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Tag: Wunderman Thompson India

  • Wunderman Thompson India ropes in Rakesh Varma & Abhay Godbole, bolsters its Mumbai leadership team

    Wunderman Thompson India ropes in Rakesh Varma & Abhay Godbole, bolsters its Mumbai leadership team

    Mumbai: Wunderman Thompson India has announced the appointment of two senior hires for its Mumbai office. Rakesh Varma has joined as vice president & executive business director, and Abhay Godbole as vice president & client service director.

    Both Rakesh and Abhay will report to Wunderman Thompson Mumbai managing partner Anurag Tandon.

    Rakesh has over 15 years of advertising experience, having worked on a wide range of brands, with a particular fondness for automobiles and auto accessories, with brands like Volkswagen, TVS Motorcycles, Ashok Leyland & Gulf Oil. He has been associated with leading brands like Hotstar, Radio City, FBB, Gelusil & Tata AIA, amongst others. He has in-depth understanding and experience in brand strategy, campaign planning, and leading integrated marketing efforts.

    Having previously worked with Wunderman Thompson Mumbai, Abhay Godbole returns to the agency for a second innings. During his previous stint with the agency, Abhay was instrumental in leading the much lauded “Mutual Funds Sahi Hai” for AMFI. He has close to two decades of experience in marketing communications, working across categories like FMCG, automobiles, and BFSI. Passionate about advertising and creativity, Abhay believes any marketing challenge can be addressed through compelling creative solutions.

    Commenting on the new appointments, Wunderman Thompson Mumbai managing partner Anurag Tandon said, “As we continue to diversify our client roster and grow our talent base, it is critical for us to have the right hands on deck. Rakesh and Abhay bring with them extensive experience and domain knowledge that will propel us to drive growth in key industry domains and deliver the best outcomes for our clients. Both our senior hires have an impressive track record of building strong consumer brands, and I am looking forward to scaling new heights with our client partners.”

    On taking up his new role at Wunderman Thompson, India, Rakesh Varma, commented, “At Wunderman Thompson, we’re building a future that’s as exciting as its legacy. And I consider myself extremely fortunate to be a part of this transformation. With its diverse brand portfolio, integrated service approach, and promising growth vision, WT is all set to thrive. I’m looking forward to nurturing some of the long-standing client relationships and creating new ones.”

    Abhay Godbole added, “I am delighted to be back at Wunderman Thompson, one of India’s finest agencies that has nurtured and built multiple brands in the country. Wunderman Thompson is in a unique position to create the agency of the future; an agency that is capable of delivering the best of both mainline and data-led digital communications. I look forward to being a part of this exciting and transformational journey.”

  • CERA appoints Wunderman Thompson India to handle its creative duties

    CERA appoints Wunderman Thompson India to handle its creative duties

    Mumbai: CERA on Tuesday announced that it has on-boarded Wunderman Thompson as its creative partner. The mandate was one after the hotly contested multi-agency pitch.

    To win this mandate, the challenge put before Wunderman Thompson was to come up with a new vision and outlook for the brand that would help position CERA better among the aspirational and discerning Indian millennials.

    With capabilities in commerce, data, and technology, Wunderman Thompson India shared an integrated approach to CERA’s business and communication needs, showcasing how it can better connect with its target audience and inspire growth for the brand. The work presented involved a revived vision for the brand and category-disrupting creative ideas to bring the vision alive through various touchpoints. The first leg of the pitch campaign will go live later this year.

    Commenting on the big win, Wunderman Thompson managing partner Joy Chauhan said, “At Wunderman Thompson, it is our mission to inspire growth for ambitious brands, so when we first heard the ambitions of team CERA, we knew we wanted to be their partner on their journey to take the brand to the top. We are excited to be the creative partners of this fast-growing homegrown brand and co-create the next chapter of the brand story.”

