Tag: Writing

  • PR Professionals appoints Rajveer Ahuja as director – film & entertainment

    PR Professionals appoints Rajveer Ahuja as director – film & entertainment

    Mumbai: PR Professionals, the flagship of PRP Group has appointed Rajveer Ahuja as director of its film and entertainment division to enhance its presence in the industry.

    Ahuja brings over two decades of experience in filmmaking, writing, and direction, with notable roles as an actor and writer in Gollu Aur Pappu and as a dialogue writer for Fugly, which introduced Kiara Advani. His portfolio includes contributions to award-winning films like Modi ji ki Beti, Cheel Gadi (Flying Wagon), Girl in Red, Mukti, Peanut Butter, Lonely Girl: A Psychological Thriller, The Gift, Tera Mera Pyar Amar, and The Last Show.

    Ahuja also produced all seasons of the musical series Bhoomi by Salim-Sulaiman, known for featuring Indian musicians. As part of Bhoomi 2024, Shreya Ghoshal and Sunidhi Chauhan have collaborated on a new song, Chhaila. In advertising, Ahuja has produced the JBL ad featuring AR Rahman and directed the Matrix Forex commercial with Shahrukh Khan.

    With Ahuja leading the film & entertainment division, PR Professionals aims to expand its influence in the entertainment sector, focusing on creative innovation and strategic partnerships.

    PR Professionals founder & MD Dr Sarvesh Tiwari shared “We are excited to welcome Rajveer to lead our Film & Entertainment division. His extensive experience, visionary approach, and passion for storytelling align with our goals of creating impactful content and fostering growth in the entertainment industry. We are confident that this strategic expansion will enhance our capabilities and elevate our work to new heights.”

    Ahuja shared, “I am happy to be a part of PR Professionals which has grown phenomenally in the past. I am thrilled to lead their films and entertainment division and take it forward to newer heights.”

    The Films and Entertainment division of PR Professionals has managed publicity and promotions for Bollywood hits like Tu Jhoothi Main Makkar with Ranbir Kapoor and Shraddha Kapoor, and Dream Girl 2 with Ayushmann Khurana and Ananya Pandey.

    Founded in 2011, PR Professionals is an integrated communications agency focused on branding and public relations. The agency supports businesses in achieving market presence and engages in philanthropic activities. Confianza Consulting, part of PRP Group, provides human resource solutions, including talent acquisition, performance management, and compliance. PRP Group has expanded to 12 offices in India and six international locations.

  • IFP season 14 concludes on a high note

    IFP season 14 concludes on a high note

    Mumbai: IFP’s 14th edition, held on 12-13 October 2024, at Mehboob Studios, Mumbai, attracted a footfall of over 15,000 attendees. The event celebrated creativity across films & OTT, music, literature, writing, storytelling, photography, design, art, and comedy, featuring a range of sessions, workshops, masterclasses, live performances, mixers, debate rings, and challenges.

    Day one opened with Hollywood actor Joseph Gordon-Levitt and Rajkummar Rao discussing the art of character embodiment and Gordon-Levitt’s HitRecord platform. Other notable sessions included a roundtable on film production with Aparna Purohit, Guneet Monga, and Ronnie Lahiri; Vidhu Vinod Chopra’s insights on becoming an auteur; and a conversation on reviving comedy with Rajesh A Krishnan and Kunal Kemmu. A special session, Making of Man Woman Man Woman, featured Naseeruddin Shah, Ratna Pathak Shah, Imaad Shah, Sanah Abbott, and Tarun Dhanrajgir. Additional sessions included ‘The Comic Battle: Anybody Can Boing!’ with Aparshakti Khurana and Sayani Gupta, ‘Inside the Mind of a Music Supervisor’ with Ankur Tewari and Dot, ‘Aesthetics of the Gram: Vertical Cinema’ with Maroof Culmen, Dolly Singh, Sejal Kumar, and Mansi Ugale, ‘Journey of a Joke’ with Saurabh Shukla and Abish Mathew, and ‘Crew Cut’ with Jim Sarbh, Zoya Hussain, and Bosco-Caesar.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by IFP (@ifp.world)

     

