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Tag: Wrogn

  • Disney Consumer Products in India teams up with brands and retailers

    Disney Consumer Products in India teams up with brands and retailers

    Mumbai: To celebrate the release of Marvel Studios’ ‘Deadpool & Wolverine’, Disney Consumer Products India has collaborated with 25 brands across apparel, accessories, food and beverage, and technology to launch an array of themed merchandise locally. These brands include Adidas, boAt, Coca-Cola, Myntra, NESTLÉ POLO, The Souled Store, Wrogn and more.

    For nearly 85 years, the Marvel Cinematic Universe has introduced diverse characters and compelling stories, transforming Marvel Super Heroes into pop-culture icons that are well loved in India. Deadpool joins the ranks of powerhouses like Iron Man, Captain America and Thor, and his sensational appeal has brands in India diving into the extended Marvel Universe with this latest and highly anticipated movie release.

    Disney Consumer Products, India, director Priya Nijhara said, “Deadpool’s refreshing charisma and irreverent humour has amassed formidable fandom in India, particularly with the Gen Z audience. This reflects Marvel’s enduring relevance today and fuels our excitement as we join forces with exceptional brands to roll out an expansive line of Deadpool & Wolverine themed products in celebration of the movie release.”

    Here are some of the Marvel Studios’ ‘Deadpool & Wolverine’ inspired merchandise to look out for:

    Coca-Cola has launched limited-edition Coca-Cola cans and bottles featuring Deadpool & Wolverine, including 32 iconic Super Heroes from across the Marvel Universe. Illustrated with a balance of white, red, and black tones, each can is scannable and brings the character to life through an AR extension.

    NESTLÉ POLO features Deadpool’s quirky persona on three limited-edition packs that fans can scan for a chance to win branded merchandise. The new red and black packaging debuted in India, and it embodies Deadpool’s signature colours.

    Snacking brand Too Yumm! adds an extra kick to its Bhoot Karare and Karare Munchy Masala range with the bold personas of the Marvel Super Heroes, highlighting their appeal to the newer generation.

    boAt has curated an audiowear collection themed after Deadpool & Wolverine, blending Marvel’s epic storytelling with its advanced technology. Inspired by their agility and resilience, Belkin introduces a portable wireless power bank with seamless charging and a built-in stand (available on Amazon.in from July 27).

    Modern riders can embody their heroic spirit with AXOR’s limited-edition helmets showcasing Deadpool & Wolverine designs. Titan joins the buzz with dynamic eyewear and fashion accessories through Titan Eye+ and Fastrack respectively, incorporating the signature colours and elements from Deadpool & Wolverine.

    Deadpool’s unfiltered charm and charisma is coveted by apparel brands looking to focus on young adults. Wrogn, endorsed by cricketing genius Virat Kohli, channels Deadpool and Wolverine’s rebellious spirit with a collection featuring iconic quotes from the movie and standout designs. The Souled Store unveiled a range of t-shirts, backpacks, and high-top sneakers, covering all essentials for any occasion. Bonkers Corner, Free Authority, Brand Studio Lifestyle, Myntra, Max Fashion, Pantaloons and WYM extend the excitement of Deadpool & Wolverine beyond the screen through custom collections, available in their respective retail stores and online platforms. Reliance has launched an extensive lineup through its sub-brands (Yousta, Azorte and Reliance Trends), offering everything from t-shirts and jackets to denims.

    Alongside merchandise from 7‑Eleven, fans can also look forward to an exciting collaboration with Adidas set to launch in India in early August.

    The latest merchandise from these brands and retailers aim to delight Indian fans and add to the excitement of the movie. Marvel Studios’ ‘Deadpool & Wolverine’ will release in India on 26 July in English, Hindi, Tamil and Telugu.

  • Virat Kohli’s Wrogn joins hands with Animal Planet for the cause of endangered species

    Virat Kohli’s Wrogn joins hands with Animal Planet for the cause of endangered species

    MUMBAI:  USPL’s apparel line Wrogn, in association with India’s leading wildlife channel Animal Planet, is launching a new collection – Animal Planet X WROGN. The apparel range aims to shine a light on the cause of endangered species in a never-before-seen-or-done manner. Conceptualised by Black White Orange, Animal Planet’s licensing arm, each style in the range portrays an endangered animal including the Tiger, Sea Turtle, Gorilla, Sumatran Elephant and Panda, amongst others.

