceptualised by creative agency Wunderman Thompson, the campaign seeks to give youth a million different ways to share a break and make them feel special with the brand’s ‘Love Break’ packs. It builds on the insight that if every relationship we cherish is unique then why should the way we express our love not be just as unique.  

    “KitKat Love Break campaign recognises that the youth today want to be unique in their expressions. Building on this truth, KitKat wanted to personalise the packs to make their breaks special during this season of love,” said Nestlé India head – confectionery business Rupali Rattan. “The millions of unique packs will let youth express themselves in the way they want to and how they define their special relationships.” 

    “Sometimes in life all it takes is showing our loved ones how special they are to us. KitKat Love Break packs is giving every individual an opportunity to express themselves in their own unique style. I am excited about this never-seen-before category first innovation by KitKat and look forward to sharing this special one in a million break with everyone,” said Bollywood actor and brand ambassador Ayushmann Khurrana, elaborating on the new campaign.

    KitKat brand ambassador and actor Sanya Malhotra added, “I believe that love is not only limited to one person, but also about all the people who make us feel valued. KitKat Love Break packs are an amazing way to show our unique love for all the special relationships in our life.”

  • Our future strategy is to be ‘media agnostic’: Wunderman Thompson’s Shams Jasani

    Our future strategy is to be ‘media agnostic’: Wunderman Thompson’s Shams Jasani

    Mumbai : After having spent over 13 years at Isobar, heading the group in South Asia and launching its India division in 2008, Shamsuddin Jasani moved to Wunderman Thompson as CEO South Asia business in November last year. He has also worked with agencies such as Hungama, Mediaturf, and Apnaloan in the past. In his new role as CEO of a creative agency, Jasani is all set to carry forward Wunderman Thompson’s legacy, while integrating it with Digital, Commerce, and Technology.

    In an in-depth conversation with IndianTelevision, the industry veteran talks about the shift from a new-age agency to a traditional agency as he completes three months in office. Jasani also shares his thoughts on steering the agency through a post-pandemic world and on the key innovations adopted by the company in the new year, and the trends that might dominate the advertising and marketing industry in 2022 and beyond…

    Edited excerpts…

    On his priority since taking over as CEO in 2021 and vision for the agency

    My first priority is just making sure that people understand and feel proud of the beautiful legacy that we have, and continue that as we go forward. Number two is how can I add a digital flavour to what’s already there? We’ve been at the forefront of advertising for nine decades. My objective is to get an add-on to that with a lot more digital in there. And number three is really making sure that we are working with clients on some great creative, brave, and innovative work, and making sure that we deliver to them. And of course, powered by technology and creativity. By technology I mean marketing technologies, and from our Commerce perspective.

    On the evolving landscape of the workplace and in the new post-pandemic normal

    I think people have had to work harder towards creativity during the pandemic. For a lot of people, the pandemic has not taken a physical toll but a mental toll. So it’s important to make sure that if any such point comes, one speaks out and seeks help.

    I believe going forward the future of the workplace is going to be a hybrid model of working because we have understood the advantages of working from home and remote working. But at the same time, the advantage of coming back to the office and making sure that we’re creating a great piece of work, the whole idea of an advertising community, people coming together and creating some good content, and solving things working together cannot be discounted. The human element is one of the most attractive parts of our industry, working together is such a big part of our industry. So even though digital has driven that a lot, I do feel the ideal is a mix of the two working environments. It also helps build the office culture & work culture of the organisation. It is slightly more difficult to build culture when we are not meeting people. And that’s where I think the hybrid model will work better.

    On new client wins or brand association or any major campaigns in 2021

    Tata Pravesh is one of the campaigns we did that need to be mentioned, especially because it was very relevant in 2021 due to the pandemic. The second one that we are really proud of is our PepsiCo India campaign, again because of the circumstances then. And then there was Tata steel. There are a lot more coming out in the next few months. Last year Vedanta was a big win for us that happened, Sun Pharma is another big one. There’s also Dell, Shell India, TataSky, L&T Realty, so the list goes on- all clients are important to us and it’s been a great year in 2021. And we continue that as we go into 2022, with a lot more focus on digital.

    On major trends that the advertising and media industry witnessed.