    CERA joint managing director Deepshikha Khaitan commented, “At CERA, our vision is to constantly innovate to enhance our consumer experience. Taking another step towards our vision, we are glad to partner with Wunderman Thompson, who comes with a good understanding of the brand’s strategic requirements around sanitaryware and faucet categories and a creative approach to deliver the same. We look forward to a fruitful relationship.”

  • Wunderman Thompson India onboards Jyoti Mahendru as chief people officer

    Wunderman Thompson India onboards Jyoti Mahendru as chief people officer

    MUMBAI: Wunderman Thompson India has announced the appointment of Jyoti Mahendru as its new chief people officer, effective 1 August 2022. Mahendru will be responsible for talent development & talent acquisition strategies across the organisation and its group companies while growing and enhancing the agency’s DEI, talent management and development initiatives. She will report directly to Wunderman Thompson South Asia CEO Shams Jasani.

    Mahendru is a seasoned professional who has spent over two decades in the industry guiding organisations through growth and transformation. She has held leadership positions across diverse industries, such as media, retail & advertising. She joins Wunderman Thompson from McCann Worldgroup India where she served as the executive vice president of human resources.

    Wunderman Thompson South Asia CEO Shams Jasani said on the appointment, “People are our strongest asset and Jyoti’s appointment comes at a time when we are keenly looking at bolstering our efforts to create an environment that fosters learning, growth and development. With her varied exposure, expertise and experience, Jyoti will help us build high performance teams that is integral to our next phase of growth, while helping us streamline processes and shape practices that will enable every employee to accelerate growth, unlock their potential and have a fulfilling career.”

    On taking up her new role at Wunderman Thompson, India, Jyoti Mahendru, commented, “Wunderman Thompson India is on an incredible journey to inspire growth for businesses and talent. It is an honour and a privilege to be a part of a legacy agency that has set its vision on being people first that recognises and rewards talent, with a strong focus on diversity, equity and inclusion. As the new chief people officer, I am looking to drive change that not only creates an agile future-ready organisation, but also, increases a sense of employee belonging and fosters the next generation of leaders.”

  • Wunderman Thompson India launches WT Health

    Wunderman Thompson India launches WT Health

    Mumbai: Wunderman Thompson India has announced the launch of its healthcare specialist unit Wunderman Thompson Health (WT Health).

    Wunderman Thompson India’s new specialized practice offers a unique suite of services which will help health and wellness brands connect more meaningfully with consumers and healthcare professionals (HCPs) across all platforms of communication.

    With a multidisciplinary team of more than 100, WT Health has experts across creative, medico legal, compliance and public health; ensuring that technology, creativity and data are drivers of humanizing the healthcare and wellness experience.

    Commenting on the launch, Wunderman Thompson South Asia chief executive officer Shamsuddin Jasani said, “We couldn’t have chosen a better time to launch our specialized practice of Wunderman Thompson Health as the healthcare market is poised for exponential growth owing to an unprecedented demand for robust health and wellness solutions. Health and wellness brands are on the lookout for a partner that understands the specific nuances of healthcare marketing, and we believe we can provide business solutions to brands and can unlock growth by leveraging our core strengths of creative, strategy and martech.”

    Wunderman Thompson India director – business development Srikant Subramanian commented, “Advances in technology make the next chapter in healthcare delivery very exciting. In the ever evolving, and digitally transforming ecosystem, it’s so important to create tailored communication for each audience, and develop optimized ways to engage with them, be it HCPs, patients, MRs, or pharmacies. Our strategic technology partnerships, leveraged using our in-house medical professionals, allows us to provide truly end-to-end omnichannel healthcare delivery.”

    With vast experience across renowned health and wellness brands such as GSK, Zydus Wellness, Sanofi, Unilever, Pfizer, Bayer, Abbott, Mankind, Dr. Reddy’s in several therapy areas such as diabetology, cardiology, pediatrics, Covid care, central nervous system, WT Health will be focused on driving excellence in an evolving healthcare sector and delivering products that are insight driven and innovative to make a positive impact with key stakeholders.