    “I’ve been associated with Wrogn since inception and we take some exciting initiatives season after season. I couldn’t be happier that Wrogn is taking a step in the direction of creating awareness around animal endangerment,” said Virat Kohli, the face of WROGN.

    Discovery managing director – south Asia Megha Tata said, “Animal Planet has been striving hard to drive attention towards the importance of saving the endangered species in impactful ways. We are confident that this innovative collaboration with WROGN for this inspirational apparel line will help in spreading the message of conservation of endangered species as well as the wildlife.”

    Universal Sportsbiz Pvt Ltd CEO Anjana Reddy said, “Animal endangerment is real. It’s a pressing issue and I’m aware that it really bothers the youth all over the world. We like the essence of this collaboration with Animal Planet as it enables people to wear their cause that they feel so strongly about and spread the word at the same time. The rorschach art design is very interesting and hard to miss.”

    Black White Orange Brands Pvt Ltd founder & CEO Bhavik Vora added, “In the tough times the world is going through, it is important to build something relevant. What better way to spread awareness on endangered species among the youth of today, than collaborate with leading players in the segment – WROGN and Animal Planet. We worked closely with the Animal Planet team for almost a year, to conceptualize the art that you see on the range and it's fantastic to see it come to life."  

    The Animal Planet X WROGN apparel will be available in over 250 counters across retail channels like Shoppers Stop, Central, Pantaloons, WROGN’s exclusive stores, Myntra.com and on www.Wrogn.in.

    Follow Tellychakkar for the consumer facing news & entertainment

  • AB de Villiers gives WROGN an active twist

    AB de Villiers gives WROGN an active twist

    MUMBAI: WROGN, the breakaway youth fashion brand from Universal Sportzbiz Private Limited (USPL) today forayed into active wear with ‘WROGN ACTIVE.’ Indian ace cricketer, Virat Kohli has been the face of ‘WROGN’ which has become a go to brand for men’s casual wear over the years. USPL has chosen the versatile and legendary South African sportsman; AB de Villiers as the face of WROGN ACTIVE – an eclectic range of lifestyle apparel that is high on both, performance and fashion, and is an extension of the brand WROGN.

    Speaking on the launch, Universal Sportsbiz Limited founder and CEO Anjana Reddy said: “Following the success of WROGN, which was launched as a breakaway youth fashion brand in 2014, we see a great market potential for fashionable sportswear in India. With growing urbanization and long working hours, the world is seeing a significant shift towards the sedentary lifestyle. Hence WROGN ACTIVE, a fashionable sportswear brand, with ABD as the face, that will make GenZ want to get up and get moving!”

    There is a symbiotic connection between India’s love for sports and their fascination towards trendy and fashionable sportswear. Given his versatility, perseverance and hard work, ABD, as the face of WROGN ACTIVE, will be able to embody the brand attributes and build a strong connect with the Indian customers.

    Speaking about his association as the face of the brand WROGN ACTIVE, AB de Villiers said: “I am elated to join the WROGN Tribe alongside my friend and RCB team-mate Virat. During IPL, we have been sharing the dressing room for over a decade and it would be fun to discuss style and fashion besides sports. I look forward to connecting with my fans in India and inspiring them to choose WROGN ACTIVE for their fashionable sportswear and active wear needs.”

    The WROGN ACTIVE collection will feature more than 100 styles of T-shirts, Joggers, shorts, sweat-shirts and hoodies. With prices ranging from Rs 699 to Rs 2999, WROGN ACTIVE will be retailed at all  WROGN exclusive brand outlets, Shoppers Stop and Myntra.com

  • ‘Join the WROGN Tribe’, invites Virat in the new WROGN brand film

    ‘Join the WROGN Tribe’, invites Virat in the new WROGN brand film

    MUMBAI: The new brand film from WROGN, the lifestyle menswear fashion brand curated by ViratKohli,has the daring tough cricketer inviting the youth to join the WROGN tribe! The film captures the enigmatic and rebellious youth spirit, as they break the rules and shatter stereotypesto become a part of the ‘WROGN tribe’. The film cohesively captures the quirky yet strategic positioning of the young fashion brand.