    Clearly the pickup in terms of digital and commerce during the pandemic has changed things like never before. A fundamental shift has happened in the way that people are transacting and communicating, using their devices more than ever before. What has primarily changed over the last two years, was the adoption of technology. Adoption of digital has happened across the board, across consumer demographics that were missing earlier. Also, the lines between what is physical and what is digital consumption is getting blurred. So the strategy for us is that we are going to be ‘media agnostic’. So digital is not going to be an afterthought- we need to think what’s the best strategy for the client and adapt it to the right kind of medium.

    And, commerce has driven a lot of that change. How can we help clients make sure that they are leveraging their communication? So every brand experience that I’m creating for clients’ needs to also have some element on getting them to buy, whether it’s in the physical environment or in the digital environment. That’s the other thing that’s very important for us.

    On digital vs TV ad spend in 2022

    The whole idea of ‘what is digital’ needs rethinking, because a lot of content consumption is happening through the digital pipe. Even TV consumption is happening through apps and not necessarily through Linear TV, and that’s increasing. The whole idea of linear TV and appointment viewership is going to change. When you consume television through a digital pipe, do you call that television or do you call that digital?

    And that is where a different approach needs to come in where you need to be agnostic about it and say, this is how I need to reach my customer. My consumers have already moved. Having said that, yes, digital has come of age. The overall pie of digital is going up and the speed at which digital is growing, will go further up and I think the biggest numbers will come when the IPL rights for digital come out. We are expecting a huge jump in digital rights, in terms of the money that’s going to come in. And that will clearly show how much digital has moved.

    And again, in the last two years, the OTT adoption has been phenomenal, with new-age players like Netflix coming out with India-specific packages, where they are reducing the rates. And then the other big driver is that over the last two years, the amount of original content that’s available on OTTs has spiked, not just English content, Hindi and regional content has really driven a lot of that too.

    But also I think content consumption is at that inflection point where I think TV is still growing in India today. And I still am coming back to the point that it will be very difficult to segregate between what is digital spend and what’s television spend. I think we need to aggregate it and say, this is “video spend” – what I’m going to spend on video. And I think that’s where the change needs to happen.

    On the rise of influencer marketing

    It’s taking the age-old KOLs (Key Opinion Leaders) and putting them online. What has changed is the medium, how can I use the KOLs to really talk about it and how can I use those influencers to take my content strategy, make the center of the strategy, and make sure that I am talking to as many people and influencing as many people as possible. So influencer marketing and content strategy need to be there in all clients and all agencies- big, small and medium- It’s a big part of what we are driving forward. A lot of brands are clearly wanting to do it. And we are working with brands to be able to bring that to life. So, yes, it’s very important.

    On the emergence of new brand categories during the pandemic

    Most of the new brand categories belong to the digital-first category. Whether you’re talking about food tech, or whether you’re talking about e-commerce or the FinTech and crypto brands – all of these are something that belongs to the newer generation of technology. I think in the last two years, and especially coming to what happened in the last IPL- 80 per cent of the advertising was pretty much cryptocurrencies that I could see. So although they are digital-first, from a reach and a brand-building perspective, they are still spending a lot on television, a lot on video and want to work with agencies like us because at the end of the day brands matter the most.

    Another shift that has happened is that Bangalore is coming up as a new place of “advertising destination”. The huge startup revolution that’s happened there is fuelling the growth. Because of the new-age companies sprouting there, a lot of brands are also coming from Bangalore, as opposed to Mumbai & Delhi which were always dominating the advertising space. So it’s not just the shift in categories, but it’s also a shift of where it’s coming from.

    On venturing into NFTs and the metaverse, and what opportunities it holds for brands and marketers

    NFT is growing, no doubt, but I think the real opportunity for brands lies in the Metaverse. That’s about creating an entire existence, a way of life, which is going to exist a lot more on digital.  There are a lot of transactions that are going to be only happening in that space without anything happening in the physical space. How are we going to drive digital commerce, which means how are we going to drive assets that are being only sold on digital and consumed on digital in the Metaverse? Also, how we connect it back to the physical space is going to be important, how does that relate to creating brands in people’s heads.

    It’s an opportunity for brands, and it’s going to be a first-mover basis – whoever goes in there first might be able to create a great experience. So, we are extremely gung-ho about it, we have been thought leaders globally in the metaverse, have got a lot of published articles, and have been doing a lot in that space. In India as well we are working very hard with how to bring it alive. It’s a new space and we are trying to work with brands. It’ll take a little time to take off, but once it does, I think the sky’s the limit.