    Wunderman Thompson India senior VP and executive business director Samarth Shrivastava added, “It’s an incredibly exciting time to be working in healthcare. Healthcare has evolved massively in the last 19 months compared to the last 19 years. Current developments have forced the industry to evolve at an unprecedented pace and have dramatically accelerated digital health’s adoption. With its pedigree in strategy and its complete suite of services, Wunderman Thompson Health has a unique offering which will help clients achieve their objectives in these dynamic times.”

  • Wunderman Thompson India wins big at Spikes Asia 2022

    Wunderman Thompson India wins big at Spikes Asia 2022

    Mumbai: Wunderman Thompson India bagged a Grand Prix for ‘Good’ for “The Lost Daughters,” in addition to winning a ‘Glass Spike’ for the same campaign at the recently concluded Spikes Asia awards 2022. The agency also won a gold for the film “Hidden Truth” for Vidya India in the category ‘Film Craft’ for ‘Script Writing.’

     The Spikes Asia Awards, APAC’s most prestigious creative communications awards, serve as the definitive benchmark for not only creative excellence, but also marketing strategy and effectiveness in Asia-Pacific.

    “The Lost Daughters” activation was in collaboration with Sanlaap, a Kolkata-based NGO that rescues and rehabilitates sex trafficking survivors. It makes an attempt to raise awareness about this issue to help more daughters come back home with dignity. “The Hidden Truth” was in collaboration with Vidya India, an NGO that strives for empowering and transforming lives of women and children. The film unmasks the silent struggle waged inside the homes against domestic violence.

    “I am immensely proud of our stellar performance at Spikes Asia 2022 and I feel honoured and privileged to be leading a team of extremely talented and passionate people at Wunderman Thompson India,” commented Wunderman Thompson South Asia’s CEO  Shams Jasani. “I congratulate our CCO, Senthil Kumar, Regional Creative Director, Tista and Senior NCD, Priya and their teams for producing path-breaking work with powerful social messages. Great way to kick start the year and we look forward to raising the bar and setting new benchmarks with our creative bravery.”

    “In the business of ideas it doesn’t get bigger than the Grand Prix at Spikes Asia. Every idea that is ever born to solve a marketing problem dreams of growing up into a Gold Lion and if it’s truly blessed into a Gigantic Grand Prix at Spikes Asia,” remarked Wunderman Thompson India chief creative officer Senthil Kumar. “We are very proud of our Creative Firepower at Wunderman Thompson that is connecting the dots between Creativity and Technology with every new idea every day. Our Senior Creative Leaders Tista and Priya are leading by example and this recognition on the biggest international stage will surely inspire everyone in the team towards greatness.”

    Talking about “The Lost Daughters” campaign, Wunderman Thompson South Asia regional creative director Tista Sen said, “What a more befitting tribute to Women’s day than an idea which is fierce, challenges patriarchy and makes you acknowledge the hypocrisy in society. Lost Daughters is for every woman who knows the home she grew up in may not be welcoming anymore. It forces us to look at relationships and question how rescued girls are abandoned by their families because of social stigma and regressive pervasiveness.”

    Commenting on her film, “The Hidden Truth,” Wunderman Thompson India senior national creative director Priya Shivakumar said, “This is a special win for a writer and to have won it for a piece that was dedicated to sisterhood is the best kind of feeling. While all media and messaging directed people towards their homes, urging them to stay safe, the realisation that home was not a safe place for a few, while also giving them a safe way to reach out for help, became a small but meaningful way to draw attention to the ‘Shadow Pandemic,’ as it was called by UN Women.”

  • Lifestyle launches festive collection and says celebrate ‘Dil Se Diwali’

    Lifestyle launches festive collection and says celebrate ‘Dil Se Diwali’

    Mumbai: Apparel brand Lifestyle has launched an all-new festive collection for Diwali, along with a new film #DilSeDiwali, which is a celebration of unique moments with loved ones, sparked by the joy of dressing up in gorgeous festive wear. 