    Anjana Reddy, CEO of Universal Sportsbiz Pvt. Ltd. (USPL) says, “The new campaign encourages the youth to be part of the WROGN community, the WROGN tribe,andstand out unafraid,  living life as an adventure with thefree spirit that the brand represents.”

    The new campaign captures attention with manifestations of individuality, speaking to the ‘misfits’ and calling them to become part of the ‘WROGNtribe’. Evoking a sense of freedom from the routine, with an employee walking into a corporate office in sandals and sporting a green Mohawk, a skater falling ViratKohli encourages the youth to be relentless in their determination to be independent, different and unapologetically themselves. Disruptive scenes of a corporate employee walking into office with a green Mohawk, a skateboarder practicing to perfect a stunt move even as he falls multiple times and more such situations culminate in an invitation to join the WROGN tribe and be free!

    Released on September 7th, the campaign has already garnered over a million views with the high level of positive energy promising to inspire the audience!

  • Madison starts its CSR journey by adopting Tanya Computer Centre

    Madison starts its CSR journey by adopting Tanya Computer Centre

    MUMBAI: Madison World has begun its CSR journey by starting an NGO namedMadison Resource Foundation, that has adoptedTanya Computer Centre. 

    Tanya Computer Centre was established in  2006 as a Computer Training Centre dedicated exclusively to training visually impaired people (all ages) in the use of Computers. The Centre has so far trained over 250 students almost all of whom have got jobs thanks to the Computer training received at Tanya Computer Centre.

    The Computer Centre uses a screen reading software called JAWSthat helps the visually challenged use computers. The Centre teaches Basic Computer Courses like Windows and MS Office. Students are given tactile books, and notes are provided in Braille, audio or large print, as per the requirement of the student. Training is almost individual and personal and the duration of the course is extended till the student is comfortable and confident of using computers.

    Tanya Computer Centre is led by Tanya Balsara, daughter of Madison’s Chairman Sam Balsara who is herself visually challenged and she personally trains all students.

    Says Tanya Balsara,“I congratulate all the students passing out  as well as all the 250 students who have passed out earlier for having the courage and determination to come forward and learn something new and different. I have always believed that disabilities create barriers but determination breaks them. Remember the visually impaired may not have sight, but they don’t lack vision”.

    Sam Balsara made theannouncement  about Madison World adopting Tanya Computer Centre at the 12th Convocation ceremony of Tanya Computer Centre and said “The Centre is looking to expand its activities in other parts of Mumbai and is looking for like minded socially committed individuals who can personally lead the Centre  and train its students.” He said “the Centre would be fully equipped with Furniture and Fittings, Computers, Software and entirely financed by Madison Resource Foundation in terms of both Capital cost and Revenue expenses including salaries”.

    On the occasion an inspiring talk was given by the Guest of Honour, Mrs. Shalini Saraswathi, a quadruple amputee who is unbelievably, a marathoner, who flew down from Bangalore for the occasion. In 2012, Shalini went on to lose all 4 of her limbs but her determination and never say die attitude has helped her take life head on and live a purposeful and fulfilling life.

    SaysShaliniSaraswathi,I’ve always said the reason for my success and strength has been the strong support system I have had, coupled with the fact that I had avenues to get back on my feet. It’s an honour to be associated with this event, because that is what this is – an empowerment. Congratulations to everyone who are passing out today and wishing everyone more strength and power!”

  • WROGN, IMARA are official lifestyle partners for RCB in IPL 11

    WROGN, IMARA are official lifestyle partners for RCB in IPL 11

    MUMBAI: Universal Sportsbiz Pvt Ltd (USPL) has announced that WROGN and IMARA will be the official lifestyle partners for team Royal Challengers Bangalore (RCB), the Bangalore based franchise of the Indian Premier League (IPL) for its eleventh edition.

    WROGN fashion will add the right style to the RCB team with the squad sporting WROGN’s trendy and quirky designs off the field, and sporting the WROGN logo on their caps and helmets when in action on the field. At home ground, WROGN’s funky in-stadia branding will add colour and enhance the vibrant and lively atmosphere during the matches.