    On the way forward for the agency and any key announcements in the new year

    A. From a growth perspective, we’ve clearly said in the next three years we are going to double our size (in terms of revenue). Now to fuel that objective, of course, parts of the business are going to play a bigger role. But at the end of the day, at the center of it, we are a creative agency. How do we make sure that when we are working with our clients, whether it’s in the digital space or traditional when you talk about creating great customer experiences, creativity is always going to be at the core of what we offer? So that’s never going to go away.

    Two parts of our business that are going to grow are the MarTech business and the commerce business. Something that’s coming up is an announcement in the healthcare space. Health is going to be a very critical and very important part of our growth ambitions in 2022 and 2023. You will hear about it hopefully in the next two to three weeks, in terms of our foray into that. So I think that’s going to be critical as well. At the end of the day, I think the big drivers are going to be Health, Technology, Commerce along with the Creative business, which is already its core part.

    And finally, to fuel the growth, we would also be looking at acquisitions, by scaling acquisitions in data, MarTech technology, UI UX and consumer experience, and in Commerce- these are the main areas of acquisitions that we’re looking at to fuel our growth ambitions that are going to come from both organic as well as from acquisitions.

  • Nestle launches KitKat Moodbreaks range in fruity flavours

    Nestle launches KitKat Moodbreaks range in fruity flavours

    Mumbai: Nestle’s Chocolate wafer bar KitKat has introduced its ‘MoodBreaks’ range with two new flavours and multi-coloured KitKat fingers in fruity flavours.

    The new range of colourful KitKat fingers has a mixed-fruit flavour with vibrant pink and brown colours and Mango flavour with bright yellow and brown colours, which people can choose from to brighten their moods in everyday breaks. 

    “We wanted to bring in some color into people’s breaks and offer a new taste sensation with this innovation. KitKat moodbreaks range is not only visually appealing but will offer a delicious, new taste experience with a delicious, smooth combination of fruity flavors of Mixed Fruit and Mango,” said head – confectionery business Rupali Rattan, commenting on the new launches.

    The brand is also looking to release two TVCs developed by creative agency Wunderman Thompson, with Bollywood actors and brand ambassadors Ayushmann Khurrana and Sanya Malhotra.

    “KitKat has been a true mood uplifter for generations. We all need a break time and again to bring some excitement and colour to our lives. This truly unconventional innovation surely got me excited!” said Ayushman Khurrana.

    Talking about her association with the brand, Sanya Malhotra added, “Every bite of the KitKat Moodbreaks range brings memories of sunshine and mango. The novelty of this product is unmatched. It made me take a break from the usual dullness of everyday and brightened up my day!”

  • ‘Sochna Kya Hai?’ Axis Mutual Fund asks in new ELSS campaign

    ‘Sochna Kya Hai?’ Axis Mutual Fund asks in new ELSS campaign

    Mumbai: Every year, tax season is a time when discussions around how, where, and when to save taxes gain momentum. These conversations often tend to be anxious, given that a significant majority doesn’t plan their tax-saving strategies well in advance. “Tax ka kya socha hai?” is a question that gets thrown around quite a bit during tax season.

    Axis Mutual Fund’s answer to that? “Sochna Kya Hai, ELSS Hai Na.”

    It has teamed up with Mirum, the digital solutions agency from the Wunderman Thompson Network for a new investor awareness campaign illustrating the confidence that comes with a well-planned tax investment strategy.

    In their latest campaign for the tax-saving mutual fund category ELSS, Axis Mutual Fund takes a different approach to getting people to invest. Instead of a doomsday plea to invest in ELSS before time runs out, with “Sochna Kya Hai”, the communication is aspirational – the implication is that those who’ve planned their taxes with ELSS needn’t worry themselves sick during tax season.

    The campaign films show how the protagonists seem indecisive about other life decisions, but when it comes to their tax planning, they’re not too worried – “Kyunki Sochna Kya Hai, ELSS Hai Na.”

    Axis Mutual Fund head of marketing and digital Boniface Noronha said, “We’re looking forward to the reactions to this campaign – it’s a proposition we’re excited about, one that blends perfectly with who we are as a brand. The messaging is relevant, given how mutual funds aren’t the niche investing category that it once considered in India. We have plans to take this campaign forward in many ways even after the tax season, so we’re gearing up for that even as we speak.”