    The film is a continuation of the brand’s successful ‘Dil Se Diwali’ campaign and it depicts a story about the joy of dressing up and wearing festive finest that makes it a memorable Diwali. The campaign attempts to bring this moment alive with a memorable song.

    “Dil Se Diwali comes back for the third year, this time looking a little inward to capture the real spirit of the festive season. Fact is, we have spent many months in our tracks and comfy clothes and there is a longing to play dress up and recapture that magic of mirror and self, transforming into a version of ourselves we look forward to meeting,” said Wunderman Thompson India national creative director Priya Shivakumar.

    “This season, Lifestyle celebrates the joy of dressing up, and the light that hope brings, as a promise of better times and a return to normalcy. While we don our festive sparkle to mark the season, Lifestyle does its bit once again, to ensure it’s a Diwali that’s all heart,” she added.

    The all-new festive collection by Lifestyle comprises trendy apparel and accessories that are handpicked keeping Diwali in mind.

    “The Dil Se Diwali film is a celebration of all the unique moments that come together in this festival – from emotions, feelings right down to fashion, the video will remind everybody of their favourite Diwali moments,” remarked Lifestyle assistant VP marketing Rohini Haldea. “Our all-new festive collection has also been curated keeping in mind the occasions that Diwali brings forth. We are ensuring that no matter what the consumer mindset is, they will be dressed to stand out.”

  • Wunderman Thompson India releases #SOS SAVE OUR SENTINELS – The Blink Film on UN World Day for Cultural Diversity

    Wunderman Thompson India releases #SOS SAVE OUR SENTINELS – The Blink Film on UN World Day for Cultural Diversity

    On the occasion of the United Nation’s World Day for Cultural Diversity for Dialogue and Development, Wunderman Thompson India has created and released ‘#SOS Save Our Sentinels – The Blink Film’ for The Jimmy Nelson Foundation. The short film is a powerful visual commentary on the cultural identity of the last sentinels of our natural reserves, the last 36 indigenous tribes standing still, in rare still photographs. Stitched together from thousands of original documented photographs of the last few indigenous tribes interspersed with the rarest footage of their ancient habitats over the last twenty years by celebrated photographer Jimmy Nelson and his team.

    The film’s release was timed for 21st May, a day set aside by the United Nations as an opportunity to deepen our understanding of the values of cultural diversity and to learn to live together in harmony. It is a day to acknowledge and celebrate the world’s last indigenous communities who are a living example of how humans can live in perfect harmony with themselves, their unique cultures and the natural world.

    Indigenous tribes are endangered in their own ancient habitats. The film celebrates the last few of these tribes for standing still, despite the threat to their cultural identity and their own forest lands. The soundtrack is a multilingual musical expression with lyrics from ancient tribal sayings and forgotten folk songs recorded on location from almost all the indigenous tribes featured in the film. The musical narrative includes Indigenous influences from Africa, Siberia, India, South America and the Aboriginals of Australia. Vocals Singers include Grammy Award Winner Richard Bona and traditional gypsy tribal singers from Duala – Cameroon, Siberia & India.

    Commenting on the film, Jimmy Nelson, said, “There has never been a better time than now than to bow and acknowledge the superheroes of the natural world. They can guide us out of these dark times into the light of a healthy future.”

    Senthil Kumar, Chief Creative Officer, Wunderman Thompson, India, added, “It took me and my team of researchers, editors, music directors and sound engineers over seven months to put this seven-minute iconographic narrative together from thousands of rare images of the last 36 indigenous tribes and archival footage of their endangered habitats, documented over the last twenty years. #SOS Save Our Sentinels is an iconography of the last indigenous tribes to put them in the spotlight and celebrate their cultural identity. A powerful photographic documentary and cultural commentary on the last sentinels of our natural reserves. It was an honour to capture the life’s work of legendary photographer Jimmy Nelson through this life changing film.”