    Day two began with Shoojit Sircar’s session on crafting subtlety in cinema. Other highlights included ‘Qisse with Kopal’ featuring Sharvari Wagh and Kopal Khanna, ‘Many Shades of Kartik Aaryan’ with Kartik Aaryan, ‘On Subverting Narratives’ with Chhaya Kadam, and ‘Collaborative Creation: Harnessing AI in Art and Cinema’ with Rob, Kabir Khan, and Toosid. Kanika Dhillon and Taapsee Pannu discussed ‘Making of a Modern Pulp’, while William Dalrymple spoke on ‘Walking the Golden Road’. The ‘Musicians Who Broke the Internet’ session featured Nikhita Gandhi, Sai Abhyankkar, Yashraj, and Chaar Diwaari, while the ‘Stars of Tomorrow’ panel included Sparsh Shrivastava, Tanya Maniktala, Abhay Verma, and Pratibha Ranta, and ‘Brut Generation’ featured Aditi Rao Hydari.

    The festival also honored winners of IFP’s 50-hour challenges across filmmaking, music, design, performing arts, writing, and photography, with over 54,000 participants globally. In addition to the sessions, the event featured debate rings, open mics, mixers, and live acts, capturing the festival’s creative spirit.

    IFP founder Ritam Bhatnagar expressed, “We are thrilled to announce that the fourteenth season of IFP has been truly extraordinary, marking a significant milestone in the festival’s history. Over the past thirteen years, we have consistently witnessed exceptional engagement from both participants and attendees. This year, however, surpassed our highest expectations. A standout moment was the inaugural visit of acclaimed actor Joseph Gordon-Levitt to India specifically for IFP. Furthermore, remarkable speakers from various creative fields greatly enriched the conversations. It’s worth noting that participants from 42 countries and attendees from nine countries joined us, making this a truly global festival.”

  • Joseph Gordon-Levitt to headline IFP season 14 as opening session speaker

    Joseph Gordon-Levitt to headline IFP season 14 as opening session speaker

    Mumbai: IFP (formerly India Film Project) has announced celebrated international actor Joseph Gordon-Levitt as a special speaker for its opening session at the fourteenth edition of the festival on 12 and 13 October in Mumbai. Building on its legacy of thirteen successful seasons, this premier festival for ‘Creativity X Culture’ marks Gordon-Levitt’s first visit to India.

    Gordon-Levitt is an actor, filmmaker, and entrepreneur known for films such as 500 Days of Summer, Inception, Looper, Snowden, Don Jon, and Beverly Hills Cop: Axel F and his online media platform HIT RECORD. He’s a two-time Primetime Emmy Award winner renowned for his versatility and stellar performances, will join the esteemed lineup of Indian film industry luminaries, including Naseeruddin Shah, Ratna Pathak Shah, Vidhu Vinod Chopra, Kabir Khan, Tapsee Pannu, Aditi Rao Hydari, Saurabh Shukla, Shoojit Sircar, Guneet Monga, Ram Madhvani, Kunal Kemmu, Sharvari, and many more.

    Sharing his excitement about coming to IFP, Gordon-Levitt expressed, “It feels surreal to be visiting India for the first time. I’ve long been a fan of Indian music and culture and have been engaging with Indian creators through our community, HIT RECORD. Being invited to speak at the 14th Season of IFP is truly an honor. The rise of independent cinema, storytelling, and art in India fascinates me. There’s something captivating about how its rich history blends with the world of film and music. I’m excited to experience this vibrant creativity firsthand at IFP.”

    Staying true to its innovative roots, IFP brings back its signature series of 50-hour challenges in filmmaking, music, design, performing arts, writing, and photography to this season, with over 54,000 creative minds participating globally. IFP Season 14 has something unique to offer to everyone – from thought-provoking discussions to immersive experiences.

  • IFP Season 14 returns to Mumbai on 12 & 13 October

    IFP Season 14 returns to Mumbai on 12 & 13 October

    Mumbai: IFP (formerly India Film Project) is back, calling all creators, storytellers, and innovators! Whether writing is your escape, storytelling your passion, or transforming ideas into visual masterpieces your craft, this is your ultimate playground. For over a decade, IFP has been the leading festival for nurturing creative talent across films & OTT, music, writing, storytelling, photography, design, art, comedy, and more.