    Miruum India ECD Naila Patel said, “Sochna Kya Hai…is in many ways a continuation of #TaxFever, and the two campaigns mirror the general public’s attitudes towards mutual funds. While with #TaxFever we identified the procrastination around making tax-saving investments, Sochna Kya Hai…is a commentary on the increasing confidence people seem to have in mutual funds for tax savings. We also adopted a rustic, quirky approach here because that kind of humour is something that cuts across audiences, even for something as non-humorous as tax planning! Not to mention the protagonists here exemplify responsible financial behaviour, which is what the brand is all about.”

  • Wunderman Thompson South Asia unveils sequel to ad campaign for Tata Pravesh

    Wunderman Thompson South Asia unveils sequel to ad campaign for Tata Pravesh

    Mumbai: Wunderman Thompson South Asia has unveiled a sequel to the first-ever thematic film for Tata Pravesh on all its social media assets.

    This sequel film called ‘The Surprise Visit,’ a part of their ‘Akela Hi Kaafi Hai’ campaign, delivers a two-fold message informing the potential customers that Tata Pravesh products come with their own frames that can easily be screwed into a finished wall and that the Individual Home Builders (IHBs) need to contact Tata Pravesh customer care before installing an ordinary frame.

    Produced by Small Fry Productions, the film is supported by print, OOH, POS and digital. A 360-degree campaign anchored by TV has been conceptualised to drive home the dual message.

    This is the first time ever that actors Gajraj Rao and Priyamani share screen space on the screen. “Getting Gajraj Rao and Priyamani together was a casting coup of sorts by the Wunderman Thompson team,” stated Wunderman Thompson Kolkata Senior VP & managing partner Vijay Jacob Parakkal. “They really helped bring this script to life and made it a very entertaining and memorable film. We are really looking forward to seeing the response to this new Tata Pravesh campaign.”

    “The previous campaign ‘Akela Hi Kaafi Hai’ helped Tata Pravesh enter the consideration set of customers and we are proud to be part of 50,000+ Indian homes. The latest film will hopefully bring many more households into the Tata Pravesh family,” said Tata Steel Ltd national business head – Tata Pravesh Animesh Roy. “The popularity of Gajraj Rao & Priyamani will not only further enhance awareness of the brand but also effectively deliver the message that Tata Pravesh comes with its own frame and Individual Home Builders (IHBs) need to call us before installing an ordinary frame.”

    “In this film, we take up where we left off in the first one,” said Wunderman Thompson Kolkata VP & senior ECD Arjun Mukherjee. “Gajraj Rao is no longer the naïve, unsuspecting customer of the first film. And Priyamani makes a heart-stopper of an appearance in this one. The effort was to tell the story in an entertaining and engaging way with penny drop moments that are sure to bring a smile. Who says you can’t have fun while introducing a toll-free number?”

  • Grapes appoints Partha Sengupta as creative director

    Grapes appoints Partha Sengupta as creative director

    Mumbai: Integrated marketing agency Grapes has announced the appointment of Partha Sengupta as creative director. He will be based out of the agency’s Delhi office and will report to the chief operating officer and strategy head Shradha Agarwal.

    In this role, Sengupta will be responsible for the agency’s creative output for brands. He will supervise the creative teams, assist in campaign conceptualisation, and will overlook art and creative teams, respectively.  

    Prior to this, Sengupta was associated with Wunderman Thompson as a senior creative director for more than three years. He has been instrumental in conceptualising campaigns of several brands.

    “We are pleased to welcome Partha to the team. He comes with years of creative experience in the advertising fraternity and is a great asset to us as he holds impeccable expertise in conceptualising and executing creative ideas for brands,” said Shradha Agarwal. “I am confident that he will continue to be an amazing leader, he brings not just the experience but the kind of enthusiasm and passion he entails has inspired us. I am sure he will deliver astonishing work, and I could see an exciting time for the agency.”

    In his 13 years of advertising experience, Sengupta has worked on brands like Coke, TATA, Pepsico, Reckitt Benckiser, Nestle, Aircel, Uninor, to name a few. After graduating from the National Institute Of Design, he had worked in agencies like McCann Worldgroup, Rediffusion DY&R, and J Walter & Thompson, Havas worldwide.

    “Advertising gives me the scope to solve problems for brands through design, art, and creative strategy. I look forward to working with the teams and assisting them to deliver creative solutions for our clients,” said Partha Sengupta on his new role.