    IMARA, a contemporary interpretation of the conventional with a refreshing take on ethnic designs, will be the first women’s fashion brand to be an official lifestyle partner for a team in this edition.

    USPL founder Anjana Reddy says, “We are delighted that this season, two of our fashion brands, WROGN and IMARA are associating with team RCB, and we wish RCB all success as they #PLAYBOLD at T20 this season! This will give fans and our customers the opportunity to engage with the team and watch them in action!”

    Commenting on the growth in female viewership in the recent past, she adds “There has been a global increase in female viewership for sports events. In India too, women and children comprise a significant portion of the viewership pie, especially in T20, with a high entertainment quotient. The T20 matches have seen a significant growth in female viewership year on year with last year’s edition having 45 per cent of its viewers as females. IMARA is the first women’s brand in the country to be an official lifestyle partner for a team in the IPL, and Jacqueline Fernandez’s energy and youthfulness combined with her definitive fashion sense and incredible connect with fans will definitely add to the collaboration.”

    The two brands have comprehensive plans to engage and interact with RCB fans and customers at their outlets across the country. The association will be promoted across digital properties of RCB, WROGN and IMARA including the official websites and social media channels. Customers will also have the opportunity to get tickets to RCB matches on shopping either online or in stores.

    Excited about the association, RCB chairman Amrit Thomas believes that RCB supporters will appreciate the opportunities to get tickets to RCB matches on shopping either online or in stores, and to engage and interact with the team.

    Last season, the T20 matches had achieved a 24 per cent jump in television and digital viewership as compared to ningh edition. The average impressions per match stood at 21.18 million as against 17.11 million in 2016. This year, the player auction itself received a record viewership of 46.5 million on television that was six times more than last year, and digital viewership five times more. This season, the T20 matches are expected to see record viewership of about 30 million average viewership per match.

  • Kohli brand driving on the up

    Kohli brand driving on the up

    MUMBAI: From a rambunctious maverick to becoming India’s most celebrated player, Virat Kohli is the man that brands pay crores to get on board.  

    Kohli has emerged as the star celebrity of Indian advertising and brands are willing to spend crores to get him. The Indian cricket captain’s brand equity was valued higher than football star Lionel Messi in the Forbes top 10 list of global athletes of 2017 at an estimated value of $14.5 million. According to a recent report by corporate advisers Duff & Phelps, Kohli is India’s most valuable brand surpassing even Bollywood’s king Shah Rukh Khan who held the title since 2014.

    Known for his innings, temper and wise choices on field, cricket fans have seen Kohli turn from a brash young boy into a decisive and strong-willed leader. As he matured in his life and cricket, so did his decisions on the brands he associates himself with.

    While the early glamour may have pushed him to advocate Pepsi and Fair & Lovely Men, he eventually decided to move away from these brands. He was signed up as the brand ambassador for Pepsi in 2011 but refused to renew the contract which ended in April 2017, saying at the time that he would not ask people to consume something that he himself does not. Kohli said, “Things that I’ve endorsed in the past – I won’t take names – but something that I feel that I don’t connect to anymore. If I myself won’t consume such things, I won’t urge others to consume it just because I’m getting money out of it.”

    Many saw his move as a sign of a man who believes in himself and someone who has invested his mind, heart and body in his role as a leader in society. “I want to give something to people that I use myself. One of the reasons I decided not to sign Pepsi is that I have undergone a lifestyle change. It might have been big money for me and a very lucrative deal but I opted out as we need to have some thought behind the products we promote and we must understand that people trust us,” he added. 

    Kohli also no longer endorses fairness creams or products of that genre since equating success with skin fairness goes against his values.

    Other brands he decided to stop endorsing include 3C Company, Celkon Mobiles, Cinthol Soap, Clear Shampoo, Fair & Lovely, Fastrack Watches, Flying Machine, Mattel, Munch chocolate, Oakley Sunglasses, Red Chief Shoes, Sangam Suitings and Toyota Motors.