    Taking its glorious legacy of thirteen successful seasons forward, the 14th edition of this two-day festival is taking place on 12 and 13 October in Mumbai. The festival serves as a dynamic space for artists to showcase their work and connect with industry professionals. Featuring an eclectic array of sessions, workshops, masterclasses, live performances, and challenges, IFP Season 14 promises to inspire, educate, and empower participants to push the boundaries of creativity.

    The stage of IFP Season 14 will be graced by a stellar lineup of speakers, including prominent figures like Naseeruddin Shah, Ratna Pathak Shah, Aditi Rao Hydari, Kabir Khan, Vidhu Vinod Chopra, Shoojit Sircar, Guneet Monga, Saurabh Shukla, Sonam Wangchuk, Geetanjali Kulkarni, Vivek Gomber, Rajesh Krishnan, Kunal Kemmu, Ram Madhvani, Chhaya Kadam, Kavita Seth, Geetanjali Shree (International Booker Prize Winner, Author of Tomb of Sand), Vikas Swarup, William Dalrymple, Trinetra, and Avanti Nagral. Creators can look forward to great industry insights from these cultural icons. Boasting creative growth, collaboration opportunities, and insider viewpoints, this edition strives to take participants’ artistic journey to the next level.

    Staying true to its innovative roots, IFP brings back its signature series of 50-hour challenges in filmmaking, music, design, performing arts, writing, and photography to this season, with over 54,000 creative minds participating globally. These challenges will be evaluated by a powerhouse jury, featuring a diverse panel of experts such as Kabir Khan, Rob, Amit Sharma, Lilette Dubey, Lijo Jose Pellissery, Sandeep Modi, Sooni Taraporewala, Sushin Shyam, Chaaya Prabhat, Sabari Venu, Manoj Shah, and Sasha Jairam.

    Sharing his excitement about IFP season 14, IFP founder Ritam Bhatnagar said, “We are ecstatic to launch yet another exciting season of IFP, a nexus for everything creative and culture. We are delighted to see participation coming in from 44 countries this year. Our goal is to create a truly global festival that fosters a community of creative individuals and provides a place to collaborate with like-minded individuals, allowing them to break new ground with their craft. With a fantastic mix of challenges and speakers, we hope to inspire and empower artists of all ages and backgrounds through this festival in coming years”

    IFP Season 14 has something unique for everyone, from thought-provoking discussions to immersive experiences.

  • How to turn writing into a habit

    How to turn writing into a habit

    The problem with modernity is that we threw out the baby with the bathwater. Horrified by the excess and savagery of the past, we decided to place a stigma on what is seen as old. The word “wisdom” is rarely used in its literal sense or taken literally.

    The problem of disciplining yourself and getting better at a craft is not new. It has been with us since the start, and sadly, the modern world tends to view things backward. A classic understanding of discipline is rooted in much more truth than the recent pop-psych self-help advice industry.

    How to write every day? Well, you have to develop a habit.

    Aristotle’s advice

    As mentioned, we decided to throw out the baby with the bathwater at some point. So, we intuitively think that getting better at dieting, working out, or writing is all about motivation. After all, “motivation coaching” and motivation videos are a multi-million (if not billion) dollar industry.

    Developing good writing habits is no different from any other habit formation.

    Relying on motivation is a terrible idea. It is an emotion, just like any other. And similar to all other emotions, it is unpredictable and tough to maintain. Just try it for yourself: pick an emotion or a state of mind, and try to have it consistently.

    We all fall into this trap. Due to a documentary or a YouTube video, we swear to ourselves that we will lose weight, start writing, or learn to play the piano. The passion and fire burn within us as we start, but then fade away after a few days.

    Ever since the ancient world, people understood that men are creatures of routine, reflex, and instinct. To quote Aristotle: “ Excellence is a habit.”

    There is nothing inherently wrong with chasing that motivational high, but we have to understand that it is fleeting. The essence of maturity is learning to do things when you do not feel like it.

    At first, the “pain” of forcing yourself to write daily will be significant. But with time, a habit will form. To put things simply: to get good at writing you have to practice daily writing. And to write daily, a habit must be burned into both your body and mind.

    Did you ever notice how hard it is to kick a bad habit? Well, the opposite is also true. Good habits also tend to stick around if they are hard-wired into your mind. People who are used to working out feel bad if they have to skip a week. Ex-military people still make their beds, iron their shirts, and sit with their backs straight.

