ITV

Tag: WTP

  • B4U Bhojpuri’s “Aashirwad Chhathi Maiya Ke” WTP receives a grand opening

    B4U Bhojpuri’s “Aashirwad Chhathi Maiya Ke” WTP receives a grand opening

    MUMBAI: B4U Bhojpuri’s “Aashirwad Chhathi Maiya Ke”World Television Premiere receives an overwhelming response. Based on Chhathi Mata, the movie was conceptualized and produced by B4U’s team &had the World Television Premiere on 2nd November, 2019. This was on the occasion of Chhath, a popular annual festival celebrated amongst Bhojpuri audiences across UP/Bihar/Jharkhand in India. 

    The movie’s WTP screening on 2nd November, 2019 a Saturday evening garnered a reach of 2.4 Million Unique Viewers with a time spent of 50.13 Minutes &delivering .79 Million Impressions in the Bihar/Jharkhand Market. 

    Description

    TVT (000)'s

    Dly Rch (000's)

    Dly TSV (Mins)

    WTP-BJFF-AASHIRWAD CHHATHI MAIYA KI

    799.43

    2403

    50.13

     

    *Source: BARC India: TG: NCCS 2+ years, Market: Bihar/Jharkhand, Week 45 (Period: 2nd Nov to 8th Nov, 2019)

    Chhath is celebrated to thank ‘SunGod’ for bestowing the bounties of life on earth and fulfilling particular wishes. During the occasion, Bhojpuri devotees offer prayers with religious rituals, including puja & prasad, bathing in the Ganges and fasting.

    B4U Bhojpuri which launched on 15th May, 2019, has consistently risen to a leadership position in the Bhojpuri genre. Showcasing popular Bhojpuri movies, WTPs, devotional songs and festive programming for its audiences. The B4U Bhojpuri team has now entered producing its own original movies which are released in the theatres with subsequent “World Television Premieres” on its own channel. B4U Bhojpuri’s digital content on YouTube too has seen an overwhelming response with its last song “Devar Kari Ghaat” sung by Bhojpuri superstar ‘Khesari Lal Yadav’crossing over 120 Million views.

    Audiences would soon see more Bhojpuri original productions from the house of B4U Bhojpuri where content would be the key factor attracting audiences. The team at B4U also ensures clean content which family audiences can view together.

  • Sony MAX to air WTP of psychological thriller ‘Game Over’ on 4 Oct

    Sony MAX to air WTP of psychological thriller ‘Game Over’ on 4 Oct

    MUMBAI: Sony MAX, Hindi movie channel to air the world television premiere of Game Over starring Taapsee Pannu on 4 October 2019 at 8pm.

    The psychological thriller also stars Vinodhini Kalamma and Sanchana Natarajan. What began as a hobby for Swapna (Taapsee Pannu), a budding videogame designer turned into her worst nightmare. Suffering from PTSD and living in seclusion, Swapna has to survive the attack of a serial killer who had committed several interconnected murders. The movie delves into the horrors she faces and the gruesome series of events that she encounters in a video game format.

    In a recent interview with IMDB Taapsee says “An interesting fact about the movie is that it was initially titled Mario and I am a huge fan of Mario myself, I played the game a lot while growing up. The script had a portion where I had a Mario tattoo on my wrist instead of the joystick.” 

  • Zee TV continues to dominate urban weekend ratings

    BENGALURU: Over the past few weeks Zee Entertainment Enterprises Limited (Zeel) flagship Hindi GEC Zee TV has been dominating urban viewership during weekends. Programmes such as the world television premier (WTP) of the Aamir Khan starring biographical sports drama ‘Dangal’ and anti-prohibition film Raees; the airing of Zeel’s reality shows ‘Sa Re Ga Ma Pa Little Champs’ and the launch of ‘India’s Best Judwaah’ and ‘Fear Factor’, have drawn more urban eyeballs for it than other channels in the genre on weekends.

    Please refer to the figure below for Zee TV and its peer Hindi GECs’ weekend performance  for the past 10 weeks (between weeks 21 to 30 of 2017). Data in this report has been sourced from Broadcast Audience Research Council of India (BARC), TG: HSM (Urban), 2+

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    Dangal was a big draw when it was aired in week 21 and then again in week 22 of 2017 as was Raees when its WTP was aired in week 26 followed by a re-telecast in week 28 of 2017. Dangal rated 11.009 million impressions in the three hours 45 minutes slot and the repeat airing on 28 May evening 5:00pm rated 2.963 million impressions, according to BARC data.  Aired on 25 June at 12:00 noon, Raees rated 3.850  million Impressions in the three-hours slot, whereas the second airing on 9 July evening 18:00hrs rated 1.714 million impressions in the same duration.

    Further, the fresh airing of ‘Sa Re Ga Ma Pa Little Champs’ has beendoing well in the urban space andhas been on an increasing trend.As compared to week 21 of 2017 the non-fiction singing reality show has seen a 50 percent increase in viewership in the latest week for which BARC data is available – (Week 30 of 2017).There has been a big jump in ‘Sa Re Ga Ma Pa Little Champs’ from week 26 as the channel increased number of repeat airings of the show. Please refer to the chart below:

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    Another broadcast – that of an event which witnessed good viewership was the telecast of the Zee Gold Awards that honour the best performers in the Indian television industry. These were first awarded in the year 2007 and Emami’s Boroplus has been the title sponsor for the first nine editions of the show. The awards were first aired in 2017 in week 29 followed by a re-run in week 30. The Red Carpet part of the show on 16 July at 17:00 hours rated 1.082 million impressions followed by the main event at 17:30 hours which rated 2.968 million impressions. The repeat telecast of the Zee Gold Awards was on 22 July (Week 30) at 16:30 hours which rated 1.425 million impressions.

    Zee TV launched two new reality programmes in the 800 pm and 1030pm primetime slots in week 30 – ‘India’s Best Judwaah’ and Fear Files. Both have performed well in the launch week. How they fare in the coming weeks remains to be seen. Here below are the ratings tables of the two shows.

    public://F3_2.jpg

    Zee TV has been performing well. In week 30, the channel was second in BARC’s list of top 10 channels across genre, just behind the Sun TV Networks flagship Tamil GEC Sun TV in terms of rank. In the Hindi GEC (Urban+Rural) market, three of its programmes – two Balaji Telefilms productions – Kumkum Bhagya and its spinoff Kundali Bhagya and Sa Re Ga Ma Pa Little Champs were among BARC’s top five programmes list in week 30 of 2017.