    It was reported in 2013 that Kohli’s brand endorsements were worth over Rs 100 crore with his bat deal with MRF to be the costliest deal in Indian cricket history. 

    In 2017, he signed an eight-year endorsement deal with Puma for Rs 110 crore, becoming the first Indian sportsperson to hit the ton with a brand. The Manyavar face today endorses over 20 brands. Some of his iconic brand associations are with Gionee Mobile, Colgate, Vicks Vapo Rub, Boost, American Tourister, and Punjab National Bank among others. 

    Several eyes rolled when he signed with Royal Challenge but he has always maintained that he does not endorse or promote alcohol in any way but is rather promoting the brand’s energy drink. He recently signed deals with Uber India and snack company TOO YUM.

    But what makes Virat Kohli such a huge hit where he now seems to have surpassed Amitabh Bachchan and Shahrukh Khan to become every Indian brand’s first choice? 

    Brand expert Saurabh Uboweja believes Virat Kohli’s consistency in performance on the field and he being an icon who stands for the values the youth of India resonates with, has made him a hot pick. He adds, “Kohli exudes the charm and attitude of a celebrity and loves the media, limelight and is a natural performer both on and off the field.”

    Kohli has an undying love for sports and with football being his second favourite sport, Kohli became a co-owner of Indian Super League club FC Goa in 2014. He is also the co-owner of International Premier Tennis League franchise UAE Royals and JSW-owned Bengaluru Yodhas franchise in Pro Wrestling League.

    Kohli is one of the few cricketers who have an equal taste for cricket and fashion (media). In 2014, Kohli along with Universal Sportsbiz (USPL) launched a youth fashion brand for men WROGN. He has also invested Rs 90 crore to start his own chain of gyms and fitness centres across the country, under the name Chisel. In 2016, Kohli started Stepathlon Kids, a children fitness venture, in partnership with Stepathlon Lifestyle.

    The young cricketer still has a long road and career ahead and his star value is unlikely to dim anytime in the future. It will be exciting to see how his brand associations shape going forward as he is the only cricketer in India today that brands are dying to align themselves with.

  • Wrogn tie-up with Royal Challengers

    MUMBAI: India’s most promising celebrity fashion and lifestyle brand Wrogn is associated with Royal Challengers Bangalore (RCB) as the official lifestyle clothing partner for the 10th edition of the Indian Premier League. Off field the RCB players will be seen in Wrogn merchandise and while on field their caps and helmets will sport the Wrogn logo.

    Wrogn merchandise is designed to complement the team’s play bold philosophy and makes a fearless, daring & heroic fashion statement. Wrogn’s in-stadia branding will also add colour to the home ground and will augment the vibrant and lively atmosphere during the matches.

    This annual association will be promoted by both partners through their digital properties; their official site and social media channels. Additionally, the brand has comprehensive plans to engage and interact with RCB fans and Wrogn customer sat Wrogn outlets across the country. All customers of Wrogn clothing will also be entitled to tickets to the RCB matches. Fans are of assured free tickets to watch live RCB matches in Bangalore by purchasing clothing /merchandise worth Rs.5000/- and above from the Wrogn line.

    Announcing the tie-up, Wrogn CEO Anjana Reddy said, “T20 is the most celebrated cricket format in the world and we are excited to partner with RCB, a strong contender this season that is brimming with youth, talent and has always kept fans entertained. The Wrogn brand ethos of being bold and dynamic matches that of the RCB and this partnership will give the fans and our customer’s opportunities to engage. From all of us Wrogn we wish the RCB team all the very best.”

    Commenting on this association, RCB chairman Amrit Thomas said, “Wrogn and RCB are a bold brand fit. We are excited to see RCB’s personality getting reflected through the fashionable lifestyle sensibility of Wrogn . We hope to see our fans come to the stadium dressed in RCB Jersey and Wrogn apparel to cheer their favourite team.”

  • Wrogn Virat brand in Jabong portfolio

    MUMBAI: India’s leading online fashion portal Jabong has announced the addition of Virat Kohli’s breakaway fashion brand Wrogn to its product portfolio. The men’s fashionwear brand will be available in 450 variants.