    To some extent, you are a programmable creature. Every culture was aware of this fact and used it to its advantage.

    Beware of Dopamine extremes

    Writing every day is a commitment. But it does not necessarily have to be very unpleasant.

    Try to do the following experiment: eat a strawberry. Tastes good, right?

    Now, eat a piece of cake, then eat a strawberry after. The very same strawberry now tastes extremely sour. Why is that?

    Well, your taste buds adjusted themselves to the extremely sweet cake piece. Compared to the diabetes-inducing cake, the mildly-sweet strawberry tasted like a lemon.

    This long analogy is important because the very same thing happens to your emotions. Your body is designed to produce pleasure during every small victory.
    Making your bed, going for a run, eating a healthy meal, or just seeing someone smiling at you should give you a hit of feel-good juice inside your head. Finishing a page should normally give you a small rush of satisfaction.

    Basically, modern people live in a type of luxury that would make pharaohs blush. Every TV program, commercial, video game, movie, or song is designed to produce as much pleasure as possible.

    Your brain is so drenched in pleasure chemicals, that you develop a very high tolerance for pleasure. To use our analogy, you can’t taste the strawberry (writing) because you’re eating 5 pounds of extra-sweet cake.

    Going on a dopamine detox for a few weeks will help you not just with writing time, but any other type of discipline. Try to stay away from extreme and artificial sources of pleasure such as substance abuse or digital entertainment.

    Daily writing tips and motivational videos are fine, but without discipline, your writing habit will be neglected just like your gym routine or guitar lessons.

    This is why many modern people are always in a funk or a foul mood. Normal daily things and the resulting pleasure are dulled, so we feel like we have to drag ourselves to do anything. The motivation centers of the brain are fried.

    Third-parties

    If you do not want to become a writer and just want to pass a class, you can buy a research paper for college on the internet. Some sites specialize in selling papers of all types, from CVs to Cover and essays.

    Finding the best writing service for you is not that hard. But you should only consider this option if you don’t intend on becoming a good writer long-term. Having someone else do your work will spare you from some discomfort, but you are short-changing yourself in the long run.

    Conclusion

    Emotions are great for short bursts of creativity. However, it is not uncommon for people to go through half a dozen states per day, so you cannot rely on these bursts for consistent mastery of a craft like writing.

    An ideal game plan would be to use the motivation to get started and practice daily until a habit or reflex is formed. If you find yourself consistently burdened by having to write, consider cutting out the more intense pleasures from your life, at least for a while to re-calibrate your hyper-stimulated pleasure centers.

  • Content evolves, but the heart of storytelling remains the same: Boman Irani

    Content evolves, but the heart of storytelling remains the same: Boman Irani

    New Delhi: Almost two decades after making his debut in the Hindi film industry, renowned actor Boman Irani is now all set to don the writer’s cap for his first movie as writer-director. “Writing is the way to go,” says Irani emphatically, as he begins to share his vision of filmmaking on the first day of the Content Hub 2021.

    The three-day mega event being organised by Indiantelevision.com began on Wednesday, with a series of insightful sessions with producers, writers and directors, and brand representatives, who shared their thoughts on the evolving media and entertainment industry.

    In a fireside chat with Indiantelevision Group founder and CEO, Anil Wanvari, Irani shared his thoughts on the new-age of content, and how it has influenced the craft of film-making. “We are on the threshold of a big bang of OTT. There has been an evolution. However, the storytelling, the heart of it, kind of remains the same, with a certain amount of originality,” says the noted actor, who won the audiences’ hearts with his portrayal of Viru Sahastrbuddhe in 3 Idiots.

    According to Irani, the content may evolve, but it will continue to be created by the same age-old principles of writing. “It will always boil down to good writing,” he smiles.

    Irani forayed into films in 2003 after spending years doing theatre – from where he drew most of his knowledge as an actor. Unlike movies, where actors are mostly focussed on their scenes, a theatre teaches one to look at the entire visual piece. “You can only make an impact as an actor, if you know the piece that you are working on. What is it saying? If you don’t empathise with the entire piece, then by the time your scene comes, you realise nobody is really paying attention. That’s what theatre does. It teaches you to be there for all the scenes,” he adds.