    View the film here – https://www.youtube.com/watch?v=5b2vhrRjqHo

  • Louis Philippe unveils Permapress collection with new brand campaign ‘Stay Uncrushed’

    Louis Philippe unveils Permapress collection with new brand campaign ‘Stay Uncrushed’

    MUMBAI: Louis Philippe, India’s leading premium menswear brand from Aditya Birla Fashion and Retail Ltd, unveils its cutting-edge innovative line of clothing for the contemporary man, the Permapress Collection. The line is a celebration of re-imagined, pioneering designs and is rooted in functionality, versatility and style. The brand has launched this collection with a comprehensive campaign ‘Stay Uncrushed’ that emphasises on resilience and determination of a true leader.

    The 45-seconds TVC presents a gripping narrative of a president who overcomes great perils with sheer grit and fortitude and ultimately emerges victorious. The campaign will debut in 74 cities across multiple mediums television, print, online and out of home. The film will be aired across digital channels, TV, over 1200 movie screens and will be supported through a diverse promotion strategy in the upcoming months.

    The action-packed TVC puts the spotlight on an astute leader’s feat as he embarks on a journey to save his nation from the clutches of a despot, destroying a military coup, restoring order and redeeming his country from descending into chaos. During his mission the president is sporting wrinkle resistant, spill proof attire with the iconic Upper-Crest motif emblazoned on his cuff. Throughout the journey his spirit similar to his choice of attire stays uncrushed.  

    Louis Philippe COO Farida Kaliyadan said, “Defining class, elegance, and status, Louis Philippe is a purveyor of fine clothing for the discerning gentleman. Louis Philippe was introduced in India in the year 1989 and almost three decades later, the brand logo – the “Crest” is prized even more for its craftsmanship and attention to detail. This film defines the ethos of the true craftsmanship and skill that brand resonates. Our new ‘Permapress’ collection promises comfort and perfection coupled with functionality and style.”

    The Permapress collection is a celebration of all that Louis Philippe stands for: design, craftsmanship, innovation, functionality and performance. With clean and refined aesthetics, the range of clothing comes with functionalities which would leave a lasting impression. Made from 100 per cent premium cotton, the wrinkle-free Permapress collection is crafted to be extremely lightweight. The collection has excellent water and oil repellant properties and is engineered for all day comfort.

    The campaign has been conceptualised and executed by creative agency Wunderman Thompson India.

    Speaking on the occasion writer and chief creative officer  Senthil Kumar, said, “The film has brought to life the functionality of the world’s finest wrinkle free collection – Permapress in the latest edition. While writing this film within the luxurious codes of the legendary Louis Philippe brand, we had to build the character of the president and armed him, literally with the ultimate functionality of the Permapress Collection. Wrinkle free, stain resistant and spill proof. We started the voyage with ‘A Day in the Life of the president and landed on the proposition: No matter what the day throws at you, Stay Uncrushed. During the mission his character and his Louis Philippe attire remain uncrushed in spite of a day filled with crushing, squeezing, stretching, crawling, climbing, carving his way back to where he belongs, as the head of the Uncrushable state. A story where both form and function work in tandem to elevate the character of the clothes and the narrative of the true leader, rising above the occasion, and all in a day’s work. We believe we have created a character that will elevate the brands narrative of ‘The Upper Crest’ going forward beyond advertising thus generating a wholesome content that our consumers will be eager to consume and co-create.”

    The Autumn Winter 2019 collection of Permapress features clean and minimal aesthetic in slimmer silhouettes and classic colors which elevates the fashion ability of the line in a timeless space. The key pieces from the collection features shirts constructed with high quality 2 ply cotton fabrics with patented finishing which make them highly performance driven, yet breathable. For suits and blazers premium poly/wool fabrics with stretch, add on flair and functionality along with a natural comfort for all weather. Exclusive features include utility pockets, added during the garment construction not only enhance the craftsmanship but also add to the dynamic lifestyle of a sophisticated contemporary man ready to take on the world.