    Virat has been the highest run scorer for India for six years straight and was the fastest in the world to reach 25 centuries in ODIs. Jabong is known to have introduced a multitude of fashion and sports brands in India in the past such as TOPSHOP, TOPMAN, Dorothy Perkins, Missguided, Next, ASICS, ALCIS, Hummel, DC and New Era Caps to name a few.

    Wrogn’s launch will be supported by digital and social media campaigns including Virat’s selfie video announcing the brand’s launch on YouTube, Facebook, Twitter & Instagram. A separate Shop-In-Shop promotion will highlight the WROGN’s latest campaign images, videos, main categories & brand description on Jabong’s website & mobile app as well as the Jabong’s digital fashion blog. The top two highest spenders on the day of launch will be invited for a Meet & Greet with Virat Kohli while the remaining five highest spenders will receive merchandise signed by the Indian cricket captain.

    Jabong chief business officer Rahul Taneja said, “We are pretty stoked to launch Wrogn on Jabong, which comes from a similar philosophy of being comfortable in your own skin, and therefore, is a great fit for Jabong’s core shoppers. Virat Kohli is a true Indian icon, especially amongst the youth and is a great example of rising above the ordinary by just being himself.”
    Jabong chief merchandising officer Kalyan Kumar Gunasekaran added, “Wrogn collection exudes candid and comfort fashion and allows one to carry their own style effortlessly. Each brand uniquely differentiates itself in its language, Wrogn for us is just the right click.”

    Universal Sportsbiz CEO & owner of Wrogn Anjana Reddy said, “Wrogn is one of the fastest growing men’s youth fashion brand in India, and we are excited to partner with Jabong and launch our latest SS’17 Collection.”

    Universal, under its brand ‘Collectabillia’, is every sporting enthusiast’s dream. Promoted by Reddy – a national level badminton player – and backed by the Accel Partners, of the Angry Birds and Facebook fame, Collectabillia aims to bridge the gap between celebrities and their ardent fans.

  • ‘Virat Kohli’s Be your own hero’ ad campaign for Wrogn

    ‘Virat Kohli’s Be your own hero’ ad campaign for Wrogn

    NEW DELHI: ‘Be your own hero’, an advertising campaign by Wrogn with Virat Kohli as the chief brand evangelist, is a bold and irreverent take on the symbolism of idol worship.

    Virat Kohli is seen breaking statutes and tearing posters of his own ‘imagery’ with a message to move ahead and not get caught up trying to be someone else. This new campaign is being rolled out nationally across outdoor, print and digital mediums in Tier-1 cities. 

    Wrogn’s brand philosophy incorporates questioning the conventions, accepted norms and expected fads by shunning symmetry and conformity. The new ‘Be your own hero’ advertising campaign extends this brand philosophy with a new narrative that captures the essence of the youth of today.

    Universal Sportsbiz CEO Anjana Reddy said: “WROGN is one of the fastest growing brands in the youth fashion segment. With Virat Kohli as the Chief Brand Evangelist, it has helped us form a deep connect with youth across the country and our new ‘Be your own hero’ campaign will endear him further to the target groups. With our new Wrogn Exclusive Brand Outlet (EBO) strategy and the new campaign, Wrogn will consolidate its position as the number #1 choice in the youth fashion segment for casual wear.”

    Fisheye Creative Solutions Pvt Ltd CEO & Strategy Head Dave Banerjee said, “Perhaps no other country hero worships movie stars, cricketers or even politicians like we Indians do. That probably comes from an innate inferiority complex, a sense of subservience. As a breakaway youth fashion brand, we thought Wrogn is in a good position to address this issue. Virat, who’s easily the most influential youth icon, is in a very unique position to speak openly about it and try to make the Indian youth start looking up to themselves rather than some other ‘hero’.”

    Wrogn co-founder Virat Kohli said, “I am extremely excited with the new ‘Be your own hero’ campaign for Wrogn. The world has changed and the new campaign reflects the change. Social media is an indicator that every individual is now his or her own ‘hero’ in a way and the campaign captures this cultural change with dramatic effect. I’m keen to know the feedback of the youth and will be waiting for comments on my social media channels. Wrogn as a brand is growing very fast and I’m extremely enthused with the response from fans and customers across India”.