    After delivering some of the finest performances in movies like Munnabhai MBBS, 3 Idiots, Main Hoon Na, the noted actor is now also devoting a lot of his time to honing his skills as a writer, and helping other budding writers. He is also gearing up to debut as a writer-director with his first script that has been in the making for the last eight years.

    “It looked beautiful in the first 24 hours, but then I realised something was missing. I had met a playwright in New York, who made me realise that I had got a whole bunch of lovely scenes together, but needed a structure. I needed to weave all those scenes together in the form of a necklace and present it to the audience. I made him my guru,” shares Irani. The playwright he was referring to was Alexander Dinelaris, one of the four screenwriters who won the Academy Award for Best Original Screenplay for the 2014 film Birdman.

    The lockdown provided an opportunity to share his learnings gained over the years, with budding writers through virtual sessions, and that led to his special initiative- Spiral Bound. A series of virtual webinars and workshops, where he engages with budding writers and together, they dissect scenes and movies to understand the art of writing a perfect script.

    The initiative that started with four members is now running into its second year, and the team of 400-500 has already completed as many as 375 sessions. Apart from budding writers, there are cinematographers, and production designers who have also expressed keen interest and joined the sessions.

    According to Irani, it takes a robust technique to be a good writer. “It has taken me eight years to understand the power of technique and science. We write with the heart. But everybody has a heart, and a mind, and many people can come up with concepts. But how can you take that concept to a producer and narrate it for two hours. That requires technique. It frees you to think better,” he shares.

    The new age of content has already made content creators realise the tremendous need to evolve. But that transformation hinges on the most crucial element – a well-written script!

    “Now, the scripts will have to be written with a certain amount of momentum, and the entire onus is on the writer. So, if you really want to create content, you need to have writers who have technique in their DNA, who are writing from their heart. Writing is the way to go!” the actor signs off.

    The Content Hub 2021 is co-presented by IN10 Media Network and ZEE5, and co-powered by Applause Entertainment and Tipping Point, the digital content unit of Viacom18 Studios. PTC Network is the supporting partner.

    Centred on the theme – ‘The New Dynamic’, the three-day event will witness insightful sessions with industry stakeholders deliberating on how the new forces are transforming the way content is created and stories are told. It will also delve upon the impact of these changes on the business models for the world of films, TV and OTT.

    For more details, visit: https://www.thecontenthub.in/

  • Ad Break | Not  just mediums, writing has also evolved over time: Founders of  The  Script Room

    Ad Break | Not just mediums, writing has also evolved over time: Founders of The Script Room

    NEW DELHI: Writing – unlike communication skills, the development of the information wheel evolved roughly over the time frame in media, entertainment, and now in the advertising industry. From Shakespeare to Chetan Bhagat, to Twitteraties, the contemporary writing skill has seen radical changes in style, usage, and perception. Discussing comprehensively with Indiantelevision.com, in the second episode of Ad Break are the Founders of The Script Room, a year-old writing hub that has churned out 41 interesting brand films and served prominent brands like Netflix and Oyo.

    The former colleagues from Lowe Lintas, Raj and Ramaswamy are prolific writers who wanted to share their passion for the most compelling reason is to develop stories that people treasure in the future. The motivation behind their wondrous words and the reason for their love of writing has driven them to start the foundation of a writing hub in the advertising world.

    While conversing, Raj says, “It feels like the moment for the recognition of writers has arrived. The minute you call any producer saying that you are a writer, their interest grows stronger as they have started valuing real passion and are no longer in the practice of avoiding conversations.” However, he adds that there is still a dearth of renowned writers in the industry.

    Ramaswamy points out, “The aspect of writing has changed adequately over the years. It cannot be denied that predominance and quality are two interesting points. Authors now care deeply about an issue; hobby or lifestyle choice and they are ready to take it to the next level. A few years back, there was no slam poetry but now it exists.”

    Adding further, he said, “One of the biggest changes I noticed are insights. Insights have made a remarkable difference in the ad-world. Earlier, when you cracked an insight for an ad, it was considered as a golden moment. Presently, insights are getting captured in memes almost on a daily basis.”

    Moreover, the duo emphasized their experience of writing a short film in the lockdown – how the impact of the pandemic will have on storytelling, also delving into how brands are getting smarter in their choice of stories.

    Watch the full episode now